Consulting

I used to think charging less would get me more clients. After my trip to the US I realised it just made them trust me less. when i was cheap, clients questioned everything. "why this approach?" "can we try something else?" "i'm not sure about this." so when i raised my rates, they trusted my decisions completely. same work. different psychology. so here's what i've basically realized about pricing: when someone sees a low price, their brain doesn't think "great deal." it thinks "what's the catch?" they start looking for problems. inexperience. desperation. corners being cut. low prices trigger fear of loss, not excitement about savings. but when they see premium pricing, something else happens. "if they can charge this much, they must deliver results." "other people are paying this, so the value must be there." "the risk of not solving this problem costs way more than the investment." premium pricing signals confidence in your work. think about it. rolex doesn't make better watches from a functionality standpoint. but the price tells you everything about what owning one means. same thing with services. a premium project isn't necessarily 10x better in execution. but the price signals experience, systems, proven results. and here's the shift that changed everything for me: i stopped anchoring clients to the price and started anchoring them to the outcome. not "this costs X" but "this will generate Y for your business, and the investment is X." when they're thinking about ROI, the price becomes secondary. your pricing isn't just a number. it's a signal to the market about who you are and what you deliver.

🧪 Useful Calculators For UX Research. Helpful tools and guides to estimate the right number of participants for surveys, card sorting and usability testing. 🤔 Testing isn’t about finding universal truths, but key blockers. 🚫 Scale ≠ clarity: we must know what we’re trying to learn first. ✅ Iterate with 5 people at a time: test, adjust, test again. ✅ Surveys: aim for confidence level 95%, margin of error 2–5%. ✅ With 10.000 users, you will need ≥567 answers to reduce bias. ✅ Assume the response rate of 20–30% (incl. no-show-rate). ✅ To get reliable survey results, we need to invite 2835 people. ✅ For card sorting, get 15–30+ people to sort independently. ✅ For tree testing, invite at least 25 (better: 50) participants. ✅ Nothing matters more than targeted and diverse sample. I absolutely love Nikki Anderson’s point about big sample sizes often wrongfully viewed as the “safest” way to discover insights. They can’t fix vague goals, at times answer wrong or misleading questions, often skip the difficult part of framing the problem first. Scale sounds impressive, but it doesn’t map to clarity. Nikki suggests to start with a decision of what we’re trying to learn first, then the question, then the method and then the sample size. But we must know — and be committed — what want to know first. And very often we don’t need statistically significant results to notice and act on critical blockers. Research doesn’t have to be expensive or time-consuming. In the worst case, I start with 5×45 mins interviews to spot critical blockers and unmet user needs. As we run sessions, I mark critical areas and record short screen share snippets — with consent — and make them visible in the company. Once you’ve built enough confidence in the work that you are doing, it will be much easier to ask for bigger commitments — in fact, you might be surprised by how quickly your research work will be requested, rather than merely applied to design work. --- Useful resources: 👥 Qualitative Sample Size Calculator, by UserInterviews https://lnkd.in/enNhnjmZ 💸 Research Incentive Calculator https://lnkd.in/dZim2YSq 🔘 Survey Sample Size Calculator https://lnkd.in/e8htudk3 💯 Bonus: Design System ROI Calculator, by Knapsack https://lnkd.in/eYCxBTGt 📱 UX Work ROI Calculator, by Paul Boag https://lnkd.in/eAXtXWf5 🚀 UX Research Project Launch Kits https://lnkd.in/eX2zt88x 🌲 UX Research Field Guide, by UserInterviews https://lnkd.in/e4Ygsyuu --- Useful articles: How Many Participants For a UX Interview?, by Maria Rosala https://lnkd.in/eAEq6amb Sample-Size Recommendations, by Raluca Budiu, Kate Moran https://lnkd.in/erRN2RsW #ux #research

“We don’t use agencies or consultants because I had a bad experience with one several years ago”. That’s what a Director of RevOps told me yesterday. It’s like saying you’re never going to a restaurant again because one time you had a bad meal. I used to think the same way when I was young, naive and inexperienced. I took so much pride in thinking I knew everything and could do it all myself. But then in 2013, despite me arguing against it, the company I worked for hired a Strategic Marketing Consultant named Andy and it fundamentally changed my career. Andy taught me all the really important things about Marketing that most people don’t talk about - how to conduct customer interviews, how to create a business case, how to run a beta trial, how to build a differentiated strategy using product, price, distribution, and promotion all together. Then again in 2017, the company I worked for hired a Category Design Consultant named Robin who taught me everything about category design, positioning, narrative design and strategic communications. Then again in 2018, the company I worked for hired a Creative & Branding agency who totally transformed our website, sales decks, and advertising assets and taught me everything I know about the creative process and how much it matters in properly communicating your message to the market. A lot of my skills, experience, and success in entrepreneurship can be directly attributed to these experiences working with external experts that taught me specialized knowledge, processes, and ways of thinking. ___ External experts (agencies, consultants, fractionals, etc.) have distinct advantages that simply can’t be replicated by in-house employees: -They’ve worked with hundreds or thousands of companies to solve the same problem  -They’ve developed processes, automation, and other forms of intellectual property that accelerate projects and initiatives  -They’ve seen some companies succeed and clearly know what "success" looks like and what it takes -They've seen many companies fail and know how to help you avoid common mistakes and missteps. Not leveraging external experts to complement the skills of your in-house team, accelerate key strategic initiatives, avoid common missteps, and help you identify internal blindspots is simply not smart and is based on a false sense of ego and pride. I know because I thought that way for a long time and now realize how naive and misguided my thinking was. Not using external experts just because you had one bad experience with one is like saying you’re never going to a restaurant again because you had one bad meal. Restaurants don’t all suck - you just picked a bad one. Pick a better restaurant next time. Or be naive and prideful trying to cook all the meals by yourself - eat a bunch of poorly cooked meals, have it take 10x longer, and waste a bunch of time and money trying to be a self-taught Michelin Star Chef. #strategy #b2b #marketing #sales

𝗗𝗮𝘁𝗮 𝗴𝗼𝘃𝗲𝗿𝗻𝗮𝗻𝗰𝗲 𝗶𝘀 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗺𝗶𝘀𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗼𝗼𝗱 𝘁𝗼𝗽𝗶𝗰𝘀 𝗶𝗻 𝗲𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲. Because most people explain it from the inside out: policies, councils, standards, stewardship. But the business does not buy any of that. The business buys outcomes: → trustworthy KPIs → vendor and partner data you can actually use → faster financial close → fewer reporting escalations → smoother M&A integration → AI you can deploy without creating risk debt Most AI programs fail for boring reasons: nobody owns the data, quality is unknown, access is messy, accountability is missing. 𝗦𝗼 𝗹𝗲𝘁’𝘀 𝘀𝗶𝗺𝗽𝗹𝗶𝗳𝘆 𝗶𝘁. 𝗗𝗮𝘁𝗮 𝗴𝗼𝘃𝗲𝗿𝗻𝗮𝗻𝗰𝗲 𝗶𝘀 𝗳𝗼𝘂𝗿 𝘁𝗵𝗶𝗻𝗴𝘀: → ownership → quality → access → accountability 𝗔𝗻𝗱 𝗶𝘁 𝗯𝗲𝗰𝗼𝗺𝗲𝘀 𝘃𝗲𝗿𝘆 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 𝗶𝗻 𝟰 𝗹𝗮𝘆𝗲𝗿𝘀: 1. Data Products (what the business consumes) → a named dataset with an owner and SLA → clear definitions + metric logic → documented inputs/outputs and intended use → discoverable in a catalog → versioned so changes don’t break reporting 2. Data Management (how products stay reliable) → quality rules + monitoring (freshness, completeness, accuracy) → lineage (where it came from, where it’s used) → master/reference data alignment → metadata management (business + technical) → access controls and retention rules 3. Data Governance (who decides, who is accountable) → data ownership model (domain owners, stewards) → decision rights: who can change KPI definitions, thresholds, and sources → issue management: triage, escalation paths, resolution SLAs → policy enforcement: what’s mandatory vs optional → risk and compliance alignment (auditability, approvals) 4. Data Operating Model (how you scale across the enterprise) → domain-based setup (data mesh or not, but clear domains) → operating cadence: weekly issue review, monthly KPI governance, quarterly standards → stewardship at scale (roles, capacity, incentives) → cross-domain decision-making for shared metrics → enablement: templates, playbooks, tooling support If you want to start fast: Pick the 10 metrics that run the business. Assign an owner. Define decision rights + escalation. Then build the data products around them. ↓ 𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝘀𝘁𝗮𝘆 𝗮𝗵𝗲𝗮𝗱 𝗮𝘀 𝗔𝗜 𝗿𝗲𝘀𝗵𝗮𝗽𝗲𝘀 𝘄𝗼𝗿𝗸 𝗮𝗻𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀, 𝘆𝗼𝘂 𝘄𝗶𝗹𝗹 𝗴𝗲𝘁 𝗮 𝗹𝗼𝘁 𝗼𝗳 𝘃𝗮𝗹𝘂𝗲 𝗳𝗿𝗼𝗺 𝗺𝘆 𝗳𝗿𝗲𝗲 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/dbf74Y9E

How to Do Financial Due Diligence Before Selecting Stocks? Stock picking isn’t just about looking at charts and following trends—it’s about understanding the financial health of a company. Before investing, a structured Financial Due Diligence (FDD) process can help you avoid bad bets and spot strong opportunities. Here’s a framework to follow: 1. Understand the Business Model & Industry - What does the company do? - Who are its competitors? - Is it in a growing or declining industry? 2. Analyze the Financial Statements - Income Statement (Profit & Loss) – Revenue growth, profitability (Gross, Operating, Net Margins), EPS trends - Balance Sheet – Debt levels, cash reserves, working capital position - Cash Flow Statement – Operating cash flow vs. net income, free cash flow trends 3. Check Key Financial Ratios - Profitability: ROE, ROA, Gross & Operating Margins - Liquidity: Current Ratio, Quick Ratio - Leverage: Debt-to-Equity, Interest Coverage - Valuation: P/E Ratio, P/B Ratio, EV/EBITDA 4. Assess Management & Governance - Background & track record of leadership - Insider buying/selling trends - Transparency in disclosures & corporate governance 5. Review Competitive Position & Moat - Does the company have a sustainable competitive advantage (brand, network effect, patents, cost advantage)? 6. Industry Trends & Macroeconomic Factors - Economic cycles, inflation, interest rates - Global supply chain, geopolitical risks - Market trends affecting revenue streams 7. Cross-Check with Analyst Reports & News - Read Equity Research Reports, Investor Presentations, Credit Reports - Stay updated on company news, regulatory changes 8. Look at Historical Performance & Future Guidance - Compare past financials vs. projections - Evaluate management’s growth expectations 9. Risk Assessment & Downside Protection - What’s the worst-case scenario? - How resilient is the business in a downturn? 10. Compare with Peers & Make an Informed Decision No company operates in isolation—compare financials and valuations with competitors before buying. Smart investing is about discipline, not hype. By doing thorough due diligence, you increase your chances of picking winners while avoiding pitfalls. What’s your go-to method for analyzing stocks? Let’s discuss.

I used to dread negotiations early in my career... Then I realized: Being a strong negotiator isn’t about confrontation. It’s about developing the right frameworks. Here are five game-changing approaches to  negotiate every deal more effectively: 🤝 The 4 Phases Framework (h/t: Roy Lewicki) Great negotiators don’t jump straight to bargaining.  They follow a structured process: • Preparation (lay the groundwork) • Information Exchange (build mutual understanding) • Bargaining (explore potential solutions) • Commitment (secure the agreement) 💪 The BATNA Strategy (h/t: Roger Fisher & William Ury) Your power in any negotiation comes from knowing  your Best Alternative to a Negotiated Agreement (BATNA). It’s your safety net, your source of confidence.  Always define it before you start. 🎯 The Negotiation Matrix (h/t: Lewicki & Hiam) Different situations call for different strategies: • High stakes? Compete. • Building a long-term relationship? Collaborate. • Minor issue? Avoidance might be best. • The relationship is too critical? Accommodate. • Both matter equally? Compromise. 🤔 The Harvard Principled Negotiation Method (h/t: Fisher, Ury & Patton) This is a game-changer: Focus on interests, not positions. Instead of asking what they want, ask why they want it. That’s where real value creation happens. 🎯 The ZOPA Framework (h/t: Fisher & Ury) The Zone of Possible Agreement (ZOPA) is where deals get made. Understanding both sides’ limits helps you identify common ground. Everything else? It's just noise. Key takeaway: The best deals happen when both sides feel heard. And the most successful negotiators aren’t the most aggressive. They’re simply the most prepared. ♻️ Find this valuable? Repost to your network. 💡 Follow Eric Partaker for more on business & leadership.

This is the most underrated way to use Claude: (and it has nothing to do with writing or coding) It's competitive intelligence. Using data that's free, public, and updated every single week. Here's my extract step by step guide: Step 1. Go to claude .ai. Step 2. Select the new Claude "Opus 4.6." Step 3. Turn on "Extended Thinking." Step 4. Pick a competitor. Go to their careers page. Step 5. Copy every open job listing into one doc. (Title. Team name. Location. Full description) Step 6. Save it as one .txt or .docx file. Step 7. Search the company at EDGAR (sec .gov) Step 8. Download its recent 10-K or 10-Q filing. (Official strategy, risks, and financials - all public.) Step 9. Upload both files to Claude Opus 4.6. Step 10. Paste this exact prompt: "You are a competitive intelligence analyst at a rival company. I've uploaded [Company]'s complete current job listings and their most recent SEC filing. Perform a strategic intelligence analysis: → Cluster these roles by what they suggest is being built. Don't use the team names they've listed. Infer the actual product initiatives from the skills, tools, and responsibilities described. → Identify capabilities or teams that appear entirely new — not mentioned anywhere in the SEC filing. These are unreleased bets. → Find roles where seniority is disproportionately high for a new team. This signals executive-level priority. → Cross-reference the SEC filing's Risk Factors and Strategy sections with hiring patterns. Where are they investing against a stated risk? Where did they flag a risk but have zero hiring to address it? → Predict 3 product launches or strategic moves this company will make in the next 6-12 months. State your confidence level and cite specific job titles and filing sections as evidence. Format this as a 1-page competitive intelligence briefing for a CMO." What you'll find: → Products that don't exist yet but will in 6 months. → Priorities that contradict what the CEO said. → Risks they told the SEC but aren't addressing. This is what consulting firms charge $200K for. It took me 10 minutes. I used the new Claude 'Opus 4.6' for a reason: ✦ It read 60 job listing & a 200-page filing together.  ✦ And connects dots across both. ✦ It is superior in thinking and context retrieval. That's why I didn't use ChatGPT for this.

Stuck in an endless loop of client changes? Lost track of what revision this constitutes? Yeah. Been there. Done that. The secret? It's not about saying no. It's about saying yes to the right things upfront. Every project that goes sideways starts the same way: Vague agreements. Fuzzy boundaries. Good intentions. Six weeks later you're bleeding money and everyone's frustrated. Here's my framework after 30 years of running two 8-figure businesses: The SOW is your salvation. Not some boilerplate template. A real document that covers: • Exact deliverables (not "design work" but "3 homepage concepts, 2 rounds of revisions") • Hours of operation ("We respond M-F, 9-5 PST. Weekend requests get Monday responses") • Revision rounds spelled out ("Round 1 includes up to 5 changes. Round 2 includes 3.") • Feedback cycles defined ("48-hour turnaround for client feedback or the project may be delayed or additional fees may be incurred") But here's what most people miss— Don't work on client notes immediately. Client sends 37 pieces of feedback at 11pm Friday? Producer sends conflicting notes from the CEO? Marketing wants one thing, sales wants another? Stop. Collect everything first. Resolve the conflicts. Get on the phone and discuss it with your client to get alignment. Separate the "have to haves" from the "nice to haves". Then present unified changes. "Based on all feedback received, here are the 8 changes we'll implement. This constitutes revision round 2 of 3." Watch how fast the random requests stop. No extra work that goes unappreciated. No more feelings of being taken advantage of. Communicate before the crisis, prevents the crisis from happening. "Just so you know, we're entering round 2. You have one more included. After that, it's $X per additional round." No surprises. No awkward money conversations. No resentment. Scope creep isn't a them problem. It's a you problem. And that's good news, because that means you are in control. They're not trying to take advantage. They just don't know where the boundaries are because you never drew them. Draw the lines early. Communicate them clearly. Everyone wins. What's your most painful scope creep story? What boundary would've prevented it? Small Business Builders #projectmanagement #clientmanagement #businessgrowth

This isn't just another corporate restructuring. It's different this time: → These aren't juniors - they're cutting SENIOR roles → Many have 5+ years of experience → This is happening during peak consulting season Why?: → AI does in minutes what took analysts weeks → Clients now have their own data teams → SaaS platforms replaced implementation work → Premium fees are compressing as analysis gets commoditized The future of consulting: → Small, elite teams replace massive pyramids → On-demand talent replaces fixed benches → Only truly strategic work survives For the Big 4 firms holding onto the old model? EY just showed us their future. The question isn't whether consulting will change. It's whether they can change fast enough.

Should you try Google’s famous “20% time” experiment to encourage innovation? We tried this at Duolingo years ago. It didn’t work. It wasn’t enough time for people to start meaningful projects, and very few people took advantage of it because the framework was pretty vague. I knew there had to be other ways to drive innovation at the company. So, here are 3 other initiatives we’ve tried, what we’ve learned from each, and what we're going to try next. 💡 Innovation Awards: Annual recognition for those who move the needle with boundary-pushing projects. The upside: These awards make our commitment to innovation clear, and offer a well-deserved incentive to those who have done remarkable work. The downside: It’s given to individuals, but we want to incentivize team work. What’s more, it’s not necessarily a framework for coming up with the next big thing. 💻 Hackathon: This is a good framework, and lots of companies do it. Everyone (not just engineers) can take two days to collaborate on and present anything that excites them, as long as it advances our mission or addresses a key business need. The upside: Some of our biggest features grew out of hackathon projects, from the Duolingo English Test (born at our first hackathon in 2013) to our avatar builder. The downside: Other than the time/resource constraint, projects rarely align with our current priorities. The ones that take off hit the elusive combo of right time + a problem that no other team could tackle. 💥 Special Projects: Knowing that ideal equation, we started a new program for fostering innovation, playfully dubbed DARPA (Duolingo Advanced Research Project Agency). The idea: anyone can pitch an idea at any time. If they get consensus on it and if it’s not in the purview of another team, a cross-functional group is formed to bring the project to fruition. The most creative work tends to happen when a problem is not in the clear purview of a particular team; this program creates a path for bringing these kinds of interdisciplinary ideas to life. Our Duo and Lily mascot suits (featured often on our social accounts) came from this, as did our Duo plushie and the merch store. (And if this photo doesn't show why we needed to innovate for new suits, I don't know what will!) The biggest challenge: figuring out how to transition ownership of a successful project after the strike team’s work is done. 👀 What’s next? We’re working on a program that proactively identifies big picture, unassigned problems that we haven’t figured out yet and then incentivizes people to create proposals for solving them. How that will work is still to be determined, but we know there is a lot of fertile ground for it to take root. How does your company create an environment of creativity that encourages true innovation? I'm interested to hear what's worked for you, so please feel free to share in the comments! #duolingo #innovation #hackathon #creativity #bigideas