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Jon has had a 25+ year career in digital advertising career both as an entrepreneur/angel…
Articles by Jon
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Jon Walsh reposted thisJon Walsh reposted thisWPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media...Associate Director, Media Planning (9-Month FTC) at WPP MediaAssociate Director, Media Planning (9-Month FTC) at WPP Media
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Jon Walsh reposted thisJon Walsh reposted thisTinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability,...
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Jon Walsh reposted thisJon Walsh reposted thisCrazyGames is a leading browser games platform, serving millions of users worldwide. We leverage innovative advertising technologies to optimize monetization while delivering a seamless gaming experience to more than 40M users, every month. As we...
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Jon Walsh reposted thisJon Walsh reposted thisZenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in...Senior Campaign Manager, Precision at Zenith - The ROI AgencySenior Campaign Manager, Precision at Zenith - The ROI Agency
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Jon Walsh reposted thisJon Walsh reposted thisPride Month is just two months away. And it’s hard not to notice how quickly public displays of support for the LGBTQ+ community have softened. Not disappeared. But become quieter. Because not that long ago, support felt visible. Pride campaigns. Statements of allyship. Brands showing up consistently and with confidence. And then, almost as quickly, things changed. DEI became “controversial.” LGBTQ+ inclusion became something to navigate more cautiously. And many companies simply… stepped back. Some reworded it. Some repositioned it. Some stopped talking about it altogether. But here’s the reality. Despite what headlines or the loudest voices online might suggest, the majority of people still support LGBTQ+ rights. In both the US and the UK, that number sits at around 70–80%. 70-80% of the population! So this isn’t about the majority shifting. It’s about how quickly we’ve reacted to a vocal minority. And what that has meant for visibility. With Pride month two months away, this is the moment to decide what your company really stands for. Because allyship isn’t something you switch on when it’s easy, and off when it’s not. It’s something you show consistently. So yes, brush off the Pride logo if you want to. But more importantly, brush off the allyship behind it. The part that’s been quietly put back on the shelf. Be visible. Be supportive. Be clear about where you stand. Because visibility still matters for your LGBTQ+ customers. Your LGBTQ+ colleagues. And the entire LGBTQ+ communities. And always will. #LGBTQ #PrideMonth
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Jon Walsh reposted thisJon Walsh reposted thisThe Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers –– and sets a new...Senior Account Executive, Business Development - Agency at The Trade DeskSenior Account Executive, Business Development - Agency at The Trade Desk
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Jon Walsh reposted thisJon Walsh reposted thisOpenX is focused on unleashing the full economic potential of digital media companies. We do this by making digital advertising markets and technologies that are designed to deliver optimal value to publishers and advertisers on every ad served across...
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Jon Walsh reposted thisJon Walsh reposted thisGreat conversation, even better questions 👏 The digitalAudience.io senior team recently had the privilege of being “grilled” by publishers in AMA The Adtech Chat Community session organised by Jon Walsh and we couldn’t be more grateful for the opportunity. A big thank you to Jon Walsh for bringing this together, and to all the publishers who joined and contributed so openly to the discussion. Sessions like this are incredibly valuable not only to understand the key questions shaping the market, but also to continuously refine how we communicate and collaborate with publishers. We hope you found the session as useful as we did. If you’d like to dive deeper into how we can support you in managing and activating your first-party data, feel free to reach out . We’d love to continue the conversation. #digitalAudience #Publishing #FirstPartyData #DataStrategy #AdTech
Jon Walsh commented on a post
2d
We are such a navel gazing industry.
Jon Walsh commented on a post
2d
Hey Angelica, take a look at JobsInAdtech.com. There’s plenty of roles on there.
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Jon Walsh liked thisJon Walsh liked thisLess then a month to go until POSSIBLE! This year Voise Tech Ltd C suite as a whole will be in attendance. Looking forward to catching up with industry friends, and clients. If we haven’t already locked something in, DM/WA and let’s get it into our diaries!
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Jon Walsh reacted on thisJon Walsh reacted on thisMost B2B decisions are just "arse covering disguised as rigour" 🤣 So many great lines from Rory Sutherland over the years, and "arse covering disguised as rigour" is another pearl! Rory was talking about defensive decision-making, which happens a lot in B2B organisations, and means that people end up making the decision least likely to blow up on them, rather than what might be the best decision for the organisation. That is why trust is one of the most powerful factors in all decision making, despite being invisible and tricky to measure on a spreadsheet. Example: Imagine you are selling adtech into a media agency. There are many execs at the media agency (and client!) who have influence over a buying decision - that's known as a buying group. If some or all of those people have reservations that your adtech won't do what has been promised, it is safer to do nothing than take the risk. That's the thinking behind one of the best B2B lines of all time: "Nobody got fired for buying IBM." When a company like IBM has built enough trust, it feels safe to buy from them, and the decision feels defendable. If something goes wrong after you buy IBM it's not your fault because everybody trusts IBM. If you choose to go with a lesser known vendor then questions might be asked. Trust is invisible in a spreadsheet, but it is one of the strongest forces in any buying decision. For evolutionary reasons, we trust what feels familiar, which is why your senior leadership team and company brand should be building familiarity and trust long before any buying decision is considered. I'll share the The B2B Institute webinar link with Jennifer Shaw-Sweet and Rory Sutherland in the first comment. Six Sells | #ExecutiveVisibility
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Jon Walsh liked thisJon Walsh liked this🔥 What are the top AdTech trends for 2026? Roman V., our CEO, has shared his thoughts on this topic with ExchangeWire. 👇 Read now to discover what he thinks about first-party data, supply path optimization, and more: https://lnkd.in/d8EhW9Cv Being aware of the industry trends is a must to stay competitive, so don’t miss an opportunity to gain some expert insights! 💥🎯 #Attekmi #AdTech #programmatic #ad_exchange #SSP #RTB #monetization
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Jon Walsh liked thisJon Walsh liked thisWPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media...Associate Director, Media Planning (9-Month FTC) at WPP MediaAssociate Director, Media Planning (9-Month FTC) at WPP Media
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Jon Walsh liked thisJon Walsh liked thisTinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability,...
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Jon Walsh liked thisJon Walsh liked thisCrazyGames is a leading browser games platform, serving millions of users worldwide. We leverage innovative advertising technologies to optimize monetization while delivering a seamless gaming experience to more than 40M users, every month. As we...
Experience & Education
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Adtech Chat Community
View Jon’s full experience
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Licenses & Certifications
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Oxford Blockchain Strategy Programme
The University of Oxford Saïd Business School
Volunteer Experience
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Digital Marketeer
Breast Cancer Campaign
- 2 months
Health
Volunteered as a Digital Marketeer and secured in excess of £1million worth of online advertising space to promote the 2005 'Wear It Pink' campaign.
Publications
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The Best digital Marketing Campaigns In The World 2
KoganPage
In the follow up to the first book, I review a campaign from Dog Digital to promote the UEFA Europa League.
Other authors -
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Digital Advertising: To work or not to work?
Media Ventura
See publicationTaking a look at what "works" in digital advertising.
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City of Angel: Jon Walsh, Investment Angel Interview
Money Maker Magazine
See publicationA brief interview looking at what it is like to be an Angel Investor.
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Digital: 5 Views You Won't Want To Skip
The Marketer
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How Mobile Can Benefit Advertisers
Fourth Source
See publicationA look at the past, present and future of mobile advertising.
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The Best Digital Marketing Campaigns in the World: Mastering The Art of Customer Engagement
UK and Europe
The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. Jon Walsh was a key contributor
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Courses
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AIDA and DIPIDA sales training
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