Creativity
Showcasing breakthrough creative ideas, campaigns, and the talent redefining what’s possible across advertising, design, and digital experiences.
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Snickers Says Even Your AI Chatbot Isn’t Itself When It’s Hungry
Snickers and BBDO have created two films that demonstrate AI acting unlike itself
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Cheez-It Brings Game-Day Hot Takes From the Stands to the Couch
Cheez-It’s new creative direction centers on college football culture.
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ADWEEK Creativity Advantage: A Sports Marketing Renaissance Opens the Playing Field to New Brands
As sports become increasingly valuable for marketers, brands are shaking up their creative playbooks.
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Ads of the Week: 13 Campaigns That Caught Our Eye, From Fanta to Heinz
Starbucks, Spotify, Heinz, Taco Bell, and more are behind the week’s most notable ads.
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Bowen Yang and Ana Gasteyer Help Estée Lauder Enter the Group Chat
Estée Lauder enters the group chat with Bowen Yang and Ana Gasteyer.
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Uber’s Back-to-School Campaign Wants to Turn Gen Z Manifestations Into Reality
Uber’s back-to-school campaign helps teens manifest their hopes and dreams.
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Rewatch the Late Dolly Parton’s Iconic Ads Over the Decades
For more than 40 years, Parton lent her personality to everything from Super Bowl spots to local Tennessee infomercials
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Athleta Puts Strong Women at the Heart of Its Comeback Effort
The campaign marks a broader brand evolution as it reconnects with its DNA.
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Fanta’s Big Bet to Own Halloween: An Original Cinematic Universe
Fanta is betting on original entertainment to claim the Halloween season.
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Ads of the Week: 12 Campaigns That Caught Our Eye, From Dunkin’ to Verizon
Dunkin’, Coca-Cola, JCPenney, Disney, and more are behind the week’s most notable ads.
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