Sign in to view Julia’s full profile
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
Sign in to view Julia’s full profile
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New York, New York, United States
Sign in to view Julia’s full profile
Julia can introduce you to 10+ people at Equativ
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
4K followers
500+ connections
Sign in to view Julia’s full profile
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
View mutual connections with Julia
Julia can introduce you to 10+ people at Equativ
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
View mutual connections with Julia
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
Sign in to view Julia’s full profile
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
Activity
4K followers
-
Julia Bemis shared thisThe countdown to POSSIBLE is on! ☀️ I'm looking forward to returning to Possible Miami next month. Equativ will be hosting a handful of events at our iconic cabana - register here: https://lnkd.in/enQTzjR5 If you'll be in Miami for Possible - let's find time to connect. 📥
-
Julia Bemis shared thisThanks Amy Bornong Marisa Nelson & team for developing this fun & informative quiz on how AI is shaping the future of media buying! My Agentic Media persona is a Conductor!🎼 You excel at directing agentic AI toward expressive, purposeful outcomes. You’re fluent in collaboration, especially between humans and machines. You may not build every system, but you know how to make them perform. What’s yours?! Test your Agentic AI and adtech instincts with this fast, fun 3‑section quiz: 👉 https://lnkd.in/eZ2mX3MV #AgenticMedia
-
Julia Bemis shared thisWhat a motivating way to start the morning at the Givsly Impact Awards! Thank you to our friends at Givsly for hosting us and continuing to prove that performance, purpose and compassion all go hand in hand. ♻️ Givsly Chad Hickey Elizabeth Rodríguez Canario Lotta Lautsuo & more!Julia Bemis shared thisHonored to share that Equativ was named the 2026 Sustainable Steward this morning at Givsly's Impact Awards! Huge thank you to Givsly for hosting such an inspiring event and for creating space to celebrate companies and individuals driving impact throughout our industry. It’s an honor to receive this recognition, especially alongside so many organizations doing meaningful work. We’re incredibly grateful to our partners, including Horizon Media , for being such strong collaborators and leaders in sustainability. Being able to work with clients who share these values makes this recognition even more meaningful. Congratulations to all the nominees and winners, and thank you again to Givsly for a fantastic event! What a great way to start the day! Frank Maguire Jean-Marc Papin Julia Bemis Dana Konicoff
-
Julia Bemis shared thisHot job alert! If you have experience negotiating and managing commercial partnerships with agencies & brands and want to work for a future forward, people-first company - this one may be for you! The USNA account management team is also growing! I am currently hiring for strong programmatic agency Account Managers with an adtech / programmatic background in the NYC, LA, and Toronto metro areas. Inbox is open for interest, questions or referrals 📨 Equativ Alicia Haynes Laura Bromwich Danielle Wachtler Ashish Garga Andrew Kim Samantha Weiss Tim Daleiden Michael Sadicario Lionel BensoussanJulia Bemis shared thisExcited to be growing my U.S. Partnerships team at Equativ! 🎉 I’m looking for a Senior Director, Partnerships - someone with strong programmatic chops, a sales mindset, and trusted relationships across top U.S. agencies. This is a highly visible role with real ownership and room to make an impact. If you know someone great (or are that someone), please send them my way! https://lnkd.in/gSYiiiHC
-
Julia Bemis shared thisWHAT A WEEK! 😵💫 Last Saturday, I had the honor of saying “I do”. This Saturday, I'll be saying "au revoir" as I depart tomorrow for Cannes! ✈️ What will these two weeks have in common? The best people, great vibes, and lots and lots of champagne. 🥂 While I'm still getting used to using the word “husband”, I am SO excited to be going back to Cannes Lions International Festival of Creativity with Equativ ! Looking forward to diving into all things curation, adtech, and innovation, and catching up with old friends and new! Shoot me a message on LinkedIn or WhatsApp if we haven't connected yet and you'd like to do so!
-
Julia Bemis shared thisFeeling SO THANKFUL for Equativ and our insanely talented marketing/events team for putting together an amazing three-day offsite in Cancun. It was an amazing time to step away from our computers, form connections with new and old colleagues across the globe, celebrate our milestones and plan for future success! 🚀 THE FUN DOESN'T END THERE THOUGH! In just a few weeks, the Equativ/Sharethrough teams will be heading from CANcun to CANNES, and I'm incredibly grateful to be joining again! If you will be attending and we haven't already connected, please reach out so we can book some time together. Our team has some amazing activations planned for the week - check them out and sign up here! --> https://lnkd.in/eCjwe2PF
-
Julia Bemis shared thisI'll be sad to miss POSSIBLE MIAMI this year, but our amazing Equativ team is going to be attending in full force! If you are attending and interested in having a meeting with a member of our leadership team, please reach out! 🌴 😎 ☀��� https://lnkd.in/ek5TqrQ7Julia Bemis shared this🏖️ POSSIBLE 🏖️ post incoming.. 🫶 Looking forward to reconnecting with friends in Miami next month!!! Join us for a Happy Hour 🍹 , a meeting 🤝 , a meal ��, escape the sun in our Cabana with the best 🌴 providing shade, or help our team clean the beach again 🤟. Three years running - great partners, new connections, and a whole lot of fun in the sun, I can't wait to run it back in 2024!! DM me to set up a session or to join one of our events. https://lnkd.in/d-8xGR65 CC: Equativ / Sharethrough
-
Julia Bemis shared thisThe holidays are approaching, which means CES is just around the corner! If you'll be there and we haven't scheduled something yet, ping me so we can get something on the books! #ces2025 #programmaticadvertising #equativ
-
Julia Bemis reacted on thisJulia Bemis reacted on thisIn the spirit of March Madness and inspired by the creativity of Goldfish Ads and Patrick Davis, MBA I am thrilled about the idea of being featured on a billboard supporting the University of Tennessee, Knoxville! Although we didn't secure a win this year, I remain optimistic for 2027! From a business standpoint, it's exciting to witness how out-of-home (OOH) advertising has evolved to become more accessible and flexible through programmatic technology. This advancement opens up numerous opportunities to engage audiences at critical moments while significantly minimizing wasted messaging and enhancing speed to market.
-
Julia Bemis liked thisJulia Bemis liked thisI'm excited to attend POSSIBLE 2026, the must-attend marketing event of the year. https://lnkd.in/gXRGubTc Can't wait for meaningful conversations and bold ideas driving the future of marketing. If you're going, let's connect in Miami. → https://lnkd.in/gXRGubTc #MeetMeAtPOSSIBLE2026 POSSIBLE is the most impactful marketing event where leaders from brands, agencies, media, creative, culture, and technology drive business forward. Join the entire marketing ecosystem in Miami Beach, April 27-29, for three epic days of content, connection, and inspiration. #POSSIBLE2026 POSSIBLE
-
Julia Bemis liked thisJulia Bemis liked thisPlanning to be at POSSIBLE April 27–29. We’ll be sharing the latest version of SignalTap: AI-driven inventory selection, real-time supply path optimization, and improved performance across display, video, and CTV. The goal is simple: better decisions before the bid, cleaner execution in-flight, and stronger outcomes without adding operational overhead. Looking forward to catching up with partners and friends: Andrew Romano and Joseph L. Dressler at PubMatic, Terrence Moduthagam and Gregg Rogers 🔜 POSSIBLE at Media.net, Michael Guzewicz and Coleman Clancy at OpenX, Victor Lopez at Xandr, and Julia Bemis at Equativ, along with others who will be there. SignalTap Michael Burns Noah Held If you’re attending and want to connect, feel free to reach out!
-
Julia Bemis liked thisA good reminder that progress rarely happens alone. It happens in the collective, women building, leading, mentoring, and reaching back. That’s the story worth sharing, and I’m grateful to be part of that kind of community. Thank you Advance WomenJulia Bemis liked thisDay 27 | Dayna Moon, CEO at Lunar Communications & CCO at FouAnalytics "see Fou yourself" ✨ Trust matters more than title. ✨ 💬 What is one belief that has shaped the way you lead? "One belief that has shaped the way I lead is that trust matters more than title. People don't follow someone just because they have a senior title. The leaders who have made the greatest impact on me showed up the same way in every room - with integrity, clear, reliable, direct, and willing to do the work alongside the team. I try to create environments where people know where they stand, know their contributions matter, and know they do not have to perform perfection to earn respect. Leadership is not about having all the answers. It is about creating momentum, removing friction, and helping people move with more confidence than they had before." 💬 Who (or what) has been a significant influence in your life and career? "Without question, my dad. Also known as 'The Big Kahuna' or 'Pops,' depending on the day. He's been one of the biggest influences in both my life and my career because he has always had this rare combination of steadiness, perspective, and honesty. He's the person I can call when I need real advice, not just reassurance. He'll listen, give me an objective view, and usually help me cut through whatever noise or emotion is clouding the situation. He's never been someone who tells me what I want to hear just to make me feel better. He tells me the truth, but in a way that makes me stronger and clearer. Over time, that has shaped how I make decisions, how I handle challenges, and how I lead. Having someone like that in your corner changes you. It gives you confidence, but it also gives you balance - and that has meant a lot to me throughout my journey." 💬 What's one piece of advice would you give to the next generation of women? "Stop waiting to be ready. Ready is a moving target, and if you keep chasing it, you'll spend years over-preparing while someone far less capable is already in the room making decisions. Confidence is not always something you feel first. Sometimes it is something you build by acting before certainty arrives. Ambition and kindness are not opposites. Build substance. Build relationships. Build your name carefully. And remember that the goal is not just to succeed within the system as it is - it is to help reshape it for the women coming behind you. Do not confuse being approachable with being small. The goal is not just to earn a seat at the table. It is to say something worth hearing when you get there." #WomensHistoryMonth #31DaysOfAdvancingWomen #LunarCommunications #FouAnalytics
-
Julia Bemis liked thisJulia Bemis liked thisFor the last decade, programmatic advertising has largely operated as a linear pipe. Decisions upstream / Execution downstream / Tools operating mostly in silos. But that architecture needs to evolve. In the Agentic Media era, the center of gravity is shifting. The platforms that win won’t just be tools. They will become the intelligence layer of the ecosystem. Why? Because value is moving toward platforms that can orchestrate the entire chain: • Supply – navigating a fragmented, multi-channel landscape with precision • Creative – adapting messaging in real time to consumer intent • Outcomes – finally connecting media investment to real business results In this model, AI agents (buyer, seller, creative, optimization) don’t just execute instructions. They reason, plan, and collaborate across the ecosystem. The future of advertising isn’t about chasing attention. It’s about intelligent orchestration. Moving from interruptive ads to genuine utility for the end user. At Equativ, we believe the next generation of platforms will provide the infrastructure that makes this possible. And we’re actively building it. Stay tuned. #AdTech #AI #Programmatic #AgenticMedia
-
Julia Bemis liked thisJulia Bemis liked thisI'm hiring in LA! Reach out with any questions!
-
Julia Bemis liked thisJulia Bemis liked thisAlways fun to wake up to a press mention, especially from AdExchanger. They highlighted an interesting (to me at least 🙂) point I focused on in the panel at IAB Tech Lab Signal Shift last week: that agents, such as advertising buyer and seller agents, are not neutral parties. They'll be given a set of goals and constraints. A seller agent's goal would presumably include maximizing revenue for the publisher/seller. Without sufficient constraints that goal would naturally lead the seller agent to work to "take advantage" of the buyer agent as best it's able to, not dissimilar to humans in a similar situation. It's therefor critical that our existing frameworks of tech standards, measurement, verification, consent, DPAs, and more be incorporated in the rules our agents are forced to follow. Those are what allow humans to trust and interact and the same follows for agents, which are after all meant to emulate humans. https://lnkd.in/gvWzqWRM
-
Julia Bemis liked thisJulia Bemis liked thisEcstatic to announce that we are welcoming Sofia Rabellino as Seedtag’s SVP, Demand Activation. Sofia brings 15+ years of experience across programmatic demand and supply, with leadership roles at TripleLift and Criteo. In this role, she’ll work closely with DSPs and curators to expand access to Seedtag’s Neuro-Contextual advertising solutions across the open web and CTV, helping support the company’s next stage of growth following the launch of Liz Agent. I'm thrilled to have Sofia on board, especially during this innovative and explosive moment at Seedtag. #NeuroContextual #AdTech #OneTeamOneDream
Experience & Education
-
Equativ
**** ********** **** ******* **********
-
*******
****** ********* ******** ******** *******
-
******* ********* ******
********* ******** ************
-
****** ********** ********
******** ** **** ****** ****** ******** ************** undefined
-
********* **********
-
View Julia’s full experience
See their title, tenure and more.
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
Volunteer Experience
-
Student Volunteer
Refugee Youth Project
- 3 years
Children
Tutored and mentored refugee youth in Baltimore City Public Schools, helping foster a safe
environment for students to improve their literacy skills and assimilate into normal American life -
Student Volunteer
Beans and Bread of Baltimore
- 4 months
Poverty Alleviation
Worked with homeless individuals to help them find housing, employment, health, and recovery
-
View Julia’s full profile
-
See who you know in common
-
Get introduced
-
Contact Julia directly
Other similar profiles
-
Vanessa Brown
Vanessa Brown
Sam’s Club Member Access Platform (MAP)
4K followersHampton Roads, Virginia Metropolitan Area -
Sarah Chapman, MBA
Sarah Chapman, MBA
NATIONAL SOCIETY DAUGHTERS OF THE AMERICAN REVOLTION
3K followersUnited States
Explore more posts
-
Sam Karow
Effective Marketing… • 4K followers
Advanced measurement is moving from a “nice to have” to a requirement for brands that want to prove how marketing drives real business outcomes.✅ Nowhere is this more visible than in Retail Media Networks. RMNs like Instacart give brands access to closed-loop performance data tied to actual purchases. That data is powerful, but it also raises an important question for marketing leaders: How do we validate results beyond platform-reported metrics and understand true incremental impact? This is why third-party measurement is becoming a critical part of the RMN conversation. Circana has emerged as a leading independent measurement partner for retail media performance, including Instacart. By combining retailer point-of-sale data with broader market and category intelligence, Circana helps brands understand not just what sold, but what actually changed because of advertising. https://lnkd.in/gp4CghWf For food and beverage brands, this matters because RMN performance rarely exists in isolation. Retail media influences household penetration, repeat rates, brand switching, and category growth, not just attributed sales within a single platform. Third-party measurement helps separate signal from noise by providing a consistent view across retailers, channels, and time. The broader industry trend is clear. As RMN budgets grow, marketers are being asked to answer harder questions around incrementality, brand impact, and long-term growth. Platform dashboards alone are no longer enough. At Effective, we see advanced media performance reporting as a layered system. Platform data shows what happened. Third-party measurement helps explain why it happened and whether it was truly incremental. Together, they create a clearer connection between media investment and business results. This is how performance reporting evolves from tracking activity to proving impact. Jeff O'Shaughnessy Joelle Kaplan #MarketingMeasurement #RetailMedia #MediaPerformance #Incrementality #F&B #MarketingEffectiveness
2
-
Michael Sondak
Omnicom Media Group • 3K followers
Jennifer Kattula, could not agree more -> "Generative AI is transforming marketing and how brands engage with their audiences. As much as I love AI, robots will not replace human taste, craft, curation, or nuance" What a wonderful conversation with Kristin Reagan from Annalect. Highly recommend this read.
9
2 Comments -
David Neuman
RhythmInfluence • 1K followers
Excited to announce the launch of our 2026 Influencer benchmarks report! This report analyzes performance trends across 17 key data points including how Influencers are impacting sales, viewability metrics, brand lift, organic vs. paid trends and more. Also includes key takeaways and industry predictions for the year. You can download the free report here: https://lnkd.in/exbHMdUU
14
1 Comment -
Margo Hock
AnalyticsIQ • 1K followers
Media budgets are tightening—but strategy is getting smarter. Nielsen’s 2025 Annual Marketing Report shows marketers leaning into CTV, retail media, and data-driven personalization, while facing big challenges around cross-media measurement and ROI. More than ever, success means unifying the message, the metrics, and the audience. 📲 Dive into the full breakdown: https://lnkd.in/gbuf6Sbx #DigitalMarketing #PredictiveAnalytics #AudienceTargeting #CTV
2
-
Joe Scartz
Publicis Commerce • 2K followers
Until recently, channels like Roku, Paramount, Pandora, or iHeartMedia were reserved for enterprise-scale advertisers with advanced programmatic infrastructures. For emerging and mid-sized CPGs, these platforms were too complex, too fragmented, or too expensive to navigate. Some recent announcements from Kroger Precision Marketing have changed that. Service-Led Activation Model: KPM provides a managed-service approach - handling all the technical complexity of programmatic buying on behalf of the brand. This removes the barrier of entry for brands lacking in-house programmatic expertise. Data-Powered Precision: Campaigns are entirely fueled by Kroger’s massive first-party data set (over 60 million households), ensuring that ads on CTV or audio platforms are precisely targeted to verified, high-value shoppers. Closed-Loop Accountability: KPM is not just selling reach; it’s selling a measurable outcome. The managed service is tied directly to Kroger’s sales data, allowing brands to prove that an ad seen on a streaming platform led directly to a product purchase in a physical or digital store. #RetailMedia #CommerceMedia #CPGMarketing #AdTech #KrogerPrecisionMarketing #ConnectedTV
13
1 Comment -
StackAdapt
78K followers
Attention is the new currency. Get the playbook behind how top agencies are cashing in on conversions: https://lnkd.in/e98CiTyw High-performing teams are breaking down silos, integrating stacks, and aligning brand with performance to drive consistency across the funnel. Download our latest research report to see how top marketers are shaping their conversion strategies: https://lnkd.in/e98CiTyw
48
1 Comment -
The Ad Club
8K followers
2026 PREDICTIONS Digitas North America's "The Social Shift" explores how community and creators will redefine the brand landscape by 2026. From the rise of intimate "dark social" spaces to the explosion of niche subcultures like BookTok and women’s sports, this report breaks down how influence is shifting from top-down ads to lateral co-creation. Read more here: https://lnkd.in/e-xAeeF8
1
-
Karima Sharif-Ali, MBA
Healthcare Businesswomen’s… • 5K followers
“For instance, marketers with the strongest YoY gains are more likely to spend on programmatic direct mail (40%) vs. 28%), in-game advertising (33% vs. 17%), and DOOH (28% vs. 19%). These top performers also invested in connected intelligence last year — data, personalization, creativity and orchestration.” #programmatic #data #personalization #marketers #creativity #orchestration
1
-
Cass Covaleski
Lippe Taylor • 1K followers
In a recent meta-analysis of past #MMMs across category advertisers within the US, Nielsen found that #Reddit ads helped advertisers drive a nearly $2 ROAS, outperforming the aggregate averages achieved by other social platforms, digital partners, and TV.
14
1 Comment -
Ellis Verdi
DeVito/Verdi • 17K followers
CMO’s and agencies are so enamored with bottom-funnel targeting tactics that they totally lost the ability to move people effectively—their judgement is out of balance with real needs today. The targeting down funnel ‘disease’ gives marketers a feeling that they aren’t being wasteful but so much is showing they aren’t being effective either. “This ….reveals …a fundamental mismatch. Respondents are applying bottom-of-funnel tactics to what they've identified as top-of-funnel brand building objectives.”
15
1 Comment -
Hugh Scallon
VaynerMedia • 9K followers
✅🖥️ Adexchanger (5/1): “Thursday marked the launch of audience measurement provider Nielsen’s new report, which will serve as an extension of its existing Gauge insights. According to the inaugural report, streaming TV makes up just over 42% of all ad-supported TV, while broadcast and cable make up under 29%. When compared against Nielsen’s current Gauge insights, this means that traditional TV makes up 56% of ad-supported viewing even though it only represents 44% of overall viewership. But developing the technology and reporting capabilities took a lot of work over the past nine months, specifically with regard to streaming. Ideally, Nielsen will eventually be able to break down ad-supported versus non-ad-supported viewership on a platform-by-platform basis. But not yet, mostly out of respect for Nielsen’s clients – and certainly not right before TV upfronts season. Advertisers that use Nielsen Ad Intel will now be able to track CTV spend across 41 different streaming platforms representing 95% of the US market, with global expansion soon to come.” ⬇️ #possible #newfronts #upfronts #ctv #ott #avod https://lnkd.in/eeHnFnux
5
2 Comments -
Gimena Roppel
Seedtag • 1K followers
What sets Seedtag apart in today’s ad tech landscape? Our new CEO, Brian Gleason, sat down with AdExchanger to share his perspective. From his professional journey to Seedtag to why our neuro-contextual approach is a game changer, Brian breaks down how we're moving beyond standard contextual with a unique combination of audience understanding and agentic AI. 🧬 He also shares key priorities moving forward, including scaling the business globally and expanding our footprint with more publisher supply, particularly in CTV. Discover the full interview: https://lnkd.in/dF-FXqPs #AdTech #NeuroContextual #PrivacyFirst #AI #OneTeamOneDream
2
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top content