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12K followers
500+ connections
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Websites
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https://www.ogoing.com
- Personal Website
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https://www.sanjaydalal.com
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Articles by Sanjay B
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If Countries Can Sell Citizenship, Why Can’t We?
If Countries Can Sell Citizenship, Why Can’t We?
By Sanjay B Dalal Founder, Innovator & Advocate for Digital and Economic Inclusion What if you could auction your U.S.
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2 Comments -
Celebrating India’s Republic Day from Across the OceanJan 26, 2025
Celebrating India’s Republic Day from Across the Ocean
As an Indian American now settled in the U.S.
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1 Comment -
5 Brilliant Advertising Ideas for Attracting New Customers During the Holidays 🎄✨Nov 26, 2024
5 Brilliant Advertising Ideas for Attracting New Customers During the Holidays 🎄✨
The holiday season is the perfect time for small businesses to shine and attract new customers. With festive spirits…
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How To Generate Leads with LinkedIn MessagingJul 8, 2024
How To Generate Leads with LinkedIn Messaging
Business Owners and Entrepreneurs, have you been on the receiving end on LinkedIn Messaging (LM) from new connections…
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Leveraging Smartphone Apps for Small Business Marketing: A Path to GrowthMay 29, 2024
Leveraging Smartphone Apps for Small Business Marketing: A Path to Growth
Can small businesses harness the power of smartphones to drive significant growth in their marketing efforts in today's…
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Can Small Business Innovate?May 23, 2024
Can Small Business Innovate?
Many small businesses continually face cash flow and profit constraints during the first few years while they are…
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Marketing In The Age Of AIMay 21, 2024
Marketing In The Age Of AI
Business Owners, CEOs, Entrepreneurs and Founders… join us on Zoom to discover the most valuable Small Business…
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Surefire Way To Find New CustomersMay 13, 2024
Surefire Way To Find New Customers
In over 20 years of experience helping grow small and large businesses, I have found one surefire, foolproof way to…
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Why My Website Isn't Generating LeadsMay 5, 2024
Why My Website Isn't Generating Leads
Many Small Business Owners consult me with their number one concern: "Why is my website isn't generating quality…
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Grow Your Small Business on LinkedInMay 1, 2024
Grow Your Small Business on LinkedIn
Greetings Business Owners and Entrepreneurs. I welcome you to our weekly newsletter on LinkedIn on "Small Business…
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Activity
12K followers
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Sanjay B Dalal shared thisThere are leaders who are loud and bombastic… and then there are leaders who stay grounded and humble, keep their focus, and think long term. The ones who lead with values and humanity, and let their work speak for their accomplishments. Tim Cook embodied that. Apple is going to miss his leadership. #values #mission #leadership
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Sanjay B Dalal reacted on thisSpecial invitation to the Orange County AI Startup Forum on September 24, 2026. Discover the leaders, startups and ideas shaping AI in Orange County—featuring founder spotlights, expert talks and meaningful connections The Orange County AI Startup Forum brings together AI founders, entrepreneurs, business leaders, technologists, investors, advisors, and ecosystem builders for an evening focused on what is happening in AI right here in Orange County. Hosted in Irvine by oGoing and Sanjay B Dalal, the Forum will spotlight emerging AI startups, local innovators, new technologies, and the people helping shape Orange County’s growing AI ecosystem. This is more than a startup pitch event. The AI Startup Forum is an opportunity to discover what is being built, hear from people working at the forefront of AI, exchange ideas, meet founders and business leaders, and build meaningful connections across Orange County. Learn more and sign up today: https://lnkd.in/gcmcqD3X hashtag #startups #orangecounty #smallbusiness #AI #AIforum
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Sanjay B Dalal reposted thisSanjay B Dalal reposted thisIs Your Orange County Dental Practice Being Recommended When Patients Ask AI for a Dentist? A patient may never search Google for “dentist near me.” They might simply ask ChatGPT, Gemini, or Perplexity: “Who’s a good dentist in Orange County?” That’s a new opportunity for dental practices—but only if your practice is visible and accurately represented in AI-powered search. An AI Visibility Analysis can show you how your dental practice appears across these platforms, what information they recognize about your business, and where there may be gaps that are keeping you out of the conversation. Don’t wait for your competitors to become the practices AI recommends first. 👉 See how your Orange County dental practice is positioned: https://lnkd.in/gfgbzj9G #Dentist #DentalPractice #OrangeCountyDentist #DentalMarketing #Dentistry #DentalSEO #PatientAcquisition
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Sanjay B Dalal shared thisSpecial invitation to the Orange County AI Startup Forum on September 24, 2026. Discover the leaders, startups and ideas shaping AI in Orange County—featuring founder spotlights, expert talks and meaningful connections The Orange County AI Startup Forum brings together AI founders, entrepreneurs, business leaders, technologists, investors, advisors, and ecosystem builders for an evening focused on what is happening in AI right here in Orange County. Hosted in Irvine by oGoing and Sanjay B Dalal, the Forum will spotlight emerging AI startups, local innovators, new technologies, and the people helping shape Orange County’s growing AI ecosystem. This is more than a startup pitch event. The AI Startup Forum is an opportunity to discover what is being built, hear from people working at the forefront of AI, exchange ideas, meet founders and business leaders, and build meaningful connections across Orange County. Learn more and sign up today: https://lnkd.in/gcmcqD3X #startups #orangecounty #smallbusiness #AI #AIforum
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Sanjay B Dalal shared thisNot many business owners I know personally who are driven by a mission that goes beyond just running a business… so when we heard Doug Wooley share his journey so passionately from becoming a Marine and serving our country to finding his real purpose which is to serve our community definitely got everyone inspired. Come join us on September 24 for the Orange County AI Startup Forum in Irvine and hear talks not only from purpose-driven founders but also new entrepreneurs who are driven to make a difference.Sanjay B Dalal shared thisLast week I was honored to have the opportunity to speak at the Orange County Small Business Mixer – Business Owners Roundtable at The Duck Club in Irvine. One of the things I shared is something I’ve come to believe more strongly throughout my journey: business is about more than what we sell—it’s about who we serve, the relationships we build, and the impact we make in our communities. As CEO and Owner of ameriCARE Central Orange County, I had the opportunity to share some of my experiences as a business owner, Marine Corps veteran, and community advocate, while also learning from fellow panelists Dr. Neda Pelar and Wayne W. Lee. Thank you to Sanjay B Dalal and OGoing for bringing Orange County business owners together for an evening of meaningful conversation, collaboration, and connection. I’m grateful for the opportunity to contribute and to continue building relationships with people who are committed to strengthening our local business community. Serve first. Build relationships. Make an impact. #OrangeCounty #SmallBusiness #BusinessLeadership #CommunityImpact #Networking #VeteranOwnedBusiness #HomeCare #ameriCARE #OrangeCountyBusiness #Leadership
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Sanjay B Dalal shared thisHow does a payment system that most everyone had never heard about become the world’s largest real-time payment system? India’s Unified Payments Interface (UPI) exploded from obscurity to global dominance because India made real‑time payments free, interoperable, and universally accessible — then pushed it through every bank, fintech app, government channel, MSME and every street vendor. The result: 49% of all real‑time payments worldwide now run on UPI, with 241+ billion annual transactions and 8,500+ transactions per second. Congrats UPI Team 🙌📈 source: Spark, UPISanjay B Dalal shared thisUPI has transformed the way India transacts... #10YearsOfUPI
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Sanjay B Dalal reacted on thisDid you miss the Orange County Small Business Mixer.& Roundtable on August 20th? Check out some of the key insights and get ready for the Orange County AI Startup Forum on September 24th. Sign up early. - Sanjay #OrangeCounty #SmallBusiness #BusinessRoundtable #Networking #Mixer #StartupForum
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Sanjay B Dalal reacted on thisDid you miss the Orange County Small Business Mixer.& Roundtable on August 20th? Check out some of the key insights and get ready for the Orange County AI Startup Forum on September 24th. - Sanjay #OrangeCounty #SmallBusiness #BusinessRoundtable #Networking #Mixer #StartupForum
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Sanjay B Dalal reacted on thisDid you miss the Orange County Small Business Mixer.& Roundtable on August 20th? Check out some of the key insights and get ready for the Orange County AI Startup Forum on September 24th. - Sanjay #OrangeCounty #SmallBusiness #BusinessRoundtable #Networking #Mixer #StartupForum
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Sanjay B Dalal liked thisSanjay B Dalal liked thisThe age of AI is no longer nigh - it is very much here. We are at that stage where it is becoming increasingly difficult to find a product that doesn’t have AI somewhere in the description. Which got me thinking: are customers actually asking to buy AI? I don't really think they are - at least, not in the way we talk about it - so I wrote about what they may actually end up buying; with help from a little history, some enterprise software, a pack of chewing gum, and the obligatory Hollywood contribution to our collective anxiety about AI. https://lnkd.in/emdV7Gpm
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Sanjay B Dalal liked thisSanjay B Dalal liked thisI’m honored to share that I’ve joined the Board of Directors of Alpha Public Schools! I grew up in India with a simple belief: a great education can change the trajectory of a life. Education opened doors for me that I could never have imagined - from New Delhi to Harvard Law School, and eventually to building my career and my own law firm here in Silicon Valley. That journey has made me deeply passionate about expanding access to the same kind of opportunity for others. Alpha Public Schools serves students in East San Jose with a clear mission: every child deserves an excellent education and the opportunity to succeed in college and beyond. I’m grateful for the opportunity to serve, and excited to learn from the students, families, and educators who make the Alpha community so unique. Talent is everywhere. Opportunity should be, too. Grateful to Sheela Zemlin for the introduction that started this, and to Rita Scroggin and Firstboard.io® Board for the work they do getting more people ready to serve on boards. #AlphaPublicSchools #EducationEquity #SanJose #SiliconValley
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Sanjay B Dalal liked thisSanjay B Dalal liked thisI actually like Mondays. I love working. I love building businesses and people's careers. And when it's time to work, I'm fully in. When it's time to be a dad and a husband, I'm fully in there too. I don't need to constantly check my phone on vacation or spend the weekend half-working. I can flip the switch because I know what deserves my attention in that moment. Work hard when it's time to work. Then go home and actually be home.
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Sanjay B Dalal liked thisSanjay B Dalal liked thisThe Fork in the Road Home Guardian is moving faster today than at any point since I started this journey. And I’ve learned something important: when you reach this stage when the technology is becoming real, production is getting closer, the team is evolving, and serious capital and strategic opportunities start showing up people start coming out of the woodwork. That’s when the decisions actually get harder. Early on, you're fighting to get people to believe in the vision. Then one day, you reach a fork in the road where people want to be part of it. But not everyone who wants a seat at the table belongs at the table. For Home Guardian, this is that moment. We are moving from years of development, engineering, testing, patents and investment toward production and commercialization. Things that used to take months are now happening in weeks. Conversations are getting bigger. Expectations are getting higher. Decisions carry more weight. And that means I have to make sure the people surrounding this company are truly aligned with where we are going. Do they share our core values? Do they believe in the mission? Are they here to build something or simply because they see where it could go? And when things get difficult, are they going to push forward with us? If the alignment isn't right, now is the time to straighten it out—not six months from now. I’ve spent more than 30 years building businesses, and one thing I know is that growth can expose problems just as quickly as it creates opportunities. So as fast as Home Guardian is moving, I’m intentionally protecting the foundation. The right team. The right investors. The right strategic partners. The right manufacturers. The right advisors. We don't need everyone. We need the right people. There is a huge difference. Home Guardian is at a fork in the road, and I couldn't be more excited about the direction we're taking. Inform. Protect. Connect. Our mission at Home Guardian is to change the way people understand, protect, and care for their homes. We are building a single intelligent platform that connects homeowners with the critical systems inside their home giving them real-time information to identify problems earlier, prevent costly damage, improve efficiency, and make smarter decisions. At the same time, Home Guardian strengthens the connection between homeowners and the trusted professionals who service their homes, transforming the traditional service relationship from reactive to proactive. Our goal is bigger than creating another smart-home product. We are building the dashboard for the home a platform designed to Inform, Protect, and Connect every home we serve. Inform. Protect. Connect. #HomeGuardian #PropTech #SmartHome #IoT #HVAC #HomeTechnology #Startup #Entrepreneurship #Leadership #Innovation #VentureCapital #PrivateEquity #Manufacturing #FounderJourney
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Sanjay B Dalal reacted on thisSanjay B Dalal reacted on thisI'm pleased to welcome Prashant Sharma as Chief Revenue Officer at KloudData. Prashant brings nearly three decades of experience across enterprise technology, revenue leadership, strategic accounts, P&L, and global delivery, with deep experience across SAP, Salesforce, Data, Cloud, and AI. As KloudData enters its next phase of growth, we are focused on helping enterprises bring these capabilities together around measurable business outcomes. Prashant will play an important role in shaping our go-to-market strategy, strengthening customer and partner relationships, and expanding our presence across strategic markets. Welcome to KloudData, Prashant. Excited for what we will build together. #KloudData #Leadership #EnterpriseTransformation #SAP #Salesforce #DataAndAI #ArtificialIntelligence Prashant Sharma, Jay Parekh, Ankur C Das, Ashish Joshii, Kartik Shah
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Sanjay B Dalal liked thisSanjay B Dalal liked thisThere is something powerful about watching a room come alive — and that’s exactly what happened when Lisa Luhnow Schmith and I partnered to bring MTa Learning to the Southern California Strengths Coaches community. This group showed up with curiosity, courage, and the kind of energy that reminds you why experiential learning matters. When people step into an activity with openness, you can see their strengths surface in real time: how they communicate, how they collaborate, how they navigate uncertainty, and how they lead when the moment calls for it. What I love most about MTa Learning is that it doesn’t just teach concepts — it reveals them. It gives people a chance to feel their patterns, stretch their comfort zones, and walk away with insights that stick long after the session ends. I’m grateful to Lisa Luhnow Schmith for co‑creating and leading this experience with me and for her unwavering commitment to developing leaders who lead with intention and humanity. And I’m equally grateful to this incredible community of coaches who brought their full selves to the work. Your engagement, reflection, and willingness to play (yes, play!) made the session unforgettable. If you’re a strengths coach in Southern California and haven’t joined this community yet, you’re missing out on a group that is generous, thoughtful, and deeply committed to growth. Here’s to more learning that moves us — together. #CliftonStrengths #ExperientialLearning #LeadershipDevelopment #SoCalStrengthsCoaches MTa Learning Petra Krebbs Stephen Thomas Susan Chang, PCC Nanor Ohanesian, PCC Krishnan Iyer Catherine Bair Bonnie K. M.Ed, MBA, ACC Nancy Hauschildt, PCC Nanor Ohanesian, PCC Doria Clare Anselmo, M.A. , Lilli Valencia Chavez, MA, ACC
Projects
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Healthcare SaaS - Startups to $25+ million
Delivered sustained 25%+ sales growth by designing and executing AI-powered, multi-channel demand engine that consistently generates high-intent, qualified leads.
Scope & Capabilities:
* End-to-end growth strategy across Website optimization, SEO, AEO (AI search optimization), Google Ads, LinkedIn, Social Media, CRM, HubSpot, Salesforce
* AI-driven content and digital marketing to improve discoverability, engagement, and conversion
* Funnel optimization from traffic → lead →…Delivered sustained 25%+ sales growth by designing and executing AI-powered, multi-channel demand engine that consistently generates high-intent, qualified leads.
Scope & Capabilities:
* End-to-end growth strategy across Website optimization, SEO, AEO (AI search optimization), Google Ads, LinkedIn, Social Media, CRM, HubSpot, Salesforce
* AI-driven content and digital marketing to improve discoverability, engagement, and conversion
* Funnel optimization from traffic → lead → conversion, focused on revenue impact—not vanity metrics
Integrated analytics and continuous optimization to scale what works
Outcome:
* Sustained pipeline growth
* Higher lead quality
* Measurable revenue lift (25%+ increase in sales)
Go-To-Market for new Healthcare SaaS startups and established SMBs focused on the Front Office
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Your $10K monthly marketing stack isn't showing ROI? Over half of SaaS companies can't prove their marketing automation value to stakeholders. The problem isn't lack of data—it's measuring the wrong things. Companies scaling predictably focus on these revenue-driving KPIs... → Customer Acquisition Cost (CAC) → LTV:CAC ratio (aim for 3:1 minimum) → Marketing Sourced Revenue → Net Revenue Retention The difference between SaaS companies that scale and those that stagnate often comes down to measuring what matters. Even avoiding common SaaS bugs in your tracking setup can dramatically improve your ROI visibility. Check out our complete guide to the 10 KPIs that actually drive growth... #SaaS #SaaSGrowth #SaaSMarketing
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The future of B2B GTM is arriving faster than anyone expected. At our recent CMO Brunch in Boston and follow-up webinar with Lora Kratchounova, Founder & Principal of Scratch Marketing + Media and Abhay Rajaram co-CEO at Sendoso, one theme kept coming up: we are all trying to catch up to the **answer-led buyer**. The buyer journey has shifted again. Buyers now use LLMs to: 🗺️ synthesize information 🗺️ shortlist vendors 🗺️ validate claims All of this happens long before our traditional marketing touchpoints. Journeys are faster, more specific, and centered on direct answers, not long content paths. In that context, top CMOs are: 💡 Balancing an 18-month tenure reality with multi-year strategy 💡 Operating like Chief Scientists 💡 Running constant experiments and tightening feedback loops 💡 Doubling down on brand, positioning, authenticity, and internal alignment across marketing, sales, CS, and product We also dug into what this means for your website and tech stack. If your site cannot answer questions as quickly and precisely as an LLM chat, it is adding friction where there should be flow. Teams now need: ⭐ Content that is structured for LLM discovery ⭐ Experiences that support more contextual, conversational, and personalized interactions ⭐ Clear visibility into how AI systems are already representing their brand Together with Lora and the team at Scratch, we are building a broader GEO offering to help revenue orgs operationalize this shift and support answer-led buyer journeys. As part of that, we introduced ContexTiles (a new Trendemon capability turing your static website into a contextual answer ending) as one way to turn your website into an answer engine, not just a brochure. 👇 Scroll below to watch the webinar replay and see the full set of principles shared by leading CMOs. Full 2026 GTM Playbook here: https://lnkd.in/dV7QNpYG
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You can refine your sales deck, redesign your website, pump out ads, and still watch prospects walk away confused. If it takes multiple meetings for someone to “get what you do,” that’s not a GTM issue. That’s a positioning issue. And it shows up immediately in your marketing communication. In the AI age, where anyone can generate polished-but-generic messaging, communicating with clarity is vital. Yet most teams still build messaging inside-out. We list features. We talk about ourselves. We hope prospects will connect the dots. But prospects don’t decode information, they classify it. They place you into a mental box in seconds. If you don’t choose the box, the market chooses it for you. Defining that box (your positioning) is the foundation for crafting messaging that makes prospects instantly understand what you do, who it’s for, and why it matters. That’s why I wrote a new deep dive: A Practical Guide to Market Positioning - the Foundation of a Good GTM Strategy It’s a workshop-style, example-driven guide that shows you how to develop strong positioning yourself - step by step. Inside, I cover: *The 7 components of strong positioning *Why inside-out messaging fails (and how to flip it) *How to map competing alternatives (the ones customers ACTUALLY compare you to) *How to translate features → benefits → value *How to choose a position you can credibly own *And how to apply all of this to your GTM, sales, and product decisions If you want your prospects to “get you” faster, and your marketing to resonate - start with Part 1 here. 👉 Read the full deep dive: https://lnkd.in/dDvYQAqf Who should read this? Founders bringing a new product to market who’ve had early traction through referrals or founder-led sales - but now need a repeatable motion. This will sharpen your narrative and tighten your GTM. Part 2 — coming soon.
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