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Monika Oomen shared thisFor a Potterhead like myself that is the most exciting Christmas launch to come. New era at Hogwarts. Welcome back to our lives Harry Potter.Monika Oomen shared thisA new era at Hogwarts begins ⚡️ Filmed at Warner Bros. Studios Leavesden. #HarryPotter
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Monika Oomen shared thisHighly irregular post. For Regular Show: The Lost Tapes. . Let this be the kick oooooooooooff. I love working on the most iconic CN shows.Monika Oomen shared thisOn the day that we announced the return of Regular Show to Cartoon Network, the Hanna-Barbera team also received a prestigious BAFTA nomination for The Wonderfully Weird World of Gumball (take a bow Ben Bocquelet, Sarah F. , Emma Fernando and all of the incredible posses at HBSE and WBA). I am endlessly in awe at how our creative and production teams work tirelessly, fearlessly and joyfully to create the smartest, funniest, most inventive entertainment for kids and animation fans globally. I am so proud of ALL the teams (creative, production, international networks and beyond) that simply keep on going, not in any old fashion, but with a total heads down commitment to creative and executional excellence. You're all so professional, so talented and I'm glad that I get to hold hands with you every day and prove that, whatever the weather, we do good things and we have fun doing them. Congratulations to all. All together now….OOOHH! 🙌
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Monika Oomen reposted thisMonika Oomen reposted thisJust a sign of what’s to come. HBO Max is finally arriving in the UK & Ireland (my birthplace 🥹). More to come with lots of credits to an amazing team but just had to post this today from Picadilly Circus! I swear the bus at the end was unplanned!
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Monika Oomen shared thisOur relationship with GEEIQ started on a panel. We are now experimenting and building more virutal worlds but with one significant difference - every move is data informed and data driven and carries KPIs - with notable growth already. There is nothing virtual about GEEIQ's The State of Brands in Wirtual Worlds report - all hard facts and worth a deep dive. Charles HambroMonika Oomen shared thisThis morning we hosted the first GEEIQ Go Virtual Masterclass at 180 House, bringing together senior brand leaders to unpack what’s really happening in virtual worlds. Huge thank you to everyone who joined us, and especially to our brilliant speakers: Monika Oomen, Warner Bros. Discovery Tom Donegan and Eve Munro, PureGym Charles Hambro, Laila Nasr 🔜 GDC, Barney Lynch, and Craig Tattersall from GEEIQ From the latest findings in our State of Brands in Virtual Worlds research to a grounded look at integration-led strategy in practice, the conversation moved well beyond hype. Virtual worlds are no longer experimental. They’re strategic. If you couldn’t make it, you can download The State of Brands in Virtual Worlds 2026 report here: https://hubs.la/Q044Q9Mq0 We’ll be sharing session highlights and deeper cuts from the morning very soon. Stay tuned.
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Monika Oomen shared this100% audience score on Rotten Tomatoes! Who can say that? The Wonderfully Weird World of Gumball show has outdone our expectations on every level, launching to 100%+ satisfaction—and the love for it: completely justified. It will make you laugh out loud, I promise. Working on a mega-hit, high-quality animation is brilliant—but it also brings pressure for the teams, so seeing it continuously grow like this is incredible. When something hits 100%, you don’t argue. Just watch on Cartoon Network or HBO Max and see why everyone’s obsessed. #RottenTomatoes #PerfectScore #GumballReturns #AnimationExcellence #MustWatch #BestOf2025 #Brandmarketing #cartoonnetwork #HBOMAX
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Monika Oomen shared thisOne of the most magical projects of my career. I still vividly remember asking Stuart Larkman (our brilliant BDR), “But… can we make it snow inside?” And yes, we did. Even grown men in suits stopped in their tracks, mesmerised. You could feel and see the magic working. Dóri Dunai and Charlotte Scott—you were right there in the heart of it. Proud to have led this one. Memories that sparkle forever. #BrandMagic #ExperientialMarketing #TeamworkInAction #StorytellingWithImpact #PartnershipsMonika Oomen shared this⏪ Rewind to 2015... Hard to believe it’s been 10 years since we brought The Walt Disney Company Christmas Tree to life at St Pancras, together with Monika Oomen and her team. Standing an incredible 14m tall and made up of over 4,000 toys, it delivered festive magic - complete with a flurry of snow every five minutes from the top of the tree (a first for St Pancras). Voted London’s No.1 Christmas attraction by many that year, and seen by over 8 million people in 53 days, it truly captured the wonder of Disney and the spirit of the season. We truly created something extraordinary together - a moment of real Disney magic brought to life. 🎄 🪄 #Disney #Festive #events #experiential
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Monika Oomen shared thisThe other day, I told my 11-year-old I needed a new mascara. Without missing a beat, she named a brand—not just because it’s “the best,” but because “they’re nice and do things for the community.” Our kids are growing up with a deep sense of values—and they expect the brands they engage with to reflect them. I believe kids’ content has a bigger role to play: not just to entertain, but to empower. Here’s how we’re bringing climate action into storytelling—and why it matters. Thank you Campaign Middle East for giving me the forum.Monika Oomen shared this"Children’s attention spans may be short, but their memories are long. The associations they form now, between characters they love, and the values they absorb, will shape how they see the world and the brands in it for years to come," writes Monika Oomen, VP Brand, Communications and Digital Content Strategy, Kids EMEA at Warner Bros. Discovery. Read more: https://lnkd.in/dm3BeP4J
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Monika Oomen shared thisThe best stories don’t start with a script — they start way earlier. We talk a lot about storytelling in marketing — but what does it really mean to craft a connection? That question shaped our panel at #DMWFGlobal2025 "Crafting Connections: The Magic of Storytelling in Modern Marketing", and it plays 100% into our recent strategic focus: From marketing TO fans, to marketing WITH fans. This isn't just a creative decision — it is a conscious move to see our multigenerational audience as a strength and leverage. We tap into what they already love about the show — the humour, the nostalgia, the pain points — and can use those insights to co-create the story. We zoom in on passion points, spend time with the audience and as for our last campaign we brought in the show makers themselves to craft the piece of content ergo help shape the narrative. Yet, for me, storytelling doesn’t begin or end with a piece of content. The channels you choose, the timing of publishing, the agility of your team — that’s where the story really begins. You should zoom out and look if your teams are structured to tell stories in real time? Do we have the right skills, the right setup, the right mindset? Because in modern marketing, crafting connections needs more: it starts with your team, followed by channel choice, then the content and has to include the most important storytellers: the audience/consumer/fans. When you get that right — your audience doesn’t just consume the story. They become your storytellers. Your ambassadors. Your community. #Storytelling #MarketingWithFans #DMWF2025 #ModernMarketing #AudienceFirst #BrandStrategy #ContentMarketing #CraftingConnections #Gumball #CartoonNetwork #DigitalThinking Carly GiltrapEmily BarwiseCecilia Giraud
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Monika Oomen shared thisExpanding the Kids business in MENA with meaningful partnerships and format. First ever kids FAST channel.Monika Oomen shared thisProud to share a major milestone for us at Warner Bros. Discovery MENA! We’ve officially launched our first-ever kids FAST channel in partnership with Etisalat’s StarzOn platform (by e&), This marks an exciting step forward in making premium, beloved kids content more accessible to families across the region. From Tom & Jerry to Teen Titans Go, Ben 10, Gumball, and beyond, we’re bringing timeless and contemporary favorites straight from the WBD vault to a new generation of viewers. Grateful to be part of a team that’s redefining the future of children’s entertainment and can’t wait for what’s next! 💫📺 https://lnkd.in/dd2HhyhgWBD and Etisalat launch first free kids’ FAST channel on StarzOnWBD and Etisalat launch first free kids’ FAST channel on StarzOn
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Monika Oomen liked thisMonika Oomen liked thisWhen TfL announced a tube strike the week of our 10th annual Upfronts, I won't pretend I wasn't sweating 🚂😅 Thankfully, it was called off, and in the end, more than 200 guests showed up! There's something really special about seeing your work up on the big screen and your branding come to life around a venue like the Ham Yard Hotel. It looked incredible, and none of it would have been possible without my amazing marketing team, so huge shoutout to Bethany Culhane, Nianina Davies, Daria Havryliuk, Noel Leeman, and Katie Leeman. SuperAwesome’s Upfronts has been running now for a decade, and this was only my second year at the helm - but two years in, I'm still blown away by the knowledge and passion that people bring to the table for this event. Thank you so much to our brilliant speakers for sharing their expertise - Lee Veitch, Nicholas Walters, Kate O'Loughlin, Emily Rowbotham, Jed Baker, Mindy Thomas (Tinkercast), Christopher Hansen, Brittany May (Starcom), Monika Oomen (Warner Bros. Discovery), and Julie Piskin (Roblox). And thank you to everyone who attended - see you in 2027 for number 11! Looking forward to it now I've recovered from the event-lag! 😂 If you missed it, you can check out the event gallery here 📸 ↪️ https://lnkd.in/eNbQkvvB #SuperAwesome #Upfronts2026 #YouthMarketing #GenAlpha #AwesomeIntelligence #Roblox #Audio
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Monika Oomen liked thisMonika Oomen liked thisIf you're one of the thousands in our industry waiting to know what the various corporate mergers and takeovers will mean for you - it's time to wake-up. You didn't get into this game to be stuck on pause, in a holding pattern, waiting for people way higher up the chain to make decisions that will directly impact you. You got into it to create content, build and entertain audiences, to work with the best people, to challenge yourself, to have fun - whatever your reasons were, I doubt they were to hang around on pause. I know, I've been through it. And the biggest piece of advice I can give you is don't wait. It's hard when fear and stress are in control but there are lots of things you can do now to position yourself, not just for survival, but for success. Spring is busting out all over and I am here for it. The light, the energy, the hope. Harness that feeling if you're in a precarious position at work. DM me if you need help taking action.
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Monika Oomen liked thisMonika Oomen liked thisSome things are bigger than yourself, like this HBO Max sign ! 🚀 HBO Max launches today in the UK & Ireland, completing its European rollout and marking its arrival in 126 markets worldwide. Seeing the sheer amount of work that’s gone into this has been truly inspiring. As a cartoonsman, a special shoutout must be made to the CN Classics project. Our team processed and localised hundreds of assets across 15+ languages throughout EMEA, bringing back hilarious, childhood-defining shows like Cow & Chicken, Ed, Edd n Eddy, and Dexter’s Laboratory. Once recorded onto tapes, these favourites are now back on our screens, sparking the imaginations of tomorrow while giving the 'grown ups' a well-earned dose of nostalgia. Couldn’t have done it without Michael Rimmer, Simon Marriott - here are your flowers 💐 Not forgetting, of course, the founder of the feast, Simon Morton. Key highlights include: 🦍Courage the Cowardly Dog achieving top 10 performance across Denmark and Spain site-wide 🦍CN Classics titles consistently featuring among the top-performing kids’ profiles There’s so much to look forward to in the Kids & Animation space in 2026, with Cartoon Network and Cartoonito launches coming thick and fast. Playing a part in bringing some of these titles to screen is genuinely humbling, and it’s an honour to work alongside the people who make it all happen. Back to work 💼🦫
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Monika Oomen liked thisMonika Oomen liked thisTo say the past 9 months of work has been A LOT would be an understatement. It was a privilege to lead the company towards separation (which did not eventuate) and sale (which did eventuate…twice). I am delighted to now be taking on a new role as Head of Global Experiences leading WBD’s in-person visitor experiences for the Americas. I am excited to continue, and build on, the amazing work WBD does bringing our incredible brands to life through real-life experiences (Harry Potter, DC Comics, Looney Tunes, and more). Photo: From the WB Hollywood Studio Tour
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Monika Oomen liked thisMonika Oomen liked thisFebruary 2026 marked my 20th year working in Production. I was going to write a long list of highlights and there has been many, working on major sporting events, shooting with kids, animals and muppets, making many many videos with many many famous faces. But instead I decided to make a video where you see me age in 30s. Hope you like the intro video, budget got spent on the first 3 seconds. Big thank you to the following, bosses, mentors and friends on that journey. Warren Taggart Alex Stephen who gave me my first production role as an assistant at CTV Outside Broadcasts Ltd. , if they didn’t give me that opportunity I would’nt be here. Susanne Wright Soraya Robertson who gave me a shot at ITV studio managing live TV. Clare Crocombe Chris Fitzpatrick Andrew Cort Lester Mordue who I learnt a lot from on my The Walt Disney Company journey Tom Skinner Neil Boorman Angela Gillespie Jen Bechard who were awesome mentors and gave me the opportunity into the world of social first production at TikTok Then to LADbible Group where I’m leading one of the best and talented production and post teams that are producing content every week. Big thanks to Victoria Willis giving me the opportunity to lead the team and LA Ronayne for being an awesome mentor and creative mind. Finally and most importantly my team, Fran Wright Ellie Budd Rosie Percival Reece Laurent-Hughes Tom Marner Rosie Percival Kat Wright Millie Ismailov-Law Charlie W. Vanessa Ribeiro Lara Mills Erica Stein Oli Stein Daniel Murray Daniel Seecharan Stephane Diaz Bianca Pana Gemma Imbriano Katrina Ytteborg Emily Carmichael Joe Roberts sam Pitt Alice Humphreys Charlotte Griffiths Also to the many many friends I’ve made along the way. #production
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Monika Oomen liked thisMonika Oomen liked thisTHIS PUTS A PERSPECTIVE ON THINGS They knew they were culpable. We knew they were culpable. But that the law has actually confirmed that is a little unexpected. Unexpected because this kind of thing doesn’t happen to the Not-so-Magnificent Seven. Money and power has traditionally held sway over the little people but today a 20 year old woman delivered one for all the little people. They’ll fight it and it’ll drag on and despite their own documentation asserting their culpability, they will continue to thrash like the petulants that they are. But this is a good day for balance. #children #familymarketMeta and YouTube found liable in social media addiction trialMeta and YouTube found liable in social media addiction trial
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Monika Oomen liked thisMonika Oomen liked thisExcited to be a part of the 2026 GEMA Awards: General Entertainment Europe Jury, celebrating the creativity, care, and innovation that make great marketing unforgettable. Final Entry Deadline is Thursday, 19 March. Show us your work! #GEMAAwards #GEMAAwardsEurope. The Global Entertainment Marketing Academy of Arts & Sciences
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