Kinase

Publishers gaining control thanks to the UK's CMA? Past examples of the EU trying to regulate Google (see Shopping listings) suggest it's unlikely.

AI chat is booming - but it's also a new part of the web, not a replacement for search. The possibilities for advertisers and sales are only being glimpsed, so far, and the mechanism for reaching people via AI conversations may not have been launched yet. Kinase's Edmund Hardy on AI Apps vs Search over at Performance Marketing World

Get to know Toby Wells - in a quickfire Q&A and special 'Day in the marketing life' video, as part of Performance Marketing World's 30 Under 30 2026 winner profiles. What's Toby's breakfast fuel of choice? What are the hallmarks of a good campaign? Find out!

Google have kept clear blue water between AI in search results (AI Mode, AI Overviews), and their standalone AI app Gemini. Liz Reid, head of Google search, said last week that the two are diverging in some areas, and that the rise of AI agents may mean "the right product is neither". If the biggest player is hedging their bets, we can be sure that this is a moment of flux - the industry is poised to follow users in how they adopt the tools available to them. #DigitalMarketing #Kinase #Gemini #AgenticAI

Meta are shaking up their measurement - bringing it into line with industry standards. It's a sign of confidence and platform growth, argues Kinase's Edmund Hardy in this Performance Marketing World industry survey on the changes. https://lnkd.in/e-nfb-fH #Kinase #Meta #Measurement #DigitalMarketingAgency

What's the opportunity for creatives right now? Catch up with our latest video, an interview with our creative team lead Joseph Smith. 👉 https://lnkd.in/eXztu-SA We discussed: ↗️ If creatives are now a form of optimisation, what does that mean for advertisers? ↗️ Building AI creatives - work flows and remaining challenges ↗️ Meta's Andromeda revolution and the uplifts we've seen ↗️ What will we see next for digital creatives? ↗️ What projects are Kinase's Creative team working on? #Kinase #Creatives #AICreatives #DigitalMarketing

How should paid and organic teams work together in the age of AI search - and how can they enhance each others' efforts? One key is that this 'two team' model is broken: AI search demands that we also bring in more teams - customer services, branding, web development and feeds. At Kinase we have established new ways of working across teams, as AI Search has meant that the feedback loop between workflows is now both quicker and more impactful. Instead of taking partial views of how LLMs see a brand, we can share real actionable data across teams. Prompt and discovery phrases which work in paid AI campaigns can quickly be built out by SEO teams with content and optimisation. It's a two way process - for example, content which answers product questions surfacing in AI chat, or in customer service teams, can ultimately boost discovery and bring potential customers closer to conversion quicker. Or deliver warmer leads more likely to convert. In terms of budgets, the amplification of two channels now so interconnected has driven up spend in AI Search enabled campaigns, although it's still early days.

How to restore trust in your marketing measurement - our new think piece at Decision Marketing. Kinase's Paul Artunduaga argues the case that geo-testing, proving causal relationships, can demonstrate real value - to the C suite and key decision makers. 'This is the power of robust measurement: it doesn’t just produce a graph; it drives high-value, data-led decisions.' https://lnkd.in/eSas33vf #Kinase #DecisionMarketing #Measurement #DigitalMarketing

We’re really thrilled to announce that Kinase has officially retained our Premier Partner status. This distinction places us in the very top tier of the Google Partners program, for the thirteenth year in a row. This recognition demonstrates our core strength in action - the ability to deliver real solutions for our clients' business goals. Every step of the way, we evolve and deliver as a bespoke growth partner. Congratulations to our amazing team for their innovation, and relentless dedication to pushing digital forwards. #GooglePremierPartner #BusinessGrowth #AISearch #DigitalMarketing #Kinase

Read our new and essential briefing on: 🎯 Google's Agentic Commerce roadmap 🎯 OpenAI and the first ads appearing in ChatGPT 🎯 AI Shopping - action points for advertisers https://lnkd.in/esMutnmX #Kinase #AgenticCommerce #GoogleAds #OpenAI #DigitalAgency