About
Ashley Vargas is a multi-faceted, creative marketer with 10+ years of experience. She…
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Ashley Vargas shared thisSo proud to bring yet another game-changing AI model go into the hands of our advertisers, right in Google Ads. Gemini Omni is now available in Asset Studio, which means advertisers, big or small, can leverage AI to make video production easier than ever before.Ashley Vargas shared thisWait, did you miss the news? Gemini Omni is live in Google Ads ⚡️ If limited assets or slow production are holding back your YouTube campaigns, this is your fix. Watch to see how you can create dynamic, multi-format video ads for Demand Gen campaigns in minutes.
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Ashley Vargas shared thisCalling all brands and creators ✨ Make sure to submit your YouTube work for the first-ever Clio Creator Awards. Deadline is 8/21! https://lnkd.in/gP-TsfNW.Ashley Vargas shared thisCould your YouTube campaign be the next The Clios Creator Award winner? ✨ Whether it’s a culture-defining series or an unforgettable YouTube brand partnership, if you’ve created work that merits global recognition, the Clio Creator Awards are ready for your entry. 𝗦𝘂𝗯𝗺𝗶𝘀𝘀𝗶𝗼𝗻𝘀 𝗳𝗼𝗿 𝗯𝗼𝘁𝗵 𝗕𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝗧𝗿𝗮𝗰𝗸𝘀 𝗰𝗹𝗼𝘀𝗲 𝗼𝗻 𝗔𝘂𝗴𝘂𝘀𝘁 𝟮𝟭𝘀𝘁, 𝘀𝗼 𝗯𝗲 𝘀𝘂𝗿𝗲 𝘁𝗼 𝗰𝗵𝗲𝗰𝗸 𝘁𝗵𝗲 𝗲𝗻𝘁𝗿𝘆 𝗴𝘂𝗶𝗱𝗲 𝗯𝗲𝗹𝗼𝘄 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘁𝗼 𝗿𝗲𝗴𝗶𝘀𝘁𝗲𝗿! https://goo.gle/4fS8XZy
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Ashley Vargas shared thisA new era of creator marketing on YouTube is here and was on full display at Cannes Lions this week. The YouTube Beach was at the center of it all this week. Some highlights include: ✨ Alex Cooper, Brittany Broski and Jack’s Dining taking center stage to unpack why they chose YouTube and what the opportunity holds for brands when they partner with YouTube creators. 🏅 2x US Open Champion, Bryson DeChambeau and the most decorated track and field Olympian, Allyson Felix unpacked the athlete-creator model and how YouTube is THE destination for sports. 🚘 Almost 1,000 people experienced the YouTube Drive-In, where attendees snapped a photo and starred in a short film created by YouTube creators, Brandon Baum, Adam W and Nikki La Rose. Made possible by our newest and most powerful AI video model, Gemini Omni. 🤝 Connected brands, creators and agencies together in the most special ways, like the Creator Collective and the first ever - Creator Club. This would not be possible without our exec sponsors. Their leadership and creativity pushed us to go bigger and better: Anne Marie Nelson-Bogle Célia Salsi Hannah Pawlby Camilla Hill Kate Berland And the big village who collaborated and worked tirelessly for months to make it all happen Sayid Abdull Max Slonim Breanna King-Arthur, Marketing Leader Becky Brenhouse Jessica L. Caryn LoCastro Luke Carrell Khushbu Shah-Hann Elizabeth Hartnett Elizabeth Vince Katie McCabe Alexandra Warrington Rosie Martineau PJ Bailey Lisa Hiatt Carmen Price Asia Perek Scott Shealy Reed Fernandez Mia Lerner Ashley Preston
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Ashley Vargas reposted thisAshley Vargas reposted thisThe #YouTubeBeach is officially open, and we're kicking things off with an incredible lineup! 🌊✨ We are at Cannes Lions 2026, catching up with top YouTube creators like Alex Cooper, Brittany Broski, Jack’s Dining Room, and professional athletes-turned-creators. Together, we're exploring how creators can help advertisers build content for YouTube to convert next-level creativity into real business results. Hit follow so you don’t miss a single moment from Cannes! 🇫🇷 #CannesLions2026 #GoogleBeach
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Ashley Vargas shared thisI've been so inspired by all the creativity from brands across YouTube since joining the team 6 months ago. Loved unpacking the top creative insights across 13,000 ads from 2024 with my team using Gemini. Take a look at the winning brands via Forbes and learn about this new era of creativity on YouTube. Shout out to the dream team! Anne Marie Nelson-Bogle, Célia Salsi, Noël Paasch Chris Kopcow Smriti Sinha Lisa WellsAshley Vargas shared thisIt's a new era of creativity. The future belongs to brands that embrace storytelling that transcends formats, experiment with style, and tap into YouTube’s culture and its creators. Sponsored by Think with GoogleHow Creative Storytelling Drove 2024's Best YouTube AdsHow Creative Storytelling Drove 2024's Best YouTube Ads
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Ashley Vargas shared thisStarting in December, I'll be teaching digital marketing courses at BrainStation, covering the latest marketing concepts and frameworks. Mentorship and knowledge-sharing are passions of mine, so I can't wait to get started! Interested in joining the class? Check out the link below! Starts on 12/4.👇 https://lnkd.in/e3D-MFA5
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Ashley Vargas shared thisA new era of AI. A new era of advertising. ✨ #GML2024 was electric. All these AI-powered innovations make me SO excited about the future of marketing. After 9+ months of hard work on GML, it's finally out in the wild for marketers around the world. Take a look @ this social sizzle my team and I made--featuring some of the highlights. 👇Ashley Vargas shared this“This is truly a defining moment for marketing” ✨Check out the highlights from yesterday’s global product keynote, and watch our recap here ➡️ https://goo.gle/3UPYG4h
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Ashley Vargas shared thisMy favorite part of Google Marketing Live is hearing from amazing brands like this 👇🏼Are you ready for #GML2024?! Sign up here: https://lnkd.in/eKehupRvAshley Vargas shared thisScore the latest insights on AI-powered Ads innovations. Join us at Google Marketing Live to hear how Micah Charleston at adidas is putting Google AI to work for their business. ⚽ Catch the full story at #GML2024 on Tuesday, May 21st, 9 a.m. PT. Register now → https://goo.gle/3WjVNes
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Ashley Vargas posted thisI've had the honor of managing some incredible individuals through the Google Apprenticeship program over the last two years. This program proves that tech careers are for everyone, regardless of background. My talented apprentices graduate in May, having built solid marketing experience within our Ads business. If you're hiring (or know someone who is), please reach out! 🎉
Ashley Vargas replied to a comment
1mo
Brandon Baum It was epic! We couldn't have done it without you!
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Ashley Vargas liked thisAshley Vargas liked thisWait, did you miss the news? Gemini Omni is live in Google Ads ��️ If limited assets or slow production are holding back your YouTube campaigns, this is your fix. Watch to see how you can create dynamic, multi-format video ads for Demand Gen campaigns in minutes.
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Ashley Vargas liked thisAshley Vargas liked thisExciting news: Amazon is coming to our YouTube Shopping affiliate program, bringing the worlds largest ecommerce player to YouTube's billions of users. Video has fundamentally changed how we shop. In the past, we browsed store windows. Today, we browse videos. At YouTube, we’re building the future of e-commerce directly into the video player. By bringing Amazon to YouTube Shopping, we are opening up Amazon's catalog for US creators to tag directly in their content, making your next shopping journey easier than ever.
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Ashley Vargas liked thisAshley Vargas liked thisIt's time to lift off! After ten years at Mediamonks/Media.Monks/Monks, I've gone freelance. I spent the last six of those years building generative AI production pipelines. In that time I've worked on campaigns for Burger King, Coca-Cola, HBO and Google. Now I'm doing it independently, out of Amsterdam. What I do: design and build gen AI pipelines for image and video · creative concepting and technical direction on productions that use them · AI asset generation · pilot sprints for teams trying to work out what's actually possible · R&D for advanced generative AI capabilities. I'd love to hear from agencies, production companies and post houses, brand studios, and anyone doing something more experimental on the art or academic side. Happy to just talk shop, too — a lot of this is still being worked out and I like comparing notes. If that's you, or you know them — samsniderheld@gmail.com. Portfolio in the comments.
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Ashley Vargas liked thisAshley Vargas liked thisGemini Omni is live in Google Ads: your solution for confidently launching multi-format YouTube campaigns with limited production resources. Available in Asset Studio, transform a single photo into high-performing video ads built for every YouTube surface. 🔹 Input: Upload a simple photo or brand brief. 🔹 Generate: Automatically build horizontal, square, and vertical video assets tailored for Demand Gen campaigns. 🔹 Scale: Eliminate creative bottlenecks and maximize performance with effortless variety. Ideate, storyboard, and deploy complete video campaigns in minutes, all powered by Google’s built-in AI models. Ready to elevate your creative strategy? Get started in Google Ads. https://goo.gle/45S4dgC
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Ashley Vargas liked thisCreative is becoming one of the most exciting applications of Generative AI in advertising. Gemini Omni is now live in Google Ads, helping advertisers turn an idea into high-quality video creatives and scale it across YouTube formats and surfaces. For me, the bigger opportunity is not simply making asset creation faster. It’s enabling advertisers to explore more ideas, iterate much more quickly, and ultimately learn what resonates with their customers. Really proud of the team behind this one — and excited about where we’re going next. 🚀Ashley Vargas liked thisGemini Omni is live in Google Ads: your solution for confidently launching multi-format YouTube campaigns with limited production resources. Available in Asset Studio, transform a single photo into high-performing video ads built for every YouTube surface. 🔹 Input: Upload a simple photo or brand brief. 🔹 Generate: Automatically build horizontal, square, and vertical video assets tailored for Demand Gen campaigns. 🔹 Scale: Eliminate creative bottlenecks and maximize performance with effortless variety. Ideate, storyboard, and deploy complete video campaigns in minutes, all powered by Google’s built-in AI models. Ready to elevate your creative strategy? Get started in Google Ads. https://goo.gle/45S4dgC
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Ashley Vargas liked thisAshley Vargas liked thisWait… 1 prompt just made 10 on-brand ads? 🎬 Meet Gemini Omni in Google Ads. It’s your new go-to for generating, editing, and scaling on-brand videos directly in Asset Studio. Here’s how Gemini Omni transforms your workflow: 📁 Anchor your brand: The brand guidelines you upload ensure every generated scene adheres to your visual and tone standards. 💡 Generate concepts: Enter a brief prompt or select existing static assets to build high-quality motion scenes. 🔄 Scale with ease: Multiply your asset variety and effortlessly output the horizontal and vertical video variations you need to find your next winning campaign. Ready to turn prompts into high-performing ads without losing brand integrity? Try Gemini Omni in Asset Studio rolling out now.👇
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Ashley Vargas reacted on thisSeen any good movies lately? Our latest piece in Ad Agee explores how YouTube creators took over movie theaters this summer. And how it's all come full circle to strengthen the communities they've built on YouTube. There's a lot of buzz about creators leaving/staying/cashing out of platforms. The reality is that creators never really leave YouTube, because that's where their communities are. Everything the creator does; anywhere they do it becomes fodder for the people who have been with them since day dot, alongside new fans. https://lnkd.in/dbV_wcNBHollywood is looking to YouTube creators. Here’s why brands should tooHollywood is looking to YouTube creators. Here’s why brands should too
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Ashley Vargas liked thisAshley Vargas liked thisHuge update for creators: Google Search Console just launched platform properties! Now you can see exactly how audiences discover your YouTube videos and social content across Google Search and Discover. With this new feature, you can: 🔍𝗧𝗿𝗮𝗰𝗸 𝘁𝗵𝗲 𝗲𝘅𝗮𝗰𝘁 𝘀𝗲𝗮𝗿𝗰𝗵 𝘁𝗲𝗿𝗺𝘀 and phrases driving viewers straight to your content from the broader web. 🌐 𝗦𝗸𝗶𝗽 𝘁𝗵𝗲 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘀𝗲𝘁𝘂𝗽 and connect your YouTube channel directly to business level analytics. 📈 𝗧𝘂𝗿𝗻 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝗱𝗮𝘁𝗮 𝗶𝗻𝘁𝗼 𝗴𝗿𝗼𝘄𝘁𝗵 with three new tailored reporting views built to map real audience intent. Swipe to see how you can unlock your off-platform discovery strategy and own the search page. ➡️
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