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Mimmo Palmieri shared thisStill reeling from a packed week with many industry events happening in town all at once: Advertising Week Europe, Prebid.org, adCP meetup. Had plenty of IRL time with friends from the industry, got to attend some great sessions and had a bunch of very interesting conversations. A few things that stuck with me: Media owners are operating in the most demanding and competitive environment they’ve ever faced both from users, who have never had more choice over where to spend their attention and from marketers, who have never had more option on where to allocate their paid media budget. A double pressure that comes at a time when AI is redefining both the users behaviour and the way media gets bought. This has been a constant thread in everything I have heard this week. The creator economy is imposing new behaviour upon the industry: content that is a bit rough, quicker and authentic often beats polished but institutional. The dynamics of paid media are moving quickly beyond legacy playbooks and the lines between channels keep blurring: the football club and the local post-office becomes a media brand, the established newspaper company have to compete in the creator space: every business or person with an audience is a media brand and play in the same game. The abundance of data and signal and ability to crunch these faster than ever thanks to technology, is fuelling new demand from smarter advertisers who want more precision, less waste, better attribution, first-party signals and audience intelligence they can trust. Publishers who can credibly offer that have a differentiated story. And in all of that, AI Is becoming the backbone of how things get built and operated not another simple product feature. The technology is so powerful that is shaping behaviour and the economic environment around it. The most successful stories are from those media owners who can clearly answer both questions simultaneously: what value am I creating for users, and what value am I creating for marketers? Fail to at least start asking these two questions and you risk losing relevancy and disappearing from both the consumption habit and the media plan.
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Mimmo Palmieri shared thisAt the AWE2026 over the next couple of days. Come and say hi if you’re are around (or find me at the after-conference drinks or at the pre-conference Strava run on Wednesday). Looking forward to meet and talk about first party data, digital monetisation and AI for the seller-side. See you there! #AWE2026
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Mimmo Palmieri shared thisThe media world is moving from a volume to a value play. Great conversation with Anna Mleczko at Future Processing about the structural shift happening in media right now. Consumer behaviour and technology are quickly changing the economics of the industry. Engagement metrics, deterministic data, direct relationships with your audience, qualitative experiences become the real real differentiators in a world where attention is scarce and content is everywhere. The future is bright for those content owner who understand this.Mimmo Palmieri shared thisThe media, advertising and data landscape is transforming at a pace we’ve never seen before — and the biggest shifts are still ahead of us. Recently, I spoke with Mimmo Palmieri, a data & ads expert who built his unique experience as the Associate Director, Global Ad Analytics at Condé Nast and Head of Advertising Data Capabilities at Financial Times. Our conversation dives into AI‑driven disintermediation, the “Google Zero” challenge for publishers, the rise of agentic commerce, and what these shifts mean for the future of media and revenue models. If you're curious about where the industry is heading — you’ll enjoy this one. Watch the whole interview here: https://lnkd.in/d2-5jWwf #media #ads #advertising #data #ai #transformation #genai Future Processing
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Mimmo Palmieri shared thisIf your are in the business of monetising human attention, this one is for you. Last week Amazon won a court order blocking Perplexity from scraping their store. This is going to be a recurring theme in 2026: platforms have built a moat around being the "destination" will fight hard to keep control over the distribution layer. Amazon generated $68.6 billion of advertising revenue last year. This represent less than 10% of overall revenue but a larger contributor to their operating income because advertising is a high-margin business. This can only work with real human users who can be influenced by ads. So they are doing everything in their power to defend their IP (the marketplace data) and their real cash-cow business (ads for humans) and buying some time till their proprietary solutions like rufus, alexa + will allow agentic commerce functionalities at scale. Food for thoughts for the media industry or anyone in the business of monetising human attention. Not everyone have Amazon's leverage (and lawyers...) but there are things you can do: - Relationship with your audience is your moat. Be clear on the value exchange offered. - Fiercely protect your IP, especially if it's unique. It's the second best asset you've got. - Have a plan for monetising both human and the machine internet. If you’re no longer THE destination, you're just ANOTHER data source. https://lnkd.in/eTuBHFiZAmazon wins order blocking access for Perplexity's AI shopping 'agent'Amazon wins order blocking access for Perplexity's AI shopping 'agent'
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Mimmo Palmieri shared thisAs technology reshapes behaviour and best practice, the economics of the ad industry are evolving accordingly. Digiday reports that WPP is close to testing a new pricing model with JLR based on measurable sales/ brand performance rather than hours worked. The concept isn’t new (S4 Capital Group, Horizon Media amongst others have been preaching to move away from billable hours onto output-based pricing models) but it’s seemingly becoming the new norm across major agencies and buy side ad tech vendors. The narrative is very compelling from a brand perspective and totally in line with how big techs have shaped marketers’ approach over the last few years: you only pay for the results you get. To some extend, advertising is increasingly becoming treated as COGS rather than OPEX. But, Is the supply side ready for the switch? Publishers need to move from selling raw impressions to selling actual measurable value for the advertiser. You might agree with this new approach or not, but this is where the market is going. This means investing in your content and your proprieties to increase stickiness of your product, gather signal, intelligence and first party data around your audience, enhance the depth of relationship with your consumers. From here, you can start building innovative commercial offerings that aligns with “result-oriented” advertising and create the measurement and analytics necessary to prove your value. Easier said than done I know but the thing is: If you are an ad seller and you don’t know which business objective you’re helping your advertisers achieve you’re probably just moving ad imps and chances are you are a great arbitrage opportunity to others out there who knows what your advertisers are after. Link to the article in the comments.
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Mimmo Palmieri shared thisLast week I’ve run my first half marathon in Napoli, my hometown. Because I believe that data is beautiful and fun I decided to give Claude a shot at analysing the performances from my training and from the half marathon. I found a Strava MCP and gave Claude Code access to my account. Then asked it to gather data from last year, crunch some numbers, provide some insights and some quirky stats and then present back the information in a similar Spotify-wrap style way. Having spent more than a decade in tech and data space of the media industry, it’s incredible to witness how far these new agentic capabilities have got. If you’re in this space i would reccomend to go into building mode and experiment what is actually possible are as these tools can make a material difference to your business, driving real efficiencies and results for your customers and it’s just emerging now. And for the half marathon results? I closed it in around 1.45h which I’m really happy about as according to Claude this put me in the top 27% globally (anyone can fact check this?). Great experience, probably less fun so for my legs given they're still hurting.
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Mimmo Palmieri shared thisProud to have contributed to the latest AOP Association of Online Publishers piece on audience monetization and innovation in publishing. My personal take: the media owners winning right now are those who are rethinking their business models around value rather than volume. Smarter segmentation leads to higher ad yield, better UX to greater user engagement and creating genuine value exchange with the audience is the only thing that count. Great to see the industry conversation moving in this direction.Mimmo Palmieri shared thisWe talk a lot about the challenges facing digital publishers, but it’s also important to recognise the groundbreaking work happening across the industry. So here are the receipts that prove that digital publishers in the UK are at the top of their game – and to inspire your next innovative strategy within your own organisation: https://lnkd.in/eRzPgJ3K Thank you to all our #AOPAwards26 judges who shared their expertise with us: Mareen Anthonipillai, GB News Natasha Banjo, Hearst UK Raquel Bubar, The New York Times Chris Daniels, Haymarket Media Group Rob Freeman, BBC Sophie Hanbury, The Independent Andrew Heald, Index Exchange Mario Lamaa, Immediate Rob Lilley-Jones, Which? Jennie Meynell, Haymarket Business Media Ltd. Mimmo Palmieri Liz Percy-Robb Kirstin Randall, The Telegraph Robin Shute, Arc network Mike Wooller, dmg media #digitalpublishing #digitalmedia
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Mimmo Palmieri shared thisLast week Google (+ Microsoft) launched an open standard called WebMCP, and Cloudflare released its own version dubbed MFA (Markdown for Agents — please, can we find a better acronym?) to support the growing agentic web. These standards respond to a real demand: bots have been accounting for 51% of overall internet traffic since 2024. We’re entering a world where we have three versions of the internet: 1. The OG/classic web, which we should really start calling the “human web”. Whatever is behind a paywall or not, the value of the experience becomes the real currency here, because user CHOOSES to be here despite the many alternatives. 2. The machine web: lighter, more linear, pragmatic. Built with agents in mind and optimised for speed rather than engagement (call it BX: bot experience). It’s structured markdown or ugly HTML, essentially data source for context engineering and LLMs training. 3. Cybernetic internet: this is where the lines blur. A fluid internet with no fixed platform or format. Content becomes modular or fluid: an article can be turned into a podcast, then into a video and back to readable format. It’s the user taking over where the machine has left and it’s the machine navigating on behalf of the user. It’s the internet where you no longer know where the human ends and where the machine begins. And yes, my bet is that all three models will have some form of advertising revenue in the mix. In the picture, the “cyborgs” from one of my fav anime Dragon Ball Z.
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Mimmo Palmieri shared thisAnthropic’s Super Bowl ad(s) are the talk of the week. I’m a Claude fan-boy and those ads made me laugh. So what’s wrong? Well, this is an ad against advertising. It fuels the narrative of "bad = run ads vs the good = offering ad-free experiences" which is not necessarily true. Advertising has long been framed as a necessary evil in our modern culture, a tax to pay to access the content, an annoying interruption of our enjoyment. Add all the privacy concerns, the data leaks, the restless hyper-personalised retargeting… no surprise that 32% of global consumers uses ad blockers, according to GWI. So well done Anthropic, you had your quick win. But we should think twice about the value exchange advertising brings before demonising it. Advertising make the economies move and help societies evolve. It is also fundamental to the economy of media, it funds journalism, creators and democratises access to content and entertainment that simply wouldn’t be available otherwise. So in this era of fluid content and shifting consumption behaviours, the real questions for media and ad practitioners is not whether you run ads or not but it’s about how we can rethink the ad experience in a way that respects the users, it’s more engaging, aligns with user experience and offers a clear, tangible value exchange. And maybe, the answer is going back to the roots of this industry, when ads were informative, entertaining and most importantly, fun - just like Anthropic’s.
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Mimmo Palmieri liked thisMimmo Palmieri liked thisAeroporto di Napoli. Cartellone Givova sicuramente costoso. E sotto… due siti. Uno istituzionale. Uno e-commerce. Ma perché complicare così le cose? Una persona vede il brand, prende il telefono, cerca (se va tutto bene). E si trova davanti due strade. Risultato? Confusione. Nel 2026 dovremmo aver capito una cosa semplice: meno passaggi = più vendite. È proprio una questione di buon senso.
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Mimmo Palmieri liked thisMimmo Palmieri liked thisLa Terra ha aggiornato la foto profilo. A parte gli scherzi, questa immagine è stata scattata il 2 aprile 2026 da Reid Wiseman, comandante della missione Artemis II, direttamente dal finestrino della navicella Orion, pochi istanti dopo una delle manovre più cruciali: il translunar injection burn, cioè l’accensione dei motori che porta la navicella dalla Terra verso la Luna. Image Credit: NASA/Reid Wiseman
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Mimmo Palmieri liked thisMimmo Palmieri liked thisSi chiude oggi la #BMT Borsa Mediterranea del Turismo — tre giorni intensi, incontri importanti e nuove partnership che racconteremo presto. Abbiamo già in programma eventi e iniziative per i prossimi mesi. Grazie a tutti quelli che sono passati a trovarci — è sempre un piacere incontrarsi di persona. Stay tuned! #BMT2026 #KappaViaggi #Travel #Estate2026 KappaViaggi Maria Distefano Yanet Mora Marco D'onofrio
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Mimmo Palmieri liked thisMimmo Palmieri liked thisMy favorite adtech heresy: you don't need user data to advertise effectively. Lately OpenAds has been running campaigns targeting "extrapolated audiences" – our AI's educated guess given the content on a page, what kind of person we think the user is. Performance (measured by clickthrough rate vs averages on the same ad slots) has been multiples better. Deterministic audience data – with its cost, complexity, and compliance issues – can be replaced with compute. Combine that with contextual creative adapted to the extrapolated audience, and it's not surprising performance is better. If data was the "new oil", compute is fusion.
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Mimmo Palmieri liked thisMimmo Palmieri liked thisExcited to join POSSIBLE next month alongside Romain Escaich Fabio Zoboli Nicolas Bidon Samir Chabab and more. Looking forward to engaging with other industry leaders. Don't hesitate to reach out if you want to set-up some time in person.
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Mimmo Palmieri liked thisMimmo Palmieri liked thisOne year ago we opened our Europe office. Adam Heimlich was sure; I wasn’t convinced. But I knew if anyone could make “now” the right moment, it would be with Freddie Turner. Betting on her was one of our best. We hit the jackpot! Congrats on one year, Freddie, and to all the new business tumbling in. You’ve brought so much thought leadership (such eloquence in speech and the written word!) and overall cool girl cred to Chalice AI. And to our expanding EMEA team: Daria Konovets, Michelle Preusch, Alexandre Wu Navarro and Morys Ireland, we couldn’t ask for a better crew repping us. Freddie did I miss any countries we are live in?🇬🇧🇳🇱🇩🇰🇸🇪🇫🇷
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Mimmo Palmieri reacted on thisMimmo Palmieri reacted on thisSome news….. I’ve decided to leave Shinka for personal and family reasons. Lot’s going on at the moment and I need to focus on that. I’ve absolutely loved my time at Shinka. I’ve had the chance to work alongside some amazing talent and help contribute to what I believe is a cutting edge mediation platform for CTV and DOOH that will continue to scale and disrupt the global market. I’m also especially grateful for the leadership of Kieran Greene, the CEO, whose vision, trust, and support made a huge impact on my time there. I’ll be cheering him and the rest of the team there on from the sidelines and I expect great things over 2026 and beyond. For now, I’ll be taking a short break to reset. After that, I’ll be open to new opportunities and excited for what’s next across the media, ad tech and wider digital market. If you’d like to connect or just catch up, feel free to reach out.
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Mimmo Palmieri liked thisSuch an awesome event. Very grateful to be part of it!Mimmo Palmieri liked thisThank you to everyone who joined us for Omnivision in NYC last week! It was great meeting you all and hearing all of your thoughtful questions and ideas. And a special thank you to our incredible speakers — Allie Sands @ BuzzFeed, Maryssa Brogis @ Caraway Home, and Alexa Silvestri and Maxwell Kalfus @ Condé Nast — for sharing your experiences! Next up, we're heading to London & Paris 🎟️ https://omni.co/omnivision
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Dan Wilson
Charlie Oscar • 5K followers
𝗪𝗵𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗶𝗻𝘃𝗲𝗻𝘁𝗼𝗿𝘆 𝘄𝗶𝘁𝗵𝗶𝗻 𝘁𝗵𝗲 𝗚𝗼𝗼𝗴𝗹𝗲 𝗗𝗲𝗺𝗮𝗻𝗱𝗚𝗲𝗻 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀? Can we 𝗯𝗿𝗶𝗻𝗴 𝘀𝗼𝗺𝗲 𝗹𝗶𝗴𝗵𝘁 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗯𝗹𝗮𝗰𝗸 𝗯𝗼𝘅 of inventory sources and ad formats? DemandGen is a growing investment for a number of fast growth brands. But performance typically relies on a trusting the black box to deliver results. 𝗦𝗼 𝘄𝗵𝗲𝗿𝗲 𝗶𝘀 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗶𝗻𝘃𝗲𝗻𝘁𝗼𝗿𝘆? 𝗔𝗻𝗱 𝗵𝗼𝘄 𝗰𝗮𝗻 𝘄𝗲 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗳𝗿𝗼𝗺 𝗗𝗲𝗺𝗮𝗻𝗱𝗚𝗲𝗻 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀? At Charlie Oscar, we measure every campaign through both Attribution and MMM (through our COmpass measurement suite). COmpass allows us to see both overall DemandGen performance and also break out the relative performance by Ad Format and Network Source. The below chart aggregates this performance for multiple campaigns and ad accounts, and highlights the relative indexed performance of each Ad Format and Network against both in platform metrics (Attribution) and COmpass measures (MMM). This graph shows difference in performance vs account averages, bars that go up perform stronger (cheaper CPM / CPC/CPA or higher CTR), bars that go down perform weaker than account average. 𝗦𝗼 𝘄𝗵𝗮𝘁 𝗱𝗼 𝘄𝗲 𝗹𝗲𝗮𝗿𝗻? • Shorts inventory is more expensive (CPM is higher) but shows strong CTR, so low CPC. Conversion is weaker so shows a high in-platform CPA. However, 𝗦𝗵𝗼𝗿𝘁𝘀 𝘀𝗵𝗼𝘄𝘀 𝗺𝘂𝗰𝗵 𝘀𝘁𝗿𝗼𝗻𝗴𝗲𝗿 𝗺𝗼𝗱𝗲𝗹𝗹𝗲𝗱 𝗖𝗣𝗔 𝘀𝗵𝗼𝘄𝗶𝗻𝗴 𝘀𝘁𝗿𝗼𝗻𝗴 𝗶𝗻𝗰𝗿𝗲𝗺𝗲𝗻𝘁𝗮𝗹𝗶𝘁𝘆 from these interactions. • In-feed shows slightly higher CPC, but 𝗹𝗼𝘄𝗲𝗿 𝗶𝗻 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗖𝗣𝗔 𝗱𝘂𝗲 𝘁𝗼 𝘀𝘁𝗿𝗼𝗻𝗴 𝗖𝗧𝗥 𝗮𝗻𝗱 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻. Modelled CPA is slightly weaker due to weaker incrementality. • Skippable is much 𝗰𝗵𝗲𝗮𝗽𝗲𝗿 𝗖𝗣𝗠, 𝗯𝘂𝘁 𝗺𝘂𝗰𝗵 𝗹𝗼𝘄𝗲𝗿 𝗖𝗧𝗥, 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝘁𝗼 𝗵𝗶𝗴𝗵𝗲𝗿 𝗖𝗣𝗖. Skippable shows good in platform CPA, but weaker modelled CPA. • Discovery has average CPM and CPC. but 𝘄𝗲𝗮𝗸 𝗶𝗻-𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗮𝗻𝗱 𝗺𝗼𝗱𝗲𝗹𝗹𝗲𝗱 𝗖𝗣𝗔 𝗱𝘂𝗲 𝘁𝗼 𝘄𝗲𝗮𝗸𝗲𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻. • Gmail shows weak CTR but strong in-platform and modelled CPA 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁 𝘀𝘁𝗿𝗼𝗻𝗴 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗮𝗻𝗱 𝗶𝗻𝗰𝗿𝗲𝗺𝗲𝗻𝘁𝗮𝗹𝗶𝘁𝘆. • YouTube has 𝘀𝘁𝗿𝗼𝗻𝗴 𝗖𝗣𝗠 𝗯𝘂𝘁 𝘃𝗲𝗿𝘆 𝗹𝗼𝘄 𝗖𝗧𝗥, this nets out to slightly below average in-platform and modelled CPA (we see strong halo benefits from YT inventory which I have discussed elsewhere.) These inventory sources show very different performance behaviours, 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗮𝗻𝗱 𝗦𝗸𝗶𝗽𝗽𝗮𝗯𝗹𝗲 𝗶𝗻-𝘀𝘁𝗿𝗲𝗮𝗺 𝗳𝗼𝗿𝗺𝗮𝘁𝘀 𝗰𝗮𝗻 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲 𝗰𝗼𝘀𝘁 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗿𝗲𝗮𝗰𝗵, while 𝗚𝗺𝗮𝗶𝗹 𝗮𝗻𝗱 𝗦𝗵𝗼𝗿𝘁𝘀 𝘀𝗵𝗼𝘄 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁𝗹𝘆 𝘀𝘁𝗿𝗼𝗻𝗴𝗲𝗿 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗶𝗺𝗽𝗮𝗰𝘁𝘀.
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Louise Khan
Nectar360 (Sainsbury’s Group) • 1K followers
Interesting session at the IAB UK this morning getting ahead for 2026! My key takeouts: 🧱Richard Kirk explained that brand building is critical to long term growth, avoiding this focus on short term conversion KPIs will have material impact 🎯AI’s impact on search was expertly discussed by Lucy Smith with monetisation of AI summaries being expected soon 🧠 Rosalie Shakir spoke to the consistency that AI offers in insights but also warned to the homogeneity it can also create, particularly in planning! Creative thinking is a USP for agencies to create differentiation 🌱 The complexity of solving the challenges around sustainability and inclusivity mean they’re not getting the necessary focus ✨ 2026 will be the year of abundance and choice (hopefully!🤞🏼)
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Flora Williams
MG OMD • 1K followers
With some of the biggest digital and tech companies moving from the ‘black box’ 📦 to the ‘crystal box’ 🪟, what do planners want to see to overcome the blind spot of AI programmatic buying? Alan Moss has recently announced that Amazon Ads are on a mission to become a ‘crystal box’, and that alongside Google unveiling insights on delivery within their previously black box buy, Performance Max, things are certainly moving in a much needed and reassuring direction. But as a planner, what are the metrics or factors we are crying out to see, and where is the grey area that might be more important? From an addressability planning perspective, understanding the demographic profile of who we have reached and how many times is a basic, but as the way that we have audience planned has evolved, layering on attitudinal, behavioural and retail insights will lead to more considered planning routes in the future. Knowing what content and context the ad has been served in e.g. what YouTube genre or specific content would also be hugely beneficial to understand what contexts are driving the best results, and whether this strategy can be expanded beyond the digital channels the insight comes from. Lastly, the reach and frequency of the different ads against the different audiences is an absolute must. Within AI buys, I still have huge questions about how we ensure we reach everyone inclusively, ensuring we don’t unintentionally exclude any of those who have protected characteristics (e.g. ethnicity, sexual identity or disability). If the AI algorithm optimises towards outcomes, many of these people are harder to reach and convert in media, but it doesn’t mean that we should exclude them. Data protection laws ensure that these audiences cannot be specifically targeted, but what if they are excluded or down-weighted through the biases of AI? In terms of data ethics I think this sits in a grey area – I believe we require transparent measurement in terms of delivery to understand what the algorithm is delivering against, but I agree that we shouldn’t be able to buy specifically against these protected audiences. Instead we are empowered to challenge the biases in the algorithms with proof points, and we can justify planning decisions to drive diverse and inclusive planning higher up the funnel to fuel the lower funnel AI performance delivery. My recommendation to you, is to ask the question, ‘what is the information that you aren’t seeing with AI?’, to keep the forward momentum towards a fully crystal clear box.
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Tom Burchill
Monks • 2K followers
Couldn't agree more - resist playing the language game. Programmatic curation is stuck in a loop, much like 'retail media', of overloaded terms. The point is: the efficacy of programmatic has become more dependent on ad supply as user identity continues to fragment. No one should be buying on the open exchange anymore and curation, in whatever form, is giving advertisers more direct access to better inventory and audiences. The winners of supply strategy will be those who focus on performance, not buzzwords. Check out the full article here: https://lnkd.in/gVkw9Bct
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Yikai Wang Højgaard
Hookflash • 1K followers
📣 Don't miss this one! Olly is going to talk about the value of single source of truth and what have been working well for us. This is a really important topic right now in the digital analytics space. Olly and team HoP have so much insights to share! 💡
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Sena Demir Gürleyen
choreograph • 1K followers
Curious about the future of Marketing Mix Modeling? Google’s Meridian is an open-source, Bayesian MMM framework built for the cookieless era — with support for ROI modeling, scenario planning, and greater transparency. Great resource to explore the concept and see if it fits your measurement approach: 🔍 Key point to remember: “If you have strong data infrastructure and an expert data analytics team, Meridian brings transparency, control, and cost efficiency. Otherwise, traditional or hybrid MMM models may still be more practical.”
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John B. McGrane
A.I. innovator. Entrepreneur.… • 10K followers
Today is a huge milestone for our company. We're happy to announce the release of Agile Mix Modeling™ - a first of its kind, full-funnel media measurement solution that leverages advance machine learning models to measure all media - including offline channels and walled gardens. Read the exclusive article from Digiday that explains how our clients Sierra Nevada Brewing Co. and GE Lighting, a Savant company were able to boost ROI and incremental revenue by getting performance insights in a matter of days, not months. Cheers!
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Kemal Bokhari, PMP
DISH Media • 2K followers
As someone who thinks about identity, targeting and measurement solutions every day, I believe great advertising starts with one thing: the right data. Everything else builds from there. · Data: DISH Media’s household-level subscriber data delivers stronger match rates and minimizes waste. Whether you're activating your own first-party data or using third-party sources, we're partner-agnostic and built for accuracy at scale. · Targeting: We don’t rely on guesswork. Our audience data is tied to real people, not just IP addresses or assumptions. We activate deterministic insights across our converged DISH and Sling TV inventory, giving advertisers direct access to premium live-viewing environments through both programmatic and direct buys. · Measurement: We don’t believe in closed systems. We work with all leading measurement providers and will partner with your preferred vendor to validate outcomes, with the transparency and flexibility today’s advertisers expect. Advertisers don’t just need more impressions. They need trusted data, scalable delivery, and measurable outcomes. That’s what DISH Media was built to deliver. #Data #Targeting #Measurement #Addressable #CTV #Advertising #Programmatic
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吕鸿传Fabian Looa
I’m an entrepreneur and… • 4K followers
Why relying on DSPs as the “brains” of your ad stack may be holding you back In a recent article, ADOTAT argues that DSPs have become dead weight—mere execution tools following rules, while the actual intelligence now lies upstream. https://lnkd.in/gWXuxfqR The way forward? Curation with AI Agents: 🔹 Let autonomous agents make strategic decisions across channels and budgets 🔹 Keep humans in the loop to guide, audit, and prune decisions 🔹 Treat DSPs as execution engines—no longer the strategic center These aren’t just technical novelties — Innity, we map directly to the principles of curated Agentic AI: · Intelligence lives above execution layers, not buried inside a DSP · Humans or supervisory agents can review, prune, guide strategies · Execution engines (DSPs) are modular, replaceable, and driven, not in control · Privacy, scale, cross-channel orchestration become manageable If you’re still expecting your DSP to “optimize everything,” you’re placing intelligence in the wrong box. The real potential lies in curated AI at the top of your stack. #Curation #AI #DSP #AgenticAI #MediaStrategy #Innity
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Andy Thwaite
Partnerbrite • 2K followers
This happens in sponsorship too. A disconnect between the insights being created by the sports BI and analytics teams to illustrate the fit between their fans and the brand. And then when the sponsorship is done none of that fan data is being used to activate the partnership. And that’s not because the data doesn’t exist, it does…but it’s because there is no adtech to connect the fan data to the media platforms fans spend their time, while keeping the sport in control of their data. Adtech can play a big role in preventing this fan data dead end and allow sports to gain direct revenue from it from sponsors activation funds and digital media budgets. #fandata #sportsadtech #modernizingsportssponsorship
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Connie Hawker
1K followers
When is data truly data, and when is it just a signal? It’s a question we’ve been unpacking in the TV+ community at IAB UK, especially as the landscape of measurement, targeting and attribution continues to evolve. I brought together a few of our members’ perspectives and shared them in our latest piece for The Drum - from practical examples to strategic thinking on how we interpret data and signals in today’s TV+ world. Huge thanks to James Collins, Joe Hollywood, Jonathan Sturgis and Zachary Belmont for sharing their insights. Read it via the link in comments 👇 Would love to hear what you think - when does a signal become personal data?
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Jan Kierzyk
Pension Protection Fund • 683 followers
It looks like GA4 is experimenting with the ways they display data. First they started to move away from the 50 shades of blue which made data impossible to read. They now added symbols to make lines easier to distinguish. It's not perfect but it feels like a step in the right direction. #GA4 #DataViz #analytics
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