Networking Strategies for Association Events

Over the next 3 months, I’m hosting 4 major events in France, UK, USA and KSA. Beforehand, I want to share my top tips on how to get the best out of networking. 1. Set Clear Targets Action: Make a hit list of the top 10 companies or people you need to meet. Research what they care about—know their wins, pain points, & what they’re hunting for before you walk through the door. Outcome: These conversations won’t just happen by chance. By doing your homework, you’ll turn a five-minute chat into a deal-building moment. Schedule meetings in advance, & after the event, send a tailored follow-up email that shows you were listening. 2. Take the Stage (Literally) Action: Get on the agenda. Whether it’s a keynote, panel, or fireside chat, nothing says “I’m the one to watch” like holding the mic. Use this time to address the industry’s biggest challenges & position yourself—& your company—as the answer. Outcome: Speaking builds instant credibility. It’s not just exposure; it’s authority. Post-event, share the highlights on LinkedIn & invite attendees to continue the conversation, turning an audience into a lead pipeline. 3. Own the Floor Action: Don’t just lurk—work the room. Engage with key exhibitors, ask questions, & position yourself as a resource, not just another pitch. Be direct but curious: “What’s your biggest challenge this year?” and “How can I help?” are powerful openers. Outcome: You’ll stand out as someone who listens. Take notes during conversations, & follow up within 48 hours with a personalised message. Not a generic “great meeting you”—send actionable insights or specific ideas that move the ball forward. 4. Host the Inner Circle Action: People bond better in a more relaxed setting than over Wi-Fi. Organise an exclusive dinner, roundtable, or cocktail event for a curated group of heavy hitters. Keep it intimate—this is about building relationships, not just showing off. Go easy on the heavy sell. Outcome: People remember who brought them value & connections, not who handed out free pens. Post-event, share any key takeaways & book one-on-one follow-ups to solidify what you started over drinks. 5. Hack the Tech Action: Use every tool at your disposal—event apps, LinkedIn, QR codes. Pre-event, reach out to attendees & book meetings. At the event, swap contacts digitally to keep things seamless, & use a CRM to track every interaction. Outcome: You’ll leave the event with an organised roadmap of leads, not just a stack of business cards destined for a desk drawer. Follow up strategically with segmented, value-driven emails & keep the momentum alive. The Bottom Line: Trade fairs & exhibitions aren’t just networking. Preparation, presence, & follow-up separate those who close deals from those who just collect swag bags. Be human. Don’t think of this as just a branding exercise but an opportunity for long term partnerships. Be genuine - your new contacts will become close contacts, if not friends. Make it count! #revenuegrowth

Whoever coined the word “networking” needs to go to jail. Ask 10 people how to do it, you’ll get ten different answers. And that’s the problem. Because networking isn’t one skill. It’s FIVE. Unless you know which one you’re practicing, you’ll always leave events feeling like you “didn’t network enough.” Here’s the breakdown: 1. The Skill of Initiating The courage to walk up, introduce yourself, and open a conversation that isn’t empty small talk. Start with something real enough to spark interest, but light enough not to overwhelm. Most people fail here because they wait for the “perfect moment.” 2. The Skill of Listening Sounds cliché, but it isn’t. Great connectors aren’t the smoothest talkers, they’re the sharpest listeners. The right questions make people open up. A direct pitch kills networking. Listening makes it come alive. 3. The Skill of Positioning The least discussed skill. Positioning isn’t bragging. It’s telling your story so it sticks. A one-liner people can carry with them and repeat when you’re not in the room. Confuse them, and you’ve lost them. 4. The Skill of Following Up The most underrated. A conversation without follow-up is just noise. Real networking begins the next day—when you show you remembered, cared, and chose to continue. 5. The Skill of Compounding Networking isn’t built in a single night. It’s the compounding of tiny touchpoints over years. That stranger in the coffee line becomes an ally when you’ve shown up enough times with small acts of value. Now here’s the thing: You can’t master all five at once. And you shouldn’t even try. At your next event, pick one. Maybe it’s just practicing your opener. Maybe it’s testing your one-liner. Maybe it's religiously sticking to your follow-up. Get one right. Build momentum. Then move on to the next Because networking isn’t a gift. It’s not “some people have it, others don’t.” It’s a learned skill. And like every other skill, it’s mastered piece by piece—not in one grand performance. So stop treating networking like a mystical ability. Start training it like the craft it actually is. Which of the five are you good at? Which one do you struggle with? #networking #communication #collaboration #mindset #work #skills #event

How could I build a career if I couldn't even handle a "simple" networking event? Twenty years later, I'm CHRO. And I still hate networking events. But I cracked the code. Traditional networking assumes collecting 50 business cards equals success. For introverts? One deep conversation beats 50 shallow hellos. Quality over quantity isn't just our preference. It's our superpower. So I built my own system. ——————————————— → The 100-Point Energy Budget Every event, you start with 100 energy points: • Random small talk: -15 • Meaningful conversation: -5 • Pretending to laugh at bad jokes: -20 • Finding a fellow introvert: +10 • Strategic "email break": +5 Hit 20 points? Leave. That's not quitting. It's resource management. ——————————————— → The 3-Deep Rule While extroverts collect 50 cards, I build 3 real connections. They get names. I get allies. They get LinkedIn adds. I get coffee meetings. They get forgotten. I get remembered. One meaningful conversation > 50 forgettable handshakes. Tell people you're "gathering insights for research." Now it's an interview, not small talk. Arrive 15 minutes early. Quieter room, better conversations. ——————————————— → The Opener That Works "I'm testing a theory that admitting you're an introvert at networking events creates better connections. You're participant seven." People lean in. They want in on your experiment. Ask what matters: "What problem are you tackling right now?" "If you weren't here, what would you rather be doing?" ——————————————— → The Lighthouse Strategy Don't circulate. Plant yourself somewhere visible. Let people come to you. Or volunteer at check-in for 30 minutes. Meet everyone, defined role, then disappear. Set 45-minute alarms. Energy check. Below 5? Bathroom break. ——————————————— → Permission Granted You can officially: • Leave after 52 minutes • Eat lunch alone at conferences • Say "I need to recharge" • Build your network through LinkedIn • Skip events that don't serve you My biggest deals came from 1-on-1 coffees, not cocktail parties. My best hires came from deep conversations, not speed networking. ——————————————— → The Truth Successful introverted executives didn't learn to act like extroverts. They learned to network like strategists. My record? 12-minute holiday party appearance. Two conversations. Both mattered. Still got promoted. Once had my assistant call with an "urgent client matter" 45 minutes into a dinner. The client was my cat. Zero regrets. Your quiet nature isn't a bug — it's an executive feature. Your energy management isn't high maintenance — it's self-leadership. The revolution isn't about becoming louder. It's about quiet leaders writing the rules. From a comfortable distance. Through screens or deep connection. Like the evolved professionals we are. ♻️ Share to save an introvert from networking hell 📩 Get my Networking Energy Toolkit → https://lnkd.in/dfhfHWe5

Networking for Introverts Lessons from my Singapore Management University workshop Networking advice often sounds the same: "Speak up, hand out business cards, follow up within 24 hours." Useful, yes—but let's take it a step further. Here’s the advice that’s helped even the shyest professionals stand out: 1️⃣ Do Recon on Attendees (Without Being Creepy) Before events, research key attendees or speakers on LinkedIn. Note shared interests or recent achievements to weave into conversations. And if Wi-Fi is spotty at events? Save profiles offline for reference. Being prepared makes even the most introverted among us feel in control. 2️⃣ Ask Thoughtful, Unexpected Questions After building some quick rapport, try asking: "What’s the most exciting thing happening in your industry right now?" "If you weren’t in [current role], what would you be doing?" It shows genuine curiosity and sparks meaningful conversations. 3️⃣ It’s not about you—it’s about them. Practice active listening to uncover their hidden professional needs. Ask questions like, “What’s been your biggest challenge this year?” and offer insights or solutions. Giving value leaves a lasting impression. Networking doesn’t have to feel forced or superficial. Introverts can thrive by leveraging their strengths—preparation, thoughtfulness, and a genuine desire to connect. What’s one unorthodox networking tip that’s worked for you? Share it in the comments! 👇

In a world where every executive has a firm handshake and a stack of business cards, how do you become the person everyone remembers after a conference? After attending dozens in the past decade, I've developed a strategy that transforms conferences from transactional meetups into relationship goldmines. ♟️Pre-Conference LinkedIn Strategy The real networking begins weeks before the event. Review the speaker and attendee lists, then connect with key individuals on LinkedIn with a personalized message: "I noticed we’re both attending the Stand & Deliver event. I'd love to connect. See you soon." This pre-conference connection creates a warm introduction and significantly increases your chances of meaningful engagement. 👗👔The Memorable Wardrobe Element In my early career, I blended in at conferences. Now? I'm known for wearing a little more color (often D&S Executive Career Management teal) or patterns that are professional yet distinctive. When someone says, "Oh, you're the one with the great dress," you've already won half the networking battle. 🤝Contribute Before You Collect** Instead of collecting business cards, focus on providing immediate value in conversations. Can you connect someone to a resource? Share relevant research? Offer a solution to a challenge they mentioned? The executives who stand out aren't those who take the most cards—they're the ones who solve problems on the spot. What networking approach has worked for you at recent conferences? Share in the comments below! #ExecutiveLeadership #NetworkingStrategy #ConferenceSuccess #ProfessionalDevelopment

I’ve been having lots of conversations about LinkedIn for events from organisers wanting to drive visibility and engagement, to exhibitors heading to upcoming tradeshows, and everyone in between. Whether you’re hosting, exhibiting, or attending LinkedIn can help you get more out of every event: ✨ More visibility 🤝 More connections 📈 More business outcomes Yet LinkedIn is often underused in the event space. A one-and-done post. A quick thank you. A flurry of activity... then silence. But here’s the thing: the event isn’t the beginning and it shouldn’t be the end. To get the most value, LinkedIn should be part of your strategy before, during and after the event. Here’s how to make the most of it: 🌠 1. Be LinkedIn Event Ready Your profile and company page shape your first impression often before anyone meets you. They should tell a clear, credible story that aligns with your event involvement. Organiser Tip: Create a LinkedIn Brand Kit for your speakers, exhibitors, and team – banners, hashtags, talking points, and example posts. Exhibitor Tip: Use an event-themed banner to show your stand details or branding. 🌠 2. Build Relationships Before the Event The most valuable connections rarely start cold on event day. The lead-up to the event is prime time to increase visibility, build familiarity, and position yourself as someone worth connecting with or visiting at the stand. Organiser Tip: Spotlight speakers, exhibitors, and sessions early and use tags to amplify. Exhibitor Tip: Shortlist people you want to meet - clients, prospects, collaborators, media and start connecting early. 🌠 3. Maximise the Event Experience Use LinkedIn to take people behind the scenes, amplify moments as they happen, and make your presence visible to those who couldn’t attend. Organiser Tip: Have someone live post from the floor, tagging participants and sharing session soundbites. Exhibitor Tip: Make it easy for people to connect with you it creates immediate pathways to keep the conversation going. 🌠 4. Keep the Momentum Going This is the stage where most people go quiet, but this is when the real relationship-building begins. Use LinkedIn to keep the conversation going. Share your takeaways. Follow up with new connections. Repurpose content into future posts. Organiser Tip: Share a highlight post and set the stage for what’s next even a “Save the Date” works. Exhibitor Tip: Send a personalised follow-up message referencing your chat. 🌟 Key Takeaways LinkedIn is one of the most powerful tools you have to extend your event beyond the room. It allows you to build relationships before the first handshake, stay visible throughout the event and strengthen credibility and connection long after the banners are packed away. And if you'd like support to develop your own LinkedIn event strategy that's more than one and done, I’d love to help. Because showing up is just the beginning. #linkedin #events #eventmarketing

Conferences used to drain me. As an introvert, I would stand awkwardly holding a coffee, wondering how everyone else made networking look so easy. Here are 5 hacks that helped me—and might help you too: 1/ Create Your Personal Energy Zones: Don’t try to network the whole time. Set specific "on" times for socializing and give yourself "off" breaks to recharge. The key isn’t to stay active but to be strategic about when you are. 2/ Be a Connector, Not a Networker: Shift your focus from trying to meet people for yourself to helping others connect. It’s less stressful, and you'll be remembered as someone who brings value. 3/ Use "Curiosity Openers": Instead of preparing boring questions, try asking what excites them about their work or what drives them. It turns small talk into meaningful conversations. 4/ Leverage Your Quiet Presence: You don’t have to be loud to make an impact. Own your silence. Sometimes, standing calmly in a room of chatter makes you more approachable and memorable. 5/ Network After the Event is Over: Some of the best connections happen in the follow-up. Use LinkedIn or email to deepen conversations after the initial meeting, where it’s quieter and more personal. Networking doesn’t have to be overwhelming. By embracing our strengths, we can build meaningful connections. == P.S.: What are your go-to networking tips? Share them in the comments! #introvert #personaldevelopment #networking

What Are Radical Ways to Connect Startups, Founders, and Investors While Showcasing Local Talent? Networking could be more than the typical hotel conference room or formal meet-and-greet over coffee. Take a bolder approach to creating unforgettable connections while supporting local entrepreneurs in 2025– ☕️ Diners and Cafés? Hold networking breakfasts at a diner or coffee shop that opened recently. Let the founder share their story of perseverance and vision while attendees connect over coffee. 🌟 Startup Spotlight Nights Feature a handful of local startups in a pitch or demo session. Pair this with food and drink from local vendors for a true celebration of community talent. 🎨 Artisan Showcases Partner with local artists, musicians, crafters, or designers to highlight creativity and business synergy, proving innovation isn’t limited to tech. 🚶♀️ Startup Safari Create a “trail” where attendees visit multiple local businesses, hear founder stories, and connect with other participants along the way. ☕ Breakfast with Founders Create intimate morning meetups for founders and investors to share advice over coffee. 🍪 Workshops at Local Spots Host events where attendees can learn the story of a local business and participate in a fun activity (like baking or crafting). ➡️ Let’s reimagine networking. Which of these ideas resonates with you to build relationships? #CollaborateForChange #FounderResources

As we go into SXSW weekend, I thought I would share some in-person networking tips from my LinkedIn Strategies for Founders guide. In my corporate days, a conference meant shaking hands and collecting the most business cards I could. (Do people even have business cards anymore?) I know realize it's about making real connections, ones that actually move the needle. Here's how to do it right: 1️⃣ Be memorable, not generic. Have a super short intro and tell them something about you that will stick. (Mine: "I am an angel investor, board director, and startup advisor. I also have the best pet in the world, Amber the Chicken Dog." People remember me because I have the best dog ever - and that she is a Chicken Dog.) 2️⃣ Ask better questions. Instead of "What do you do?" try: "What's the most exciting thing you're working on?"  "What are you hoping to get out of this event?"  "Who is the person you want to meet here?" 3️⃣ Listen more than you talk. People love to talk about themselves. Let them. You'll come across as a good listener and a thoughtful person. 4️⃣ Give before you take. Offer a connection, an insight, or a resource before you ask for anything. (But always have your own ask ready to go!) 5️⃣ Follow up. A quick DM or email within 24 hours makes you stand out. Don't forget to remind them exactly where you met and what you talked about. (It will help you remember as well!) Here are my biggest hacks: ✅ Have your phone screen saver be your LinkedIn QR code. ✅ Ask them to connect with you (don't have them follow). ✅ You've then got the list of all the people who connected with you to follow up with them. Send them a message after you accept the connection (see above). ✅ Take notes when you're talking; they'll be honored you find the discussion so worthy. Networking isn't about selling yourself. It's about building relationships. And relationships open doors that a cold email never will. ----- I'm Katie Dunn, an Angel Investor, Board Director, and Startup Advisor. I prepare founders for fundraising, and they gain confidence, resources, and connections. Check out my LinkedIn Strategies for Founders guide (link in Featured Section).

Stop going to networking events… if you're not doing this first. If you sell B2B, your ideal clients are not in that room. The people at networking events are other business owners and sales professionals trying to find clients too. Which means the fastest way to grow your business from a networking event isn't to find a buyer. It's to find the right referral partners. So before you walk into that room, sit in your car and answer three questions. 1. Who specifically do I want to meet tonight? Not "new people." Think about who sells to the same clients you sell to but isn't your competition. That's who you're looking for. Find that person. Learn what they do. And if you can, make an introduction for them tonight. That's how you become someone worth knowing. 2. What is my one ask? Not a pitch. One ask. Something specific. If you're a fractional CFO, your referral partner is probably a business attorney, an operations consultant, or a banker who works with growing companies. They already sit across the table from the same business owner you're trying to reach. You want an introduction to them, not to the client. The more specific you are about who that partner is, the easier it is for someone in the room to connect you. Vague asks get forgotten before you hit the parking lot. 3. How am I following up, and by when? Decide now. A conversation without a next step is just small talk with a name tag. Three questions. Five minutes. Your buyers aren't in that room. But the people who know your buyers are. Show up ready to find them.