Grüns

AND WE'RE LIVE AT EXPO WEST! Hall C Booth #2941 See you there!

WE'RE HEADED TO EXPO WEST! When you're looking for your next bite after trying half a dumpling, 3 cans of RTD coffees, and 2 bags of protein pretzels... COME VISIT US! Try the full lineup: 💚 Grüns – your gut’s survival kit for Expo West. Built to help you bounce back after a full day of sampling everything in sight. 🛡 Immün – because 70,000 people, recycled convention center air, and 12-hour days is a lot. This is your “don’t get sick on day two” support. 🧠 Nütrops – for staying sharp through back-to-back meetings, remembering who you talked to, and having your best ideas on the floor. 👶 Grüns Kids – a peace offering for your kids after you’ve been gone for 4 days talking about fiber and protein. We'll be at Hall C Exhibit #2941 SEE YOU THERE! Which gummy are you most excited to try? 👇 #expowest #cpg #gruns

As of January, Grüns in NOW the # 1 Greens Brand both in Retail AND on Amazon, including across all formats (gummies, powders, pills, etc)! In May of 2025, I shared that Grüns had taken the # 1 Greens Brand spot on Amazon. What’s happened since then? Grüns is now over 4x larger than any greens alternative on Amazon. 4x larger. That’s wild… You know the powders :) In retail, the story is even more exciting! We launched Retail just about a year ago, with most efforts coming online in the back half of 2025. You get to the # 1 Greens Brand spot across all of Retail through multiple vectors: (1) # of Products (SKUs) (2) # of SKU Shelf Facings (3) Velocities (how fast people buy your product) (4) # of Unique Retailers (5) # of Doors across Retailers We don’t have a lot of greens products in Retail (just Grüns and Grüns Kids). Our SKU facings are expanding as we’ve proven with our partners that customers want Grüns and will come into their stores specifically to buy Grüns. We’re driving store trips for our retail partners that turn into broader store browsing. Our velocities are multiples higher than alternatives, with repeat rates at the top of the category. It’s awesome that people try Grüns, but it’s even better that people come back to buy Grüns regularly. We’ve been fortunate to expand with amazing partners across natural, mass, club, grocery, and alternative — with more coming soon! 👀 So while it’s amazing to see the progress in Retail so far, it’s been under a year since we first started executing Retail. Imagine what this will looks like even a year or two from now. We have incredible activations and expansions planned with our current partners! And we have new partners coming online soon. Posts like this can be uncomfortable for me, because they feel like a monologue of all of the exciting achievements the entire Grüns team is making possible. But I hope you know that we don’t lose sight of what literally makes this possible. You! You’re the ones finding value in Grüns, going to your favorite retailers, going back to restock, and sharing with friends and family. You’re the ones we wake up each day excited about finding new ways to serve. Like the announcement I’ll share tomorrow! And to our retail partners: THANK YOU! Our team loves working with you and finding ways to better serve your customers. We don’t take it lightly that you put so much trust and opportunity in us. Thank you. cc Paul McCauley, Emily Bravard Castor, Elise Dennis, Nick Hedeman, Vincent Marcaccio, MBA, Marina Ahner, Jillian Marin, Mitch Maloney, Sarah Bailey, Dietrich Hittner, Sammy Harris, Bethany C., Emma Lifer, Sofi Cruz

Immün is back!! 🍍 The Ü Snacks (Grüns) team moves fast. We learned quickly after launch that Immün is your daily habit and defense, not an afterthought that only comes around when people start talking about the flu. When we launched last October, we sold out of Immün within 2 days and had to shut off new subscriptions. We thought that inventory would last 30-60 days. So what changed? We've upgraded Vitamin C to a smarter daily dose to match your consumption. I think you made the right choice by making these your daily gummy. The sour pineapple flavor is my favorite of all of our gummies. Enjoy! (grab some Immün in the comments, and pair with Grüns)

The Üniverse is here. 🐻 I'm thrilled to finally unveil Ü Snacks and what it means for the future of your favorite gummy bears! About 3.5 years ago, I had a simple experience that I'm sure many of you can relate to. A gross powder drink that made me realize I was NOT going to keep that healthy habit longer than one month. That experience led to a nonrevolutionary belief: feeling good shouldn't be so hard and unenjoyable. Because your healthiest habit is the one you'll actually keep. Fast-forward one year, and I launched Grüns in August of 2023. When I launched Grüns, I had to pretend to investors that there wasn't an entire supplements and nutrition category that I intended to disrupt and/or bring incremental innovation to. I had to focus on the single innovation that NEEDED to work -- Grüns -- that would set the foundation for what would come. Even though I knew we would eventually bring dozens of novel innovations to market, hopefully positively impacting (eventually hundreds of) millions of lives. I'm the founder of Grüns. But who are the founders of Nütrops, Immün, Jüced, and the many additional innovations coming? Hundreds of Ü Snacks team members working daily to push the category forward with novel innovation. I'm proud to say that these 100+ co-founders bring complex, compelling formulations to market beyond what I ever could have done myself. Our reveal of Ü Snacks today marks the formal recognition of where we're headed. A nod to where we've come from, but an overwhelming excitement for what's ahead! Nothing about your favorite Grüns gummies or your favorite Nütrops, Jüced, or Immün gummies will change. They just have a home under the trusting umbrella of Ü Snacks now. Thank you for supporting endlessly. I can't tell you how much that means to me. This community is kind. Fortuitously, I'm writing this in an airplane seat where the stranger next to me just opened his own daily pack of Grüns. And guess what? He seemed to enjoy it. 🐻

If you're considering applying for open roles, we would love to welcome you to the Grüns team! We're proud of the experience our team is having and hope to make an impact in more lives.

🍑 Are you Jüced? I’m Jüced. 🍑 The world’s first pre-workout, pre-anything energy gummy pack. Jüced is available today, and these gummies taste like a juicy peach. And yes, the gummy bear is holding barbells. You’ve loved Grüns. You’ve loved Nütrops. You’ve loved Immün. Now it’s time to get Jüced. When I first started the journey of launching Grüns, I asked every manufacturing partner what their most-requested gummy was from prospective customers. Every time, they said “pre-workout gummies.” So why is Jüced the first pre-workout, pre-anything energy gummy you’ve actually seen? Because it is incredibly hard to pack this much into a gummy. Jüced is a real step forward for gummy science, innovation, and reliability. Huge congrats to the Grüns Product team, who are operating with urgency and impact and pioneering new approaches in a fresh category. I’ve been that guy in the office shaking up pre-workout powder in a blender bottle, a very loud ritual. Don’t be that guy. Try Jüced. No beta-alanine tingles. No niacin flush. No 250 mg super-dose of caffeine. Jüced is energy for the everyday individual, formulated with 95 mg of caffeine (about the same as a cup of coffee), plus L-Carnitine, Durabeet Betaine, and Rhodiola Rosea. Use it before the gym, before a meeting, or before a big day when you just need to be dialed. Check out the website in the image of this post and give Jüced a try. What innovation will our team do next? 🐻

Grüns is going INTERNATIONAL! 🌎🐻 And I want your help to do it. (Join the team!) Our Chief International Officer starts on November 17. He’s an industry veteran who has led international growth multiple times. International is a new business built on a proven U.S. foundation, and we're moving at the same pace that built a $300M revenue U.S. business in just two years. It’s a rare chance for the best international operators to build fast with real ownership. We don’t dip our toes in; we commit completely. I expect we’ll hire about 40 people for the international team over the next 6–12 months. Think country leadership, retail and marketplace expansion, growth, comms, partnerships, supply chain and ops, finance, legal, people, and everything in between. What my goal is for YOU on our International team: - The most exciting period of your career. - The most rewarding period of your career. - A company culture you’ll be proud of. - Work that improves millions of lives. The last two years have been the most meaningful of my life. I want the same for YOUR next two. Rather than list roles here, I’d prefer to hear directly from you. If you’re best-in-class, want more responsibility and recognition than you have today, and want to turn your ambition into outcomes, shoot me a DM. You don’t have to be living internationally to join the international team, though in-market will often be preferred. In your DM to me, please include the exact role you’d carve out for yourself at Grüns International. 2026 is the year Grüns goes global. Let’s build this together. 🐻🚀 P.S. If you’re not personally looking but know someone who would be a great fit, referrals are definitely welcome -- please introduce us via DM or in the comments!

Scam Alert 🙈 We’ve been made aware that scammers are impersonating Grüns and reaching out to candidates with fake job opportunities. These messages are not from our team. Here’s how to spot a legitimate communication from Grüns:   •  All official emails come from @gruns.co addresses (never from Gmail, Yahoo, or other domains).   •  We will never ask candidates to send money, deposit checks, or purchase equipment on our behalf.   •  Initial conversations will always go through our official job postings and interview process. If you receive something suspicious claiming to be from Grüns, please reach out to us directly via LinkedIn or through the careers page on our website. We’re so sorry that some candidates have been targeted by this. We value your trust and want to ensure your safety as you explore opportunities with us. 💚

🍎 Grünny Smith Apple is here to kick off the fall!! 🍎 This limited-time flavor is crazy delicious and won't be here for long. Our last limited-time flavor sold out in just a few weeks. I'm actually a bit nervous for you if you're not picking up Grünny Smith Apple for yourself in the next couple of weeks. If you're already a Grüns subscriber, you'll receive an email or sms that makes it SUPER easy to swap your next order for Grünny Smith Apple. We'll reserve product for you. If you're not yet a Grüns customer, what are you waiting for? This is a great opportunity to dive into snackable nutrition and see what everyone is raving about. Huge shout out to the Grüns team on creating a gummy that tastes unbelievably good while still delivering on the robust nutritional profile our customers expect from us. SO much work goes into these launches. You all crushed it! 🐻