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Campaigns & Elections' 2019 Technology Leader of the Year & DC based political ad…
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Erik Brydges reposted thisErik Brydges reposted thisIt was great to be at the #Pollies this week talking about how getting closer to premium content translates into gains in efficiency, precision and reach. Big thanks to Andrew Mullins from IMGE, Ryan Fanning from DSPolitical and Thomas F. from National Media Research, Planning & Placement for joining our Head of Performance and Political Demand Erik Brydges on stage!
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Erik Brydges reposted thisErik Brydges reposted thisThis week we're headed to the #Pollies! Our Head of Performance and Political Demand Erik Brydges will be joined by Andrew Mullins from IMGE, Ryan Fanning from DSPolitical and Thomas F. from National Media Research, Planning & Placement for a conversation on how to effectively reach voters in today's advertising landscape.
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Erik Brydges reposted thisErik Brydges reposted thisAt the upcoming Campaigns & Elections Reed Awards, our Head of Performance & Political Demand Facilitation Erik Brydges will share how campaigns seeing the strongest outcomes are the ones building direct paths to premium inventory. In a cycle where margins matter and transparency matters even more, cutting out unnecessary layers isn’t just efficient. It’s strategic.
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Erik Brydges shared thisHard to believe that in just one week I'll be down in Charleston for Campaigns & Elections Reed Awards with my colleagues Ryan Locurto and DJ Betancourt! Shoot me a message and let's find time to chat! Also be sure to swing by our case study session on Thursday at 1:15pm and learn about how supply side discipline results in clear buyer advantages going into a busy 2026!
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Erik Brydges reposted thisErik Brydges reposted thisMagnite is partnering with Genius Sports to embed official, real-time sports moments directly into our ClearLine platform. Through this integration, brands can layer authenticated live sports data into their campaigns, aligning messaging with pivotal game moments and capturing peak fan attention within existing programmatic workflows. https://lnkd.in/e5QByCCbGenius Sports and Magnite Embed Official Live Sports Moments into Scaled Programmatic InfrastructureGenius Sports and Magnite Embed Official Live Sports Moments into Scaled Programmatic Infrastructure
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Erik Brydges shared thisExcited to attend the MediaPost Marketing: Politics conference in D.C. on Thursday with my colleagues Ryan Locurto and DJ Betancourt! If you're also attending, let me know and let's connect! There's no better time to run through our supply checklist to make sure you're all set for 2026! ✅ https://lnkd.in/eT3aKt_9
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Erik Brydges shared thisThought for the week: seller agents are transforming how buyers can interact with the Publisher's tech stack, immediately for Direct IO executions, and coming later for Programmatic. Bringing Sellers and Buyers closer together to execute on their terms at scale is the continued evolution of a very important industry theme that benefits Publishers and Buyers alike. Pubs are able to showcase their inventory and audience and respond to activation requests within an agentic environment. On the buyside, AI is lowering barriers of entry for Advertisers and Agencies to build powerful tools themselves to execute media directly on their terms. It also demonstrates the importance of scaled supply side tech like SpringServe, providing that critical foundation to build on and execute from, giving Pubs the optionality to now engage across all different types of Demand execution, now including AI agents. Very cool to be leading the way here!Erik Brydges shared thisMagnite is taking a meaningful step into the future of AI-driven advertising with the launch of our seller agent in SpringServe. By engaging early in AdCP testing with partners including LG Ad Solutions, MiQ, Warner Bros. Discovery and Scope3, we’re positioned to help shape an open, interoperable future. https://lnkd.in/emhi4HMJ
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Erik Brydges posted this🎉2026 is here!🎉 The first contests of the midterms are right around the corner. Here's a checklist to help you hit the ground running! ✅ Connect with us to ensure you have direct access to all the inventory you will need and know how to access and optimize towards it. ✅Create deals across all media types you'll be buying including CTV, OLV, Display, and Audio. ✅Confirm which destinations you need your deals shipped to. We can push them to any DSP and ClearLine. There's no such thing as a stupid question! Not sure where to start? Shoot me an email or a DM and we can help across both Managed Service and Self Service. We're here to help!
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Erik Brydges reposted thisErik Brydges reposted thisAs smart TV home screens become one of the most valuable opportunities in streaming advertising, Magnite is helping brands show up where discovery begins. Our first AI-generated home screen ads with LG Ad Solutions and TCL unlock dynamic creative, premium inventory, and measurable outcomes for advertisers. Discover more: https://lnkd.in/eFuaraHw
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Thank you Ryan Fanning, Andrew Mullins, and Thomas Ferrall for sharing your knowledge and insights. We're all smarter for it. Such a treat to moderate this panel of political experts!
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Erik Brydges liked thisErik Brydges liked thisThis is the building at Apple where I worked on the software video compression algorithm for the first version of QuickTime. Today is Apple’s 50th Anniversary and the story about our work to build QuickTime is featured by The Verge in an exclusive article “The Mad Dash to Build the Future of Multimedia” (or How the Invention of QuickTime Changed Computers Forever”.) I worked as a Research Scientist in Apple’s Advanced Technology Group at the time. Developing the code was an amazing and magical experience. The article in the Verge is based on dozens of first party interviews from product managers, engineers, and scientists involved in building new technologies at Apple in between the first and second time Steve Jobs was CEO; the effort took several years, culminating in the book “Inventing the Future Bit by Bit”. The book and the post from the The Verge celebrate the work by those who built the foundations of QuickTime and with whom the collaboration to create this product was a key highlight of my career. So honored to work with colleagues to make it happen Gavin Miller Steve Perlman Doug Camplejohn Michael Mills Bruce Leak Peter Hoddie Duncan Kennedy Jim Batson John Worthington Andrew Soderberg Lee Mighdoll Chris Thorman Tyler Peppel John Sculley David Nagel Galyn Susman Philip Ivanier Casey King Gary Woodcock Rachel Cohen Thomas Ryan Mark Krueger The video compression algorithm we worked on became the Apple Video Codec and QuickTime is still going strong with billions of downloads to date, hundreds of millions of users, and an integral role in digital media for decades. I've included a brief excerpt below from the article which is for subscribers of The Verge. The book was written by John Buck 步克强 who had a passion to tell the story of how technologies were built and taken to market by Apple across key products like QuickTime, Powerbook, and more (info below). “It’s 1989. To play a video, listen to a song, or show photos on a desktop computer requires bolting on expensive hardware, built by a different company, using different software. There are no standards, no portability, no sharing. A dozen people at Apple changed that. They helped turn all kinds of computers into creative tools for millions of people. It started with a tiny concept project within Apple’s secret Advanced Technology Group (ATG). [We] built some prototypes of what the Media Player should look like and do. The first time I saw it play a short clip from the movie The Wizard of Oz, I thought, “This is going to change the world. No question.” https://lnkd.in/eU5GHxBJ https://books.by/john-buck https://lnkd.in/e5_JhFZZ
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Erik Brydges liked thisWhat an awesome week at the Pollies on Amelia Island! Great times with the best friends, colleagues, and clients. Just got home and already missing everyone!Erik Brydges liked thisRYE Digital Strategies had a fantastic week networking and celebrating with clients at this year’s Pollie Awards! Our inaugural Commodore Bert Ralston Dive Bar Cruise was a hit. A big thank-you to our friends at Republican Jobs and JLK Political Strategies for co-hosting with us. We also loved seeing so many of our friends and clients at Wednesday’s dinner. Finally, congratulations to all our partners on their massive wins at the Pollies dinner!
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Erik Brydges liked thisVoter files are a lagging indicator. And campaigns are over-indexing on them instead of using digital signals available in real time. Here's what I mean. Right now, gas prices are up more than 20% in two weeks. The Iran conflict has shut the Strait of Hormuz and crude oil is above $100 a barrel. Everyday Americans who have never tracked energy markets are watching the price climb when they pull up to the pump — and they're likely getting angrier. Some of them will be in the voter file. Many aren't. But even the ones who are may never have engaged with a political issue like this before. But these potential voters are all over the bid stream. Modeling often misses someone who has never voted. Campaigns are leaving an entire layer of persuadable voters on the table by only focusing on the voter file. I saw the same thing happen after the Dobbs decision in June 2022. A massive, sudden spike in interest in a political issue from audiences that had never voted in a midterm. Women who lived in lifestyle and parenting content suddenly surfacing with a dramatic interest in a political issue that drove them to vote in waves that November. The voter file didn't catch that signal in real time. But the bid stream had it. The mechanics: → Contextual targeting: catch them on the issue content they're consuming right now → Bid stream behavioral signals: recency + frequency of civic-adjacent content = intent → Cross-domain sequencing: the pattern from lifestyle → local news → issue content is a strong fingerprint This isn't about abandoning voter files. It's about building a discovery layer on top of them. The campaigns that figure this out will reach persuadable voters before their opponents even know those voters exist. Have you seen this pattern in your campaigns? Curious what others are observing in the data right now.
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Erik Brydges liked thisErik Brydges liked thisWe are hiring out of our ☀️ sunny Los Angeles office. If you are interested in joining Magnite, a company at the forefront of programmatic innovation, servicing in-house advertisers, and reporting into a fantastic leader (Cathleen Pacelli-Ruiz) please reach out. https://lnkd.in/ephk3Z64
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Erik Brydges liked thisErik Brydges liked thisDay 3 of 3 at the Pollies Conference — and one thing is clear: the future of political advertising is being built right now. Closed out the conference with a strong panel led by Erik Brydges (Magnite), alongside Andrew Mullins (IMGE), Ryan Fanning (DSPolitical), and Thomas F. (National Media), focused on what’s actually working in today’s political landscape. Big takeaway: efficiency, transparency, and control of the supply path are everything. From leveraging platforms like Magnite’s ClearLine for direct publisher integrations, to reducing unnecessary tech fees and CPMs — the message was consistent: 👉 Smarter supply paths = stronger reach, better performance, and less waste. Case studies showed that narrowing ad exchanges, prioritizing direct relationships, and being intentional with supply curation are driving real results, while reducing fraud and increasing measurable impact. Agencies across the board are leaning into more strategic, data-driven approaches as we head into 2026… and it’s clear the playbook is evolving fast. The week wrapped with the Pollie Awards, and a big congratulations to my good friend Christian Ulvert and the team at EDGE Communications for winning “Down-Ballot Campaign of the Year.” A well-deserved recognition for a campaign that truly blended field, messaging, and media into a winning strategy for Miami Mayor Eileen Higgins. Great week full of insights, new relationships, and a clear vision for what’s ahead in the 2026 midterms. Alberto Rodriguez Brian Fisher Tomas N. Regalado Felix Raul Lopez, Sr Luis Fernandez-Rocha #Pollies #PoliticalAdvertising #Campaign2026 #MediaStrategy #Programmatic #WeAreTheMomentum #ThatWillIncrementTheBuzz #Mediaco #EstrellaTV #revenuebuilder
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Erik Brydges liked thisErik Brydges liked thisOur very own Joel Sawyer led a great conversation on Live Sports and it’s role in political media strategies! Thank you to our partners and panelists - Bona Daniel Kyle Y. Vania López Castillo Gregory Butcher for being part of the line up! #livesports #pollies2026 #optimummedia
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Erik Brydges reacted on thisErik Brydges reacted on thisIt was great to be at the #Pollies this week talking about how getting closer to premium content translates into gains in efficiency, precision and reach. Big thanks to Andrew Mullins from IMGE, Ryan Fanning from DSPolitical and Thomas F. from National Media Research, Planning & Placement for joining our Head of Performance and Political Demand Erik Brydges on stage!
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Inter-collegiate Sailing Association (ICSA) All-Conference All Academic Sailing Team
Inter-collegiate Sailing Association (ICSA)
--Press Release--
CAMBRIDGE, MASS. (August 5, 2014) – The Inter-collegiate Sailing Association (ICSA) has named its 2014 All-Academic Sailing Team. The All-Academic Sailing Team recognizes collegiate sailors who have achieved excellence in national and inter-conference competition as well as excelling at the highest academic level for the 2013 – 2014 academic year. The All-Academic Sailing Team was inaugurated in 2006. A nominated sailor must have a minimum of a 3.5 cumulative GPA (on a…--Press Release--
CAMBRIDGE, MASS. (August 5, 2014) – The Inter-collegiate Sailing Association (ICSA) has named its 2014 All-Academic Sailing Team. The All-Academic Sailing Team recognizes collegiate sailors who have achieved excellence in national and inter-conference competition as well as excelling at the highest academic level for the 2013 – 2014 academic year. The All-Academic Sailing Team was inaugurated in 2006. A nominated sailor must have a minimum of a 3.5 cumulative GPA (on a 4.0 scale), junior or senior academic standing and they must be a key starter or reserve on a school’s sailing team.
A seven-person committee comprised of representatives from conferences in the ICSA evaluates the nominated sailors. The committee uses the same competition data that is used to determine the ICSA All-American Team, which honors sailors for their exceptional competitive performance.
The committee can select up to ten scholar athletes for both the First and Second All-Academic Teams who have proven to be highly competitive both academically and in competition. This year, for the third time, the committee has also named an All-Conference Team. This team recognizes exemplary sailors who are also great representatives, but were not able to be included on the First or Second Teams.
This year’s All-Academic Team is comprised of 10 First Team members, 10 Second Team members and 34 All-Conference members.
“It was a challenging task for the committee to select these teams as there are so many qualified student athletes," says Matt Lindblad, head coach of the MIT Varsity Sailing Team and chairman of the ICSA All-Academic Sailing Team Selection Committee.
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