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Nicole Venosa reposted thisNicole Venosa reposted thisThe advertising and marketing industry is smaller than people think. And reputation travels fast. How you show up matters. We choose to work with people and organizations who build the industry and lift one another up, not platforms built around personal attacks, hostile commentary, provoking behavior, or tearing others down. Over the past couple of years, a newsletter and podcast have repeatedly targeted members of our community (and Marketecture Media team) with mockery and bad-faith commentary. It’s the opposite of the kind of environment we want to support. For transparency, we have documented a number of these communications and posts and have previously asked for this behavior, from an individual, to stop through formal correspondence. Nobody in this industry should feel intimidated, targeted, or cyber-bullied simply for participating in professional conversations. That’s not the ecosystem Marketecture Media wants to be part of. We’re grateful for partnerships with groups that believe in lifting one another up, building community, and pushing the industry forward, including 212NYC New York's Digital Advertising Club, Ad Age, AdExchanger, ADWEEK, Association of National Advertisers, Advertising Week, Beet.TV, Chicago Advertising Federation, Cannes Lions International Festival of Creativity, Chicago Interactive Marketing Association (CIMA), Digiday, EMARKETER, ExchangeWire, IAB, IAB Tech Lab, MediaPost, POSSIBLE, The Drum, TVREV, and Variety, along with many other reputable organizations and individual up-and-comers. We’re also grateful to the PR and communications firms that help move this industry forward, including Broadsheet Communications, The DBC Industry Calendar®, KCSA Strategic Communications, Mod Op, Purpose Worldwide, and Sharp Pen Media, among others. Going forward, if you or your organization chooses to participate in platforms built around that kind of behavior, we may choose not to collaborate or work together in the future, including across content, community, and events. We’ll keep investing our time and energy in the people and platforms working to move this industry forward. Simple as that. Let’s keep building an industry we’re proud of by lifting people up.
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Nicole Venosa reposted thisNicole Venosa reposted thisMatt Shumer's "Something Big Is Happening" is worth 10 minutes of your time. He's an AI startup CEO writing for the people in his life who keep asking "what's the deal with AI?" His honest answer: something much bigger than anyone outside the industry realizes is happening right now. The gap between what AI can do today and what most people think it can do is dangerous, because it's stopping people from preparing. Anthropic's CEO predicts 50% of entry level white collar jobs will be eliminated within one to five years. Many in the industry think that's conservative. His message is simple: start experimenting now. One hour a day. The window where being early gives you an advantage won't stay open long. And in a world of disruption, the people you know will help you weather the storm. That's why I'm hosting a LinkedIn Live on networking on February 24 at 11am. Invite posted in my feed. https://lnkd.in/ekfnYKcg
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Nicole Venosa shared thisMy literal idolNicole Venosa shared thisMegan Thee Stallion partners with NBC for exclusive YouTube coverage of the 2026 Winter Olympics #RealHotGirlShit https://lnkd.in/eKXwvTsQMegan Thee Stallion partners with NBC for exclusive coverage of the 2026 Winter OlympicsMegan Thee Stallion partners with NBC for exclusive coverage of the 2026 Winter Olympics
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Nicole Venosa reposted thisNicole Venosa reposted thisHi everyone — I wanted to share something I’ve been working on. Over the past few months, I’ve been building a project from the ground up, and I’m excited to soft-launch ADGen MCM. This platform is fully coded, implemented, hosted, and supported by me. It’s honestly been one of the most challenging and rewarding things I’ve built, and I’m really proud of how far it’s come. ADGen MCM is an AI-backed platform designed to help small and mid-sized businesses create ad creatives and copy without needing a full marketing team or agency — and to do it in a way that’s actually affordable. I’m opening this up as a soft launch / beta and would love feedback from anyone running ads or thinking about it. I’m also offering Meta campaign setup for businesses looking to advertise across Meta platforms with a focus on real engagement and sales. If you’re curious, want to try it, or just want to give honest feedback, feel free to DM me. My website is https://adgenmcm.com
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Nicole Venosa shared thisSuch a fun event! Big fan of the bathroom sponsors Affinity Answers 😂Nicole Venosa shared thisMadison Ave Returns A massive thank you to our incredible sponsors who brought Madison Ave Returns to life: AdRoll , Affinity Answers, Basis, Bright Mountain, OpenX, Mod Op and Perion. We couldn’t have done it without you!! Big shoutout to the agencies and brands who came ready to connect and celebrate: Barclays, Butler/Till, Capital One, dentsu, Digitas North America, EssenceMediacom, Estée Lauder, Havas, Initiative, M+C Saatchi Group, WPP Media, Mastercard, OMD, Omnicom, Pfizer, Publicis Groupe, PepsiCo Publicis Sapient, Spark Foundry, T-Mobile, VaynerMedia … and so many more that made the night unforgettable. The entire advertising industry united and showed up to celebrate, network and is ready to take on the fourth quarter!! MadConnect | Marketecture Media | AdTechGod ®️
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Nicole Venosa shared thisThat's 👏 my 👏 bearcat 👏Nicole Venosa shared this✨ New job who dis Excited to share I am joining Marketecture Media as Head of Activations! To some, it might come as a surprise. To me, this was an easy decision. It was the right place, right time and more importantly, the right people (& deity). Ari Paparo, Jeremy Bloom 🌞, Adtech God & I have now been through an entire year of activations! We’ve traveled far and wide. Had the most fun moments from Vegas to Miami to Cannes and back in New York & love that I get to work with David Berkowitz (again!) Some of my best work came outta this past year - thank you for trusting me. We even gave ATG some arms, legs, and even a Cannes/French version! Creative boundaries certainly pushed 😁 Asteria Collective will always be part of who I am. The mission remains: to refer women, minorities, and immigrants to support great work. The difference now is I get to empower others as Marketecture. That’s what the collective was always about. Finding great marketing & events talent all over 🌍 and connecting them to the right work & other great people. But wow, 28 months of having done it solo. So ready to help the team achieve bigger, better *outcomes*, not just outputs. See you all around and hope you enjoy this extremely realistic team photo. 100% joy. 💖
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Nicole Venosa shared thisMe explaining to my coworkers why I don't mind sitting on an express bus for an hour to the officeNicole Venosa shared thisAt the premiere of his new film “The Home,” Pete Davidson sang the praises of Staten Island, and said it will always be home. The film is directed by James DeMonaco, who is also a Staten Island native.
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Nicole Venosa reposted thisNicole Venosa reposted this“You can always tell when a person has worked in a restaurant. There's an empathy that can only be cultivated by those who've stood between a hungry mouth and a $28 pork chop, a special understanding of the way a bunch of motley misfits can be a family. Service industry work develops the "soft skills" recruiters talk about on LinkedIn - discipline, promptness, the ability to absorb criticism, and most important, how to read people like a book. The work is thankless and fun and messy, and the world would be a kinder place if more people tried it. With all due respect to my former professors, I've long believed I gained more knowledge in kitchens, bars, and dining rooms than any college could even hold." - Anthony Bourdain #AnthonyBourdain #empathy #restaurant #restaurantjobs #goodwinrecruiting
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Nicole Venosa liked thisNicole Venosa liked this2 weeks 2 massive launches excited to share what's next @ beehiiv 🚀🚀🚀🚀🚀
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Nicole Venosa reacted on thisNicole Venosa reacted on thisAfter a rewarding run leading the Account Management team at Provi, I was recently part of a broader restructuring. I’m proud of what we built, and genuinely grateful for the team and partners I got to work alongside. Now I’m taking a beat to think about what’s next. Fifteen years across agencies, marketplaces, and ad platforms - working in financial services, CPG, retail and beverage alcohol - has given me a lot to build on. And this moment has been a good reminder that the people you work with matter just as much as the work itself. If we’ve crossed paths before, I’d love to reconnect to catch up and hear what you're up to!
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Nicole Venosa reacted on thisNicole Venosa reacted on thisYesterday was the first time I peed alone since April 2019. Biscuit came to me by chance. When 179 dogs were pulled from a hoarding situation, I said yes to fostering. A PAWS Atlanta worker, who knew my other dog, Leonard, said, "I've got the perfect scruff for you." He was small and looked like a teddy bear. I took him home and planned for two weeks. The next day, I got the call that my father was on life support. Biscuit, small enough at the time to disappear inside a bookbag, stayed beside me through one of the hardest moments of my life. He never left. Fully adopted. Forever. Biscuit never made sense, not in the way most dogs do. Reactive to nearly everyone, he spent his days hooting and hollering at anyone who dared to exist. He once climbed a stove and ate an entire plate of sugar cookies, defying gravity and all logistics, and never told us how. He could relocate a full couch through sheer conviction. He hid his food inside shoes. He smelled, always and entirely, like a spice rack. He was also my most loyal employee. When I worked, Biscuit worked under my desk, on calls, in my lap. This is why I recently promoted him, here on this very platform, to Director of Executive Recovery. He delegated absolutely nothing. He slept above my head, on the left side, every single night, moving only when I moved, something Leonard would never dream of doing, because Leonard has philosophizing to attend to. He loved the pool. He loved rolling in leaves. He loved barking at cars as though each one owed him money. He loved humping my mom's leg. He loved his brother so much, too. And only in the last two years did he finally learn to play. Six years of slowly becoming safe enough to be silly. It was the best thing I ever watched happen. I don't know what his early days looked like in that hoarder's house. I only know his wiring was off, and that both of us spent years slowly undoing whatever happened before me. I always assumed I'd say goodbye to Leonard first. He turns 9 this year. Time really does slip through our fingers like quicksand. But in a span of days, a UTI became a clotting crisis that became Immune Mediated Thrombocytopenia. He needed plasma. There was none to be found. Biscuit just kept bleeding. It happened so fast. Leonard is my soul dog. Biscuit was something else — something that doesn't have a clean word for it. He needed me. The truth is, I needed him more. What he gave me wasn't unconditional love so much as chosen love. Fierce. Specific. His. And only ever mine. Biscuit Bookbag Bones was bigger than the whole sky because he was my sky. My most ferocious protector. The messiest, wildest, nosiest, most bashful yet audaciously bold Biscuit. There was never going to be enough time. There never is, with the ones who crack you open. But we had 6 years and 357 days together. Every single one of them his.
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Nicole Venosa liked thisNicole Venosa liked thisMark Naples and I started our respective businesses a little over 20 years ago and have regularly compared notes on how to grow and stay relevant in the digital media space. And while we come at this issues from a slightly different perspective, we found ourselves in the same room pretty frequently as industry self-reg was getting off the ground. So I asked Mark - was the Digital Advertising Alliance a success? Here's his answer. This week's The Monopoly Report podcast is a great listen.
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Nicole Venosa liked thisThanks for the mention and transparent convo on stage at MLIII, Jeff Green. We appreciate what you and your team have done for the advertising and marketing industry!Nicole Venosa liked thisWhen Dave Pickles and I started TTD, we wanted to create a platform that was more transparent and more aligned with buyers. We wanted to create closer alignment with brands and agencies. We were one of the few DSPs that didn’t focus on disintermediating the agencies. I stand by our choice to partner with agencies. I stand by our choice to be transparent, even though I think we at times have been too open (as I shared at Marketecture Media last week). Over the last year or two, things have gotten much harder for agencies. Lately it seems that there are those who want to wave the flag of transparency publicly, but run from it in practice as they arbitrage in the inefficiencies of programmatic. Or in the most ironic programmatic practice, principal-based buying. (More on this next week. I know…I’m such a tease.) It bothers me when leaders of non-transparent business models are critical of those of us who are setting the bar—especially when they advocate for moving dollars to more opaque platforms and transaction methods. As Terence Kawaja said to me last week as we sat backstage at Marketecture, the long arc of programmatic, like any market, will inevitably bend toward efficiency and competition. Those who succeed will be those who embrace transparency and offer clients competitive, objective value. Thankfully, almost all of our clients, including the world’s largest brands and agencies, share this point of view. TTD has not “failed" any audit ever. Ruben Schreurs, CEO of Ebiquity plc, assured me today that he was unaware (until after published) that his firm would be quoted or used in any articles about TTD. Relatedly, we will not disclose the bills of all of our clients and partners to one of them simply because they assert ambiguous audit rights. Working with our clients, we always welcome objective and rigorous analysis of our processes, fees, and the value we deliver for clients.
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Nicole Venosa liked thisNicole Venosa liked thisWorked in restaurants. Worked in corporate. Started several businesses along the way. Here's the outdated work programming that needs to change: 1. Advocate for yourself Nobody's reading your mind about that promotion. Speak up or stay stuck. 2. Give yourself grace First 90 days at anything? You're learning, not performing miracles. That's normal. 3. Intention over hours 6 focused hours > 10 hours of pretending to be busy while your boss holds you hostage. 4. Everything is connected Your personal life affects your work. Your work affects your health. Women have cycles every month - the workplace expects us to be robots. Stop pretending we can separate our humanity from our productivity. 5. Sick means stay home You're not a hero for "powering through." 6. Break the cycle That toxic boss who yelled at you? Don't become them. The abuse stops with you. 7. Ask for support "Figure it out yourself" culture is killing productivity. Asking for help is strategic, not weak. 8. Purpose over paycheck The unconventional path is harder but actually fulfilling. When you know your why, you find the how. We work to live, not live to work. These aren't just nice ideas. They're necessities if we want sustainable careers and actual lives. This is biased from my experience, but let me know which point resonates most with you? #WorkCulture #Leadership #RestaurantLife #CorporateLife #Entrepreneurship #WorkLifeBalance #ManagementChange #ModernWorkplace
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Nicole Venosa liked thisNicole Venosa liked thisAlmost a year into consulting and it's been one of the most varied, challenging, and rewarding stretches of my career. Since July I've worked across fintech, adtech, and insurtech, getting my hands into more corners of the business than I have in years: -Writing advertorials that actually convert -A/B testing ads, landing pages, and full funnels -Media buying on Meta and native platforms -Overseeing yield management for an ad network -Sourcing leads and calls from compliant partners -Analyzing data and building tools and ads using AI The variety is what gets me up in the morning. Every client brings a different problem, a different market, a different set of constraints. That's where the real learning happens. And I never leave a client stuck. If something falls outside what I do, I have a trusted Rolodex built over years in the industry and I make sure they get connected to someone who can deliver. If you're in fintech, adtech, or insurtech and navigating any of these challenges, I'd love to hear what you're working on. Drop a comment, send a DM, or reach me directly at alexa@leadlabadvisory.com.
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Nicole Venosa liked thisNicole Venosa liked thisSigns a job listing was written by someone who has never done the job: - "Entry level" requiring 5 years of experience - "Fast-paced environment" (translation: chronically understaffed) - "Wear many hats" (translation: two roles, one budget) - "Salesforce Admin" expected to also develop, integrate, and train the entire org We built Gaggle Social because candidates deserve better than this. More signal. Less noise. For everyone. 🐦
Experience & Education
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Asteria Collective
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Languages
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English
Native or bilingual proficiency
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Japanese
Elementary proficiency
Organizations
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G.L.A.S.S. – Gay, Lesbian, and Straight Society
Secretary
-• Promoted club events to raise awareness of the LGBT community of Baruch College • Facilitated and maintained communication via weekly E-mail updates, Facebook messages, and other social media • Recorded “minutes” during club meetings to keep track of future organization plans
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