Basis

For years, marketers have built holiday strategies around a few familiar assumptions: 💠 Shoppers wait for Black Friday 💠 Deals matter more than anything else 💠 The season happens in a short window 💠 AI is about to automate purchases But our latest consumer research tells a different story. We surveyed 2,000+ US consumers to understand how they'll shop during the 2026 holiday season, and the findings challenge some of the biggest assumptions in marketing today. Swipe through for examples, then download the full report to uncover more: https://okt.to/BgORIN

“The agencies that succeed in this next chapter will not be threatened by what is in-house.” Hear why W. Joe DeMiero thinks open architecture is the future of agency-client partnerships, plus more insights from the two-time agency CEO, in the latest episode of AdTech Unfiltered with Noor Naseer: https://okt.to/S8zQDW

We've said it time and again: Our people have created an amazing culture here at Basis, and we couldn't be more grateful for how everyone shows up for each other and puts their best selves into their incredible, innovative, forward-thinking work. Thank you to our Beeps, and thank you to Great Place To Work for the recognition! See the whole list of Best Medium Workplaces in 2026 here: https://lnkd.in/ead9uJ7u

Wise words from Basis Chief Marketing & Commercial Officer Katie (Risch) McAdams on the opportunities, challenges, and misconceptions around women in marketing and business, plus sage advice for success: https://okt.to/bpWaEr

By combining contextual podcast intelligence from Barometer with the Basis platform, we're helping advertisers scale audio investments with greater control, transparency, and confidence. Learn more: https://okt.to/8q6lCV

As a marketing professional, you're accountable for every media dollar. But low-quality inventory can quietly undermine campaign performance and waste budget. That's why Protected by Mediaocean is integrated directly into Basis. With AI-powered media quality, brand protection, attention measurement, contextual targeting, and supply quality signals built into your workflow, you can make smarter decisions before quality issues impact your results. That means you get: ✅ Greater confidence in where ads appear ✅ Real-time signals that support better optimization ✅ Stronger alignment between media quality and performance Higher-quality media. Better outcomes. Less guesswork. Learn more: https://okt.to/VyXBu7 #ProgrammaticAdvertising #MediaQuality #BrandSafety

Basis is a finalist in two categories for The 2026 AdExchanger Awards! These recognitions are a testament to the work we’re able to do with our amazing partners. 📈 Best Use Of Data By An Agency: INNOCEAN, Wienerschnitzel, and Basis – “The Top Dogs in QSR” 🤝 Best Account Support: Basis and Noodles & Company – “Basis Feeds Noodles & Company with Delicious Data” Winners will be announced on Sept. 28; until then, congratulations to all finalists, and thank you to our incredible partners who drive this excellent work! See the full list of finalists here: https://okt.to/1X7aw6

Many advertisers treat news content as risky by default—and in doing so, cut themselves off from some of the most engaged, high-value audiences in digital media. Jackie Huelbig McLaughlin weighs in on how advertisers can navigate news content and brand suitability in the lead up to the midterms: https://okt.to/P5f4dJ #BrandSuitability #BrandSafety

AI is quickly becoming its own media channel. Time spent with generative AI is growing faster than any other digital category (eMarketer), and consumers are using these tools to compare products and make real buying decisions. tl;dr Showing up well in AI environments is now part of the media strategy conversation. And we want to know where you're focused right now.

Podcast advertising with precision and transparency--we're excited that Barometer is available to all Basis clients!