Opti Digital

This week’s AdTech Signals: 1️⃣ USA Today Reformats Content for AI Deals https://lnkd.in/g48qCNma 2️⃣ Ad Budgets Keep Moving Toward Digital Channels https://lnkd.in/dHbh5G_C 3️⃣ ATS Speakers Shift the AI Debate to Outcomes https://lnkd.in/dznwTKV2 Swipe through this week’s AdTech Signals to understand why these stories matter for publishers, and follow Opti Digital for next week’s signals! #AdTechNews #DigitalPublishers #ArtificialIntelligence

52% of under-35s now say social media, video networks or AI chatbots are their primary news source. At the same time, referral traffic is changing as AI-driven search continues to reshape how people discover content online. These are shifts I’ve been seeing in conversations with publishers across the UK. Audience journeys are becoming more fragmented, and understanding how to engage and monetise audiences most effectively is becoming increasingly important. That’s why I’m looking forward to discussing this in more depth at AOP Association of Online Publishers CRUNCH 9.3 on September 10 here in London, alongside Anthony Reda. The event will bring together publishers to explore social-first strategies, off-platform monetisation, editorial and commercial alignment, and what is actually driving performance. If you’re attending too, feel free to connect. It would be great to continue the conversation there! #AOPCRUNCH #DigitalPublishing #AudienceGrowth

This week’s AdTech Signals: 1️⃣ Google Makes Preferred Sources Easier to Select https://lnkd.in/dzRqXZk6 2️⃣ Agentic Media Buying Expands Into Audio https://lnkd.in/eFSG99F5 3️⃣ ChatGPT Ads Expand Across Europe https://lnkd.in/dvS8Wv58 Swipe through this week’s AdTech Signals to understand why these stories matter for publishers, and make sure to follow us for next week’s signals! #AdTechNews #DigitalPublishers #ArtificialIntelligence

Are curated marketplaces the future of premium digital publishing – or are they just another layer in an already complex ad tech stack? https://lnkd.in/eBtn8geg Regardless as to the answer, it seems likely that curated marketplaces are here to stay. We challenged our Associate members to share what they believe publishers need to hear right now to adapt to the rise in curated marketplaces – and how they can ensure they receive maximum value from their investment. Thank you to everyone who shared their perspective: Anders Lithner, Brand Metrics James Dempsey, ArcSpan Thuy Ho, Relevant Digital Peter Mason, illuma Chloe Patterson, Avid Collective Jason Iliou, Taboola Olly Aulakh, Opti Digital Ian Dowds, UKOM Anya Libova, DoubleVerify Philip Duffield, The Trade Desk Ben Pheloung, Mantis

This week’s AdTech Signals: 1️⃣ The dream of serving ads to AI agents has hit a snag https://lnkd.in/dF-eCSqY 2️⃣ Google AI summaries: French dailies file complaint with competition authority https://lnkd.in/d2gZKk6C 3️⃣ YouTube Doubles the Monetisation Bar for New Creators https://lnkd.in/dZ5tPCJa Swipe through this week’s AdTech Signals to understand why these stories matter for publishers, and make sure to follow us for next week’s signals!

Admanagerforum events are valuable because they bring industry experts together to exchange ideas, discuss current challenges and learn directly from the people shaping the programmatic ecosystem. That is why we are happy to have our colleague Niklas Hamann, Publisher Development Director, attending the Admanagerforum Summer Summit 2026 – “Demand meets Supply” on 27 August in Munich. For us, these conversations are closely connected to our vision of a fairer, more transparent and high-performing ad tech ecosystem, where publishers can grow while keeping control over their monetisation and user experience. See you there! #Admanagerforum #AdTechEvent #AdOps

This week’s AdTech Signals 📡 1️⃣ Teads Sues Google, Claiming Some Disputed Ad Practices Were Never Really Retired https://lnkd.in/e5sQ37rR 2️⃣ The Trade Desk Reports Second Quarter 2026 Financial Results https://lnkd.in/eFpPdxKT 3️⃣ AI Agents Are Giving Publishers A New Way To Monetize Their Data https://lnkd.in/gdvtp9jM Swipe through this week’s AdTech Signals to understand why these stories matter for publishers, and make sure to follow Opti Digital for next week’s signals!

“We’ll get back to you” can mean many things. We prefer it to mean soon. Thank you José David Pascual Traver (Motor.es) for this feedback 🙌 Whether it is implementation, performance or a quick “can you check this?”, publishers need answers that are clear, fast and useful. Don’t leave money on the table, start working with us now: https://lnkd.in/eFfR8BSu #G2Reviews #UserTestimonials #AdTech #Programmatic

This week’s AdTech Signals 📡 Three key AdTech and media stories, connected and interpreted by Opti Digital for digital publishers. 1️⃣ The Ad Supply Crunch Is Here. Publishers Need to Rethink Scarcity https://lnkd.in/dBXH_8k5 2️⃣ Publishers Rethink Google, Focus on Video and Fight AI Bots https://lnkd.in/dSVR6CtK 3️⃣ Google Is Morphing From Media to Tech, Adland Braces for Impact https://lnkd.in/eVwdBrj5 Swipe through this week’s AdTech Signals to understand why these stories matter for publishers, and make sure to follow Opti Digital for next week’s signals!

Wrapping up the month with two great updates for Opti Digital 🚀 First off, I am very happy to share that we have launched Ad Experience Hub, our new suite of high-impact ad experiences. With premium formats such as Sticky Overlay, Rewarded Ads, and Context+, our aim is to help publishers increase revenue per visit through better design, stronger engagement and intelligent deployment. Second, Opti Digital is now a partner of AOP Association of Online Publishers, marking an important step in strengthening our presence in the UK. With AI Overviews strongly reducing outbound clicks to publisher websites and Google referral traffic declining by double digits for several major publishers, spaces like AOP are becoming increasingly important. They bring the industry together to exchange knowledge and build stronger audience and revenue strategies. As always, we remain committed to helping publishers with smarter technology, better user experiences and a strong focus on sustainable performance.