Immün is back!! 🍍 The Ü Snacks (Grüns) team moves fast. We learned quickly after launch that Immün is your daily habit and defense, not an afterthought that only comes around when people start talking about the flu. When we launched last October, we sold out of Immün within 2 days and had to shut off new subscriptions. We thought that inventory would last 30-60 days. So what changed? We've upgraded Vitamin C to a smarter daily dose to match your consumption. I think you made the right choice by making these your daily gummy. The sour pineapple flavor is my favorite of all of our gummies. Enjoy! (grab some Immün in the comments, and pair with Grüns)
Feeling invincible with my morning stack (Grüns, Nütrops, and now Immün) 👏
So you made it even better, now it will sell out in 1 day, lol. You're the man brother.
Love the “daily habit, not an afterthought” framing. Feels like a smart evolution based on real usage. 👏
impressively quick pivot and letting consumer speak
This is true. It’s a constant, widespread problem: people think about immunity too late instead of treating it as a daily habit. When there’s a simple, convenient solution, it’s a real match. We previously sold an Immunity Box at Perla Helsa built around the same idea, but it included three separate products (cod liver omega-3, vitamin D3 2000 IU, shark oil). What I really like about your approach is that it’s even more convenient - one gummy a day instead of multiple capsules. That kind of simplicity is what actually makes daily habits stick.
So impressive to see how fast the Grüns team moves and learns at the same time 🚀 Immün is a great example of scaling done thoughtfully, by listening to your consumer (moving at the speed of culture!). Reframing it from a seasonal “flu moment” product to a daily habit and line of defense is a smart strategic unlock. Love the copy too "NOT your back up plan" Selling out in 2 days says everything about product–market fit, but what really stands out is the follow-through: adjusting the Vitamin C dose to better match real consumption instead of forcing the product to fit an old assumption. This is brand and performance working together in real time with a clear positioning, fast feedback loops, and a product experience that compounds trust. I actually "discovered" this brand while listening to a podcast with Scott Galloway 😉
We are immün to being slow 🔥
I really don't care what the gummy does for me... I'm just excited for permission to eat more gummy 🐻 . Keep cranking these out! ��� This household, including the teenagers, are bulk buying these. Target has been our go to, but looks like they're playing catch up to your innovation on a few down here in Orlando. We'll have to start buying some of these new ones online.
SOLD OUT IN 2 DAYS?! That's not luck, that's a movement. You cracked the code: defense isn't seasonal, it's DAILY. Sour pineapple perfection meets smarter science? I'm all in.
Paper Run•7K followers
2moI need this -- worst immune system in history lol