Chad Janis’ Post

As of January, Grüns in NOW the # 1 Greens Brand both in Retail AND on Amazon, including across all formats (gummies, powders, pills, etc)! In May of 2025, I shared that Grüns had taken the # 1 Greens Brand spot on Amazon. What’s happened since then? Grüns is now over 4x larger than any greens alternative on Amazon. 4x larger. That’s wild… You know the powders :) In retail, the story is even more exciting! We launched Retail just about a year ago, with most efforts coming online in the back half of 2025. You get to the # 1 Greens Brand spot across all of Retail through multiple vectors: (1) # of Products (SKUs) (2) # of SKU Shelf Facings (3) Velocities (how fast people buy your product) (4) # of Unique Retailers (5) # of Doors across Retailers We don’t have a lot of greens products in Retail (just Grüns and Grüns Kids). Our SKU facings are expanding as we’ve proven with our partners that customers want Grüns and will come into their stores specifically to buy Grüns. We’re driving store trips for our retail partners that turn into broader store browsing. Our velocities are multiples higher than alternatives, with repeat rates at the top of the category. It’s awesome that people try Grüns, but it’s even better that people come back to buy Grüns regularly. We’ve been fortunate to expand with amazing partners across natural, mass, club, grocery, and alternative — with more coming soon! 👀 So while it’s amazing to see the progress in Retail so far, it’s been under a year since we first started executing Retail. Imagine what this will looks like even a year or two from now. We have incredible activations and expansions planned with our current partners! And we have new partners coming online soon. Posts like this can be uncomfortable for me, because they feel like a monologue of all of the exciting achievements the entire Grüns team is making possible. But I hope you know that we don’t lose sight of what literally makes this possible. You! You’re the ones finding value in Grüns, going to your favorite retailers, going back to restock, and sharing with friends and family. You’re the ones we wake up each day excited about finding new ways to serve. Like the announcement I’ll share tomorrow! And to our retail partners: THANK YOU! Our team loves working with you and finding ways to better serve your customers. We don’t take it lightly that you put so much trust and opportunity in us. Thank you. cc Paul McCauley, Emily Bravard Castor, Elise Dennis, Nick Hedeman, Vincent Marcaccio, MBA, Marina Ahner, Jillian Marin, Mitch Maloney, Sarah Bailey, Dietrich Hittner, Sammy Harris, Bethany C., Emma Lifer, Sofi Cruz