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New York, New York, United States
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Larry Allen shared thisBig news from Publicis - it is refreshing to see an agency going out on a limb to do what is right for their clients. https://lnkd.in/evhNyxzRPublicis Advises Clients to Avoid The Trade Desk, According to a Leaked MemoPublicis Advises Clients to Avoid The Trade Desk, According to a Leaked Memo
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Larry Allen reposted thisLarry Allen reposted thisFreeWheel Streaming Hub is hiring for a Senior Product Manager on a great team. Feel free to apply here! https://lnkd.in/e8W_GMhk
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Larry Allen reposted thisLarry Allen reposted thisADULT EDUCATION 📺 The NUMBER ONE priority of advertisers right now is outcomes. (iSpot) 📺 80% of CTV ad dollars are wasted. (Innovid) 📺 One in five dollars spent on programmatic advertising only reaches bots. (Statista) 📺 All data is NOT created equal. (ESHAP) So, if you work in advertising, media, marketing, or television, WHAT CAN YOU DO ABOUT ALL THIS? EDUCATE YOURSELF! I am proud to announce a brand new, FREE, online course on Addressable Advertising which I am hosting, and that I created with Go Addressable. Get a peak of the class below. 🎓 In addition to myself the classes include guest speakers Matthew Van Houten from DIRECTV and Larry Allen from FreeWheel, offering expert insights on best practices in data-driven TV advertising. 🎓 The class is 100% FREE! 🎓 AND we offer a certification that you can add to your LinkedIn profile. 🎓 The first two classes are live now!! We’re creating the next courses as I type this. I hope you check them out and let me know what you think, so we can incorporate your thoughts in the next modules. https://lnkd.in/eTR2qdFC 🎓 Happy Learning! 🎓
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Larry Allen reposted thisThank you for the support Tim Rowe / State of Streaming! Most media professionals claim to understand addressable TV. Few can prove it. This course can change that. Every team needs an Addressable Essential. Enroll today: GoAddressable.substack.comLarry Allen reposted thisCongratulations to Evan Shapīro, Tim Myers, and the Go Addressable community on a successful and important launch! If you are committed to being the best at your craft, then there is a new stop on that journey - a FREE course on how Addressable TV works and how to make it work for you. Read about it 👇
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Larry Allen shared thisExcited to share that Go Addressable launched our certification program for buyers in partnership with Evan Shapīro - I encourage everyone to check it out. https://lnkd.in/eyN66ecn
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Larry Allen shared thisLooking forward to kicking off CIMM summit with a great panel debating “where we are as an industry”Larry Allen shared thisEvery year, at the Coalition for Innovative Media Measurement (CIMM)'s Summits, we kick off the discussion with a debate about the current state of the marketplace, diving deep into some of the critical challenges and most exciting opportunities facing the marketplace. This year, at CIMM East in NYC on March 31st, we're delighted to be hosting four of the best and brightest in the industry for a fiesty conversation about where we're at and where we're heading. We'll talk about outcomes, incrementality, identity, currency, streaming, programmatic TV, data quality, transparency and regulation - and we may even touch on AI. Joining us, we're delighted to welcome: Larry Allen, VP of Global Strategy at FreeWheel. Ben Hovaness, Chief Media Officer at OMD. Kate Sirkin, Chief Data Officer at Epsilon. Dan Rosenfeld, SVP Advertising Analytics & Insights at DIRECTV Advertising. Registration for CIMM East is now open at https://lnkd.in/e4zHzYVt. CIMM members get free tickets as part of their membership. To find out more about joining CIMM, contact: info@cimm-us.org.
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Larry Allen reposted thisLarry Allen reposted thisWhen it comes to using IP addresses as a single source of truth for identifying households and the associated audience attributes they have, players in the streaming ecosystem need to better assess their reliability. Barrie Brandt, Director or Product Marketing, explains why: https://lnkd.in/e-UXR5R8
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Larry Allen shared thisWhat a great event where we explored Addressable First strategies, understanding the importance of identity and how to think about measurement and outcomes to showcase the power of TV vs social video.Larry Allen shared this🌟 RECAP BLOG & EVENT REPLAY 🌟 Addressable TV Advertising's Momentum Continues!!! Capping off a year where the lines between traditional, digital & streaming platforms continued to blur, our fifth annual summit reinforced the growing importance of precision, brand safety & performance as basic table stakes for advertisers, proving why high-fidelity deterministic identity is driving addressable advertising’s evolution from niche tactic to foundational strategy. 🔎 Read the recap blog: https://lnkd.in/eHGJn3Bn 📺 Watch the full event replay: https://lnkd.in/emhsNKf8 And keep the conversation GOing with these key takeaways… ✅ Identity is no longer a nice to have—it’s the engine powering precision, performance, and the ability to optimize with speed ✅ As technology closes the gap between precision and passion, addressable is turning live sports from a mass-reach buy into a data-driven advantage. ✅ Addressable is not an add-on—it’s the backbone of how precision, performance, and creative personalization now scale together. ✅ The next era of advanced TV belongs to agencies that treat audience strategy and identity not as data exercises — but as the core of how great campaigns are built. ✅ Attribution is no longer a digital-only advantage — it’s TV’s new proof-point for performance, accountability, and trust. ✅ Identity is the engine that powers reach, relevance, and results — turning data into a bridge between media precision and creative impact. ✅ With IP-to-email match accuracy rates of ~16% & IP-to-postal accuracy rates of ~13%, a mere $0.03 of every $1 reaches its intended audience. The advertisers relying on IP-address for targeting and measurement should take pause and learn why more deterministic identifiers are in their best interest. ✅ The addressable era isn’t emerging—it’s here. The next leap forward will come from moving faster, together. #goaddressable
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Larry Allen liked thisWhat an accomplishment! #legendLarry Allen liked thisHuge congratulations to our very own Head of Stratgey, Howard Shimmel! 2026 Erwin Ephron Demystification award winner! We are lucky to have one of the best in business. #ARF #AudienceScience
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Larry Allen liked thisLarry Allen liked thisDomenic Venuto of Horizon Media, left, and Tameka Kee of U of Digital opened the summit with a conversation on evolving the tech stack and expanding access to AI to power more agile, outcomes-focused partnerships. Only at the Beet.TV AI Media Summit with Horizon Media. #BeetHorizon
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Larry Allen liked thisLarry Allen liked this“Consumers spend 60% of their time in digital environments when they are consuming media and only 30% of their time in #WalledGardens. Last year, Marketers, however, spent 80% of their total advertising dollars invested in digital in walled gardens and only 20% on ad inventory on the #OpenWeb. This is a significant mismatch between where consumers are spending their time and marketers are spending their dollars.” 💪 Tim Brown , CEO of Fiducia and mastermind of the ANA’s Supply Path Optimization (#SPO) initiative #ANAMedia
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Larry Allen liked thisLarry Allen liked thisWhile half of me wanted to live on the beach in Australia forever... I guess I just love data licensing and TV measurement TOO MUCH to stay away. Can't help it. I'm back! And so happy to share that I've joined the team at Samba TV as Sr Director, Commercial Partnerships in a global capacity. Thank you to Scott Nagy, Aden Zaman, and Ashwin Navin for the opportunity. Excited to get started and build some great things together!
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Larry Allen liked thisLarry Allen liked thisWe've all been in that meeting. The one where the plan is basically "run it everywhere & hope the numbers look good." There's a better way. It's called #addressableTV — and it uses deterministic data to reach real, verified HHs instead of crossing your fingers and blowing the budget. Addressable Essentials shows you exactly how it works & why it wins. Because when your brief & media plan start with addressable-first strategies, the outcomes drive real impact! Free to take. Hard to unlearn. Enroll Today! goaddressable.substack.com #GoAddressable
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Larry Allen liked thisLarry Allen liked this📣 PODCAST ALERT 📣 Michael Law/Carat joins Michael Shields to talk about scaling targeted advertising on tv, whether the ad tech in place is up for the task, and what needs to happen on the measurement, identity and addressability front to make things more compatible. This is the first in Go Addressable’s 5-part series w/Next In Media. 🎧 Listen: https://lnkd.in/e-_X3sYK 📺 Watch: https://lnkd.in/eEzwcfWV #goaddressable
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David Kohl
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With principle-based buying returning to the forefront, Brian Chap's recipe for agency accountability takes me back to Jon Mandel's explosive rebate disclosures back in March 2015. Jon's kimono-opening moment was undoubtedly the catalyst that woke us all up to the billions leaking from media budgets by way of non-transparent kickbacks and fees. The can of worms has yet to be closed. That's why principle-based buying doesn't sit well with me. It feels like we're rewinding the tape after making so much progress over the last decade. BUT ... if you're a client-side media buyer that chooses to engage with a principle-based agency, there are three of Brian's "BENCH" framework activities that I think should be prioritized to the top. These three are relatively simple to do and can dramatically increase transparency and accountability. 1 - Secure platform access to your ad server, your DSP and the major SSPs through whom you are buying. Ensure you know how to compare media costs at each step in the supply-chain. 2 - Conduct audits. Whether as Brian recommends or simply by contacting a handful of publishers where you buy media, you should be able to reconcile your cost input to your media value output. And while you're at it, you'll be strengthening your direct publisher relationships, which has many longer-term benefits both in terms of media cost and priority. 3 - Most definitely hold your agency accountable. This applies also to every adtech vendor in your media supply-chain. I am not a fan of principle-based media buying. But if you're going to try it out, you need to remember that this is far from a set-it-and-forget-it approach to advertising. https://lnkd.in/eDw-Z3w8
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Audio represents 20%+ of consumer media time but under 5% of ad spend (eMarketer). For pharma brands focused on reach, frequency, and trust, this unlocks smarter investment without sacrificing accountability. "Viant Technology’s direct integration with iHeartMedia... allows both companies to match their data graphs and create shared IDs for targeting audiences in digital audio, as well as broadcast radio, where audience ID signals are scarce." Net-net: we're making hard to measure channels measurable and heping healthcare marketers better understand who they’re reaching, how often, and how audio fits into the full patient and HCP journey. Audio has always driven impact. Now, with Viant, it drives insight too. #HealthcareMarketing #PharmaMarketing #Viant #Programmatic #AddressableAdvertising #MeasurableMedia #AudioAds https://lnkd.in/ek8J-iJE
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David Finkelstein
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Great report! Really brings to light the problems so many platforms have in their ID graphs. Managing the process of mapping IPs to households is a task that many take too lightly. If you don't know where the data is coming from, then it is likely inaccurate. Our entire graph is built on knowing the household IP and mapping all other IDs back to the household. Want to know how we do it? #identity #IDGraph #data
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