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Tony Gemma shared thisExcited to share a new chapter! After more than a decade at Yahoo, I’m thrilled to share that I'm joining Meta as Head of Media, US Consumer & Business Marketing. To my colleagues at Yahoo and to the clients who trusted us with your business — thank you for all of your support and partnership over the years. I am deeply grateful for the opportunities to stretch my mind, build great businesses, and collaborate with brilliant people. To my Yahoo Creative team, past and present — you were at the heart of this journey. Leading this group has been one of the great honors of my career, and I couldn’t be more proud of what we built together. As I join Meta, I’m beyond excited to reunite with Sasha Wolfe and join the incredible global media team. I’m equally thrilled to partner with Eshan Ponnadurai and the talented marketing team bringing powerful ideas to life across Meta’s Family of Apps. Here. We. Go. 💥
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Tony Gemma shared this✨ When media & creative are in harmony — results speak for themselves 📈 Big thanks to Shipt for trusting us to simplify the complex and bring the power of creative optimization to hyper-local commerce 🛒. Proud of this team's ingenuity to combine creativity 💡 + technology 🚀 to drive results! "The bottom line is that Yahoo Creative via Yahoo DSP took a really complex strategy and made it easy to execute. Their team helped us scale dynamic creative effortlessly and the performance has been some of the best we’ve seen so far." Ryan Soutter Brooke Catucci Igor Zingerman Tom EllisTony Gemma shared thisHyper-local, at scale.📍 Shipt and Yahoo DSP showed it’s possible to personalize ads across 15,000 ZIP codes—without the chaos. Using dynamic creative automation to turn 1.2M unique creatives into just 5 tags, we tied real-time inventory to local audiences, delivering millions of ads that felt relevant, moved fast, and drove a 10.5x lift in conversions. Proof that personalization at scale doesn’t have to be messy. See how we pulled it off: https://lnkd.in/evRDzEHh And for the full deep dive, check out the AdExchanger article in the comments.
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Tony Gemma shared thisCome work with me, Chandra Cirulnick & our incredible teams! This role supports all of our GTM efforts for Yahoo Creative & Supply Partnerships. Huge opportunity to work for the one & only Miles Brehm and collaborate with a great group of doers. Ryan Soutter Brooke Catucci Igor Zingerman Tom Ellis Shane Springer, (PMP®), (CSM®) Sean Tripi Michelle Gerstley Jenna White Lindsay Jonas Jessica LiberatoreTony Gemma shared thisI’m hiring! Yahoo DSP has amazing supply opportunities and creative tools that actually perform. And we’re looking for a Product Marketer to make sure the market knows it! Learn more and apply here: https://lnkd.in/gsrQtncs Additional perk is that you get to work with some amazing folks. Emily Liang Niki Zacharopoulou Emily Harmon Nicole Kilaita Joshua John Tony Gemma Ryan Soutter Chandra Cirulnick Craig Angelo
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Tony Gemma shared thisLet's retire the term "non-working” for creative. Bad creative is non-working. Good creative is a performance multiplier. 🎯 Data & targeting matter 🏉 Context & optimization add value 👩🎨 Creative is what actually meets the consumer All can (and should) be true at the same time. Creative is not an accessory - it's half of the equation. Let's bring creative closer to the point of media execution where we can evaluate it as a business driver, not a budget line item. Thanks to The Drum & Seedtag for the great discussion to kickoff Cannes Lions International Festival of Creativity. #YahooCreative #YahooDSP #YahooatCannesTony Gemma shared this“Stop thinking about creative as a non-working component. Start thinking about how it drives real outcomes.” – Tony Gemma, Yahoo DSP. At the Seedtag signature podcasts #AdTechHeroes & #ThePubWay crossover episode at The Drum Studio in Cannes, Tony dropped a truth bomb on the future of data-driven creative. The full conversation is coming soon – and it’s a must-listen for anyone ready to stop separating art from impact.
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Tony Gemma shared thisYahoo Creative is ONE! 🎉 It was an amazing journey to build Yahoo Creative and launch @ Cannes last year. It’s even more amazing to celebrate adoption with over 70 partners globally who are experiencing a new unlock of success through our advanced creative offerings, integrated directly with Yahoo DSP. Thank you to all of our clients who have entrusted us with this new era of creative & a special shout out to OMD, ALG Vacations®, eToro, Convene, & BRP for sharing their stories. The path ahead is bright & the future of programmatic is CREATIVE! #YahooCreative #YahooatCannes #CannesLions2025 Ryan Soutter Tom Ellis Brooke Catucci Igor Zingerman Adam Roodman Alia Lamborghini Brian Zaben Stephen McDermott Jon Finnie Tom Curry John McNerney Vince Simone Robbie Glasser Joshua John Miles Brehm Claire Papp Ryan Shilling Emmy Grunseich Emily Ray Giovanni Gardelli Erin Miller Laura Pacas Lauren Berndt Beau OrdemannTony Gemma shared thisLast year at #CannesLions, we launched Yahoo Creative to solve a clear challenge: 95% of advertisers struggle to build and manage creative in the programmatic space. We responded by combining powerful technology, full-service support, and seamless integration with Yahoo DSP. One year in, the results speak for themselves: 🎯 70+ new brand partners 🎯 6x higher conversion rates 🎯 11x more creative builds delivered From eToro to OMD, brands are seeing what’s possible when creative and media truly work together. During #CannesLions2025, we’re celebrating the momentum and looking ahead to bold innovation powered by AI, dynamic personalization, and real collaboration. Read more about Yahoo Creative Year 1: https://yhoo.ly/3SX3OD7 #YahooCreative #YahooAtCannes
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Tony Gemma shared thisThe best network in advertising! Calling all #Yahoo alumni to join us for this reunion at Cannes Lions International Festival of Creativity. #YahooAds #YahooDSP Register here: https://lnkd.in/eepmg64uTony Gemma shared thisYahoo alums 📣 Is Cannes on your calendar? Join us for an exclusive evening at Motel Yahoo. Part reunion, part celebration. Expect good drinks, better stories, and familiar faces. We miss you. Let us know you’ll be there: https://lnkd.in/eepmg64u
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Tony Gemma reposted thisTony Gemma reposted thisGrab your tickets for the sfBIG AI-focused event TOMORROW, Wednesday, April 23rd from 1:30–6:00 PM at the Elks Club Come learn from our three impactful sessions lined up that will dive into how AI is being used across the industry to how to implement AI across your organization, plus plenty of time to network with fellow industry leaders. Session 1: Beyond the Buzz: The AI Essentials You Need to Know - Jess English - Marketing Executive - Evolve - Pubali Sen - Senior AI/ML Specialist CE - Google - Raghu Kodige - Founder & CEO - Anoki AI - Zachary M. Schwitzky- Co-Founder & CEO - Limbik Session 2: AI Learning & Development: How Buyers & Sellers Stay Ahead - Brian Quinn - President - AppsFlyer - Joe Megibow - Former CEO - Casper - Shiv Gupta - Founder - U of Digital Session 3: Behind the Algorithm: Live AI Targeting at Work - Benjamin Shapiro - Founder & CEO - I Hear Everything - Jordan Crawford - Founder - Blueprint Space is limited— secure your ticket: https://lnkd.in/gcAyGc_X
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Tony Gemma shared this30 days, 30 AI design tools! 🤯 Everything we've put into Yahoo Creative is founded in overcoming the creative obstacles we've heard from clients. As such, we're always looking for ways to bring quality creative thoughtfully closer to the pace of programmatic media. AI has been an impressive assistant in that process — but in a sea of new opportunities, finding the right combination of tools is an ongoing challenge. One of our secret weapons? The people behind the tools. Check out Pam Earle's share on her journey through 30 straight days of AI exploration 🚀 #TeamYahoo Ryan Soutter Brooke Catucci Tom Ellis Jonathan Zing Roger Li Michelle Gerstley Lindsay Jonas Jessica Liberatore Jenna White Russ Williams Lauren Berndt Adam Roodman Miles Brehm Laura Pacas Alia Lamborghini Stephen McDermott Brian Zaben Emmy Grunseich Joshua John Erin Miller Jon FinnieTony Gemma shared this30 days, 30 different AI design tools. 😅 Which ones help you take your advertising creative to the next level? Yahoo Creative designer Pam Earle put them to the test. https://yhoo.ly/4bhCXK8Yahoo Inc | A Designer’s Challenge: 30 days and 30 Different AI Design ToolsYahoo Inc | A Designer’s Challenge: 30 days and 30 Different AI Design Tools
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Tony Gemma shared this🔥 We're live with Yahoo Creative Certification! 🔥 Huge unlock for clients looking to bridge their data strategy with high quality creative across channels. It's time for ad creative to take center stage in programmatic. #YahooCreativeTony Gemma shared this🚀 Ready to elevate your creative strategy and boost your ad game? The Yahoo Creative Certification course is here to help you unlock the power of industry-leading data, cutting-edge tech, and full-service support. In just 20 minutes, you’ll gain essential insights and take a quick exam to earn your certification badge—perfect for showcasing your skills right here on LinkedIn. Whether you're sharpening your expertise or exploring new tools, this lesson is for everyone. Log in or create a Yahoo Academy account to get started today. Let’s make creative work smarter! #YahooCreative #DigitalAdvertising #ProfessionalGrowthSupercharge your ad relevance and drive better performance.Supercharge your ad relevance and drive better performance.
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Tony Gemma reacted on thisTony Gemma reacted on thisAfter 12 incredible years (!), I’m closing a chapter at Vox Media. It’s hard to fully capture what this time has meant. I’ve had the opportunity to work alongside some of the most talented, creative, and driven people in media...many of whom have become lifelong friends. I’m proud of the work, the partnerships, and the moments that made it such a fun, unforgettable ride. Thanks for the mems! Grateful for it all, and excited for what’s next...
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Tony Gemma reacted on thisTony Gemma reacted on thisLast Friday marked my final day at Teads after three amazing years. I’m incredibly grateful for the opportunity to help build the brand, develop global content, work alongside brilliant teams, and contribute to the journey that led to the merger with Outbrain. Most of all, I’m thankful for the talented co-workers and friends I had the chance to work with around the world. Today also marks the start of a new chapter. I’ve joined CANAL+ Group Dailymotion as VP, Head of Field Marketing, where I’ll be growing and building the global team. Excited for what’s ahead stateside and in France 🇫🇷 Thank you to everyone who has been part of the journey so far.
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Tony Gemma liked thisTony Gemma liked thisIt’s been just over a week since SXSW, and I’m still smiling thinking about what this team pulled off. To bring Yahoo Scout—our new AI-powered answer engine—to life, we turned Austin’s iconic Scoot Inn into the Yahoo Scout Inn for a weekend that was full of energy, creativity, and so many memorable moments. From Jessie Murph absolutely lighting up the stage to a Sunday packed with music and experiences, every piece of it came together seamlessly. But more than anything, I’m just incredibly proud. The thoughtfulness, hustle, and heart this team put into every detail was something to see. Feeling very grateful to do work I love, with people who make it even better. Madison Bennett Anna Nicholson Brian Virgo Shannon Shae Montoya Amplify
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Tony Gemma reacted on thisTony Gemma reacted on thisOver the past six months, I’ve been part of work at AccuWeather that I’m genuinely proud of. After the devastating floods in Texas Hill Country last summer, especially the heartbreaking loss of children at Camp Mystic, I couldn’t stop thinking about how something like that happens, and what could have made a difference. What stood out to me is that the tools to help already existed. We didn’t need to invent something new. We just needed to make sure the right people had access to the right information at the right time. So that’s what we focused on. Across teams at AccuWeather, a lot of people came together to do something that sounds simple, but took real coordination and persistence: getting our proven alerting and weather tools into the hands of camps, local leaders, and communities across Texas Hill Country. No headlines. No big product launch. Just making sure what we already have reaches the people who need it most. Because when conditions change fast, minutes matter. Clarity matters. Access matters. I’m proud of this work not because it was flashy, but because it was practical. And, it has the potential to help keep kids safer and communities better prepared. Grateful to work with people who care about doing the right thing, even when it’s not the loudest thing. #AccuWeather #PublicSafety #SuperiorAccuracy #Teamwork https://lnkd.in/euT8u4qR Kudos to Jonathan Porter, Nick Mamola , Sarah Glenn, Guy Pearson , Matt Peck, Don Coash, Ross Machurick, Adrianne Burke, Charles M., Chris von Seeger, Helen Swenson, Gene Petriello, Badinn Chobhaphand , Jessie Harrisson, Tyler Knowlton, Bill Wadell, Lilyan Rogers, Trish Mikita, Jill Greenwood, Steven R. Smith, and the entire team at AccuWeatherAccuWeather rolls out camp weather alert system after deadly Texas floodAccuWeather rolls out camp weather alert system after deadly Texas flood
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Tony Gemma reacted on thisTony Gemma reacted on thisYesterday marked 20 years since I started Celtra. On March 8, 2006, I was in a dorm room at Babson F.W. Olin Graduate School of Business late in the evening when I registered Celtra Inc. on mycorporation.com. I did it as a commitment to myself that Celtra would not remain just a school project, but become a real company. I had no idea I was starting a journey that would shape the next two decades of my life and give me so much in return. Looking back, a few lessons stand out. Start committed as if the company were your child. Give it your best and help it grow into something honest, useful, and purposeful. Expect to be a good parent for decades, not just a few years. I did not fully think this way when I started, but today I believe the most interesting and enduring companies are built by people who dedicate multiple decades to their pursuits. Get help from many people. Find the best and most capable people you can. Most people are willing to help, and some are willing to join your journey. You need both. I was truly lucky to begin building Celtra with Maja Mikek, Matevz Klanjsek, and Jaka Jančar. Alongside them were early investors Uros Marter, Martin Mikek, Tatjana Zabasu Mikuž, and Jure Mikuž, advisors Ivan Mitrovic, Walt Doyle, and Sarah Fay, and later our VC partners Tim Wright and Mark H.. Over the years, many more people played essential roles in what Celtra has become. I am grateful to every one of them. Your customers ultimately define who you are. Everything starts and ends with them. They guide you toward value creation, shape your ideas, and bring you to those “aha” moments. We were fortunate to have early believers like New Line Cinema, 20th Century Studios, Jumptap, Kargo, and NBCU become foundational partners. Over time, we’ve worked with hundreds of companies, including iconic brands like Unilever, adidas, Spotify, Apple, Google, JPMorgan, Toyota, and Samsung. Keep going until you believe your best work is still ahead. Our breakthrough came in 2011, after years of belief, persistence, and learning how to serve our market. We believed creative technology could transform advertising. As mobile rose, we built a platform to create, deliver, and measure rich media advertising at scale. Today creative is becoming central again. Not only because of GenAI, but because the industry is recognizing the limits of media targeting alone. Future growth will come from stronger coordination between media and creative and from AI-augmented creativity. AI can power scale, but humans bring emotion, storytelling, and originality. That is exactly what we are building at Celtra today: modular creative design combined with GenAI production, agents that simplify complex tasks, and workflows that extend from creative production into campaign activation. In short, we are turning creative into a performance system for advertisers and their partners. I’m proud of our first 20 years, and confident that Celtra’s best work is still ahead.
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Tony Gemma reacted on thisTony Gemma reacted on thisI’m honored and grateful to have been recognized at last week’s She Runs It Working Mother of the Year Awards. The event created a warm, supportive space for moms and their families, and the intimate honorees’ breakfast offered real insight into how the organization lifts up women leaders. The pre-event magic show for the kids was also a lovely touch. 🪄 Walking into the ceremony with my daughters and having them be part of that moment (and then watching me on the big screen) was especially meaningful, and it gave them perspective on the work I do...and why Mommy is often on Zoom calls or traveling for work. Having Robert Kazlauskas and the kids there to cheer me on made the trip unforgettable, especially after the crazy blizzard travel surprises. 😅 Thank you to my family, friends, colleagues at PadSquad for the support, and huge congratulations to all the incredible honorees.
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