Nexxen Unified Platform

Nexxen DSP & SSP
activation

With nexAl and our centralized data platform at the core, our unified DSP and SSP provides you with a more direct, efficient path to publisher supply. Combined with unique data and media, our full stack helps deliver full-funnel performance.

Win

Strong performance
where it matters

Advertisers using Nexxen’s data and full-stack DSP and SSP achieve stronger outcomes, including improved cost efficiency and more completed actions — all with the scale that only a top-10 omnichannel reach SSP* can deliver.

Source: Nexxen Internal Data, Q2 2024 – Q1 2025, comparing Nexxen DSP + SSP vs Nexxen DSP + 3P DSP

*Source: Jounce Media Exchange Profiles, April 2026.

What sets 
us apart from the rest

Efficient media

Our integrated DSP & SSP means fewer intermediaries between advertiser and publisher. Less hops means less waste, lower cost and cleaner data. 

Proprietary data

Hisense/V (formerly VIDAA) ACR, PeerLogix streaming, and Nexxen audience discovery data power the Nexxen Data Platform—so you can onboard, enrich, and activate first-party data from planning through measurement.

Unique units

Nexxen TV Home Screen units across premium OEMs place your brand in high-visibility real estate on the biggest screen in the home, delivering strong incremental reach.

Smarter optimization

We connect measurement to media and creative decisions in real time with AI, using exclusive data and tech for momentum that keeps improving results.

The Nexxen DSP
performance advantage

The Nexxen DSP delivers a seamless buying path to efficient omnichannel media, unique data, and the optimization and measurement levers to deliver full-funnel performance.

  • Streamlined Nexxen SSP integration
  • Largest direct access to publisher inventory*
  • Exclusive inventory and unique data
  • Incrementatlity testing
  • In-flight optimization
  • Cross-platform reporting

*Source: Jounce Media Exchange Profiles, April 2026.

Meet your
agentic assistant

Your nexAI-powered DSP assistant is here to help you increase your productivity and accelerate your campaign performance with ease.

  • Pre-flight set-up QA testing
  • Recommendations and insights for optimization on performance, pacing, and spend
  • Deal trouble-shooting diagnostics
  • Mid- and post-campaign reporting and insights
  • Instant help center

Unique and 
high-impact media 

The Nexxen SSP
performance difference

Our SSP allows you to enhance not only your supply with scaled targeting, but also reach your audiences with unique native units, data, and creative enhancements that no one else can do.

  • Top 10 omnichannel reach
  • Direct access to publisher inventory
  • Unique smart TV home screen inventory
  • Proprietary data for more targeted reach
  • Access to Nexxen Studio creative insights and optimization
  • Trusted partnerships with third-party DSPs

Testimonials

Nexxen DSP, DMP, and SSP

Nexxen
DSP & SSP activation

With nexAl and our centralized data platform at the core, our unified DSP and SSP provides you with a more direct, efficient path to publisher supply. Combined with unique data and media, our full stack helps deliver full-funnel performance.

Win

Strong performance
where it matters

Source: Nexxen Internal Data, Q2 2024 – Q1 2025, comparing Nexxen DSP + SSP vs Nexxen DSP + 3P DSP

Advertisers using Nexxen’s data and full-stack DSP and SSP achieve stronger outcomes, including improved cost efficiency and more completed actions — all with the scale that only a top-10 omnichannel reach SSP* can deliver.

What sets 
us apart from the rest

Efficient media

Our integrated DSP & SSP means fewer intermediaries between advertiser and publisher. Less hops means less waste, lower cost and cleaner data. 

Proprietary data

Hisense/V (formerly VIDAA) ACR, PeerLogix streaming, and Nexxen audience discovery data power the Nexxen Data Platform—so you can onboard, enrich, and activate first-party data from planning through measurement.

Unique units

Nexxen TV Home Screen units across premium OEMs place your brand in high-visibility real estate on the biggest screen in the home, delivering strong incremental reach.

Smarter optimization

We connect measurement to media and creative decisions in real time with AI, using exclusive data and tech for momentum that keeps improving results.

The Nexxen DSP
performance advantage

The Nexxen DSP delivers a seamless buying path to efficient omnichannel media, unique data, and the optimization and measurement levers to deliver full-funnel performance.

  • Streamlined Nexxen SSP integration
  • Largest direct access to publisher inventory*
  • Exclusive inventory and unique data
  • Incrementatlity testing
  • In-flight optimization
  • Cross-platform reporting

Meet your
agentic assistant

Your nexAI-powered DSP assistant is here to help you increase your productivity and accelerate your campaign performance with ease.

  • Pre-flight set-up QA testing
  • Recommendations and insights for optimization on performance, pacing, and spend
  • Deal trouble-shooting diagnostics
  • Mid- and post-campaign reporting and insights
  • Instant help center

Unique and 
high-impact media 

The Nexxen SSP
performance difference

Our SSP allows you to enhance not only your supply with scaled targeting, but also reach your audiences with unique native units, data, and creative enhancements that no one else can do.

  • Top 10 omnichannel reach*
  • Direct access to publisher inventory
  • Unique smart TV home screen inventory
  • Proprietary data for more targeted reach
  • Access to Nexxen Studio creative insights and optimization
  • Trusted partnerships with third-party DSPs

*Source: Jounce Media Exchange Profiles, April 2026.

Testimonials

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