Infillion

Retail media has the data. Now it’s time to put it to work. At RMN Ascendant, we will be focused on what that looks like in practice: when deterministic purchase intelligence connects directly to activation and measurement. Faster execution. Clearer outcomes. Less complexity. See you in New York. #RMN #RetailMedia #AdTech

A few moments from IAB NewFronts 2026 that stayed with us. From the energy around the Partner Hub to the conversations sparked by “The Impossible Show: What looks impossible is just better infrastructure,” this year’s event reinforced one thing: The industry is moving beyond signals and closer to real outcomes. Proud of everyone who helped bring this to life — on stage, behind the scenes, and across the many moving pieces that made the week possible. More to come soon, including a deeper recap and additional takeaways from the week. #IABNewFronts #AdTech #CTV #Media

This is the conversation happening across independent agencies right now. As budgets tighten, teams are asking harder questions about how much spend is going toward real performance versus platform markup. The response isn’t simplification — it’s smarter orchestration, built on transparency and workflows that let agencies see exactly where value is created. It’s a shift toward the kind of composable, accountable infrastructure modern media buying now demands. #Programmatic #MediaBuying #AdTech #IndependentAgencies

Today’s independent agencies are no longer choosing one buying model, they’re orchestrating across all of them. The strongest teams are blending managed DSPs, self-service seats, and direct adtech relationships to create workflows built around client outcomes. The result: more flexibility, more transparency, and more control. #IndependentAgencies #Programmatic #Composability #AdTech

For agencies, speed can be the difference between making the shortlist and winning the business. At LVIMA - The Las Vegas Innovation Marketing Association’s “AI, But Make It Practical” panel, moderated by Michael Toma, one speaker shared how AI helped turn an initial discovery call into a fully structured proposal spanning SEO, paid search, social, and strategy. What would normally take days, or even weeks, was turned around in about two hours. The takeaway isn’t that AI replaces strategic thinking — it's that it compresses the path from insight → action, giving teams more time to focus on the work that actually wins clients. A great reminder that AI is helping agencies move faster without sacrificing quality. 🎤 Featuring insights from Suken Shah #AgencyLife #AI #AdTech #MarketingStrategy #LVIMA

Ending our week at IAB NewFronts 2026 with a quick behind the scenes peek through our lens. From conversations at the Partner Hub to our panel, “The Impossible Show: What looks impossible is just better infrastructure,” the theme came through clearly: What happens when media connects to real outcomes? More to come including a deeper look at what we shared on stage. (and the story behind those costumes 👀). #IABNewFronts #AdTech #CTV

We’ve been talking about the shift from signals → outcomes. Now we’re bringing it to life at IAB NewFronts where the industry is focused on what’s next in premium video, streaming, and media investment. The Infillion team will be: 🎤 Hosting a panel at 2:25pm "The Impossible Show: What looks impossible is just better infrastructure" 🤝 Connecting with partners throughout the day 🎯 At the Partner Hub on March 25th If you're attending, stop by and see how deterministic purchase data, AI-powered execution, and composable infrastructure come to life in practice. We’d love to connect. For details: https://lnkd.in/ebp3siiS #NewFronts #AdTech #CTV #IABNewFronts

We're live at Shoptalk Las Vegas —and here all week. At ShopTalk, the conversation is shifting toward how RMNs deliver: 🎯 Full-funnel performance 🎯 Closed-loop measurement 🎯 Scalable, differentiated value Infillion's composable platform, paired with Catalina USA's deterministic purchase data, enables true omnichannel activation from onsite to in-store, closing the gap between media and sales. 📍 Meet with our team: https://lnkd.in/ewWqGcH7 #Shoptalk #RetailMedia #RMNs #AdTech #OmniChannel

For years, the industry has tried to answer a simple question: Did media actually drive a sale? Most answers relied on modeling. But what happens when you don’t have to model anymore? With Catalina USA now part of Infillion, media can connect directly to deterministic, verified purchase data, at scale. That changes everything: • Optimization moves from predicted → proven • Measurement moves from modeled → observed • Media moves closer to real business outcomes This is the shift we’re bringing into IAB NewFronts 2026. And it’s only the beginning. 📍 https://lnkd.in/ebp3siiS #NewFronts #RetailMedia #PurchaseData #IABNewFronts

Most media still optimizes to signals. Clicks. Views. Modeled conversions. But what if you could optimize to actual purchases? That’s the shift happening at Infillion with Catalina USA’s deterministic data. And it’s a big part of what we’ll be talking about at IAB NewFronts 2026 next week. Learn more: https://lnkd.in/ebp3siiS #NewFronts #AdTech #RetailMedia #IABNewFronts