Chad Janis’ Post

The Üniverse is here. 🐻 I'm thrilled to finally unveil Ü Snacks and what it means for the future of your favorite gummy bears! About 3.5 years ago, I had a simple experience that I'm sure many of you can relate to. A gross powder drink that made me realize I was NOT going to keep that healthy habit longer than one month. That experience led to a nonrevolutionary belief: feeling good shouldn't be so hard and unenjoyable. Because your healthiest habit is the one you'll actually keep. Fast-forward one year, and I launched Grüns in August of 2023. When I launched Grüns, I had to pretend to investors that there wasn't an entire supplements and nutrition category that I intended to disrupt and/or bring incremental innovation to. I had to focus on the single innovation that NEEDED to work -- Grüns -- that would set the foundation for what would come. Even though I knew we would eventually bring dozens of novel innovations to market, hopefully positively impacting (eventually hundreds of) millions of lives. I'm the founder of Grüns. But who are the founders of Nütrops, Immün, Jüced, and the many additional innovations coming? Hundreds of Ü Snacks team members working daily to push the category forward with novel innovation. I'm proud to say that these 100+ co-founders bring complex, compelling formulations to market beyond what I ever could have done myself. Our reveal of Ü Snacks today marks the formal recognition of where we're headed. A nod to where we've come from, but an overwhelming excitement for what's ahead! Nothing about your favorite Grüns gummies or your favorite Nütrops, Jüced, or Immün gummies will change. They just have a home under the trusting umbrella of Ü Snacks now. Thank you for supporting endlessly. I can't tell you how much that means to me. This community is kind. Fortuitously, I'm writing this in an airplane seat where the stranger next to me just opened his own daily pack of Grüns. And guess what? He seemed to enjoy it. 🐻