Campaign measurement connecting
exposure to performance
Measure what matters across devices and channels. Our measurement solutions help you track conversions, understand true full-funnel impact, and optimize performance in real time.
Cross-screen
performance
Understand how audiences move across screens and how each touchpoint contributes to outcomes. Our cross-device attribution connects linear, CTV, online video, and digital exposures to real business results.
- Overall household reach, frequency, and exposure
- Reach of exposed linear by program & network
- Digital only households
Trusted
data partnerships
Work with trusted third-party partners to validate performance and gain deeper insights into incremental reach, conversions, and campaign effectiveness.
- Brand Lift
- Incremental reach
- App downloads
- Foot traffic
- Sales lift
- Healthcare
- Attention
Converged TV
tune-in
Link ad exposure to actual TV viewership to understand whether your campaigns drive tune-in for promoted shows, networks, or live events.
- Overall tune-in
- Tune-in by episode
- Cost per tune-in
- Tune-in by screen
- Reach of audience
- + more
In-flight
optimization
Monitor performance signals in real time and make smarter optimization decisions as campaigns run. Nexxen helps you identify what’s driving results and adjust strategies to improve efficiency and outcomes.
Campaign measurement that connects
exposure to performance
Measure what matters across devices and channels. Our measurement solutions help you track conversions, understand true full-funnel impact, and optimize performance in real time.
Cross-screen
performance
Understand how audiences move across screens and how each touchpoint contributes to outcomes. Our cross-device attribution connects linear, CTV, online video, and digital exposures to real business results.
- Overall household reach, frequency, and exposure
- Reach of exposed linear by program & network
- Digital only households
Trusted data
partnerships
Work with trusted third-party partners to validate performance and gain deeper insights into incremental reach, conversions, and campaign effectiveness.
- Brand Lift
- Incremental reach
- App downloads
- Foot traffic
- Sales lift
- Healthcare
- Attention
Converged TV
tune-in
Link ad exposure to actual TV viewership to understand whether your campaigns drive tune-in for promoted shows, networks, or live events.
- Overall tune-in
- Tune-in by episode
- Cost per tune-in
- Tune-in by screen
- Reach of audience
- + more
In-flight
optimization
Monitor performance signals in real time and make smarter optimization decisions as campaigns run. Nexxen helps you identify what’s driving results and adjust strategies to improve efficiency and outcomes.
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