The August issue of ADWEEK Is here
Creators aren’t just posting anymore, they’re building whole businesses.
@MrBeast just crossed 500M @YouTube subscribers, but the bigger story is what comes after the views. Creators restructuring into parent companies, launching products and
The @FTC has sued @amazon over what it calls deceptive and unfair advertising practices.The lawsuit alleges Amazon overcharged about 1.2 million advertisers by manipulating ad-auction rules, generating more than $20 billion from these practices since 2019.
Olivier Francois, the executive behind some of the most ambitious and surprising Super Bowl ads of the past two decades, has stepped down as both CEO of @FIATUSA and CMO at @Stellantis, ending one of the longest marketing tenures in the automotive industry.
.@factormeals has partnered with @serenawilliams for its new “Let’s Eat Real” campaign, with ads airing throughout the @usopen. The spots play off Williams’ return to tennis.
The multi-year collaboration will include a rotating monthly menu curated by Williams, and the current
BREAKING | @OpenAI's ChatGPT has reached a new milestone, putting it on pace to generate more than $1 billion in advertising revenue over the next 12 months based on its current run rate, even though it has not yet earned that amount in annual ad revenue.
