PMG

Measurement is having a moment, but not in the way it used to. Laurie Miller explores how it is no longer about what worked, it is about why it worked and how it drives business growth that leadership can stand behind. From rising media costs to fragmented channels, marketers are being pushed toward smarter experimentation, stronger finance alignment, and tools that turn insight into action. Creative intelligence is quickly becoming the unlock, bringing data and storytelling closer together to fuel smarter decisions. Dive into the full article to see where measurement is headed next 📊 https://bit.ly/4mciCM7

The strongest marketing results come from being able to turn signals into strategy. Since 2021, PMG and Kohler Co. have navigated constant economic shifts together, translating macro trends into smarter media decisions and sustained business growth. It is the kind of partnership that pairs clear perspective with the agility to move when conditions change. As Scott Edmunds, SVP of Marketing at Kohler, shared: "What stands out most is how PMG connects economic insight to action. Since our partnership began in 2021, every year has seemingly brought massive macroeconomic challenges and opportunities. Our team at PMG continues to keep us ahead on trends and factors that shape performance, and help us understand how those shifts impact our media and overall business. PMG's partnership is hands-on, their insights are strategic, and their impact is undeniable. Together, we’ve built a marketing engine that is smarter, stronger, and built for sustained growth."

PMG is partnering with Glanbia Performance Nutrition (GPN) as its Commerce AOR across the UK and Europe, spanning strategy, planning, and retail media activation. The work combines disciplined, connected thinking with a deep focus on what drives performance at the brand and market level. Powered by Alli, this approach brings real-time visibility and sharper decision-making to every investment. We’re excited to build alongside the Glanbia team and unlock new opportunities for growth! Explore the full announcement. https://bit.ly/4s0U7md

Great work starts with great people and the space to share bold ideas. In our latest Day in the Life, Lena Nguyen gives a candid look at how our team collaborates, challenges each other, and makes room for every voice. “While we’re all so different, we are wonderful about being inclusive with each other, inviting change and welcoming new ideas, allowing people the opportunity to speak.” Sound like the kind of environment where you would thrive? Explore the opportunities to grow your career with us. We are hiring across key roles, including Paid Social Lead, Programmatic Lead, Paid Social Director, and Client Strategy Director. https://bit.ly/40TbSc5

In March, we welcomed comedian and bestselling author Zarna Garg to our DIG In speaker series for a conversation that was equal parts candid and hilarious. From leaving India as a teenager to becoming a stand-up comic and primary breadwinner later in life, her story challenged the idea that ambition has a deadline. Zarna shared how she approached comedy like a business, delivering value with every joke, and why financial independence is a conversation worth having out loud. It was a powerful reminder that reinvention is always on the table. Read more about the conversation on our blog. https://bit.ly/3Nug134

Data is not intelligence. And intelligence alone is not an advantage. When the market gets complex, the edge is knowing what to do next and having a system to deliver on it. Read more about how we turn intelligence into action and action into impact here: https://bit.ly/4rl2Vmw

Our Graduate Leadership Program is expanding to the UK, with a new class kicking off this summer, hiring full-time talent across four specialized tracks. Designed for recent bachelor’s and master’s grads, this immersive experience blends hands-on learning with real impact. Choose the path that aligns with your strengths: AI & Software Engineering, Media Marketing, Junior Art Direction, or Data & Analytics. If you’re ready to learn, and do meaningful work from the start, apply here: https://bit.ly/4grxCCc

We’re proud to share that Zoom has named PMG its global media AOR. Together, we’ll lead strategy, investment, and innovation to support Zoom’s next chapter as an AI-first workplace platform. It’s a powerful example of how connected media and bold ambition can accelerate growth. Dive into the full story in Ad Age to see what’s ahead: https://bit.ly/3OTPrk7

Big moment for our own Pam Buyers 🎉 ADWEEK just named her a 2026 Architect of Culture, recognizing the impact she has made on PMG and the industry at large. For more than a decade, Pam has helped shape an award-winning culture where connection, belonging, and growth are built into how we work every day, from expanding ERGs to leading our global Give Back initiatives. As we have grown to 1,000+ team members worldwide, her leadership has kept our values at the center. Read more about why Adweek is spotlighting Pam and join us in celebrating her achievement. https://bit.ly/4clNYgl

The industry talks a lot about AI. At Cannes 2026, we’re building a place to actually explore it. We’re debuting AI & Tech Sandbox at Miramar Beach, an official Festival destination designed to explore how AI, technology, and human creativity come together to drive real growth. From expert interviews to creative hackathons and live demos, this space is built for brands, platforms, creators, and innovators ready to shape what’s next. If creativity and technology are converging, this is where the conversation happens. Get the latest updates and agenda details at https://bit.ly/3MXNGlo. 🌊