Convergent TV
News and trends across linear and connected TV, streaming platforms, and video advertising, plus insights from the networks, buyers, and creators driving change.
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Fantasy Football at 35,000 Feet: How ESPN and United Made a Fantasy Stunt a Reality
United’s Starlink Wi-Fi brings fantasy football to the skies with live ESPN broadcast.
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Ad-Supported Streaming Keeps Growing While Broadcast Falls
However, ad-supported TV viewership declined overall from the first quarter.
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The 3 Biggest Nielsen Measurement Updates, Explained Without the Jargon
Nielsen rolls out several changes to TV measurement, and ADWEEK is here to explain what you should know.
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NFL Stars Show Off New Celebrations in Season Kickoff Campaign
NFL players such as Bijan Robinson break out their best moves for new marketing push.
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‘We Can’t Sell It Fast Enough’: Amazon Gets Creative Amid Growing Women’s Sports Demand
Amazon Ads head of live sports partnerships reveals the company is getting creative to get brands in the game.
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The Premier League Looks to Score World Cup Audiences With US Campaign
The Premier League wants American soccer fans to know ‘It’s All Here.’
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Watch Gronk Go Off Script in New Campaign for DNA Vibe
Rob Gronkowski didn’t need a script to talk up his DNA Vibe partnership.
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For Advertisers, Hydration Breaks Were the Star of the World Cup
The World Cup scored massive viewership, making hydration breaks some of the most valuable and effective inventory, according to experts.
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Disney Continues Marketing Moves, Joss Hastings to Lead Consumer Products Marketing
Disney taps Hastings as svp of marketing for Disney Consumer Products globally.
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Netflix Nearly Doubles Ad Sales Commitments Again While Closing Upfront
Netflix saw strong demand in the upfront for sports properties such as the FIFA Women’s World Cup.
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