A finalist for the 2026 AdExchanger Awards! We’re excited to be named a finalist in the following category: Most innovative use of CTV technology Thank you AdExchanger for the recognition, and congratulations to all the finalists. See you in New York this September! #AdExchangerAwards #AdTech #ProgrammaticIO
Om oss
At Brand Metrics, we believe advertisers deserve real proof of what their campaigns achieve, not guesswork. We're the world's leading brand outcomes platform, giving media owners like The Guardian, Hearst and Wall Street Journal independent, in-the-wild proof of what their advertising delivers. We also offer reporting to brands and agencies giving them the confidence to know what will work before the campaigns even runs It's taken over 60,000 campaigns and 13 million survey responses to build the dataset behind that confidence, the largest of its kind. Our prediction technology works across every channel and platform, with no integration needed. We're proud to give the industry one consistent standard: proof of what worked, and the intelligence to know what will.
- Webbplats
-
https://www.brandmetrics.com/
Extern länk för Brand Metrics
- Bransch
- Reklamtjänster
- Företagsstorlek
- 11–50 anställda
- Huvudkontor
- Inom Vallgraven, Västra Götaland County
- Typ
- Privatägt företag
- Grundat
- 2018
Anställda på Brand Metrics
Visa 33 anställda på Brand Metrics
eller
Adresser
Uppdateringar
-
What makes a predictive model reliable? Over 60,000 campaigns. More than 60 billion real ad impressions. Over 100 contextual variables. It starts with the data. Our latest article explores why the quality and quantity of training data matter. https://lnkd.in/dNNKv-5B #PredictiveMeasurement #BrandLift
-
What happens when a strong brand gets even stronger? Together with FD Mediagroep, we measured the impact of ABN AMRO MeesPierson’s exclusive sponsorship of FD Dagkoers. Despite an already exceptionally strong starting position, the campaign delivered a clear increase in brand impact and brand consideration. Curious about the results? Read the full case below.
Hoe bereik je een doelgroep die zich niet makkelijk laat overtuigen? ABN AMRO MeesPierson koos voor een maand exclusieve sponsoring van FD Dagkoers. Daarmee was het merk elke beursdag aanwezig in een journalistieke context die financieel betrokken luisteraars bewust opzoeken en vertrouwen. FD Dagkoers is de dagelijkse nieuwspodcast van Het Financieele Dagblad. De campagne werd aangevuld met audio en display op BNR Nieuwsradio, FD.nl en BNR.nl. Samen met Brand Metrics onderzochten we de impact. Zelfs vanuit een al uitzonderlijk sterke uitgangspositie zagen we een duidelijke stijging in merkimpact én merkoverweging. Benieuwd naar de resultaten? Lees de volledige case: https://lnkd.in/dN5iaAfZ Ook benieuwd wat een maand exclusief sponsorschap van FD Dagkoers voor jouw merk kan betekenen? Neem gerust contact met ons op.
-
-
Curated marketplaces are here to stay. But how can publishers make sure they’re getting real value from them? Our CEO Anders Lithner shared his take with AOP Association of Online Publishers on why publishers need to curate the evidence, not just the inventory. Read his full comment here: https://lnkd.in/eBtn8geg
-
Big congrats to our many friends and acquaintances at both Nielsen and DoubleVerify. We think this is a brilliant deal. For starters, unlike many other recent deals in ad land, this isn't an independent company being absorbed by someone with a stake in certain buy-side brands or sell-side channels. It is just one independent company acquired by another, with no structural harm to the ecosystem. That matters more than people are saying. But more importantly, this illustrates something that we've believed for a long time will be the next destination for the industry. A cocktail of three ingredients: 💁♀️ Real people's honest opinions, captured in surveys; rich in meaning, but limited in scale. 🖥️ Data from digital traffic; enormous in scale but with limited relevance on its own. ⚒️ The modelling power of today's AI. Put them in a glass and you get real human attitudes at the scale of the internet. We hope you pull it off. It would be the multibillion-dollar proof that our multimillion-dollar business is built on the right strategic bet. Best of luck! 🤞 #Adtech #Measurement #Advertising #Prediction #Analytics Anders Lithner, Mikael Larsson, Anette Hallgren, Johanna Silfwerbrand Bendroth, Elwin Gastelaars, Joakim Antonsson, Sean Adams
-
-
Brand Metrics omdelade detta
After the dust had settled on this year’s Cannes Lions, we brought together a panel of experts to give us a debrief on the news that really matters to marketing and media leaders. Tamara McMillen, Chief Revenue Officer at Economist Enterprise, chaired the discussion with Alex Sladen, Director - Global Marketing, Media & Partnerships at PwC, and Alysha Dino, VP, Global CTV Revenue at Brand Metrics. The discussion covered AI, trust, human creativity, the shift in how creators are perceived, and new ways of measuring success. For anyone who didn’t make it to Cannes, we’ve compiled our experts’ 5 key takeaways here: https://lnkd.in/es8FTs2K #media #marketing #trust #AI #JournalismMatters Jamie Credland Isabel Tabraham Belinda Barker Chris Woodall Antonia John Kali Palmer Emma Winchurch-Beale Alexandra Delamain Hannah L.
-
-
We’re proud to once again sponsor the World Media Awards by World Media Group! The shortlist has now been revealed, and later this week our CMO Sean Adams, will join the rest of the jury in London to review this year’s finalists. Good luck to everyone on the shortlist. #WorldMediaAwards #Publishing #Media #Advertising
-
-
Everyone's talking about predictive outcomes. But what are those predictions actually built on? Our latest article explores why training data is the foundation of reliable predictive brand measurement. #Predictions #Predictive #BrandLift #Effectiveness #TrainingData #Outcomes #PredictiveOutcomes
-
Before we leave Cannes behind and dive into MAD//FEST... We're looking back at last week's Cannes FOMO event, hosted by World Media Group, where industry peers came together to reflect on some of the biggest themes from Cannes. We were proud to sponsor the event and to see our VP of Global CTV Revenue Alysha Dino, join Tamara McMillen and Alex Sladen on stage for an insightful panel discussion. A big thank you to World Media Group for bringing everyone together at the event, and to everyone who joined the discussion. We're already looking forward to seeing many of you again at Mad//Fest!
-
-
Brand Metrics omdelade detta
Brilliant to catch up with so many people at our Post-Cannes debrief last night. Thanks to our panel, Tamara McMillen, Chief Revenue Officer at Economist Enterprise, who chaired a lively discussion with Alex Sladen, Director - Global Marketing, Media & Partnerships at PwC, and Alysha Dino, VP, Global CTV Revenue at Brand Metrics. The conversation covered everything from the value of Cannes to the importance of human-centric creativity and connection; the shift from AI being all about possibility to its responsible adoption; and the need for distinctiveness and ideas that break the mould in a sea of sameness. Detailed takeouts to follow. Thanks to Sean Adams and Brand Metrics for sponsoring the event, to Kali Palmer for supporting us and to The Economist for providing access to the fabulous venue. Jamie Credland Isabel Tabraham Alexandra Delamain Hannah L. Emma Winchurch-Beale Samantha Adams Julie Price Caroline Boccarosse Charles Miller Stephanie Gonzalez John Duku Simon McDonald Hannah Springett Marion Repka David Gentle #CannesLions #Creativity #HumanConnection
-
-
-
-
-
+11
-