Chang Yin

If your algorithm is learning from generic data, you’ll get generic outcomes. 𝐅𝐢𝐭𝐅𝐢𝐮 𝐁𝐚𝐛𝐢𝐞𝐬 unlocked scale by replacing standard targeting with smarter first-party audiences powered by Clustie.ai turning real customer behavior into predictive audiences for Meta. 📈 +𝟒𝟒% 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬 | +𝟏𝟕% 𝐑𝐎𝐀𝐒 | 𝟏𝟐% 𝐥𝐨𝐰𝐞𝐫 𝐂𝐏𝐀 This isn’t about spending more. It’s about giving the algorithm signals that actually matter. Read the case study: https://lnkd.in/emuXG8z6 #ecommercegrowth #customerdata #aimarketing

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Personalization isn’t about channels or platforms. It’s about giving customers what they actually want. In this episode of Here’s the Deal, Daniella Harkins shares the marketer’s checklist for data activation, from unifying your data to optimizing campaigns in real time.

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Read James Hercher’s latest in AdExchanger, “Alphabet Can Outgrow Everything Else, But Can It Outgrow Ads?” My immediate thought: would Judge Mehta still hang his hat on AI as meaningful competitive pressure today? In the Google antitrust ruling, Judge Mehta expressly cited increased search competition as a reason behind his chosen remedy. Today, hearing a lot of "Google has already won." And with this article, AI doesn’t look like an external disruptor so much as something being folded into the same ad-driven ecosystem. Check it out: https://lnkd.in/eRw2ayCv

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Personalization isn’t about channels or platforms. It’s about giving customers what they actually want. In this episode of Here’s the Deal, Daniella Harkins shares the marketer’s checklist for data activation, from unifying your data to optimizing campaigns in real time.

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Sharing data broadly is out, privacy-centric data collaboration is in. So, where do you start? Adobe's Nubiaa Shabaka is sharing key insights in AdExchanger Five strategies for privacy-first data collaboration that drives results https://lnkd.in/em9EZW3b

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Personalization isn’t about channels or platforms. It’s about giving customers what they actually want. In this episode of Here’s the Deal, I share the marketer’s checklist for data activation, from unifying your data to optimizing campaigns in real time.

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Coming into the supply-side from 3rd party-data land has been absolutely mind-blowing, and as overused as "curation" is these days, it's easy to see why the conversation around data activation is shifting toward the supply-side. This piece from a few months back says it nicely: "Curation is fundamentally a reaction to programmatic’s worsening queries-per-second problem. That’s according to Joe Root, CEO of Permutive, a DMP that offers curation services. There are too many SSPs in the market, Root said. So DSPs throttle bid requests from SSPs to keep their data processing manageable." “Say a publisher gets a million impressions [per day] and has 10 SSPs seeing exactly the same impressions,” Root told AdExchanger. “That means the DSP is seeing 10 million bid requests, and that’s too much to process. So the DSP cuts it down to two million. Each SSP now only has an allocation of 200,000 bids, so it’s only going to send requests it thinks the DSP will bid on.” What does this mean for data owners looking to sell their insights? Well it usually means that they have to compromise on precision in order to meet the needs of marketers in DSP. If only a fraction of available impressions are making it to the DSP due to QPS limits, that means addressability effectively declines in kind. Activating on the supply side grows audience addressability which is good for both data companies and advertisers. Neat! https://lnkd.in/dTrZjv28

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CTV conversions just got a major visibility boost 👀 DV360 launched household metrics in March 2025. Since then, CTV conversions are up by nearly 90%. → A clear sign that better data drives better outcomes. → And how we measure can change what we see, and how we plan, budget, and optimize across screens. → For buyers, it’s a cue to revisit how results are tracked and how CTV fits into broader performance goals. ✅ As a Google Premier Partner, we help brands adapt fast, ensuring measurement gains translate to campaign value. 📌 One to save if CTV is on your 2025 media plan. Original post via Google Marketing Platform #googleads #ctvads #paidsocial

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Interesting to see the gaps in priorities between brands and agencies. It seems that brands choose to retain the core work of their brand marketing in-house while tasking agencies to handle performance related activities.

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New data from the 2025 IAB Digital Video Ad Spend & Strategy Report, conducted in partnership with Advertiser Perceptions and Guideline, shows digital video is set to capture nearly 60% of all U.S. TV/video ad spend this year, doubling its share from 2020. This report uncovers the drivers of this impressive growth and where ad dollars are flowing, including key insights like digital video ad spend trends from 2020 to 2025, spend by ad category, spend by digital type, and more. Download the full report: https://okt.to/FpOLCH And learn more at the 2025 #IABNewFronts this week!

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Building a stronger Asian American advertising marketplace through measurement    Trusted audience measurement is essential to a transparent and inclusive advertising ecosystem.    3AF is proud to partner with Nielsen on an exclusive measurement initiative designed to expand access to industry-standard media data for Asian media organizations—while helping brands and agencies better understand Asian American audiences.    Audience measurement enables:  📊 Clear, trusted insights for advertisers and brand decision-makers  ✅ Greater parity and participation for Asian media  📺 Data-informed programming and content strategies  📣 Increased visibility for Asian American audiences across the marketplace    By bringing together Nielsen, Asian media, and industry stakeholders, 3AF is helping create the infrastructure needed for long-term investment, growth, and representation.    Learn more: info@3af.org.    #3AF #AsianAmerican #AsianMedia #MediaMeasurement #AdvertisingEcosystem #MediaIndustry 

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Is your B2B advertising strategy ready for 2026? In collaboration with AdExchanger, we surveyed 200+ senior marketing executives to uncover how top brands and agencies are investing today—and where they see the future headed. This report explores: ✅ What's top of mind for B2B marketers right now ✅ Where ad budgets are going (and what's paying off) ✅ Where creative is falling short (and how to fix it) ✅ Where brands and agencies align (and where they clash) ✅ Where B2B marketing is headed If you’re building your 2026 plan, this research delivers the insights and benchmarks you need to guide smarter decisions. 👉 https://hubs.ly/Q03Hh4Bd0

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Discover why 80% of PMax advertisers are harnessing the power of CTV advertising. Explore key insights and strategies to stay ahead in this rapidly growing trend. Unlock your CTV potential—read more: https://lnkd.in/gC5SVjFT

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An awesome conversation with Instacart's very own Ali Miller and The Drum's Kiri Masters on how Instacart's platform allows retailers of all sizes to participate in retail media without contributing to the fragmentation that has been so challenging for brands and agencies to manage. Definitely worth the read! Here we go!

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Comcast Advertising partnered with AdExchanger to see how TV measures up to other channels in terms of ease of use and driving impact, and what is needed to move the needle so advertisers can fully harness TV throughout the entire funnel. #ComcastEmp https://bit.ly/4kQP3gw

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Advertisers using Conversions API saw a 31% increase in attributed conversions 💪 Our new guide breaks down the best practices that make that kind of ROI improvement possible: https://lnkd.in/eM2TiCjE

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You don’t need more data. You need better audience strategy. The truth? Most teams are still relying on outdated lists, generic segments, and slow modeling cycles. This report is a wake-up call—and a roadmap. 💡 What top brands and agencies are doing differently in 2025: 👉 https://lnkd.in/g22BNQCa #marketing #audiencestrategy #firstpartydata #crosschannel #Speedeon #digitalmarketing

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The 2025 IAB NewFronts made one thing clear: the future of media is about outcomes, not just channels. CTV has matured into a full-funnel performance driver, with formats like pause ads and gamified experiences leading the way. Retail media networks are expanding their reach, and social platforms are becoming intent engines through AI and creator-driven discovery. Dive into PMG's key takeaways to see how these shifts are redefining the rules of engagement: https://bit.ly/4mfuqg0

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