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Anna S. shared thisExciting growth at PubMatic 🚀. As we scale Activate and Agentic solutions, we are expanding our Client Solutions Team to power programmatic trading with smarter, data-driven decisioning and AI-led optimisation across premium supply. If you are a programmatic trader passionate about innovation and smarter buying strategies, this is an exciting time to join us. Interested? Check out the role below 👇
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Anna S. reposted thisAnna S. reposted thisGreat role for anyone who fancies keeping me company in our Manchester office :)
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Anna S. reposted thisAnna S. reposted thisPubAcademy returned to London last week and what a fantastic event it was! Bringing together industry stakeholders from the sell side and buy side, we shared the latest thinking and best practices to fuel growth in 2024. The morning commenced with an insightful Q&A session with Roisin Donnelly and Emma Newman. They discussed the multifaceted nature of the advertising landscape from an advertiser perspective, considering geopolitics, economics marketing, and audience dynamics to effectively engage their target audience. We then had the pleasure of Andrew Spurrier-Dawes, who sat down with Lisa Kalyuzhny to discuss the role of Resolve, growing privacy concerns, and reinforcing the importance of using first-party data as a powerful strategy to allow advertisers to maintain user trust while efficiently targeting desired audience segments. A panel session featuring Mark Hurst of Circana, Selen Ozkan of Uber, Debbie Oates of Experian, Ieva Butenaite of TRANSACT Omnicom Media Group, and expertly moderated by Babs Kehinde, covered the growing commerce media sector and how to leverage data as an innovation catalyst for success in this evolving domain. The event concluded with a lively session with Paul Gubbins of Publica by IAS, Alex Wright of Channel 4, Daniel Glynn of The HEINEKEN Company, led by Tim Willcox, who led the discussion on navigating the expanding video space and the key considerations to embrace a Total Video approach. Thank you to all our panelists for their invaluable contributions and participation, as well as our guests who joined us on the day!
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Anna S. reposted thisAnna S. reposted thisLess than a week to go until I step into the ring for Media Fight Night 2023. A long 8 months of training, (including my own rocky montage below) and I'm ready to step-up against the beast Abbas Agoro to raise money for the incredible charity Carney's Community. Training for MFN is the most physically demanding thing I've ever done but also the most rewarding by far. If you can, please spare any change for the cause and help support the incredible work they do in the local community, helping those who need it most. Every donation makes a huge difference. Just Giving page ---> https://lnkd.in/em8XNPsG
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Anna S. reposted thisAnna S. reposted thisWe are live at Mindshare #Huddle2023! This year's theme was the Good Growth Revolution, so we gave huddlers the opportunity to make a real difference to children living in poverty. The #HourofPower activation involved assembling SolarBuddy lights which will be sent to children living in energy poverty in countries like Cambodia, Papua New Guinea, Kenya, and Madagascar. Thank you to Mindshare for allowing us to be part of an inspirational day!
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Anna S. shared thisAnna S. shared thisMega Was proszę o pomoc. Macie czasem tak, że chcecie zrzucać wszystko z półek, cisnąć jakimś sprzętem o podłogę, rzucić mięsem tak głośno, że zaboli w płucach? Ja mam tak teraz. Chodzi o Agatkę, której wszyscy pomogliście jakiś czas temu. To córka programisty z CodeTwo - Marcina Panasiuka - mojego dobrego kolegi, super kompana, z którym pracuję aktywnie na co dzień. Ponad rok temu (gdy Agatka miała zaledwie 2 lata) wykryto u niej złośliwy nowotwór - neuroblastomę. Dziecko leczone było w PL aż 6 seriami chemii (ale nieskutecznie). Zebraliśmy zatem wspólnie z Wami ogromną sumę na operację i kosztowne leczenie w Barcelonie. Udało się usunąć guz i pierwsze wyniki były bardzo dobre. Dziecko odżyło, było szczęśliwe, rodzice też. Ja też. Nie dzieliłem się z Wami, tym co działo się potem, ale niestety historia była burzliwa. Guz powracał. Agata przechodziła w Barcelonie kolejne operacje - wszystkie bardzo trudne, ryzykowne i bolesne. W sumie miała tych operacji aż 4! To był istny rollecoaster skrajnych emocji, które przeżywaliśmy w małym gronie. Po ostatniej operacji przyszły dobre wieści - wszystko wskazywało na to, że udało się tego gnoja pokonać. Agata została w Barcelonie na kolejnych kilka miesięcy, by odbywać regularne kontrole. I co? Na ostatniej kontroli (OSTATNIEJ) przed powrotem do kraju, wykryto przerzuty w całym ciele (w kościach czaszki, kręgosłupa oraz nóg). Kiedy Marcin mi przekazał tę wiadomość, to nie wiedziałem, co mu odpowiedzieć. Złapałem za klawiaturę, którą miałem pod ręką, i rozwaliłem ją o biurko. Ja nie potrafię nawet sobie wyobrazić, jak czuje się sam Marcin, jego żona i sama Agata. Słuchacie, ale jest nadzieja! I to duża. Jest dostępna nowoczesna immunoterapia bazująca na leku, który jest skuteczny w leczeniu takich przerzutów. I w dodatku mogą podawać ten lek Agacie w Barcelonie, gdzie obecnie przebywa. Musimy jednak zebrać prawie 3 MLN. Zrobię (my wszyscy w CodeTwo i HRejterzy zrobimy) wszystko, co w naszej mocy, by udało się zebrać potrzebne środki. Bardzo Was proszę o przekazanie kasy (lub chociaż przekazanie dalej tego posta), bo pomóc Agacie. Rozwalmy tego złośliwego gnoja teraz skutecznie. Pomożecie? Jak wiecie, moje materiały i kanał HRejterzy zawsze były za darmo. Nie spamowaliśmy Was też reklamami. W ramach podziękowań za pomoc, będziemy starać się produkować jak najwiecej materiałów pomagających Wam w pracy i życiu (czy poważnych, czy humorystycznych). Z góry wszystkim dziękuję. Link do zbiórki: https://lnkd.in/em6TQdnn
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Anna S. shared thisAnna S. shared this#hiringnow #london #agencysales #programmaticadvertising Join PubMatic in London, a great place to work! Are you ready to become our new salesperson? PubMatic in London is hiring a passionate professional who will grow our business with independent media agencies across the UK. You'll be working with our great colleagues Zaid Roberts, Nicola Spooner, Tim Willcox and many more! Interested in hearing more? Click on the links below! PubMatic has been voted for Best Place to Work for several years in a row, due to our great culture! Job description: https://smrtr.io/dfPYb Why us: https://lnkd.in/diYd72Mw Our culture: https://lnkd.in/dEgK3j3q Check us on Glassdoor: https://lnkd.in/dEHRGb-X In case you know someone that is interested, please share this role in your network. #adtech #indie #independendentagencies #mediaagencies #businessdevelopment
Anna S. commented on a post
1w
I really admire your courage in sharing this with us. Truly inspiring 🩷
Anna S. commented on a post
2mo
Congratulations 🙌🏻 Luisa Lara! Very excited for you and I know you’ll smash it at Stack! 😃
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Anna S. liked thisAnna S. liked thisTopic of the month: Resilience 🩷 Last week, I had the privilege of taking part in my first ERG meeting at PubMatic, where we explored the theme of resilience. It’s a word we hear often, but for me, it’s something I’ve had to live, learn, and continue to navigate every single day. I shared a part of my journey with breast cancer. I’m now two years clear, and while that milestone means so much, the reality is that resilience doesn’t end when treatment does. I’m still undergoing hormonal treatment to switch off my estrogen, so in many ways, this is an ongoing chapter, not a closed one. What I’ve learned is this: resilience isn’t a moment. It’s a journey 🛣️ Before treatment, it was about managing anxiety.During treatment, it became about getting through each day .After treatment, it’s been about adjusting to a “new normal”, one shaped by menopause, trauma and a body and mind that don’t quite work the same as before. And through that journey, a few things have stayed with me: ✨ Protect your peace. Energy is precious. I’ve learned to think in “spoons” being intentional about where I spend mine. Finding joy in the small things, like a quiet coffee. Reaching out to the people who matter. And most importantly, learning to say no without guilt. ✨ You don’t have to do it alone. One of the most unexpected gifts in my journey has been the strength of my support network. At a time when I couldn’t rely solely on myself, I learned how powerful it is to lean on others. That lesson doesn’t just apply to illness, it applies to life. ✨ It looks different for everyone. There is no single version of resilience. No two journeys are the same. My experience with menopause, my body, and even my future path may look different from others my age and that’s okay. This isn’t about comparison; it’s about connection, understanding, and shared humanity. If there’s one thing I hope people take away, it’s this: be kind to yourself.A flower doesn’t blossom all year round and it’s not meant to 🌷 Thank you to the incredible people at PubMatic for creating a space where we can show up as our full selves, share our stories, and support one another.
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Anna S. liked thisAnna S. liked thisSlightly late in sharing this... but given all the hard work that has gone into building AgenticOS from across PubMatic, it was great to have the opportunity to showcase what it delivers at #marketecturelive alongside MiQ's Georgiana Haig. The reception in the room was hugely positive, matching the enthusiasm and action we're seeing from our partners across the board.
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Anna S. liked thisAnna S. liked thisThe latest results from Butler Till’s agentic media buying campaign highlight significant advancements in our industry. Their collaboration with us has shown reductions of 15–30% in overall media and supply chain costs, alongside a near 50% decrease in campaign activation times, all thanks to AI-driven decision-making. At PubMatic, we are observing similar trends with our partners: enhanced automation, cleaner supply paths, and quicker optimisation cycles that enhance both efficiency and effectiveness. However, the implications extend beyond mere cost savings. In the UK market, which values transparency and trust, agentic presents an opportunity to foster a more responsible, measurable, and sustainable programmatic ecosystem. We can integrate intelligence with oversight, and automation with accountability. PubMatic remains committed to investing in technology that supports this balance, enabling our customers and partners to maximize the value of every impression through innovation and integrity. I am pleased to announce that we currently have two live EMEA agentic campaigns in Benelux and France, with more set to launch in the coming weeks. #AdTech #AI #Programmatic #DigitalAdvertising #PubMatic #MediaBuying #UKMarketing
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Anna S. liked thisAnna S. liked thisTrust. Transparency. Control. If you’ve worked with me, you’ll know those three words come up a lot in conversation because they sit at the heart of every strong partnership in our industry. And as agentic AI starts to reshape how media is bought and optimised, I keep coming back to one truth: when you embrace something new, you want to do it with someone you trust by your side. At PubMatic, that trust has been years in the making. We’ve built it through transparency, performance, and partnerships that last and that’s exactly why we’ve developed AgenticOS and our AI Blueprint - to help buyers explore this new world with confidence and real control. As my colleague Bill McLaughlin writes in his latest article, “The Agentic Shift Is Underway. The Window to Prepare Is Now", this isn’t about handing over the reins to AI. It’s about removing friction, not oversight. It’s about giving buyers clarity, choice and a clearer line of sight into every action. If you’re a media buyer thinking about what the next 12 months hold, I’d really encourage you to have a read. This is an exciting moment and it’s one best navigated with trusted partners by your side. 👉 Read Bill’s article and explore the Agentic AI Blueprint here: https://lnkd.in/evu3ifkS #MediaBuying #AI #Transparency #Trust #PubMatic #DigitalAdvertising #Innovation
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Anna S. liked thisAnna S. liked thisI’m challenging myself to start posting more on LinkedIn, specifically about AI. Not as an expert but as someone trying to understand and use it meaningfully in my daily life and workflows. I listen to podcasts, read articles and experiment with tools like ChatGPT, Claude and Copilot. I often find myself thinking about how these technologies will shape the world my children grow up in. So I’ve written a short article sharing three principles I’m trying to integrate into our family life: - Why questions may matter more than answers - How to treat AI as a partner, not a truth machine - And why being human might be the real superpower This is the first of a series of posts where I’ll share AI developments I find interesting, podcasts I’m listening to and ideas I’m thinking through — especially through the lens of learning, parenting and the future of work. If this is something you’re also thinking about, I’d love to hear your perspective. ✍ Article linked below. All words and thoughts are my own with a little help from AI.Raising Children for an AI World: Questions, Curiosity and Being HumanRaising Children for an AI World: Questions, Curiosity and Being Human
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Anna S. liked thisAnna S. liked thisOur team enjoyed a wonderful Chinese New Year lunch this week.🧧 I can confidently say the orange chicken was out of this world. Huge thank you to the amazing Fooditude team for putting together such a delicious lunch and helping us make the celebration special. Grateful for moments like these that bring everyone together. #TeamCulture #ChineseNewYear #Grateful #WorkplaceCommunity
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