Brad Murphy

🚀 Agencies using AI for outreach are closing 3x more deals. But here’s the thing most agencies still rely on manual research and cold outreach that doesn’t scale. It’s time to change that. 💡 OptaReach takes the guesswork out of outreach automating lead research, personalization, and follow-ups so you can scale your pipeline without the spam. If your team wants to close more deals with less effort, it might be time to put AI to work for you. 👉 Learn more at optareach.com #salesoutreach #optareach #reach #agencygrowth

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In hindsight, it was obvious and I was naive to think otherwise. A VP of Marketing recently broke it down for me: "I want to buy your tool. But it will come out of the marketing fund. And if sales are flat, then my marketing fund is flat. So whatever I need to pay for you, I'll have to cut that same amount to make it fit." This is the challenge that best of breed products face. We think about our core problem 24/7 (for us, how to operationalize guest data to drive traffic and frequency), but we also need to: ➡️ show the depth of the problem ➡️ differentiate from others using the same language ➡️ clearly explain what our solution unlocks ➡️ frame the ROI ➡️ demonstrate that it's all deep / urgent enough to change the status quo And even then - it's one thing for us as vendors to speak to it (it's our job!), but no one really tells the story better than a member of the restaurant community. To that end, I'm very excited about my upcoming conversation with Ellie Ovsenik and Jon Greenlee. Ellie is a guest data wizard. 🧙‍♀️ She is building one of the most innovative marketing engines in the business. It's got 1:1 engagement and offers, content that emphasizes dishes that drive repeat visits, and advanced tactics like perfectly timing PR campaigns in the weeks after a new restaurant opening to sustain guest awareness and traffic. Ellie's work - and entire career - speaks to the exceptional ROI you can unlock with best in class solutions. In an environment where consumers are drowning in noise / promotions / discounts / LTOs, she and her team are executing in a way to make every guest interaction feel personal and memorable. The results speak for themselves - the amount Postino guests spend in their first 120 days with the brand exceeds our full service benchmark by double digits. Join us on Wednesday 12/3 at 1pm ET. We'll dive into how Ellie built her tech stack, why she's best of breed for life, how she's actually putting guest data at the center of her marketing decisions, tips to align other stakeholders in the organization around her efforts, and what's in store for 2026. You can register here: https://lnkd.in/esTBtSYn

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Attention is the new currency. Get the playbook behind how top agencies are cashing in on conversions: https://lnkd.in/e98CiTyw High-performing teams are breaking down silos, integrating stacks, and aligning brand with performance to drive consistency across the funnel. Download our latest research report to see how top marketers are shaping their conversion strategies: https://lnkd.in/e98CiTyw

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The SMS interactions between brand & consumer contain incredibly rich context for 1:1 personalized commerce experiences. Postscript is the platform enabling such experiences. On this week's episode, Rishabh and I sat down with Adam Turner to explore how SMS evolved from an abandoned-cart afterthought to a 1:1 sales & marketing channel. We covered: - Category creation and the rise of the “SMS marketer” - Compliance and quality as product design principles - Moving from broadcast to conversational journeys - Building distribution in the Shopify ecosystem, then scaling a sales-led motion - Where AI has augmented vs reinvented both marketing products and teams Link in comments

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Powerful work here. The 18-month CRO tenure stat is eye-opening and is surely a strategic misalignment problem. The shift from "which AI tool" to "what should be human-led vs. AI-led" is the exact reframe revenue leaders need right now. That's a strategy question that separates operators from order-takers. Excited to dig into the Six Traits framework. If GTM Operating Partners across top-tier funds are converging on common patterns, that's a signal worth heeding.

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Excited to share that Aperiam has invested in Newton Research’s oversubscribed $9M Series A, alongside Greycroft, Bessemer Venture Partners, S4S Ventures, and LiveRamp Ventures. Newton is redefining what agentic AI can do for marketing analytics, enabling brands and agencies to: - Run customer 360 journey analysis across touchpoints - Segment audiences and build predictive models - Automate attribution, incrementality, and media mix modeling - Generate dynamic, natural language-driven reporting - Save up to 126 hours/month and achieve 10x analytics output Their pre-built “blueprints” let non-technical teams securely run advanced analytics on their own data with just a few clicks. John Hoctor, Matthew Emans, and Steven Bennett have successfully built and exited multiple companies. We love to back repeat founders on their most ambitious ideas, like Newton Research. Link to more in comments.

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One of the reasons I wrote this blog is think a lot of teams are still overvaluing “being seen.” A mention. A badge. A ranking. That might get you attention but attention is not understanding. AI is very good at making you visible. It is not responsible for making you credible. It will surface you. It will summarize you. But without real depth, you become indistinguishable from everything else. For example: “Easy to use, great performance, highly recommend.” vs. “We deployed this across AWS and Azure. It reduced alert noise, but required about 30 days of tuning to get policies right.” Same product. Very different level of understanding. And that’s where momentum either builds or breaks. Visibility still matters. But without substance, it’s short-lived and can actually work against you. I realize this goes against a lot of what we learned in the SEO era. But AI doesn’t reward volume the same way search did. It rewards what holds up when everything gets summarized. #peerspot #CMO #LLMvisibility #AIinmarketing

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The old SaaS pricing playbook doesn’t work for AI. Joshua Bloom and I partnered with Emergence Capital and Jake Saper to write a new one—built for where AI is going, not just where it is today. We lay out what state-of-the-art AI pricing looks like now—and what it will look like: ✅ Hybrid pricing (seats + usage) is the current best practice 🎯 Outcome-based models are the future—pricing tied directly to impact 💰 The best AI companies already capture 25–50% of the value they create As autonomy and attribution improve, outcome pricing will go from rare to expected. Founders who move early will win. Full read here 👉 https://lnkd.in/gwp6tDtp

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Enterprises must protect their brand voice while leveraging AI, especially as marketing teams are looking to leverage generative AI to meet the rising demand for content. I recently joined TalkMarTech for a conversation on how brands can protect their unique voice while leveraging AI. Tune in to learn how https://lnkd.in/e5UJMN5K 

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To my B2B Marketing peers - highly recommend this AI-First Mindset Program. Note, you can either enroll a small team, OR participate as an individual. For those of you with funding from your HR teams for learning and development, this could be the perfect opportunity to advance your AI skills and stay relevant in the market, while not having to carve out program spend budget to fund!

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Here's another fun post I enjoyed writing! We walk through how to segment customers into groups with shared characteristics so we can accurately size the market and sequence growth. ❗This is not just an exercise for early stage companies. In fact, we use segmentation across all stages, ranging from - Just a founder with an idea, gut checking whether the market is large enough for a venture-scale outcome - To CEOs of publicly-traded companies looking to identify areas of growth and then prioritize where to deploy resources, in what order.

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Got to spend some time with Sebhia Dibra last night. Refreshing. Sebhia is a strategic marketing and growth leader with 15+ years across tech, healthcare, fintech, and gaming. Google Ads Advisory Board. Microsoft Advertising Customer Advisory Council. 25M+ in managed ad spend. Work featured in Forbes, Entrepreneur, Rolling Stone, Fast Company........ The resume is impressive,a lot are... But what struck me was the person, [or is the person]. She's building CAMZO - an esports and rewards gaming platform that's rethinking how players and brands share value. Gamified ads that actually pay players. Data dignity. A new engagement layer for the 99% of gamers, not just the pros. It sits at the intersection of esports, loyalty/rewards, and brand advertising — with a philosophy that value should flow back to the community,[I am super aligned], not just extract from it. Sebhia also founded The Conscious Generation, a nonprofit focused on mindfulness, social-emotional learning, and health innovation. That tells you something about how she thinks: social impact, ethical technology, human-centered design. Very excited to be working with her and the team on a project. The kind of founder-operator who combines big-picture strategy with ground-level execution. Connector energy. Builder mindset. Great Drummer! Looking forward to what's ahead.

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Don’t think of who you can replace with AI, think of what you and they could do better with AI. There are lots of intangible functions people do outside of their defined job descriptions.

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AI led Influencer Marketing is reimagining targeting and measurement possibilities for brand marketers. Fanztar is leading this transformation enabling brands to leverage Influencer led content as an alternative growth channel. #InfluencerMarketing #SanFrancisco #RampUp2026 #BayArea #Fanztar

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My First AI Post @2025 (and thank you to the Aperiam AI Fellows and to Dawn West and Alex Netelkos for making that happen!): If viewability was the training wheels of digital measurement, attention is the carbon-fiber racing bike we’ve just learned to ride. Erica kicked us off by pointing out the obvious: “viewable” doesn’t mean “seen,” and certainly doesn’t mean “engaged.” McKinsey’s neat formula — time × focus × intent — resonated as a starting point, but the real magic is in using that across channels and across the funnel. Why does this matter now? Because omni-channel is no longer a buzzword — it’s the messy, lived reality. CTV, digital out-of-home, mobile gaming, social feeds — each has wildly different engagement norms. An attention metric gives marketers and publishers a lingua franca, a Rosetta Stone to compare value and outcomes without pretending a click on a banner is the same as leaning into a big-screen spot. Publishers want credit for premium environments. Marketers want to normalize buys across hundreds of brands, countries, and media types. Attention-weighted CPMs (ACPMs) start to solve both. Even a global CPG can look across Meta, YouTube, stadium signage, and print — and make sense of it. Is it perfect? No. Is it better than a stack of inconsistent KPIs and gut feel? Absolutely. And yes, AI is in the wings — not as the protagonist, but as the stagehand making the hard stuff easier. It can normalize messy data, connect attention signals to outcomes, and embolden teams to try bolder experiments. Which brings us to the closing provocation: What if a few brave brands and publishers agreed to really transact on attention — rough edges, no gaming, shared responsibility for outcomes? The moment feels right to test whether attention can become not just a metric, but a currency. Marc Guldimann Adelaide David Zapata AB InBev Michael Shields Cory Treffiletti Rembrand McKinsey & Company

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AI is completely transforming how we work, but one of the biggest challenges I hear from other CMOs and business leaders is connecting different tools and solutions. I’m super excited about the launch of Gemini Enterprise, which brings all your company's data, tools, and people together in one secure place. Gemini Enterprise is bringing the full power of Google AI to everyone at work. Especially at big companies like ours, AI has incredible power to help us find information across internal documents, unlock new insights from our data, and deploy helpful agents that understand the context of our work and can help us get things done more efficiently. These tools are already saving thousands of hours on our team, and the boost to productivity and collaboration is helping unlock epic new ideas, move at the speed of culture, and drive real results. This is just the beginning, and I’m so excited to see what new campaigns are born with these new tools! 🪄 Congrats to Thomas Kurian, Alison Wagonfeld and the team on the amazing launch. Read more about what we announced → https://lnkd.in/gqiY-USZ

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