Nicolas Bidon

Retail Media in 2026. As GenAI accelerates innovation, shopper behaviors evolve, and brand expectations grow more complex, the way we connect media, data, and commerce is being redefined. The next phase of growth will come from true collaboration. Bringing together brands, agencies, retailers, and technology to create simpler, smarter, and more connected retail media ecosystems. Our President of Retail Media, Sherry Smith, shares three major shifts that will shape how the industry and shoppers move forward in 2026 and beyond. Read the latest blog post here: https://lnkd.in/d9XYVEVB

26

1 Comment

Retailers — and many others — are at vastly different stages in their retail media journey, ranging from early exploration to fully scaled, data-powered monetisation. 💡 To help navigate this complexity, we developed the Retail Media Network Maturity Model: a clear, actionable framework designed to guide teams from strategy through execution — and ultimately, toward sustainable growth. 🚀 #RetailMedia #RetailMediaStrategy #AIinRetailMedia #AdTech

2

Bayesian MMM Made Simple Concepts, Code & Smarter Channel Decisions   Just shared a new article on Medium for marketers looking to move beyond black-box models. This piece simplifies Bayesian Marketing Mix Modeling — showing how it brings clarity, confidence, and flexibility to media decision-making. Includes a hands-on optimizer as well.   👇 https://lnkd.in/dV2H5b_x   #MarketingLeadership #MMM #BayesianThinking #MediaStrategy #MarketingScience #GrowthDecisions

23

Great insight from Sarra Bejaoui at SmartPA. We had a great session with Mike Garrick Green from Scottish Enterprise yesterday and this was one of the key topics. Looking forward to working with them more as we develop our AI and broader tech solutions. Remember dot.com boom and bust, and Indian Call Centres. AI is an enabler of not a replacement for brilliant service and support.

5

👀 Google is losing ground. 💬 ChatGPT is building memory. 🛒 And AI is now your personal shopper. Jason Goldberg - Chief Commerce Strategy Officer at Publicis - just released a sharp, timely report on how AI agents are reshaping the entire path to purchase: “Search used to be a battle for clicks. Now it’s a fight for memory - and AI is watching.” We’ve entered the age of agentic commerce, where ask → decide → buy replaces the old funnel in a single exchange. But most AI agents still can’t act. They recommend - but they don’t transact. That’s where Kindred comes in. ✅ 100,000+ merchants and millions of live offers ✅ Monetised links agents can act on instantly ✅ Structured APIs optimised for AI platforms and agents ✅ Zero-click commerce infrastructure, built and running As Goldberg notes, this shift isn’t just technological - it’s about control. Agents may now own the moment of discovery, evaluation and purchase. Kindred didn’t pivot to meet this future. We built for it. #AgenticAI #FutureOfSearch #ZeroClick #AIcommerce #AffiliateFuture #KindredWorks #LLMinfra #TrustInAI #JasonGoldberg

34

21 Comments

A major milestone for Criteo and Omnicom Media Group & Flywheel in EMEA! Today marks the official launch of Commerce Catalyst – a bespoke Criteo training and certification program developed to empower OMG's teams across EMEA. With 4 certifications already live and dozens of teams participating, this initiative is a testament to our shared commitment to advancing retail media excellence and upskilling at scale. A huge thank you to everyone at OMG & Flywheel who collaborated with us to bring this vision to life. We’re excited to see the impact Commerce Catalyst will have for OMG teams and their clients – and proud to be driving the future of commerce media together. 👏 #RetailMedia #Criteo #CommerceCatalyst #OmnicomMediaGroup #Flywheel #LearningAndDevelopment #Partnerships #FutureOfCommerce

139

2 Comments

Thanks to SMB Media Consulting and Stefanie Beach for having me on The Marketeer Podcast! We covered a lot, including the evolution of the shopping experience, the rise of GenAI and how marketers can navigate a fragmented ecosystem while staying focused on what matters most: the consumer. Full episode linked below.   We explored the value in brands being able to spark discovery in moments of imagination for consumers, the limits and potential of GenAI for commerce and the increasing need for connected and measurable experiences.   At Criteo, that means going full funnel and cross channel to bring the joy of in-store shopping online and ensuring our clients can show up wherever consumers are shopping and buying.   The opportunity is big, and we’re focused on breaking down silos, pushing for relevance and putting the consumer first in the next era of AI-powered advertising.

52

2 Comments

Excited to share that PubMatic is among the founding participants of Ad Context Protocol (AdCP) — a major step forward in shaping how AI will power the future of advertising. AI is already transforming how campaigns are planned, negotiated, and optimized. The real question isn’t IF AI-driven advertising happens, it’s HOW it happens. At PubMatic, we believe the future should be open, transparent, and beneficial for everyone. That’s why we’re proud to help define the standards and infrastructure that will underpin an AI-powered, collaborative, and interoperable digital supply chain. Innovation moves fastest when it’s built together. Grateful to our partners and peers who share our commitment to an open internet that thrives through collaboration. 👉 Read more in AdExchanger: https://lnkd.in/gXSab7_G

57

1 Comment

What does it take to scale AI across the aerospace ecosystem? In conversation with Microsoft, we unpack the real-world opportunities and challenges of adopting AI at scale—from R&D to runway. 🎥 Watch the full conversation from Chalet 303 – Line B and discover how tech partnerships are shaping the future of flight. #Akkodis #SmartIndustry #ParisAirShow2025 #AI

1

Delighted to see Fospha featured in Meta's new 360’s report! We’ve been highlighted for powering Huel with an always on cross-channel MMM view that helped them operationalize incrementality experiments - delivering a 6X in marginal return. Meta’s 360 report makes one thing clear: marketers need to graduate from a “source of truth” to a “suite of truth”, where they operationalize attribution, experimentation and MMM. Marketers that execute this effectively can create a “more reliable framework for evaluating media effectiveness”. Each has a role: > Attribution delivers insights at speed. > Experiments give causal proof > MMM delivers wide-channel scope The challenge for marketers is operationalizing the modern measurement stack and ensuring that ultimately the insights are actionable. The decisions you make are only as good as the measurement you have access to. Experiments can reveal true incremental impact - but they’re hard to operationalize. They take weeks to run, demand heavy resources, and often require sacrificing real revenue in holdouts. Most brands can’t pause campaigns or wait weeks for answers. And because tests rarely span all channels, they lack the cross-channel clarity needed to drive growth day to day. This is where Fospha shines, working in synergy with your experimentation efforts. Fospha’s MMM delivers always on cross-channel insights daily. This means we’re highly actionable, and allow brands to identify the most effective areas to run experiments. Here’s how Fospha complements experiments: ➡️ Experiments run for a few weeks to provide causal proof, while Fospha complements with daily MMM insights to ensure no opportunity is missed. ➡️ Experiments focus on a channel while Fospha delivers cross-channel insights including Amazon and TikTok Shop so marketers access both a wide cross-channel view while zooming in on a channel. ➡️Experiments test down to a campaign level, while Fospha complement by going doing to ad level, so marketers can optimize creative performance. We’ve built an always-on incrementality OS - a command center for where to test, when to scale, and how to unlock the next $ of growth. When Huel partnered with us, they uncovered saturation in their lower-funnel strategy and shifted spend to unlock untapped reach and forecasted marginal gains - driving more efficient, full-funnel growth. The results were a 6x increase in marginal return, 11.8M more incremental people reached, and a 10% lift in brand favorability. That’s what happens when always-on insight meets strategic experimentation: continuous causal insight, halo effects captured, and forecasted incremental growth. Experiments tell you what was incremental. Fospha helps you fully operationalize it. Big thanks to Ben Bokaie and the brilliant team at Huel! Dive into the full Huel case study in Meta’s 360 report: https://lnkd.in/eNgJ2xNK

74

2 Comments

20 years of music. €534M in revenue. And our first profit since founding. Not a bad time to open a new chapter. 🎵 Today, Deezer isn't just a music platform. It's a business platform. Introducing Deezer for Business, the first unified B2B music solution built by people who've spent two decades living and breathing music. Catalog. Technology. Music-native expertise. One platform. Five solutions. Every use case. While the numbers show what we've built for listeners — 90M+ users, direct subscriber growth of +8.6% in France and +7.7% worldwide — Deezer for Business is what we're building for you. Because music doesn't just move people. It moves business. Watch our CCO Julien Delbourg break down what we built, and why now is the moment. 👇 Where music means business 💜

86

4 Comments

Why Quality Over Quantity Is Reshaping Programmatic Advertising The word “curation” awakens the imagination of selecting a great wine, the perfect cut of steak or maybe a special painting. There’s something very artisanal or special about curating something. The use of the word “curation” is on the rise in programmatic advertising, and it attempts to bring an artisanal craft to the soulless nature of programmatic media buying. It also tends to trigger one of two drastically different reactions in ad targeting circles: either apocalyptic concern or dismissive indifference. #curation #programmaticmedia #DSP #SSP #adinventory #BobRegular #infolinksmedia https://lnkd.in/gNAV6DDY

2

Performance advertising just gained a powerful new frontier. 🚀 ⚡ Criteo is joining OpenAI’s advertising pilot as the first advertising technology partner. This is a step forward in expanding the aperture for performance advertisers, giving our clients access to the emerging, discovery-oriented surfaces of conversational AI. 🛍️ The data is clear: referrals from LLM platforms convert at 1.5x the rate of traditional referral channels. By opening up ChatGPT as a surface for brand discovery, we are helping our clients expand their channel mix to drive incremental business performance. 📈 Partnerships must drive outcomes. This one does exactly that by connecting intent-oriented consumers with the brands they need, exactly when they need them. Thank you to our incredible partnerships team, Len Ostroff, Alexis Berger and Mansour Amahzoune, and the incredible cross functional group that brought this announcement to life. https://lnkd.in/eFz6XgpH

95

Proud moment to share that The Digital 100 – 2026 is officially live. At Similarweb, we’re the measure of the digital world. Each year, we effectively rank the digital universe—calling out the winners across categories and countries, and spotlighting the emerging AI players shaping what’s next. Now in its 6th year, this flagship report identifies the fastest-growing digital brands of 2025, powered by our web and app data across industries and global markets. This year’s interactive edition also introduces new AI-focused insights that reflect how quickly the internet is being reshaped. Huge credit to the incredible team who brought this to life. 🚀 👉 Explore the Digital 100 2026 report https://lnkd.in/eKruHzzr

28

Fascinating write-up in the Financial Times, with Pigment customer Supercell sharing how they used Pigment's Analyst Agent to deliver a monthly performance report in minutes, not hours. Our co-CEO Eléonore Crespo makes the point that generalist models are great to test ideas, but specialised tools win when you need trusted, embedded workflows. Read more here ✅: https://okt.to/fx6C2Z

20

Welcoming Ilan Nass, Derek Rubinstein, and the Taktical Digital team to MediaMint. This acquisition is a strategic step in building a scaled growth platform that combines deep performance marketing expertise with MediaMint’s agentic AI capabilities. Our focus is on driving measurable business outcomes across media, marketing, and revenue operations at scale.

25

1 Comment

This acquisition is a bold movement to reinforce ICARO’s positioning as a full multiscreen tech media company by combining a dramatically-expanded digital screen presence with AI-driven media and advertising platforms ! #Digital #Advertising #Media #ArtificialIntelligence #DOOH

8