SuperAwesome

"Keep showing up as yourself every day because your voice needs to be heard." In celebration of Women’s History Month, we’re shining a spotlight on some of our incredible female leaders at SuperAwesome. In our final blog of this series, we’re featuring our brilliant Customer Strategy Lead in EMEA, Kamini Dhivar. Kam has been with us for 8 years (after joining us as a graduate intern!) and while her day-to-day is spent overseeing the team that specializes in crafting data-backed, creative campaigns that resonate with youth audiences - she also highlights her passion for inclusivity, including her pivotal role as a trained Mental Health First Aider and her work establishing SuperAwesome's Mental Health Champions initiative. You can check out Kam’s full interview here 👉 https://lnkd.in/eWuSMts9 #WomensHistoryMonth #WHM2026 #SuperAwesome #YouthPrivacy #AdTech

𝐂𝐨𝐧𝐬𝐞𝐧𝐭 𝐢𝐬 𝐧𝐨 𝐥𝐨𝐧𝐠𝐞𝐫 𝐭𝐡𝐞 𝐰𝐡𝐨𝐥𝐞 𝐬𝐭𝐨𝐫𝐲 𝐢𝐧 𝐀𝐈-𝐩𝐨𝐰𝐞𝐫𝐞𝐝 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 ⚖️ Amy Lawrence, our Chief Privacy Officer and Head of Legal, is taking the stage tomorrow at the IAPP Global Privacy Summit for an interactive workshop tackling one of the most pressing questions in digital advertising right now: 𝐀𝐝𝐭𝐞𝐜𝐡, 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐂𝐨𝐧𝐬𝐞𝐧𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐄𝐫𝐚 𝐨𝐟 𝐀𝐈. Enforcement is shifting away from tick-box compliance towards scrutiny of system design, data flows, and real-world outcomes, and this session will go beyond the headlines to delve into higher-risk use cases such as advertising directed at kids and teens. Alongside privacy leaders from TikTok, Adobe, and the Future of Privacy Forum, Amy will be working through: 🔍 Where consent still applies (and where it doesn't) 📐 What governance structures actually look like in practice 🤖 How AI is reshaping targeting, personalization, pricing, and data reuse across adtech ecosystems 📅 Wednesday, 1 April 🕐 1:30 pm - 5:00 pm EDT 📍 Walter E. Washington Convention Center Full details here 👉 https://lnkd.in/eA5_s7J4 #SuperAwesome #AI #AdTech #PrivacyLaw #DataProtection #Consent #YouthSafety

"Surround yourself with people who genuinely want to see you succeed, not just at work, but in your personal life as well. Strong, authentic relationships make the hard moments easier, the good moments better, and can even sometimes open doors in ways you didn’t expect." In celebration of Women’s History Month, we’re shining a spotlight on some of our incredible female leaders at SuperAwesome. In our newest blog, we’re featuring our incredible Insights Lead for North America Valeria Olguin, M.S. We sat down with her to hear more about her goals for this year, what inspires her, and how her career path has led her to where she is now ✨ Check out Valeria’s full interview here 👉 https://lnkd.in/eWky3FYA #WomensHistoryMonth #WHM2026 #SuperAwesome #YouthPrivacy #AdTech

“SuperAwesome’s role goes beyond mitigating risk. It’s about protecting the integrity of the recommendations you rely on. That’s why the SuperAwesome Star System looks far beyond follower counts. We assess public records and content history to build a complete picture. A five-star rating reflects a rigorous review, confirming a creator is not only talented, but also a safe and ethical choice for our audience.” Sophie Hughes, Legal Counsel at SuperAwesome. In her latest blog, our Creators Lead, Anne Reardon, explores creator vetting in a fast-moving digital landscape. Annie highlights the growing role of AI in surfacing information at scale, but also raises important questions about how successful it really is at considering the full context. Adding a human perspective to the creator selection process opens up opportunities to make informed, responsible decisions, especially when engaging younger audiences. Check out the full blog below 👉 https://lnkd.in/eBAHewVE #SuperAwesome #InfluencerMarketing #YouthSafety #GenAlpha #GenZ

“Build your network intentionally, seek out sponsors (not just mentors), and don’t be afraid to advocate for yourself – no one else will do it as effectively as you can. Most importantly, define success on your own terms rather than conforming to outdated leadership models.” In celebration of Women’s History Month, we’re shining a spotlight on some of our incredible female leaders at SuperAwesome. In our newest blog, we’re featuring our wonderful DACH, NOR & CEEMEA Business Development Director, Kristina Hahl. Kristina has been with us for over 6 years and brings with her 20 years of experience in digital media and marketing - a true powerhouse. We spoke to her about the learnings she has picked up across her career, and the importance of having the confidence to advocate for yourself 🚀 Check out Kristina’s full interview here 👉 https://lnkd.in/e9p8ydry #WomensHistoryMonth #WHM2026 #SuperAwesome #YouthPrivacy #AdTech

Yesterday we celebrated 10 years of SuperAwesome Upfronts, and it was our best yet! 🎉 The room was packed, the energy was electric, and we were joined by some of the most forward-thinking minds in youth marketing. Thank you to every guest and partner who helped to make it a great morning 🔥 𝐇𝐞𝐫𝐞'𝐬 𝐰𝐡𝐚𝐭 𝐰𝐞 𝐜𝐨𝐯𝐞𝐫𝐞𝐝: 🎯 Our President & CSO Nicholas Walters did a deep-dive on our 2026 fandoms report, unpacking the six-stage fandom lifecycle and offering a practical playbook for brands looking to build lasting connections with Gen Alpha and Gen Z audiences 🎙️ Our Head of Audio Jed Baker was then joined by the brilliant Mindy Thomas, Co-Founder of Tinkercast and host of the ‘Wow in the World’ podcast, as they made the case for why audio deserves a seat at every youth media planning table ⚡ Kate O'Loughlin (SuperAwesome, CEO) then pulled back the curtain on the technology redefining youth engagement - showing our real-time trend detection tools, smarter ways to reach your intended audiences, and cross-channel reporting that helps to tell a richer story 🎬 Emily Rowbotham, our Senior Business Development Manager, then walked through real-world results from some of our Creator Campaigns and shared a first look at where creator marketing is heading next 📺 We then heard from Monika Oomen, VP Brand, Communications and Digital Content Strategy EMEA at Warner Bros. Discovery, and Brittany May, Global Business Director at Starcom, who were hosted by Christopher Hansen, our GM of Ads and Intelligence, as they talked all things video 🎮 And to close, we were joined by Julie Piskin, Director of Strategic Partnerships, 3P Partner Ecosystem at Roblox, to talk about why Roblox is one of the most powerful opportunities in modern brand marketing. Check out our event gallery here! 📸 https://lnkd.in/e_QiMkxt #SuperAwesome #Upfronts2026 #GenAlpha #GenZ #AwesomeIntelligence #YouthMarketing #Roblox

“I don’t know if I would be where I am today without that sponsorship. It reinforced for me how powerful it is when someone uses their position to open doors for others - and it’s something I now try to pay forward in my own leadership.” In celebration of Women’s History Month, we’re shining a spotlight on some of our incredible female leaders at SuperAwesome. In our latest installment, we’re featuring one of our amazing Senior Product Managers, Hannah Grant. Hannah works at the intersection of strategy, customer understanding, and execution to produce groundbreaking products in the youth digital ecosystem. We sat down with her to hear more about her goals for this year, what inspires her, and how her career path has led her to where she is now ✨ Read the full interview here 👉 https://lnkd.in/eVFGg86Q #WomensHistoryMonth #WHM2026 #SuperAwesome #YouthPrivacy #AdTech

“I think we’re in an era of distrust. So there are lots things that when they’re first presented to teens, their immediate reaction is ‘I don’t believe it’. And it might be they don’t believe it because the imagery looks like AI. And so there is like an additional layer of cynicism on top of just general teenage cynicism.” Sam Clough, our Global Head of Youth Insights and Trends, recently sat down with Henry Piney on the 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬, 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐃𝐚𝐭𝐚: 𝐒𝐞𝐜𝐫𝐞𝐭𝐬 𝐨𝐟 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐟𝐫𝐨𝐦 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐋𝐞𝐚𝐝𝐞𝐫𝐬 podcast, to explore how brands can successfully connect with Gen Alpha and Gen Z audiences, by ensuring they are prioritising authenticity, talkability, and community in an era of distrust and content overload🎙️ They covered some of the biggest topics in the youth digital ecosystem, including: ▶️ Why YouTube endures as the ultimate discovery engine for young audiences 🌟 How short-form social content drives lasting memorability ⚡ The power of authenticity and placement in an era of AI-driven scepticism 🔗 How memes, lore, and community are key to fuelling thriving fandoms 🎨 The impact of visual storytelling brings your brand to life in ways teens connect with 🎭 How giving creators freedom and embracing UGC drives engagement over rigid control To hear Sam and Henry’s full discussion, head to the comments below 🎧👇 #SuperAwesome #Podcast #InsightsMarketingData #YouthMarketing #Fandoms #AI

“I do think that it's not enough just to connect with kids and teens in-game. You have to have a solution that thinks about them as an audience and everywhere that they are. (...) They’re consuming content about gaming on YouTube and you know, watching YouTube on their individual device, but also on the streaming TV that's in the family room.” Kate O'Loughlin, our CEO, unpacked her thoughts on an omnichannel, creator-driven approach to build on a gaming strategy during her recent feature on the Legends + Leaders Podcast, hosted by Ben Weiss 💡 Gaming has become a non-negotiable for brands who want to reach Gen Alpha audiences, but it’s no longer enough to just connect with them in-game. Building on this with a creator-led, safety-first approach is key to reaching them as an audience, wherever they are, including YouTube, streaming TV and more. Head to the comments to get the full episode wherever you listen to your podcasts 🎧👇 #SuperAwesome #LegendsnLeaders #Podcast #Gaming #Omnichannel #YouthSafety

“I often say this to myself as well - don’t let the perfect be the enemy of the good. You don’t have to check every box in a job description to be qualified for it; you don’t have to have first-hand experience to have an educated perspective that is valuable to those around you. The world moves too fast for perfection.” In celebration of International Women’s Day (and March being Women’s History Month), we’re shining a spotlight on some of our incredible female leaders at SuperAwesome. We’re kicking things off with Amy Lawrence, our Chief Privacy Officer and Head of Legal, who has dedicated her career to powering a better internet for the next generation ✨ We sat down with Amy to talk about her journey, the challenges of legal leadership, what drives her passion for kids' privacy, and the advice she'd give to the next generation of female leaders 💪 Read the full interview here 👉 https://lnkd.in/ewNYvc9Q #InternationalWomensDay #IWD2026 #WomensHistoryMonth #SuperAwesome #YouthPrivacy