Simplifying ID
fragmentation
Through a multi-strategy approach that unifies signals, supports cross-screen data solutions, and integrates a variety of universal identifiers, we make it easier to reach your audiences in today’s evolving ecosystem.
The future of identity resolution
is more than one approach
As the media ecosystem fragments, brands are under increasing pressure to drive measurable outcomes. Advertisers need transparent, privacy-safe measurement that unifies results across screens, minimizes overlap, and connects CTV exposure to both online and offline actions.
We believe the future of identity resolution will require multiple strategies, and with our unique solutions, you’ll stay ahead of what’s next.
The Nexxen approach
to ID resolution
Nexxen Identity Graph
Our proprietary graph brings together multiple identity solutions with built-in deduplication to minimize fragmentation. The result is scalable targeting, tracking, and measurement of first-party data across the full funnel with greater visibility into your performance.
Contextual Targeting
Using Discovery, our proprietary audience insights tool, we go beyond keywords to understand what audiences are engaging with and how to reach them cross-screen. These insights enable you to reach your audiences through more contextual targeting with greater accuracy.
Supply Curation
With a fully integrated SSP, we are one of the most independent sources of direct publisher inventory*. Through supply curation, you can access streamlined deals and publisher first-party data to drive both reach and increased performance.
Universal ID Support
Support for leading universal IDs helps expand addressability across publishers while improving match rates and campaign measurability. Working with multiple identity partners also gives you the flexibility to adapt as identity signals evolve.
*Source: Jounce Media Exchange (SSP) Profiles, March 2026.
Simplifying ID
fragmentation
Through a multi-strategy approach that unifies signals, supports cross-screen data solutions, and integrates a variety of universal identifiers, we make it easier to reach your audiences in today’s evolving ecosystem.
The future of identity resolution is more
than one solution
As the media ecosystem fragments, brands are under more pressure to drive measurable outcomes. Advertisers need transparent, privacy-safe measurement that unifies results across screens, minimizes overlap, and connects CTV exposure to both online and offline actions.
We believe the future of identity resolution will require multiple strategies and our diverse solutions will help you stay ahead of what’s next.
The Nexxen approach to
ID resolution
Nexxen Identity Graph
Our proprietary graph brings together multiple identity solutions with built-in deduplication to minimize fragmentation. The result is scalable targeting, tracking, and measurement of first-party data across the full funnel with greater visibility into your performance.
Universal ID Support
Support for leading universal IDs helps expand addressability across publishers while improving match rates and campaign measurability. Working with multiple identity partners also gives you the flexibility to adapt as identity signals evolve.
Contextual Targeting
Using Discovery, our proprietary audience insights tool, we go beyond keywords to understand what audiences are engaging with and how to reach them cross-screen. These insights enable you to reach your audiences through more contextual targeting with greater accuracy.
Supply Curation
With a fully integrated SSP, we are one of the most independent sources of direct publisher inventory*. Through supply curation, you can access streamlined deals and publisher first-party data to drive both reach and increased performance.
*Source: Jounce Media Exchange (SSP) Profiles, March 2026.
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