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I help media companies monetise through better Data, AI and digital monetisation…
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Mimmo Palmieri shared thisStill reeling from a packed week with many industry events happening in town all at once: Advertising Week Europe, Prebid.org, adCP meetup. Had plenty of IRL time with friends from the industry, got to attend some great sessions and had a bunch of very interesting conversations. A few things that stuck with me: Media owners are operating in the most demanding and competitive environment they’ve ever faced both from users, who have never had more choice over where to spend their attention and from marketers, who have never had more option on where to allocate their paid media budget. A double pressure that comes at a time when AI is redefining both the users behaviour and the way media gets bought. This has been a constant thread in everything I have heard this week. The creator economy is imposing new behaviour upon the industry: content that is a bit rough, quicker and authentic often beats polished but institutional. The dynamics of paid media are moving quickly beyond legacy playbooks and the lines between channels keep blurring: the football club and the local post-office becomes a media brand, the established newspaper company have to compete in the creator space: every business or person with an audience is a media brand and play in the same game. The abundance of data and signal and ability to crunch these faster than ever thanks to technology, is fuelling new demand from smarter advertisers who want more precision, less waste, better attribution, first-party signals and audience intelligence they can trust. Publishers who can credibly offer that have a differentiated story. And in all of that, AI Is becoming the backbone of how things get built and operated not another simple product feature. The technology is so powerful that is shaping behaviour and the economic environment around it. The most successful stories are from those media owners who can clearly answer both questions simultaneously: what value am I creating for users, and what value am I creating for marketers? Fail to at least start asking these two questions and you risk losing relevancy and disappearing from both the consumption habit and the media plan.
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Mimmo Palmieri shared thisAt the AWE2026 over the next couple of days. Come and say hi if you’re are around (or find me at the after-conference drinks or at the pre-conference Strava run on Wednesday). Looking forward to meet and talk about first party data, digital monetisation and AI for the seller-side. See you there! #AWE2026
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Mimmo Palmieri shared thisThe media world is moving from a volume to a value play. Great conversation with Anna Mleczko at Future Processing about the structural shift happening in media right now. Consumer behaviour and technology are quickly changing the economics of the industry. Engagement metrics, deterministic data, direct relationships with your audience, qualitative experiences become the real real differentiators in a world where attention is scarce and content is everywhere. The future is bright for those content owner who understand this.Mimmo Palmieri shared thisThe media, advertising and data landscape is transforming at a pace we’ve never seen before — and the biggest shifts are still ahead of us. Recently, I spoke with Mimmo Palmieri, a data & ads expert who built his unique experience as the Associate Director, Global Ad Analytics at Condé Nast and Head of Advertising Data Capabilities at Financial Times. Our conversation dives into AI‑driven disintermediation, the “Google Zero” challenge for publishers, the rise of agentic commerce, and what these shifts mean for the future of media and revenue models. If you're curious about where the industry is heading — you’ll enjoy this one. Watch the whole interview here: https://lnkd.in/d2-5jWwf #media #ads #advertising #data #ai #transformation #genai Future Processing
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Mimmo Palmieri shared thisIf your are in the business of monetising human attention, this one is for you. Last week Amazon won a court order blocking Perplexity from scraping their store. This is going to be a recurring theme in 2026: platforms have built a moat around being the "destination" will fight hard to keep control over the distribution layer. Amazon generated $68.6 billion of advertising revenue last year. This represent less than 10% of overall revenue but a larger contributor to their operating income because advertising is a high-margin business. This can only work with real human users who can be influenced by ads. So they are doing everything in their power to defend their IP (the marketplace data) and their real cash-cow business (ads for humans) and buying some time till their proprietary solutions like rufus, alexa + will allow agentic commerce functionalities at scale. Food for thoughts for the media industry or anyone in the business of monetising human attention. Not everyone have Amazon's leverage (and lawyers...) but there are things you can do: - Relationship with your audience is your moat. Be clear on the value exchange offered. - Fiercely protect your IP, especially if it's unique. It's the second best asset you've got. - Have a plan for monetising both human and the machine internet. If you’re no longer THE destination, you're just ANOTHER data source. https://lnkd.in/eTuBHFiZAmazon wins order blocking access for Perplexity's AI shopping 'agent'Amazon wins order blocking access for Perplexity's AI shopping 'agent'
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Mimmo Palmieri shared thisAs technology reshapes behaviour and best practice, the economics of the ad industry are evolving accordingly. Digiday reports that WPP is close to testing a new pricing model with JLR based on measurable sales/ brand performance rather than hours worked. The concept isn’t new (S4 Capital Group, Horizon Media amongst others have been preaching to move away from billable hours onto output-based pricing models) but it’s seemingly becoming the new norm across major agencies and buy side ad tech vendors. The narrative is very compelling from a brand perspective and totally in line with how big techs have shaped marketers’ approach over the last few years: you only pay for the results you get. To some extend, advertising is increasingly becoming treated as COGS rather than OPEX. But, Is the supply side ready for the switch? Publishers need to move from selling raw impressions to selling actual measurable value for the advertiser. You might agree with this new approach or not, but this is where the market is going. This means investing in your content and your proprieties to increase stickiness of your product, gather signal, intelligence and first party data around your audience, enhance the depth of relationship with your consumers. From here, you can start building innovative commercial offerings that aligns with “result-oriented” advertising and create the measurement and analytics necessary to prove your value. Easier said than done I know but the thing is: If you are an ad seller and you don’t know which business objective you’re helping your advertisers achieve you’re probably just moving ad imps and chances are you are a great arbitrage opportunity to others out there who knows what your advertisers are after. Link to the article in the comments.
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Mimmo Palmieri shared thisLast week I’ve run my first half marathon in Napoli, my hometown. Because I believe that data is beautiful and fun I decided to give Claude a shot at analysing the performances from my training and from the half marathon. I found a Strava MCP and gave Claude Code access to my account. Then asked it to gather data from last year, crunch some numbers, provide some insights and some quirky stats and then present back the information in a similar Spotify-wrap style way. Having spent more than a decade in tech and data space of the media industry, it’s incredible to witness how far these new agentic capabilities have got. If you’re in this space i would reccomend to go into building mode and experiment what is actually possible are as these tools can make a material difference to your business, driving real efficiencies and results for your customers and it’s just emerging now. And for the half marathon results? I closed it in around 1.45h which I’m really happy about as according to Claude this put me in the top 27% globally (anyone can fact check this?). Great experience, probably less fun so for my legs given they're still hurting.
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Mimmo Palmieri shared thisProud to have contributed to the latest AOP Association of Online Publishers piece on audience monetization and innovation in publishing. My personal take: the media owners winning right now are those who are rethinking their business models around value rather than volume. Smarter segmentation leads to higher ad yield, better UX to greater user engagement and creating genuine value exchange with the audience is the only thing that count. Great to see the industry conversation moving in this direction.Mimmo Palmieri shared thisWe talk a lot about the challenges facing digital publishers, but it’s also important to recognise the groundbreaking work happening across the industry. So here are the receipts that prove that digital publishers in the UK are at the top of their game – and to inspire your next innovative strategy within your own organisation: https://lnkd.in/eRzPgJ3K Thank you to all our #AOPAwards26 judges who shared their expertise with us: Mareen Anthonipillai, GB News Natasha Banjo, Hearst UK Raquel Bubar, The New York Times Chris Daniels, Haymarket Media Group Rob Freeman, BBC Sophie Hanbury, The Independent Andrew Heald, Index Exchange Mario Lamaa, Immediate Rob Lilley-Jones, Which? Jennie Meynell, Haymarket Business Media Ltd. Mimmo Palmieri Liz Percy-Robb Kirstin Randall, The Telegraph Robin Shute, Arc network Mike Wooller, dmg media #digitalpublishing #digitalmedia
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Mimmo Palmieri shared thisLast week Google (+ Microsoft) launched an open standard called WebMCP, and Cloudflare released its own version dubbed MFA (Markdown for Agents — please, can we find a better acronym?) to support the growing agentic web. These standards respond to a real demand: bots have been accounting for 51% of overall internet traffic since 2024. We’re entering a world where we have three versions of the internet: 1. The OG/classic web, which we should really start calling the “human web”. Whatever is behind a paywall or not, the value of the experience becomes the real currency here, because user CHOOSES to be here despite the many alternatives. 2. The machine web: lighter, more linear, pragmatic. Built with agents in mind and optimised for speed rather than engagement (call it BX: bot experience). It’s structured markdown or ugly HTML, essentially data source for context engineering and LLMs training. 3. Cybernetic internet: this is where the lines blur. A fluid internet with no fixed platform or format. Content becomes modular or fluid: an article can be turned into a podcast, then into a video and back to readable format. It’s the user taking over where the machine has left and it’s the machine navigating on behalf of the user. It’s the internet where you no longer know where the human ends and where the machine begins. And yes, my bet is that all three models will have some form of advertising revenue in the mix. In the picture, the “cyborgs” from one of my fav anime Dragon Ball Z.
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Mimmo Palmieri shared thisAnthropic’s Super Bowl ad(s) are the talk of the week. I’m a Claude fan-boy and those ads made me laugh. So what’s wrong? Well, this is an ad against advertising. It fuels the narrative of "bad = run ads vs the good = offering ad-free experiences" which is not necessarily true. Advertising has long been framed as a necessary evil in our modern culture, a tax to pay to access the content, an annoying interruption of our enjoyment. Add all the privacy concerns, the data leaks, the restless hyper-personalised retargeting… no surprise that 32% of global consumers uses ad blockers, according to GWI. So well done Anthropic, you had your quick win. But we should think twice about the value exchange advertising brings before demonising it. Advertising make the economies move and help societies evolve. It is also fundamental to the economy of media, it funds journalism, creators and democratises access to content and entertainment that simply wouldn’t be available otherwise. So in this era of fluid content and shifting consumption behaviours, the real questions for media and ad practitioners is not whether you run ads or not but it’s about how we can rethink the ad experience in a way that respects the users, it’s more engaging, aligns with user experience and offers a clear, tangible value exchange. And maybe, the answer is going back to the roots of this industry, when ads were informative, entertaining and most importantly, fun - just like Anthropic’s.
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3d
Anastasia il tuo italiano e già perfetto!
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Mimmo Palmieri liked thisMimmo Palmieri liked thisAeroporto di Napoli. Cartellone Givova sicuramente costoso. E sotto… due siti. Uno istituzionale. Uno e-commerce. Ma perché complicare così le cose? Una persona vede il brand, prende il telefono, cerca (se va tutto bene). E si trova davanti due strade. Risultato? Confusione. Nel 2026 dovremmo aver capito una cosa semplice: meno passaggi = più vendite. È proprio una questione di buon senso.
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Mimmo Palmieri liked thisMimmo Palmieri liked thisLa Terra ha aggiornato la foto profilo. A parte gli scherzi, questa immagine è stata scattata il 2 aprile 2026 da Reid Wiseman, comandante della missione Artemis II, direttamente dal finestrino della navicella Orion, pochi istanti dopo una delle manovre più cruciali: il translunar injection burn, cioè l’accensione dei motori che porta la navicella dalla Terra verso la Luna. Image Credit: NASA/Reid Wiseman
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Mimmo Palmieri liked thisMimmo Palmieri liked thisSi chiude oggi la #BMT Borsa Mediterranea del Turismo — tre giorni intensi, incontri importanti e nuove partnership che racconteremo presto. Abbiamo già in programma eventi e iniziative per i prossimi mesi. Grazie a tutti quelli che sono passati a trovarci — è sempre un piacere incontrarsi di persona. Stay tuned! #BMT2026 #KappaViaggi #Travel #Estate2026 KappaViaggi Maria Distefano Yanet Mora Marco D'onofrio
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Mimmo Palmieri liked thisMimmo Palmieri liked thisMy favorite adtech heresy: you don't need user data to advertise effectively. Lately OpenAds has been running campaigns targeting "extrapolated audiences" – our AI's educated guess given the content on a page, what kind of person we think the user is. Performance (measured by clickthrough rate vs averages on the same ad slots) has been multiples better. Deterministic audience data – with its cost, complexity, and compliance issues – can be replaced with compute. Combine that with contextual creative adapted to the extrapolated audience, and it's not surprising performance is better. If data was the "new oil", compute is fusion.
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Mimmo Palmieri liked thisMimmo Palmieri liked thisExcited to join POSSIBLE next month alongside Romain Escaich Fabio Zoboli Nicolas Bidon Samir Chabab and more. Looking forward to engaging with other industry leaders. Don't hesitate to reach out if you want to set-up some time in person.
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Mimmo Palmieri liked thisMimmo Palmieri liked thisOne year ago we opened our Europe office. Adam Heimlich was sure; I wasn’t convinced. But I knew if anyone could make “now” the right moment, it would be with Freddie Turner. Betting on her was one of our best. We hit the jackpot! Congrats on one year, Freddie, and to all the new business tumbling in. You’ve brought so much thought leadership (such eloquence in speech and the written word!) and overall cool girl cred to Chalice AI. And to our expanding EMEA team: Daria Konovets, Michelle Preusch, Alexandre Wu Navarro and Morys Ireland, we couldn’t ask for a better crew repping us. Freddie did I miss any countries we are live in?🇬🇧🇳🇱🇩🇰🇸🇪🇫🇷
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Mimmo Palmieri reacted on thisMimmo Palmieri reacted on thisSome news….. I’ve decided to leave Shinka for personal and family reasons. Lot’s going on at the moment and I need to focus on that. I’ve absolutely loved my time at Shinka. I’ve had the chance to work alongside some amazing talent and help contribute to what I believe is a cutting edge mediation platform for CTV and DOOH that will continue to scale and disrupt the global market. I’m also especially grateful for the leadership of Kieran Greene, the CEO, whose vision, trust, and support made a huge impact on my time there. I’ll be cheering him and the rest of the team there on from the sidelines and I expect great things over 2026 and beyond. For now, I’ll be taking a short break to reset. After that, I’ll be open to new opportunities and excited for what’s next across the media, ad tech and wider digital market. If you’d like to connect or just catch up, feel free to reach out.
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Mimmo Palmieri liked thisSuch an awesome event. Very grateful to be part of it!Mimmo Palmieri liked thisThank you to everyone who joined us for Omnivision in NYC last week! It was great meeting you all and hearing all of your thoughtful questions and ideas. And a special thank you to our incredible speakers — Allie Sands @ BuzzFeed, Maryssa Brogis @ Caraway Home, and Alexa Silvestri and Maxwell Kalfus @ Condé Nast — for sharing your experiences! Next up, we're heading to London & Paris 🎟️ https://omni.co/omnivision
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