CEO @ Disruptive Digital, a Top Meta Agency Partner | Ex-Facebook
New York, New York, United States
13K followers
500+ connections
About
With over 12 years of experience in performance marketing, paid media, and digital measurement, I am a founder and the CEO of Disruptive Digital, a performance marketing agency that helps eCommerce brands grow.
My mission is to think beyond the typical media strategy and focus on how customers behave. From creative ideation to buy-flow analysis, I align to the end-goal of building a sustainable and profitable business for my clients. I have a track record of delivering results, such as driving over $26M in revenue for Fortune 500 and direct to consumer brands at Facebook, scaling yearly Facebook spend for a client by 3x, and decreasing acquisition cost by 50% through A/B testing.
I am also recognized as a Facebook and Google Ads Preferred Marketing Partner, and have expertise in international expansion, UX consultation, and digital attribution. I enjoy developing relationships with CEOs and C-suite executives, and leveraging my skills and knowledge to up-level business partnerships and increase client satisfaction. I am passionate about eCommerce growth and innovation, and always eager to learn and share best practices in the industry.
Articles by Maurice
Activity
13K followers
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Maurice Rahmey shared thisAI is reshaping performance marketing faster than most brands can keep up. From automated creative generation to smarter ad delivery and new ways to repurpose assets, the platforms are making it easier to scale. But easier doesn’t always mean better. The brands that win will be the ones that use these tools to improve connection, not just crank out more content. At the same time, one thing hasn’t changed. Traffic alone won’t grow your business. If your funnel, messaging, and offer aren’t dialed in, all the AI in the world just helps you lose money faster. Here’s what’s shaping the next phase of growth: · Meta’s new AI tools and Google turns photos into videos for ads · Google Now Lets Advertisers Turn Photos Into Videos for Ads · Meta highlights improvements to its ad serving program · Why Most Brands Don’t Have a Traffic Problem — They Have a Conversion ProblemMeta's new AI tools and Google turns photos into videos for adsMeta's new AI tools and Google turns photos into videos for ads
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Maurice Rahmey shared thisMost multi-location health and wellness brands are sitting on an untapped performance channel. Creator marketing for conversions. Meta's Creator Marketplace now has 1.5 million discoverable creators, with new filters that match talent directly to your custom audiences in Ads Manager. The results from partnership ads speak for themselves: 19% lower CPAs, 13% higher CTR, and 71% higher median brand lift on average. For fitness studios, recovery centers, and wellness brands, this is the playbook. Your customers already trust creators to guide their health decisions. The infrastructure to turn that trust into a measurable performance channel is now there. At Disruptive Digital, creator-driven paid media is one of the first levers we pull for multi-location wellness brands. The creative that performs is almost always rooted in authentic voices, not studio production. Curious how this fits into your media mix? Happy to share how we think about it.
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Maurice Rahmey shared thisMost catalogs are not built for how people actually buy today. They are built for feeds. Static images, manual production, and creative that was never designed for a video-first environment. Video is now the dominant format on Meta, especially on Reels. But most brands are still relying on static images because scaling video across an entire catalog has felt impossible. That is changing. Meta's new catalog product video tool lets advertisers turn existing assets into flexible templates in Commerce Manager, and the system generates product videos at scale from there. No manual production or bottlenecks. And the results are meaningful: 20% more conversions per dollar on average, and 33% higher incremental conversions for campaigns delivering to Reels placements specifically. At Disruptive Digital, this is one of the first things we look at when auditing catalog-driven performance. The inventory is usually there. The video creative is not. This is not about better ads. It is about building a system that creates and optimizes creative at scale. If you are running a multi-location brand, one question worth asking: is your catalog just a feed, or is it a growth engine?
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Maurice Rahmey shared thisMost brands don’t actually have a traffic problem. They have a conversion problem. More clicks won’t fix weak landing pages, unclear offers, or a messy customer journey. If your ads are bringing people in but revenue isn’t following, the real opportunity is usually after the click. A better funnel will almost always outperform just throwing more budget at the problem.Why Most Brands Don’t Have a Traffic Problem — They Have a Conversion ProblemWhy Most Brands Don’t Have a Traffic Problem — They Have a Conversion Problem
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Maurice Rahmey shared thisCreative is the bottleneck for most brands right now. Reels watch time in the US grew more than 30% year-over-year in Q4. Meta's own data shows campaigns with diverse creative outperform those without, because the ad system has more to test, learn from, and personalize. But most brands, especially multi-location brands, are not producing enough variation to keep up. Meta does not need one great ad. It needs options. Different hooks, formats, and messaging by location and audience. When creative volume is low, performance plateaus. That is why Meta's Advantage+ creative suite matters. UGC-style avatar videos, AI voiceover layered onto existing assets, and single-step translation for local markets are now in Ads Manager. In beta, advertisers using the AI video generation tool for the majority of their ads saw a 10% increase in CTR and 8% increase in CVR on average. Not because AI creative is inherently better. Because it unlocks volume. At Disruptive Digital, the biggest gap we see in audits is not budget or targeting. It is a lack of creative testing at scale. If you are leading growth at a multi-location brand, one question worth asking: do you have enough creative to actually let the algorithm work? Happy to share how we are thinking about this if it is useful.
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Maurice Rahmey shared thisThis week’s roundup is a reminder that performance is rarely just about targeting or creative. Platform behavior, creator monetization, content structure, and even inventory all play a bigger role than most brands realize. If you’re running paid media in 2026, these are the kinds of updates worth paying attention to. • What keeps viewers watching Facebook Reels? • Facebook expands affiliate program to include brand links • TikTok unveils new high-impact ad solutions • Impact of size variations on performance marketingWhat keeps viewers watching Reels and The Impact of Size Variations on Performance MarketingWhat keeps viewers watching Reels and The Impact of Size Variations on Performance Marketing
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Maurice Rahmey shared thisWe are #hiring for a Junior Creative Strategist in our NYC office! Know anyone who might be interested? This role sits at the intersection of data + creative — translating what’s working (and what’s not) into ideas that actually drive performance. If you’re someone who: - Obsesses over why certain ads win - Can turn data into new hooks, angles, and concepts - Wants to learn how high-growth brands scale through creative - Is early in your career (0–3 years) but hungry to get better fast This is designed to be a launching pad role with direct exposure to strategy, clients, and the full creative lifecycle. You’ll work closely with senior strategists, media buyers, and creators to answer two questions every day: → What do we do next? → How do we do it? If you’ve ever: 1. Built or analyzed ads (even in internships or side projects) 2. Used tools like Meta Ads Manager, Motion, or similar 3. Experimented with AI tools for creative Apply at the job listing below or tag / refer someone who should be in this role. We care way more about how you think than where you’ve worked.
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Maurice Rahmey shared thisMeta just expanded its affiliate program, allowing creators to add direct product links to Reels and earn commissions. This is a bigger deal than most health and wellness brands realize. On the surface, this looks like an influencer play but it’s not. It’s a distribution shift. For multi-location brands, especially in medspa, fitness, and specialty care, this changes how demand gets created. Creators are no longer just awareness. They’re becoming performance channels. And most brands aren’t set up for it. Here’s where this breaks down today: - No clear offer creators can promote - No tracking back to location-level revenue - No system to turn content into booked appointments So even if a creator drives demand, it never shows up in your reporting. The opportunity? Turn creators into an extension of your acquisition system. That means: 1. Clear, localized offers 2. Landing experiences built for conversion 3. Attribution that ties back to actual appointments, not just clicks The brands that win here won’t be the ones with the most creators, but the ones who can actually capture and measure the demand creators generate. Are you set up to turn creator traffic into booked appointments?
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Maurice Rahmey shared thisSize variations are quietly killing performance for a lot of brands. It’s not just an inventory issue. It directly impacts how Meta and Google optimize, how your campaigns scale, and how much revenue you actually capture. If your top sizes are out of stock, you’re not just losing those sales. You’re breaking momentum across the entire product. Here’s what’s happening behind the scenes: • Platforms see declining conversion rates and pull back spend • High-performing products lose priority in feeds • Users hit friction at the point of purchase and drop off • Teams misdiagnose it as creative fatigue or audience issues The result is “performance decline” that isn’t actually a marketing problem. It’s a supply problem. Brands that scale well treat size availability as part of their growth system, not an afterthought.Impact of Size Variations on Performance MarketingImpact of Size Variations on Performance Marketing
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Maurice Rahmey liked thisMaurice Rahmey liked thisI’m excited to announce the formation of Peak Wellness Holdings — a multi-unit, multi-state franchise group operating within the Restore Hyper Wellness and goGLOW brands. We’re building a portfolio centered on making wellness more accessible across the communities we serve. This has been a journey years in the making, and I’m grateful for the team, partners, and mentors who’ve helped bring this vision to life. The wellness industry is growing rapidly, and we believe franchise operators who lead with strong systems, great people, and a deep investment in their members and communities are best positioned to lead the way. We’re just getting started, and we couldn’t be more energized about what’s ahead. More to come — stay tuned! Andy Ayers Chris Kenny Ashton Phillips
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Maurice Rahmey liked thisMaurice Rahmey liked thisHardee’s didn’t run a campaign. They showed up in how people talk. Instead of forcing ads into feeds, they built for group chats. Something people would actually use. That’s the shift. Distribution didn’t come from media spend. It came from behavior. People sharing, reacting, using it in conversation. GIPHY makes that possible. It turns creative into something functional. If your brand isn’t part of how people communicate, you’re not in the game. https://lnkd.in/e-kuJH6YHow GIPHY & Hardee’s Made the Holiday Season More Delicious with The RizzlerHow GIPHY & Hardee’s Made the Holiday Season More Delicious with The Rizzler
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Maurice Rahmey liked thisMaurice Rahmey liked thisThe fact that Andrew “Boz” Bozworth was rewarded with a chance at almost a billion dollars while hundreds of people in his former division suffered for his failed leadership and lack of vision is a sickening demonstration of the inequality, cruelty and absurdity of the modern tech industry. (Source: https://lnkd.in/dh_bdtip) To my friends and former colleagues who were impacted by this, I will say what I truly believe. You are incredible. You did the work. You took the risks. And you did it with significantly less than the leaders that are now dancing on your graves have. You will be successful. You were never successful because you worked at Meta. You were successful and that’s why Meta hired you.Meta Lays Off 700 Employees, While Rewarding Top ExecutivesMeta Lays Off 700 Employees, While Rewarding Top Executives
Experience
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Disruptive Digital
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Facebook
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Social Media Consultant
The Pocketful
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Education
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Boston University
Bachelor of Science Marketing Communication
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• Magna Cum Laude
• Dean's List 2009-2011
• Murray Yaeger Award Winner -
Projects
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BU Room Swap
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This site was created to help BU students swap on campus housing hassle free. Recently hit 600 users!
BU Today Article: http://www.bu.edu/today/2012/matchmaker-matchmaker-find-me-a-room/Other creators -
Honors & Awards
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Murray Yaeger Award
Boston University College of Communication
Award given to one BU College Of Communication freshman for academic excellence and dedication.
Languages
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English
Native or bilingual proficiency
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Hebrew
Limited working proficiency
Organizations
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BUTV10 - Pop Showdown
Co-Creator, Producer
- Present• Created the first game show for Boston University’s college television station • Lead a crew of over 10 students in putting together episodes from pre- to post-production • Pitched prize sponsors and successfully acquired donations from companies such as Netflix
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BU Digital (DMCBU)
President, Builder, Do-er
-We started this club to solve problems and build brand experiences through digital technologies. See http://BURoomSwap.com as an example.
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Public Relations Student Society of America
Digital Media Manager
-• Lead team of 15 students to revamp BUPRSSA.com as well as the BUPRSSA social networks • Increased website’s daily page views by 293% and received exposure from the Head of Social Media at Ford Motor Co. • Created a weekly e-newsletter with a 46% open rate and created a subscriber scoring system to evaluate students who we’re more likely to join the organization
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Public Relations Student Society of America
Events Coordinator
-• Organized competition in which students prepared and presented a social media marketing campaign for a real client to a panel of judges from the social media industry • Organized a networking event for over 80 digital marketing students and student entrepreneurs from three schools in the Boston area at advertising agency Hill Holliday • Co-ran an on campus PR campaign promoting sustainability for Bare by Solo Cup Company that placed 2nd in a nationwide competition
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