Extremely excited to announce that datafuelX is launching its first original film! This expansion marks a milestone for us, moving from best in class analytics company, to world class movie studio! Coming to a streaming service near you!
datafuelX
Advertising Services
New York, New York 777 followers
Making Advanced Advertising Easier
About us
datafuelX delivers the forecasting, optimization, and activation tools to enable a Convergent TV Landscape. Using our decision science models, the TV ecosystem can unify the reach of television with the precision of digital channels to bring revenue to publishers and results for advertisers.
- Website
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http://www.datafuelx.com
External link for datafuelX
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2021
Locations
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Primary
Get directions
79 Madison Ave., FL8
New York, New York 10016, US
Employees at datafuelX
Updates
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Our CEO, Daniel Aversano, was joined by some of the industries brightest at CIMM East yesterday. Colleen Fahey Rush led an amazing conversation shedding some light on the realities of cross platform reach and frequency management and meausurement. Huge thanks to Jon Watts, Joanna Drews, Lauren Bernard, and Fariba Zamaniyan for joining the conversation!
Another fascinating panel - the always-brilliant Colleen Fahey Rush moderates a great discussoion exploring new approaches to measuring and managing reach and frequency: it's 2026, we're still trying to figure this stuff out. Thank you Daniel Aversano, Lauren Bernard, Fariba Zamaniyan and Joanna Drews for joining a great discussion at the Coalition for Innovative Media Measurement (CIMM)'s CIMM East.
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Congrats to Rafael Urbina-Quintero and team Univision!
Proud to see ViX recognized on Fast Company’s Most Innovative Companies list. Our amazing teams made it possible to reimagine storytelling and expand the reach of our content. As a result, ViX MicrOs is connecting with the next generation through this new mobile-first format that’s making waves throughout the industry. https://lnkd.in/ewAMdsQc
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Huge congratulations to our very own Head of Stratgey, Howard Shimmel! 2026 Erwin Ephron Demystification award winner! We are lucky to have one of the best in business. #ARF #AudienceScience
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We’re incredibly proud to share that Howard Shimmel has been named the 2026 recipient of the ARF Erwin Ephron Demystification Award. This honor recognizes leaders who have helped the media industry better understand complex topics in audience measurement, analytics, and media research—and few people have contributed more to that mission than Howard. Throughout his career, Howard has played a pivotal role in shaping how the industry thinks about measurement, advanced audiences, and the evolving video ecosystem. His rare ability to translate complex research into practical, actionable insights has helped move the entire industry forward. At datafuelX, we have the privilege of working alongside Howard every day as he helps guide the strategic thinking behind our forecasting, analytics, and next-generation video intelligence platform. This recognition from the Advertising Research Foundation further solidifies what many of us already know: Howard is one of the true luminaries in media research. Please join us in congratulating him on this well-deserved honor. #MediaResearch #AudienceMeasurement #DataScience #AdvancedTV #AdvertisingResearchFoundation #datafuelX
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Michael Falco dropping knowledge!
TiVo's #FridayFireside welcomes Michael Falco, Executive Vice President, Revenue Management & Strategy at Fox Corporation. With 20 years of experience at FOX, Mike now oversees revenue management, pricing, strategy, operations, advanced advertising and ad strategy for a massive portfolio across FOX Sports, Entertainment, News and Tubi. In a fast-moving conversation, we get under the hood at FOX's May #Upfronts, their distinct position in entertainment, and (my favorite)The Power of Live sports and news. Watch the full episode Friday (natch!) at itvt.com/friday-fireside
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Congrats Ellie Pryor! Rockstar!!!!
Big News 🗞️ Today, we are introducing 200+ new advanced audience segments via Scarborough and Nielsen ONE. Learn more about how we’re helping advertisers and agencies plan, buy and activate against an addressable-driven future. Story via AdExchanger: https://lnkd.in/evZ7XsEk Ellie Pryor
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Congrats Adam Gerber! The team at audyns is lucky to have you!
We’re proud to welcome Adam Gerber as a Senior Advisor to audyns. Adam brings decades of leadership across media, advertising, and data-driven transformation, with a rare perspective spanning agencies, media owners, and streaming platforms. His understanding of how marketers, publishers, and platforms need to evolve in an increasingly complex marketplace aligns directly with the opportunities in front of us. As we continue building an AI-native platform designed to remove friction, deliver scalable precision, and drive better outcomes across premium video, Adam’s guidance and industry insight will be instrumental in shaping our next phase of growth. The future of this industry demands clarity, speed, and intelligence, and we’re excited to help build it with Adam. #Audyns #Leadership #AI #AdvancedAdvertising #CTV #MediaInnovation #FutureOfAdvertising
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Congrats to our friends at NBCU! Huge accomplishment! Mark Marshall and team are absolute machines!
Beginning today, all eyes will be on NBCUniversal as we deliver an unprecedented programming feat across our platforms – airing the Milan Cortina 2026 Olympic Winter Games, Super Bowl LX and the NBA All‑Star Game all within 17 days – marking a defining milestone for our company and industry. This moment has been years in the making, and has been powered by the talent, creativity, innovation and relentless drive of the incredible teams at NBCUniversal and our exceptional partners. As we head into this extraordinary stretch, I want to thank our advertisers for their trust, support and partnership. Here’s to a truly Legendary February. Let’s go make history.
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Congratulations to one of the best in the business Lisa Herdman! Absolute rockstar! RPA #rockstar #BestInBiz #trailblazer
I'm excited to share my new position Chief Enterprise Integration Officer at RPA! Alongside my media investment role, I’ll be working at the full enterprise level to help RPA continue to evolve strategically as technology shifts and marketplace signals accelerate. I’ll be connecting leaders internally and externally to strengthen our integrated enterprise approach and ensure we stay forward thinking at the intersection of human expertise and technology, all in service of our clients’ growth. RPA has been "my place" for over three decades and I couldn't be happier to be a part of our exciting future!