Resources, tools, and teardowns for game studios.
Benchmarks, launch teardowns, and free tools to help you market your game on Steam and grow wishlists before launch.
Tools
Featured Tool
Steam Capsule Analyzer
Analyze your capsule and get ranked fixes to improve click-through and drive more wishlists.
Free Database
Gaming Investor Database
Search 1,057 gaming investor and funding records by stage, region, cheque size, thesis, and preferred contact route.
Free Tool
Steam Tag Analyser
Audit all 20 tag slots against a 725-game top-seller corpus, plus an interactive genre market map.
Guides
Steam Game Marketing Guide: 2026
The complete guide to marketing your game, increasing wish lists, and converting them to players at launch. Based on data from 700+ games.
Jun 2, 2026
How to Optimize Your Steam Store Page
The complete guide to Steam capsule art, tags, trailers, screenshots, descriptions, and community hub. Based on data from 700+ games.
Jun 4, 2026
How to Win at Steam Next Fest
How to prepare your demo, wishlist target, and content plan to make the most of Next Fest week.
Guide
Case Studies
Case Study
Empulse
How 1047 Games built 300K+ Steam wishlists in under 2 months, and doubled wishlist-to-purchase conversion
300K+
Steam wishlists in under two months
2.2x
Wishlist to purchase conversion
Case Study
Ubisoft
How Ubisoft drove 2.8x higher launch-day player conversion for Might & Magic: Fates
2.8x
Higher launch-day conversion
Launch Story
RavenQuest
How RavenQuest used Immutable's player data platform to hit 250K monthly active users and 1M Twitch viewers in its first week.
250K
Monthly active users at launch
1M
Twitch viewers at launch
Insights
Benchmark
Steam wishlist conversion rates in 2026
Launch-week conversion sits between 5-20% of wishlists depending on genre and price. Here's the full benchmark, broken down by percentile and game type.
Apr 27, 2026
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Playbook
How to prove traction to a publisher or investor
The traction signals publishers actually weigh, and how to present them before you're asking for a deal.
Apr 27, 2026
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Playbook
How to build an owned audience for your game
Why wishlists and followers aren't an owned audience, and what to build instead so launch day doesn't depend on an algorithm.
Apr 27, 2026
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