About
Capitalizing on over two decades of global marketing experience with Fortune 500…
Activity
6K followers
-
Cathy Oh reposted thisCathy Oh reposted thisThink sports ads end when the season does? Think again. 🛑 🏅 68% of streamers come back for more between seasons and across leagues consuming sports content 365 days a year, making the ‘off-season’ a myth for marketers. 🥅 It’s actually a year-round opportunity to reach sports fans through sports highlights, behind-the-scenes footage, interviews and more. 📺 The always-on sports fan is waiting in CTV. Don’t let your competition own the off-season. Click here to optimize your sports strategy now 👇 https://lnkd.in/gezc9r-D #CTV #SportsMarketing #CTVAdvertising #AlwaysOn
-
Cathy Oh reposted thisCathy Oh reposted thisThe shift from traditional cable to FAST is more than just a change in technology – it’s a fundamental shift in how agencies must think about audience engagement. As Joe Grisafi, Agency Partner Lead at Samsung Ads points out, we’ve moved past the era of FAST as a "fringe add-on." For marketers today, it's an anchor of winning media plans. How to stay ahead? ➡️ Intent-led planning: Ask what mindset the viewer is in, not just what genre they are watching. ➡️Year-round reach: FAST fills the gaps when premium subscription content goes on seasonal hiatus. ➡️Predictable outcomes: Use first-party data to turn viewership into measurable performance. As audiences migrate from traditional cable, FAST is becoming a must-buy for brands looking for scale and accountability. Understand the "now and next" with more of Joe's insights: https://lnkd.in/guPAXc95Cable to fast and Samsung Ads | Blog | Samsung AdsCable to fast and Samsung Ads | Blog | Samsung Ads
-
Cathy Oh shared thisSomething big is coming. On Tuesday, March 24th, Samsung takes center stage at the 2026 #NewFronts, and we're bringing the proof that the #1 TV Brand in the world isn't just leading in living rooms, but leading in CTV performance where it matters most. The conversation around CTV advertising is changing — and Samsung Ads is leading that shift. It was never just about reach. It's about what happens after: the clicks, the conversions, the real-world outcomes that matter to your business. At our 2026 NewFront, we're unveiling how our ecosystem powers all of it. Meet Performance TV. As with past years, demand for our NewFront presentation is high. With a month to go, we're already approaching capacity. Reach out today to secure your spot on the waitlist: https://lnkd.in/exUHpTRc #SamsungAds #NewFronts2026 #PerformanceTV #FASTCathy Oh shared this🕘 The wait is almost over. 📆 On March 24th, we’re unveiling a new era of advertising at the Samsung NewFront: Performance TV. Be among the first to see how Samsung is turning the TV into a fully interactive, measurable, full-funnel performance engine. 📺 Samsung Ads is where premium content, powerful ad tech and the world’s #1 TV footprint come together to unlock unrivaled performance. You don’t want to miss it - reach out now to join the waitlist 👉 https://lnkd.in/eUFVrduh #SamsungAds #NewFronts2026 #PerformanceTV #CTV
-
Cathy Oh reposted thisCathy Oh reposted this💸 The shift to ad-supported streaming isn't just an industry buzzword; it's changing how people watch TV and what they're willing to pay for. 🗒️ For brands, this isn't a side note—it's a fundamental change in where and how your audience is watching. Our latest findings reveal that streaming now makes up a massive 76% of all TV viewing time, a first-ever milestone. Viewers are actively choosing ad-supported options to save money, with a clear near 1:1 swap happening: ❌ Ad-free viewing has dropped by 26% ✅ Ad-supported viewing has jumped 24% 📺 Simply put: people are watching ads if it means access to great content for less. With a reach of 80 million devices, Samsung Ads lets you connect with these engaged audiences precisely and effectively enabling your brand to build awareness and drive action through the entire funnel, all with measurable results. Here’s the real question: Is your TV advertising strategy keeping up with how people actually watch TV today, or are you still focused on the old way? Let's connect to find out and learn more👇 https://lnkd.in/ezzH3pGz
-
Cathy Oh shared this🚨 JUST ANNOUNCED 🚨 𝗦𝗮𝗺𝘀𝘂𝗻𝗴 𝗧𝗩 𝗣𝗹𝘂𝘀 𝗮𝗻𝗻𝗼𝘂𝗻𝗰𝗲𝗱 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲 𝗽𝗿𝗲𝗺𝗶𝘂𝗺 𝗙𝗔𝗦𝗧 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗵𝗮𝘀 𝘀𝘂𝗿𝗽𝗮𝘀𝘀𝗲𝗱 💯 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗮𝗰𝘁𝗶𝘃𝗲 𝘂𝘀𝗲𝗿𝘀 𝗴𝗹𝗼𝗯𝗮𝗹𝗹𝘆! Fueled by top creators, marquee live events, interactive fan experiences, and industry-defining partnerships, Samsung TV Plus celebrates a landmark year of growth! With streaming hours increasing 25% year-over-year, engagement also reached new heights, reinforcing Samsung TV Plus as one of the most-used streaming apps in the world. What does this mean for you, Marketers? The opportunity is clear. Premium, brand-safe environments paired with creator-driven storytelling — and measurable outcomes — all in one place. 𝗖𝗿𝗲𝗮𝘁𝗼𝗿𝘀 𝗮𝗿𝗲 𝗱𝗲𝗳𝗶𝗻𝗶𝗻𝗴 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗧𝗩. Creators are revolutionizing how stories are told, how communities form, how audiences connect, and how brands show up in those moments. Samsung TV Plus has become the leading global home for premium, creator-driven channels for creators like MrBeast, Dhar Mann, Michelle Khare, @The Try Guys, and more. Take Mark Rober — a former NASA engineer with 72M+ subscribers — now bringing his unique mix of science, creativity, and joy to TV audiences through his first-ever FAST channel, exclusively launched on Samsung TV Plus. 𝗙𝗔𝗦𝗧 𝗻𝗼𝘄 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘀 𝗳𝗮𝗿 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗿𝗲𝗮𝗰𝗵. 𝗜𝘁’𝘀 𝗮 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲-𝗱𝗿𝗶𝘃𝗲𝗻 𝗲𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁. Achieve lower-funnel conversion, data-driven creative optimization, and measurable business outcomes with Samsung Ads. 𝗬𝗼𝘂𝗿 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗲𝘃𝗲𝗿. FAST unlocks interactive, two-way moments that move beyond passive viewing. The ad break is no longer about buying impressions — it’s about buying engagement, intent, and action. Congratulations on this incredible milestone 🙌 Salek Brodsky, Takashi Nakano, Michael Cardullo, Aileen Del Cid, Brigitte Slattery, Charli Wood Vodnoy, Shaan Akbar, Jamie Lee, Joonhun Choi, and so many more on the entire Samsung TV Plus team! FAST has become a must buy, and Samsung TV Plus leads the way! To learn more: https://lnkd.in/eEZUe_Ft #FAST #SamsungTVPlus #CreatorEconomy #CTVPerformance #CMO #ProvenResultsCathy Oh shared this📢 Breaking news: Samsung TV Plus has surpassed 100M monthly active users globally!! 🎯 For brands, that means access to highly engaged audiences, from millennial families to influential decision makers, backed by real loyalty. With 92% viewer retention after three months, Samsung TV Plus is one of the stickiest and most effective FAST services available today, delivering not just scale, but sustained attention and measurable impact for marketers. #SamsungTVPlus #SamsungAds #FAST #CTV #Streaming
-
Cathy Oh shared thisTwo reflections hit me on the flight home: CES 2026 was an absolute whirlwind. And what an interesting time it is to be a marketer. After days of conversations with partners and industry leaders, several themes emerged loud and clear: 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗰𝗼𝗻𝘀𝗼𝗹𝗶𝗱𝗮𝘁𝗶𝗼𝗻 𝗮𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲𝘀. 𝗖𝗧𝗩 𝗺𝗼𝗺𝗲𝗻𝘁𝘂𝗺 𝘀𝗵𝗼𝘄𝘀 𝗻𝗼 𝘀𝗶𝗴𝗻 𝗼𝗳 𝘀𝗹𝗼𝘄𝗶𝗻𝗴. (CTV ad spend projected to climb 15% this year, reaching nearly $38 billion) 𝗧𝗵𝗲 𝗰𝗿𝗲𝗮𝘁𝗼𝗿 𝗲𝗰𝗼𝗻𝗼𝗺𝘆 𝗶𝘀 𝗿𝗲𝗱𝗲𝗳𝗶𝗻𝗶𝗻𝗴 𝗯𝗿𝗮𝗻𝗱 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁. From storytelling to community building, creators are transforming how audiences discover and connect with brands. 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗮𝗿𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝗱 𝘁𝗼 𝗮𝗰𝗰𝘂𝗿𝗮𝘁𝗲𝗹𝘆 𝗺𝗲𝗮𝘀𝘂𝗿𝗲 𝗥𝗢𝗜. Keyword: accurately. 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗴𝗲𝘁𝘀 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲𝗹𝘆 𝗿𝗲𝘄𝗿𝗶𝘁𝘁𝗲𝗻 𝗮𝘀 𝘁𝗵𝗲 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗲𝘃𝗼𝗹𝘃𝗲𝘀. 𝗙𝘂𝗹𝗹-𝗳𝘂𝗻𝗻𝗲𝗹 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗶𝘀 𝗮 𝗺𝘂𝘀𝘁. Brands must connect awareness through conversion with unified approaches. 𝗔𝗜 𝗶𝘀 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝗮 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗼𝗿. 𝗜𝘁'𝘀 𝗲𝘃𝗲𝗿𝘆𝘄𝗵𝗲𝗿𝗲. Content needs to be designed for both consumers AND algorithms. Against this backdrop, Samsung Ads arrived with a clear message: the future of advertising is more interactive, measurable, and performance-driven than ever - and Samsung Ads is leading the way. Throughout the week, I was reminded why this industry energizes me. The partnerships, the innovation, the shared ambition for what 2026 can be... the momentum is undeniable. A few highlights: Samsung Electronics' The First Look presented 'Your Companion to AI Living', revealing Samsung's cutting-edge, AI-powered innovations designed to provide a more unified, more personal experience across mobile, visual display, home appliances and services Samsung Ads' collaboration with Snowflake is designed to help brands unlock the power of Samsung audience, linear, and CTV campaign data for better outcomes At Variety's Business of Creators Summit, we explored how FAST services like Samsung TV Plus and creators help brands build forge genuine connections with viewers at scale. Across dozens of partner meetings, we demonstrated how Samsung Ads uniquely bridges streaming attention and business results through our expanding suite of AI-enhanced solutions. 👏 Thank you to the core CES team: Kerry Nelson, Elizabeth Delhagen, Jessica Page Ivy, Alexa Ellin, Courtney Minich, M.S., PMP®, Melissa Gaines, George Cabico, Kelsey P., Gus Murad, Jacqlyn Lovejoy, Justin Evans, Heather Rafferty Savatta, Krystina Rafanelli, Annabelle Lazo, KCSA Strategic Communications, Zebra Partners, and Agency Be. Your work made it all possible. 🗓️ Mark your calendars! Up next, join us at the IAB #NewFronts on March 24th at 11:30am (IAC Building) to see what we're unveiling next. Details here: https://lnkd.in/eW95DK5u #CES2026 #SamsungAds #PerformanceSolutions #Innovation #CTV #Streaming
-
Cathy Oh shared thisAnother successful CES with Samsung Ads, Samsung TV Plus and Samsung Electronics! Congrats to the Dream Team that made it all happen 💯 Kicked-off the year strong with #CES2026 and it's undeniable this year will bring new innovations and deeper partnerships. Full CES reflections to follow... #SamsungAds #CES #Innovation #ProvenResultsCathy Oh shared thisWe're winding down after an incredible week in Las Vegas at CES! From Samsung Electronics First Look tours for our partners to back-to-back meetings, Samsung Ads spent the week digging into how streaming, AI, and interactivity are reshaping what advertising can deliver. Here are just a few key takeaways from our packed week of panels and partner meetings: ✨ The future of entertainment and advertising is interactive, intuitive and personalized 💡 AI has moved from an option to part of the foundation for marketing strategies in 2026 📺 FAST services like Samsung TV Plus are expanding how audiences engage with TV content while proving to be a powerful growth engine for marketers 🎯 Viewers are actively looking for opportunities to engage with their devices through interactivity and AI-powered personalization ➡️ We'll be sharing more next week on what these themes mean for advertisers everywhere, and how Samsung Ads is prepared to help brands take their ad spend further in the year ahead. Until then, a huge thank you to all our partners, clients and team members who made CES 2026 so energizing. #CES2026 #SamsungAds #SamsungTVPlus #Samsung #SamsungElectronics
-
Cathy Oh shared thisPARTNERSHIP ANNOUNCEMENT Thrilled to announce that Samsung Ads is deepening our collaboration with Snowflake to launch Data+. In today’s performance-first environment, we’re making it easier than ever for marketers to achieve lower-funnel outcomes with the power of privacy-first insights. This new phase of our work together brings together two industry leaders to unlock the power of Samsung audience, linear and CTV campaign data in Snowflake Data Clean Rooms for better advertiser insights, planning and measurement efficiency. 📩 Reach out now to learn more about how your brand can level up your full-funnel outcomes with Data+: https://lnkd.in/ejjpsYgb 📰 Learn more about our partnership with Snowflake here: https://lnkd.in/eAW63fsS #CES2026 #Snowflake #SamsungAds #Data+ #DataCleanRoomsCathy Oh shared this📣❄️ 🎯 Breaking news from #CES2026...Samsung Ads 🤝 Snowflake. Thrilled to announce that Samsung Ads is deepening our collaboration with Snowflake to launch Data+. In today’s performance-first environment, we’re making it easier than ever for marketers to achieve lower-funnel outcomes with the power of privacy-first insights. This new phase of our work together brings together two industry leaders to unlock the power of Samsung audience, linear and CTV campaign data in Snowflake Data Clean Rooms for better advertiser insights, planning and measurement efficiency. 📩 Reach out now to learn more about how your brand can level up your full-funnel outcomes with Data+: https://lnkd.in/ejjpsYgb 📰 Learn more about our partnership with Snowflake here: https://lnkd.in/eAW63fsS #CES2026 #Snowflake #SamsungAds #Data+ #DataCleanRooms
-
Cathy Oh shared thisSamsung Ads is kicking off #CES2026 in style! It's hard to believe this is our 9th year in Vegas! While the end result may look effortless, the reality is months of incredible teamwork. A huge thank you to my amazing Marketing team who makes it all happen: Brand Marketing, Events, Creative Studios, Growth Marketing, PR, Operations, and our partners at Agency Be and KCSA Strategic Communications. You all make the magic happen! Connect with a Samsung Ads Expert to learn how to take your ad spend further: https://lnkd.in/enZVpp7a #SamsungAds #Teamwork #Marketing #teamawesome #meetwithus
Cathy Oh commented on a post
5d
I have no doubt you'll crushed it 💯
Cathy Oh commented on a post
1w
Congratulations my friend, COMMISSIONER Richard Lee! Well-deserved for your dedication over the years. Thrilled for you on this next chapter!
-
Cathy Oh reacted on thisYou can’t outwork your body. A year and a half ago, I was diagnosed with late-stage breast cancer just as I stepped into the CMO role at OpenAI. I love this job. I love this team. Which is exactly why I didn’t step away and did both — lead at OpenAI while going through intense cancer treatment. It’s the hardest thing I’ve ever done. At a certain point, you have to be honest about your limits. I’ve reached mine. I’m stepping down from my role to focus on recovery. It was a hard decision to make. But through my illness I learned that courage isn’t always pushing harder. Sometimes it’s choosing to prioritize different things: your health, your family, your ability to be here for the long run. I’m incredibly grateful to an extraordinary team, and to Gary for stepping in (again) to help lead and recruit the next permanent CMO. I’ll support the transition and hope to return in a different role in the future if my health allows. I read every message you sent me, and your support - especially survivor stories - made a real difference to me in my journey. Thank you.
-
Cathy Oh reacted on thisCathy Oh reacted on thisThree generations ago, we started working in offices. We've found something better. Today I join Think Shift as CEO - a fully remote agency that has built something rare: deep agricultural expertise, a culture people actually love, and a team that proves every day that post-office working isn't a compromise. It's what's next. Their Actual Intelligence, unmatched knowledge of agriculture and the rural elite, is extraordinary. My job is to pair it with Artificial Intelligence and unlock what that combination can do. Actual Intelligence + Artificial Intelligence AI + AI = Exponential growth for clients. Honored to lead this team. The best is ahead.
-
Cathy Oh reacted on thisCathy Oh reacted on thisFun coverage on Agentio's new office - our dream space made possible by my twin brother Alex Leopold (with a hysterical quote from him below) & the CBRE team. The NYC market is hotter & more competitive than ever, but Alex made finding a dream office - where we can expand to 250++ employees - a breeze. I hear from founder friends day in and day out about how tough it is to find space in NYC today. I strongly suggest meeting with Alex - and happy to make an intro (no finder's fees - just lifetime shotgun rights). 😝 “After 35 years of carefully cultivating what has proven to be my most enduring client relationship, I am proud to have finally had the opportunity to contribute to this terrific outcome, one that even my twin brother Arthur, a tough critic, is thrilled about,” said Leopold. “Agentio’s dynamic new work environment at 295 Fifth Avenue presents a compelling solution that will allow them to scale smartly in a space and asset that will serve as a genuine differentiator as they compete for and attract the tier-one talent that will fuel their next phase of growth.” 🚀 https://lnkd.in/erubcDiC https://lnkd.in/eDKAcpZRCBRE Arranges 20,000 SF Office Lease for Agentio at 295 Fifth AvenueCBRE Arranges 20,000 SF Office Lease for Agentio at 295 Fifth Avenue
-
Cathy Oh reacted on thisOur new episode of Spilling the LoyalTEA is now live and it’s a strong one. ☕🦄 Amy Worcester Lanzi and I sat down with Anda G. from Knotch and went straight to the tea: you can have the most efficient media plan in the world and still have zero cultural impact. We got into AI agents, customer decisions, and why Anda is calling 2026 the “Year of Realism.” Check it out! 🎧 Spotify: https://lnkd.in/e8ZJJ5nD ▶️ YouTube: https://lnkd.in/eHGH5fCu #Digitas #Knotch #SpillingTheLoyalTea #AgenticAI #CRM #NetworkedExperiences #Podcasts #AddressableRelationshipsCathy Oh reacted on thisA fresh episode of Spilling the LoyalTEA is steeping. 👀☕🦄 Melissa Berger, Amy Worcester Lanzi, and Anda G. (Co-Founder and CEO of Knotch) dig into why 2026 is the “Year of Realism” for AI and content and why the honeymoon is over. Now comes the part where brands figure out if their content is actually worth converting on, or if they’ve been optimizing themselves into irrelevance. The first pour of 2026 is ready. 🫖 ▶️ YouTube: https://lnkd.in/eYcxeEQR 🎧 Spotify: https://lnkd.in/ekry3-W6 #NetworkedExperiences #AgenticAI #CRM #AddressableRelationships #Podcasts
-
Cathy Oh reacted on thisCathy Oh reacted on thisI had the privilege of speaking in front of inspiring leaders at the "Leadership Reimagined" event hosted by Center for Creative Learning last Tuesday. Thank you 🙏 Center for Creative Leadership for inviting me and to many inspiring leaders who came together to rethink what leadership truly requires today. In my keynote, I shared a perspective I've come to believe deeply through my journey as a Chief People Officer: The next leadership trend is not just about strategy, performance or even culture. It's about Human Energy. We've spent decades evolving leadership models, from performance driven, to people centered to purpose driven to empathetic leadership. But today, we are facing a different challenge. About 7 people out of 10 are not truly engaged and that means most people are showing up to work but not feeling connected. The gap is not capability, it's energy. In the session, I explored 1. Why energy, not just skills determines how people show up, lead and perform. 2. How personal stories reveal more about leadership potential than resume ever can. 3. And how leaders can unlock performance by helping people connect their personal success to the work they do every day. I also shared the framework I've built called Engagement for Success - which starts with a simple but powerful shift. Instead of asking, "How do we drive performance" We ask, "What does success mean to you?" When people can see their future clearly, and connect it to their work, something changes. Work stops feeling like obligations, it starts feeling like progress. And when energy unlocks, performance follows. One of my favorite moments from the session was ending with a simple metaphor: Every person carries a seed of potential. 🪴 Leadership is the soil where that potential can grow. Thank you again to everyone who was part of this experience. I left inspired, energized and even more convinced. Human energy may be the most powerful asset you hold!
-
Cathy Oh liked thisCathy Oh liked thisMy current productivity stack as of March 2026, what's your stack? -Claude Cowork by Anthropic: Replacing my GPT, connects to apps. -Whisper Flow by Wispr Flow: I type 65 WPM, but I speak 170 — near-perfect dictation. -Granola by Granola: Meeting capture, no annoying agent in the Zoom. -Gmail with categories, filters, and Gemini (I have 0 unread priority emails most days). -Ambiguous agents Ambiguous: Will ramp them up as my workload increases in the coming weeks for scheduling, workflows and more What are you using? I'll be modifying this stack, testing and trying new tools every week. And yes, I get my job done as a VC at Blitzscaling Ventures, professional speaker and running Llama Lounge events with zero staff.
-
Cathy Oh reacted on thisCathy Oh reacted on thisAfter almost a year of learning, building, and a lot of blank pages, I am ready to share what I have been working on. When I left Samsung last year, a lot of people in my network asked me the same question. What are you going to do next? The answer had actually been forming for years. After 20 years leading commercial teams of all shapes and sizes, from large global organisations to agencies and smaller businesses, I had developed a deep curiosity for what makes leadership work in practice, not in theory. I read everything I could get my hands on. I coached people inside and outside my teams. I tested ideas, refined them, threw some out, and kept the ones that moved the needle. And I kept coming back to the same observation. Most commercial managers are promoted because they delivered results. Nobody teaches them how to lead the people responsible for delivering those results. They are expected to figure it out as they go. I saw first hand what happened when that gap was closed. When leaders had a consistent framework to work from, performance became more predictable, people stayed longer, and teams operated with an energy and clarity that was genuinely different. I also saw what happened when it was not closed. And it was costly. For the business and for the people in it. So when I left Samsung I made a decision. I was going to take everything I had learned, every framework I had tested, every coaching conversation I had run, and build the leadership system I was never given. Not a theory. A practical operating system that commercial managers could actually use. Today I am pre-launching B2B Culture Coach Ltd and the CODE Performance System™, a leadership operating system built specifically for commercial teams. CODE stands for Communication, Ownership, Development, and Engagement. Four practical disciplines that give managers a shared standard to lead from, and give organisations a repeatable framework for consistent performance and a culture where people can genuinely thrive. It includes 36 playbooks and worksheets built from two decades of leading teams across 19 markets. Everything I learned, distilled into something your managers can use from day one. The full system goes live on Monday 13th April. If you want to find out more and be the first to know when it launches, plus get a free Feedback Culture Playbook and worksheet sent to you right now, you can join the list here. https://lnkd.in/epTd3TvS To consistent performance, Nik #CommercialLeadership #SalesLeadership #LeadershipDevelopment #SalesEnablement #CODEPerformanceSystem
Honors & Awards
-
2025 Chief Marketer's Top Women in Marketing
Chief Marketer
Chief Marketer’s Top Women in Marketing program, celebrating the most impactful brand marketers, agencies and partners making waves across the industry, has unveiled this year’s honorees. The 40+ award-winners were selected from nominations by peers and Chief Marketer editors.
From visionary leaders to social media experts, data mavens and creative storytellers, this year’s honorees are driving innovation, breaking barriers and setting new standards in both B2B and B2C marketing. -
2024 Chief Marketer's People of the Year | CMOs of the Year
Chief Marketer
Chief Marketer’s People of the Year Awards shines a spotlight on the brightest minds in marketing—the game-changers and rule-breakers who push the envelopes, elevate the ideas and refused to settle. We’d like to introduce you to the 2024 People of the Year, changing the marketers game… one campaign at a time.
-
2024 Changing the Game | Paradigm Shift Honoree
She Runs It
She Runs It Changing the Game Awards recognizes women within in marketing, media, and tech who are true catalysts of innovation – fearlessly making bold moves and reinventing the rules of marketing to transform their brands, their teams, their accounts, their organizations, and the industry.
-
2024 Ad Age Leading Women
AdAge
Ad Age Leading Women is an annual list of trailblazers across the advertising, marketing, media and tech industries.
-
2023 Top Women in Media & Tech Award | AdExchanger & AdMonsters
AdExchanger & AdMonsters
The Top Women in Media & Ad Tech Awards recognize, celebrate, inspire and bring together the women who are making an impact in the greater digital media and advertising technology community.
-
2021 Wonder Women Award
Multichannel News
The Multichannel News Wonder Women Awards is an annual event in both New York City and Los Angeles that recognizes and celebrates outstanding achievements by women in the media and entertainment industry. These awards typically acknowledge women who have demonstrated exceptional leadership, innovation, and influence in various aspects of the media & entertainment sector, including broadcasting, cable, digital media, and technology.
Other similar profiles
-
Deepak Masand
Deepak Masand
One of the preeminent AI marketers globally, having led AI transformation and training projects for Fortune 100 companies. Driven $3+ billion in incremental revenue backed by 20+ years of global experience and senior management roles at several blue chip companies including HP Inc., PepsiCo, Visa and CVSHealth, as well as growth stage startups:<br><br>• Revenue Growth: strong background in building multi-billion dollar brands from ground up, with quantifiable results incl. Sierra Mist ($2+ Billion) and Pepsi Max ($1+ Billion)<br>• Growth Marketing: drove $1.2 Billion in revenue across a variety of industries incl. technology, education, SaaS, consumer products and fintech (enterprise and startups)<br>• AI: crafted Marketing AI transformation strategies and executed 30+ use cases globally, unlocking 50%+ in cost savings and driving 20%+ incremental revenue<br>• Brand Building: led re-branding of CVSHealth incl. tobacco exit and being named on Ad Age’s Marketer A-List. Helped create several iconic campaigns incl. HP “Get Real” and "They Print at Night", CVS “Health is Everything”, Pepsi "Dare for More", 7Up "Think Clear with Fido Dido", Sierra Mist "Shockingly Refreshing" and Pepsi Max "Max Taste, No Sugar"<br>• Innovation: created and launched several new products and services incl. PepsiCo Natural & Organic BU, 7up H2Oh!, Visa Rightcliq, Sierra Mist Free and Visa Mobile Money<br>• Startup: co-founder of a Marketing AI company, shaping the future of marketing <br>• Other: Active angel investor. <br><br>Areas of expertise: <br>• Reforge growth marketing (B2C and B2B)<br>• ROI-driven acquisition and retention<br>• Product marketing<br>• CRM and automation<br>• Funnel optimization<br>• Omnichannel marketing: TV, Digital Video, SEO, SEM, Retargeting, Affiliates, Partnerships, Content, Social, Email, Podcast<br>• Brand building, positioning and message development<br>• International marketing & operations (U.S., APAC, Europe, Latin America)
Explore more posts
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top content