Optimizing to Actual Purchases with Catalina USA's Data

This title was summarized by AI from the post below.
View organization page for Infillion

6,164 followers

Most media still optimizes to signals. Clicks. Views. Modeled conversions. But what if you could optimize to actual purchases? That’s the shift happening at Infillion with Catalina USA’s deterministic data. And it’s a big part of what we’ll be talking about at IAB NewFronts 2026 next week. Learn more: https://lnkd.in/ebp3siiS #NewFronts #AdTech #RetailMedia #IABNewFronts

  • graphical user interface, text, application

To view or add a comment, sign in

Explore content categories