Oscar Lang

If you want fewer errors and faster sales cycles, automate small tasks with care. Capture leads reliably, enrich company data, score them with simple rules, and keep humans in the loop for risky moves. Add logs, smoke tests and a rollback plan. Start in shadow or suggestion mode. Measure time to first contact and quote turnaround. Small steps win. Read the full guide https://lnkd.in/dG9FX8jj #meetneuraai #neuraai #SalesOps #Automation #CRM

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Forrester reports that 70% of B2C marketing leaders will shift ad spend toward answer engines like ChatGPT and Perplexity when available. Evertune AI recently shared 'Zero-Click Search Goes Shopping' because it’s a short, practical read on what that shift could change for paid media, attribution, and performance reporting. Get the report: https://lnkd.in/eaGWHm7g #GEO #AISearch #MarTech #PaidMedia

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Merchant Center for Agencies Agencies play a critical role in the industry, and we’ve heard helpful feedback that operational efficiency is a big priority for them. That’s why I’m excited that we recently launched Merchant Center for Agencies across the US and Canada. We designed this new, centralized hub to streamline client management and accelerate performance by reducing the time spent switching between accounts. It provides the insights and tools to help you and your teams deliver better results, faster. Our pilot partners are already seeing significant impact, with some achieving 50% faster resolution on monitoring tasks.  We’re deeply committed to the success of our agency partners, and this is another step in providing the tools you need to excel.

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There is an inherent trade-off between reliability vs. flexibility when you build with large language models. Thiaga is one of the architects of Sierra’s Agent SDK, which is the #1 reason agents built on Sierra perform so well and behave so naturally. 1. Agent SDK pushes out the efficient frontier of this reliability vs. flexibility trade-off, allowing you to think about delighting customers while completing complex procedures, as opposed to having to pick one or the other. 2. Agent SDK allows your agent to intentionally and contextually choose its position on that frontier, so it is always acting appropriately. 3. All of this is true whether you’re building in code or no-code, which is all backed by the Agent SDK. Add these up, and it’s why so many CX and Tech teams alike are choosing to build on Sierra right now.

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When the stakes are high, the right tech partner makes all the difference. For LSKD—a global movement rooted in performance, community, and grit—that moment came when they uncovered over $100K in fraudulent affiliate commissions. They didn’t just need data. They needed action. That’s where Moby Agents from Triple Whale stepped in: ✅ $100K+ in fraud detected and prevented ✅ 40% lift in blended ROAS ✅ 3+ hours saved per week on reporting and analysis ✅ $8M AUD in revenue growth—with no increase in ad spend But the real story is how it happened: Agent-powered anomaly detection spotted affiliate abuse during a major sale—something even seasoned analysts could’ve missed. AI-driven reporting replaced siloed, inflated platform data—becoming LSKD’s new source of truth. Smarter budget reallocation fueled efficient growth, driven by real impact—not last-click noise. This is what it looks like when brands use AI strategically, not reactively. And here’s the key: Moby Agents didn’t replace the LSKD team—they enhanced it. By handling heavy, repetitive analysis, agents freed the team to focus on what really moves the needle: strategy, creativity, and innovation. This isn’t about less human input. It’s about higher-value human output. Full story here: https://lnkd.in/eNiVtyrC #eCommerce #ArtificialIntelligence #PerformanceMarketing #RetailTech #DTC #GrowthMarketing #triplewhale #moby

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Working across multiple teams has changed how I see product marketing. Problems that once felt specific start to repeat in familiar ways. This post is a reflection on those patterns and what they reveal about where messaging and GTM often break down. #ProductMarketing #GoToMarket #Leadership #Messaging #DecisionMaking

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Automation is about rules. AI agents are about intent. I recently sat down with Rebecca Colwell to dive deep into how AI agents are fundamentally redefining product and marketing workflows. We’re moving past the "productivity hack" phase. The real value isn't just saving time; it’s about accelerating the path from a raw idea to a validated business outcome. In this session, we discuss: Why the traditional 12-month roadmap is giving way to thematic, iterative goals. Why a fleet of specialized agents outperforms a single "master" AI. How to move from task automation to meaningful business impact. Check out the full deep dive here: https://lnkd.in/gU3bZkjf

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🧪 Not all A/B test wins are what they seem. At Cro Metrics, we don’t just stop at statistical significance—we dig deeper. In my latest post, Mark Oliver and I explain how we use Causal Impact analysis to validate A/B test results. It helps us confirm whether a win is truly causal AND uncovers insights that improve performance across other marketing channels. It’s a powerful way to turn experimentation into broader strategic impact. 👉 https://lnkd.in/e2Zke_pw Curious how others are validating their wins. Let’s compare notes. #ABTesting #Experimentation #GrowthMarketing #MarketingAnalytics #CRO #CausalImpact

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We’ve been shifting toward an experimentation culture at Fairing. Our scale gives us feedback fast, so we can validate ideas and reach statistical significance quickly. Here’s a simple example: small design tweak, sizable measurable impact. These experiments are already shaping the UI updates we’ll roll out next quarter.

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Great piece from Kevin here on not just the power, but the impact, that Optimizely experimentation has. As digital experience evolve along side AI adoption and disruption, the need to have tools that help you LEARN and ACT is more critical than ever before. Check out Kevin’s post on the Velir site.

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In our latest guest blog post, BARC US CEO Shawn Rogers shares his perspective on critical factors for AI success at scale. "The bottom line, AI innovation is no longer limited by clever ideas or tooling. The bottlenecks are the money you burn and the controls you follow," Rogers advises companies to tackle both with the same urgency, or face surprise invoices and compliance fire drills. Read more: https://gag.gl/ayy6xq

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Love this - AI is the Oppenheimer moment for marketing. It fundamentally collapses the time and cost of production. A $2.5 million campaign that used to take four months can now be delivered for $500,000 in four weeks. Legacy firms that charge based on hours with the 'time-driven' model are existentially threatened by this.

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LambdaTest has officially rebranded to TestMu AI. 🚀 The Shift to "Agentic" AI is pivoting from being a standard test execution platform to an "Agentic Quality Engineering Platform."

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Ironically, what started as a vision for freedom and choice is now becoming a subtle vendor lock-in. By owning both sides of the data pipeline, Fivetran, which is acquiring Census, wants to be the universal conduit for all warehouse-driven marketing—just as traditional CDPs tried to be the all-in-one source of truth. Hightouch did the same by building several additional modules. I have nothing against this strategy (I mean, how else do you expand your footprint), but remember: when you buy multiple pieces from a single vendor, make sure each one earns its place on its own merit.

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Agentic Commerce... What to build now and where to wait. If you’re responsible for ecommerce strategy or platform architecture, 2026 planning is already underway and AI expectations aren’t slowing down. This session from Stripe, Vercel, and Orium, Agentic Commerce in 2026: What’s Actually Working, is a practical take on what’s real versus what’s still experimental. – Structured, usable product data – High-performance, crawlable frontends – Clear decisions around first-party vs third-party AI – Sequencing investments without overcomplicating the stack For teams trying to balance innovation with operational reality, this is the right conversation. When: March 2, 2026 11AM PT / 2PM ET Registration: https://lnkd.in/gxKV-Fij

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Today’s launch of the Agentic Roadmap today by IAB Tech Lab is more than a vision, it’s a call to action! As agentic execution becomes increasingly part of how digital advertising operates today, this will give the industry a shared playbook for scaling intelligent workflows responsibly and at speed

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I recently had the pleasure of a thoughtful and in-depth conversation with Sibel Bagcilar on all things Product Management. We talked through a few areas like the concept of "Balance". It's not about the compromises across various dimensions, it's about achieving the balance! We also covered a few other topics like honest and transparent conversations, building an open and transparent culture and being data driven without being data-blind. In true PM fashion, its an art and not an exact science :) A summary of the convo is here, and check out the detailed conversation in the link below! “PMs often get pulled in different directions, often with various dimensions involved. Sometimes, you may need to make a trade-off between immediate revenue, the long-term platform, and customer success. These are the sorts of things teams have to talk about all the time, and you have to make these calls. In most cases, these are thought of as compromises. It’s easy for a PM to get lost in this or fall into a trap. In my opinion, a stronger approach to take would be to think of this more as a balance. If you think about this as a balance and less of a compromise, that changes the mindset and approach that could be taken. The keyword here really is ‘balance’ — it can be across the many areas that PMs juggle daily. Balance can be across several dimensions like customer, product, business, or short-term revenue and long-term success, conflicting metrics at times, etc. The key is to balance these and find the best path. Another aspect of balance is in the linearity of decision, which is a fancy way of saying to achieve balance over time. For example, the PM can pick revenue as the goal now, and for the next feature, maybe the PM amplifies the customer experience. So, in this case, there is a balance over time. I would really encourage PMs to think about this balance.” Read the full interview here: https://lnkd.in/emhSAt7B #ProductLeadership #ProductManagement

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In any organization, time and resources are finite—but distractions are not. When teams align around clear priorities and focus on what truly matters, execution accelerates, quality improves, and impact compounds. Strategic focus is not just about doing less—it’s about doing what drives the highest return. The result? A high-yield dividend in productivity, morale, and long-term value. Revenue growth is a nice side effect. https://lnkd.in/d3m82ipd

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