In-depth guides for funding and growing games
Practical fundraising, publishing, and growth playbooks from working with Ubisoft, NetMarble, and 700+ games, plus 35B+ data points in our game CDP.
The Video Game Fundraising Blueprint
A practical video game fundraising playbook: design the raise, prove the case, build an investor network, create honest momentum, and close.
Aug 11, 2026
Steam Game Marketing Guide: 2026
The complete guide to marketing your game, increasing wish lists, and converting them to players at launch. Based on data from 700+ games.
Jun 2, 2026
Steam Capsule Art Guide: 2026 Best Practices
Design Steam capsule art that reads clearly, shows the genre fast, and still works when Steam shrinks it down across the store.
May 8, 2026
Steam Capsule Sizes + Templates: 2026 Guide
Every Steam capsule size for 2026: Main 1232x706, Header 920x430, Small 462x174, Vertical 748x896, plus templates and tiny-size readability checks.
May 8, 2026
How Steam Tags Work: 2026 Guide
How Steam tags shape discovery and player expectations, and how to choose clearer genre, mechanic, theme, and audience tags before launch.
May 8, 2026
How to Optimize Your Steam Store Page
The complete guide to Steam capsule art, tags, trailers, screenshots, descriptions, and community hub. Based on data from 700+ games.
Jun 4, 2026
How to Start a Game Studio in 2026
Starting a game studio in 2026 means proving player demand first. Half of Steam games earn under $1,000 lifetime; here's what lasting studios do differently.
Jul 7, 2026
How Much Does Steam Take? Revenue Share, Fees, and What Developers Actually Keep
Steam takes 30% of revenue on the first $10M, 25% up to $50M, 20% above. VAT, refunds, and regional pricing cut net revenue to ~35-57% of list price.
Jul 7, 2026
Marketing Attribution for Steam Games: 2026 Guide
Steam's UTM Analytics credits wishlists within 72 hours of a tagged click. That is a floor, not a total. Here is what it misses and how to recover the gap.
Aug 25, 2026
How to Market an Indie Game in 2026
The data-backed plan for marketing an indie game on Steam: genre validation, Coming Soon timing, demos, Next Fest, pricing, and the first 72 hours.
Jul 7, 2026
Game Influencer Marketing: A Practical Guide for Prelaunch Steam Studios
How to run gaming influencer marketing: when to hire an agency vs DIY, creator fit over follower count, and tracking campaigns back to wishlists.
Jul 7, 2026
How to Publish a Game on Steam
The full Steam publishing process: Steamworks account and tax setup, the $100 Steam Direct fee and wait clocks, store-page and build review, and launch day.
Jun 19, 2026
How to Win at Steam Next Fest
What separates Steam Next Fest winners from the ~500-wishlist median: pre-festival audience, a festival trailer, press preview, and Day 1-3 demo velocity. Based on 16,878 games.
Jun 16, 2026
