Nexxen

Unique media that captures audience attention before they watch. Learn more about Nexxen TV Home Screen. https://lnkd.in/ePd-FV9N

Political campaigns are moving deeper into programmatic as voter attention fragments across CTV, digital video, mobile and display. That shift is raising the stakes for smarter targeting, transparent inventory, frequency control and real-time measurement. In this Q&A, Hamid Qayyum, Chief Innovation Officer at The TARA Group and Andy Brecher, our Vice President of Demand Partnerships, discuss how campaigns are using voter data, contextual signals and programmatic infrastructure to reach voters more effectively and drive real-world outcomes. Read their full conversation for a sharper look at how political advertisers are adapting their media strategies for a more fragmented, programmatic election cycle: https://lnkd.in/ePwQKHn4

As the world’s most popular sport takes center stage this summer, Nexxen and V (formerly VIDAA) are teaming up to bring advertisers closer to soccer fans than ever before. Leveraging Nexxen DSP and SSP, advertisers can activate campaigns across V’s global Smart TV footprint on Hisense and Toshiba devices—reaching millions of households and capturing attention the moment viewers power on, before they tune in to the match. In today’s fragmented viewing landscape, showing up early matters. This partnership puts brands at the very start of the fan journey, while connecting select advertisers with exclusive FIFA World Cup 2026 experiences like in-person game attendance through Hisense’s broader marketing initiative. Read the full press release: https://lnkd.in/e3jbgvHw

World Cup viewing habits are evolving in real time. From free streaming matches to highlight reels and rising out-of-home viewership, Nexxen's latest research report uncovers how economic pressures are reshaping audience behavior. And for advertisers, understanding these shifts is key to building smarter media plans and driving incremental reach, no matter where fans tune in. Read more and download the full report before the World Cup kicks off (pun intended!) later this month. https://lnkd.in/eAzGtBGF

Fragmented media habits and creator-led communities are changing how voters form opinions, share narratives and decide which messages matter, making it challenging for political advertisers to gain the full picture on demographics alone. In a new Industry Voices piece for Campaigns & Elections, Kory Vargas Caro, Senior Director, Enterprise Sales, Political, outlines how campaigns can deepen their understanding of voters through fandoms -- i.e. the places where cultural identity, shared interests and trusted narratives shape persuasion. Read the full piece today: https://lnkd.in/eQYaR7g8

Less than a month until we land in Cannes! Be sure to catch us in our suite or out along the Croisette, where we'll be making appearances at Stagwell Sport Beach, Supernova Pride Summit and The Female Quotient 's FQ Beach. Visit https://bit.ly/3RWCyqZ to find out more!

Many thanks to all of our esteemed guests who joined BidMachine and Nexxen for a very special evening during MAU Vegas, as we celebrated one year of our partnership and explored how we're powering stronger performance and outcomes across mobile and gaming.

Kara Puccinelli, Chief Customer Officer at Nexxen, recently hosted a Tinuiti Live fireside chat with Noa Gutterman of Mistplay and Pete Harrison of Running Start Marketing, diving into the evolution of CTV as a true performance channel. The discussion challenged long-held assumptions - from creative costs to measurement complexity - making the case that CTV is more accessible than most marketers think, and that brands applying the same discipline they bring to search and social will find it delivers comparable results. We loved sitting down with two brilliant minds - thank you, Noa and Pete!

Big news for APAC! Nexxen is expanding its Home Screen TV offering across the region, with native Smart TV units now available programmatically across VIDAA-powered devices, to help advertisers drive visibility and engagement on the biggest screen in the home. As streaming continues to evolve and viewer attention becomes increasingly fragmented, brands have an opportunity to connect with audiences earlier in the viewing journey through premium Home Screen placements delivered at scale. Read the full announcement here: https://lnkd.in/gmWPiTw5

Fragmented viewing has made advertising harder to plan, measure and optimize. AI is changing that — helping marketers move from understanding past performance to predicting better decisions before campaigns begin. For Chief Customer Officer Kara Puccinelli, the future of ad tech depends on platforms that can unify data, media and measurement across screens while improving the viewer experience, driving marketer performance and helping publishers monetize their content. Listen to her full conversation with Ben Weiss on LegendsNLeaders here: https://lnkd.in/dnA43EDY