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Mark Stenberg
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@MarkStenberg3

Mark Stenberg

@MarkStenberg3
media reporter at @adweek | [email protected] | subscribe to my weekly media newsletter, On Background, below
preferences.adweek.com/on-background-…
Joined October 2013
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  • Pinned
    @MarkStenberg3
    Mark Stenberg
    @MarkStenberg3
    Sep 26, 2025
    If you follow, work in, or care about the media industry, make sure to sign up for my free weekly newsletter, On Background. Every Wednesday, subscribers receive a pleasantly readable email stuffed with scoops, original reporting, and emerging trends. preferences.adweek.com/on-background-…
    3
  • @MarkStenberg3
    Mark Stenberg
    @MarkStenberg3
    Aug 27
    New: The lifestyle publisher i-D, now owned by Karlie Kloss' Bedford Media, named chief commercial officer Michiel Steur as its new CEO. The appointment comes amid a broader wave of transformation at i-D, which launched in 1980 but was owned by Vice for much of the last decade.
    1
  • @MarkStenberg3
    Mark Stenberg
    @MarkStenberg3
    Aug 27
    New: The B2B media company Workweek has raised $17 million in new funding, bringing its total capital raise to $36.5 million. The company is using the financing to expand its B2B newsletter platform and ad network. You can read the full story on @Adweek:
  • @MarkStenberg3
    Mark Stenberg
    @MarkStenberg3
    Aug 27
    New: In response to traffic disruption from AI firms, publishers have largely adopted a "woo and sue" approach. They strike content licensing deals with amenable AI companies and take legal action against the rest. But one AI firm, Anthropic, stands curiously apart. (1/5)
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  • @MarkStenberg3
    Mark Stenberg
    @MarkStenberg3
    Aug 7
    New: The social series Track Star, which former Rolling Stone CEO Gus Wenner joined in January, is one several creator franchises looking to become a media company. In July, the company hired its first head of sales and first outside talent, part of a broader expansion. (1/3)
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