SuperAwesome’s Post

Yesterday we celebrated 10 years of SuperAwesome Upfronts, and it was our best yet! 🎉 The room was packed, the energy was electric, and we were joined by some of the most forward-thinking minds in youth marketing. Thank you to every guest and partner who helped to make it a great morning 🔥 𝐇𝐞𝐫𝐞'𝐬 𝐰𝐡𝐚𝐭 𝐰𝐞 𝐜𝐨𝐯𝐞𝐫𝐞𝐝: 🎯 Our President & CSO Nicholas Walters did a deep-dive on our 2026 fandoms report, unpacking the six-stage fandom lifecycle and offering a practical playbook for brands looking to build lasting connections with Gen Alpha and Gen Z audiences 🎙️ Our Head of Audio Jed Baker was then joined by the brilliant Mindy Thomas, Co-Founder of Tinkercast and host of the ‘Wow in the World’ podcast, as they made the case for why audio deserves a seat at every youth media planning table ⚡ Kate O'Loughlin (SuperAwesome, CEO) then pulled back the curtain on the technology redefining youth engagement - showing our real-time trend detection tools, smarter ways to reach your intended audiences, and cross-channel reporting that helps to tell a richer story 🎬 Emily Rowbotham, our Senior Business Development Manager, then walked through real-world results from some of our Creator Campaigns and shared a first look at where creator marketing is heading next 📺 We then heard from Monika Oomen, VP Brand, Communications and Digital Content Strategy EMEA at Warner Bros. Discovery, and Brittany May, Global Business Director at Starcom, who were hosted by Christopher Hansen, our GM of Ads and Intelligence, as they talked all things video 🎮 And to close, we were joined by Julie Piskin, Director of Strategic Partnerships, 3P Partner Ecosystem at Roblox, to talk about why Roblox is one of the most powerful opportunities in modern brand marketing. Check out our event gallery here! 📸 https://lnkd.in/e_QiMkxt #SuperAwesome #Upfronts2026 #GenAlpha #GenZ #AwesomeIntelligence #YouthMarketing #Roblox