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Mill Valley, California, United States
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Oscar Lang shared thisEver wonder just where your budget went? I've heard versions of the question dozens of times before - "I am putting a lot of investment into this initiative, and it feels like this should have gone further," or "I'm not really sure what's driving the most value for my media." The question exists because often times, vendors are incentivized to be opaque, leaving marketers to wonder which partner is really driving performant outcomes. It's not unusual to find your costs hidden behind a maze of interfaces, submenu panels, and aggregated packaging. Often it feels like layers of opacity are being added over time. As the industry continues to press for transparency, it seems to me the best media partners will make it easier for you to know where your dollar gets spent. That's why we are launching this capability agentically, to help you make smarter media decisions at scale, armed with what you need to know to make the right decisions on where your dollar goes to deliver the right outcome. Hat's off to Ryan Gauss for driving this initiative!Oscar Lang shared thisWith the launch of our Fee Transparency Agent in AgenticOS, buyers will access streamlined visibility into fees across their media buy, with transparency embedded directly into agentic workflows. This is transparency as infrastructure — not an add-on. Read more: https://lnkd.in/eKpTvair #AgenticAI #Programmatic #AI #Advertising
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Oscar Lang shared thisIt was barely a week ago that I posted about the Marketecture Media Live III talk that Harry Tong gave on AdCP, and now Butler/Till, is showing the phenomenal proof in the pudding of our partnership (that's enough alliteration from me). The ad tech ecosystem is hungry for this type of innovation; the question always comes down to how effectively does it actually meet client objectives vs running headlong into anticippointment? That's why this moment is awesome to be in; we've spent well over a decade asking ourselves how to make ad buying simpler and more effective, and here we are. Dollars to donuts, it does exactly what you want it to and the result is concentrated customer outcome upside. (You can tell I'm excited because of how much I'm dabbling in wordplay here - this is just awesome stuff)Oscar Lang shared thisThe first agentic media buying case study is here. And the results speak for themselves: - 82% lower supply chain costs - 40% more impressions - 30% lower CPMs - 98% VCR No trade-offs. Just better performance. In partnership with PubMatic and our client Geloso Beverage Group, this work reflects what’s possible when innovation is applied with intention. Read more in Digiday's latest article with the link in the caption.
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Oscar Lang shared thisI was catching up on my backlog for AdTechGod ®️ ‘s podcast and the episode talked a lot about the opportunities for LLMs and GenAI to disrupt. The underlying question from this episode (around the holidays in 2025) came down to what proof points are we going to see that catalyze change. Today Harry Tong, partnered with Georgiana Haig, showed exactly that. Barriers are breaking down, and we are seeing how media execution, optimization, and outcomes will evolve materially in the coming years. Love being a part of this innovation - one does not often get a chance to help propel an industry on precipice of sea change like this.Oscar Lang shared thisToday at Marketecture Live, PubMatic's Harry Tong and MiQ's Georgiana Haig went beyond the hype, sharing a live implementation of AdCP from both the buy and sell side, showing exactly what agent-to-agent advertising looks like in practice. AI agents are already moving real ad dollars. AdCP is the open standard giving the ecosystem the framework to keep up. Learn more about agentic advertising at PubMatic: https://lnkd.in/eKQMC4Yi Marketecture Media #AI #AdCP #Advertising #AgenticAI
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Oscar Lang shared thisMy team has been cranking away at cutting edge AdCP agentic media buying capabilities, and I’m thrilled that Harry Tong is showcasing them with MiQ - one of a growing number of partners and customers who are seeing the material benefits of our AgenticOS in market - at Marketecture Live main stage. Make sure to check it out!Oscar Lang shared thisHeading to Marketecture Media's Marketecture Live next week? On Wednesday, PubMatic's Harry Tong and MiQ's Georgiana Haig take the main stage to show what agent-to-agent advertising looks like in practice today. Join the session for a live implementation from both the buy and sell side, showing exactly what agent-to-agent advertising looks like in practice, today. https://lnkd.in/eMw8-ZFu #Advertising #AdTech #Programmatic
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Oscar Lang shared thisThis was one of the best ways I can imagine starting off in a new role. From the first moment to the last, I was deeply appreciative of the warm welcome that went hand in hand with the crisp strategy and thoughtful delivery that the week with this team provided. If you are patient, you can catch me in here for two-ish seconds looking like a dork around Simpsons characters 😅Oscar Lang shared thisLast month, we brought together our GTM teams from around the world for our Global Sales Conference in Los Angeles, a week of strategy, connection, and preparation for a transformative year ahead. We heard from Co-Founder & CEO Rajeev Goel on PubMatic's vision for the AI era, and from PubMatic's Nishant Khatri and Mukul Kumar on PubMatic's product innovation and AI transformation. We also held insightful fireside chats with CRO Kyle Dozeman, Emma Newman, Jason Barnes, and Paulina Klimenko on the evolving adtech landscape and the opportunities that will define the future of digital advertising. Because transformation doesn't happen in products and platforms alone, it happens through the people who bring those ideas to market every day. As we kick off our 20th anniversary year, the spotlight is on us. Watch the highlights from an inspiring week! #PeopleatPubMatic #GSC2026 #Programmatic #Advertising
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Oscar Lang reposted thisReposting this for visibility in my network - looking for any 🔥 🔥 🔥 programmatic traders to join our CS team at PubMatic! Feel free to drop me a DM or apply via the link within Anna S.'s post 😎Oscar Lang reposted thisExciting growth at PubMatic 🚀. As we scale Activate and Agentic solutions, we are expanding our Client Solutions Team to power programmatic trading with smarter, data-driven decisioning and AI-led optimisation across premium supply. If you are a programmatic trader passionate about innovation and smarter buying strategies, this is an exciting time to join us. Interested? Check out the role below 👇
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Oscar Lang shared thisBill McLaughlin is #hiring. If you or anyone you know wants a new role, hit me up and not Bill so I can get the referral 😅 All kidding aside, this is an opportunity to work with one of the best in the business, at an exciting and transformative time for an industry leading organization. This team is doing cool stuff, and we have amazing things coming down the pipe. Ask me how I know…
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Oscar Lang shared thisSomehow, it's been 3 weeks at PubMatic already. I am reminded of the power of the principle, "strong convictions, weakly held." It's easy, particularly as a product leader, to look at your experience and believe you have the right answer to the opportunities ahead of you; after all - I've been on the demand side, supply side, and some squishy places in the middle. And there is in fact a lot of value in that experience - it helps me shape strategy, direction. It helps me lead teams. But last week was the Global Sales Conference, and that was a good reminder that the one thing Ad Tech is well known for is change, and managing change requires being open to re-evaluating your viewpoints. One of the biggest changes has obviously been the emergence of GenAI & Agentic solutions. It's hard to imagine a change in innovation that has challenged the ecosystem as much since OpenRTB - this is a moment where the entire ecosystem is seeing shifts in the value chain, offering different ways to activate media and achieve high quality outcomes. It's clear that the operations of the ecosystem will shift and reconfigure, and it's exciting to be a part of the changing season. The work with AdCP, launching real campaigns with real outcomes with Butler/Till with more on the way; I am more certain than ever about the value of demonstrable, transparent outcomes and simultaneously excited about not only relearning how to deliver those outcomes, but helping to shape how advertisers do so at scale as well. We should all be open to challenging ourselves and one another about what we're used to doing in this industry - that future is being written by us now, and the only way it gets better is by asking ourselves, "is this really the right way?" and being open to the answer of, "No. Make it better."
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Oscar Lang reposted thisOscar Lang reposted thisI’m optimistic about AdTech right now. Not in a “everything’s fine” way. More like, I can see the opportunity and I can also feel that familiar knot in my stomach about what might be coming. Because when I look at this industry, I see real progress. We’ve matured. Measurement is getting sharper. Infrastructure is improving. Privacy and accountability aren’t just talking points anymore. People are finally dealing with the hard stuff instead of pretending it’ll sort itself out. That’s the good part. The part I don’t love saying out loud is this: the year ahead could still be tough when reality hits. Budgets get tighter. Procurement gets stricter. Everyone wants proof yesterday. And when that pressure shows up, it’s not always the best product that wins—it’s the clearest value, the strongest partnerships, and the businesses that can handle a squeeze without panicking. I want to believe momentum will carry us. I also know momentum doesn’t save you when things get choppy. So here’s where I’m at: we have to stay positive even when things look grim. Not fake-positive. Not motivational-poster energy. Just steady and focused. And I think two things can be true at once: We’re going to need more collaboration. And we’re probably going to see more consolidation. Collaboration because nobody has the full answer anymore. Not publishers. Not platforms. Not independents. Not brands. The people who do well will be the ones who can work together—on standards, on interoperability, on outcomes—without turning every conversation into a turf war. Consolidation because the market is going to push it there. Some teams will merge. Some tools will vanish. Some companies will get bought. It won’t be comfortable, but it’s how this space tends to reset when the pressure turns up. I’m not saying this to be dramatic. I’m saying it because I care about what we’re building, and I’d rather be honest than surprised. If you’re in AdTech right now, you’re probably feeling it too: the excitement about what’s possible, and the quiet worry that the next few quarters could test a lot of us. So yeah, keep your head up. Collaborate more. Share what’s working. Cut what isn’t. Back the people trying to do it the right way. Because if the year ahead is challenging, the move isn’t fear. It’s alignment.
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Oscar Lang liked thisOscar Lang liked thisThis is a day that as Christians we celebrate the Saviors victory over death for all. And his message to everyone is to come unto him and he will lift the weary, the heavy laden, the poor, the sick, the friend and the enemy. Love, Kindness, and peace are his message. Happy Easter!
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Oscar Lang reacted on thisOscar Lang reacted on thiscommenting "He is risen!" whenever the recruiter who ghosted me posts on LinkedIn
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Oscar Lang liked thisOscar Lang liked thisHey LinkedIn, I'm Mary. 👋 It's Easter Sunday, things are quiet, and a lot of you have found me lately... so it felt like the right moment to re-introduce myself. I'm a product marketing leader at Adobe Lightroom, author of The Pocket Guide to Product Launches (Amazon #1 bestseller), and founder of Propel Yourself, helping working mothers in tech build ambitious careers and sustainable lives. I've built a community of 30K+ across LinkedIn, TikTok, and Instagram (yes, I'm on TikTok — come find me 😄), plus a Substack newsletter where readers tell me regularly: "It's the only newsletter I read each week." I started it because I kept looking for content that spoke to me, ambitious, stretched thin, still hungry, and mostly came up empty. So I built it. What you'll find here: → Working motherhood, pay equity, and the real numbers → Quiet leadership — how to lead without performing → The MVP Mindset — your floor matters more than your ceiling → Product marketing, AI, and the career stuff nobody puts in a job description No hustle gospel. No advice from someone who's never had to negotiate a snow day. Just honest, practical content for people trying to do big things in a life that doesn't pause. Glad you found me. Stay as long as you like. 🐣 ♻️ Repost to help someone else find their people on here. ➕ Follow Mary Sheehan for insights on leadership, working motherhood, and building a career that actually fits your life.
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Oscar Lang liked thisHighly recommend attending this webinar series. It’s gonna be clutch. “AI won’t replace humans. Humans using AI will replace those that don’t. “ -S. Altman #AiLiteracy Tom Riordan wordPowerOscar Lang liked thisOur friends at wordPower are doing some great work -- making AI applicable, and your own skills indispensable. Experts teaching skills to accelerate your business? That is what OhHello.ai is all about too. That is why we are proud to be the launch sponsor of "The Power-Up." It's a 30 minute, live monthly session where they focus on one skill, and one practical takeaway you can use the same day. It's free too, so your excuses are limited. First Up: Building Presentations with AI Wednesday, April 8th 9am PST / 11am CST / 5pm UK Sign up at: wordpower.ai/power-up Tom Riordan Dafydd Dent
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Oscar Lang reacted on thisToo funnyOscar Lang reacted on this* DING * "Can you make this deck pretty? 🙏" The Product Marketer's spider sense starts tingling... DANGER. DANGER. *Cut to: The Villain's lair (AKA the sales team's Zoom room)* "Mwahahaha! Another product marketer falls into my trap!" "They think they're here to build strategy..." "But really? They're just my personal PowerPoint butler!" *Back to our hero, frantically clicking through 47 slides* "This... this isn't marketing." "This is just features. Bullet points. Corporate clip art from 2003." "Where's the customer insight? The competitive differentiation?" "WHERE'S THE STORY?!" *The villain appears, hovering over our hero's shoulder* "Just make it prettier! Add some colors! Maybe a gradient?" "The prospects will love it if the fonts just... *POP*" Our hero's web of logic starts to break down... "But sir... pretty slides with unclear messaging still lose deals..." "Ugly slides with clear value props WIN them..." *CRASH* The villain strikes the final blow: "Can you have this done by EOD? The CEO wants to see it." *Our hero slumps in defeat* Another product marketer's strategic superpowers... Reduced to adjusting margins and picking color schemes. TO BE CONTINUED... *Next week: Will our Product Marketer escape the "make it pretty" trap?* Can they convince leadership that strategy > aesthetics? Or will they be forever doomed to a life of PowerPoint servitude? Tune in next time for: "The Revenge of the Value Proposition! P.S. Tag a PMM who needs a laugh 😉
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Oscar Lang reacted on thisOscar Lang reacted on thisThe adtech industry talks a lot about change. But very few people have actually lived through multiple waves of it… and still stayed ahead. That’s what makes our latest Women’s History Month interview with Emma Newman, CRO EMEA at PubMatic, such a good read. Emma’s career spans over two decades, from the early days of MSN through to today’s programmatic ecosystem, giving her a front-row seat to how digital advertising has evolved and where it’s heading next. There’s a consistent theme around bringing people together, driving change, and understanding that progress in this industry doesn’t come from theory… it comes from actually doing the work. And in a space that’s constantly shifting, that kind of leadership matters more than ever. If you work in adtech, this one will land. Read the full interview. Link in comments 👇
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