Opinion
Hear directly from the executives, strategists and industry voices shaping the future of advertising.
The CEO of the independent agency thinks agencies need to remember they exist to grow their clients’ businesses. He is enthused about leaders getting back to those roots.
August 27
The next generation of AI agents won’t rely on marketers to write better prompts. They’ll learn from real consumer behavior and optimize directly toward the outcomes that brands care about, writes Max Snow, CEO of Yobi.
August 27Max Snow
August 20Patrik Schwanecke
August 19Mary Kate Huffman
Snowflake’s CMO explains why unifying data is the real prerequisite for any company’s AI ambitions.
August 20
All Opinion
Chalice Founder Ali Manning argues that “outcomes” has become a catchall for outdated proxies that do not add true business value and undermines the industry’s credibility.
August 13Ali Manning
August 11Adam Ortman
From an impression served to a hectare burned: Why sustainability feels like someone else’s problem
August 6Shirley Marschall
Martell, OpenMind’s global head of strategy at WPP Media, says the smartest brands use data and AI to sharpen creative choices, not dictate them.
August 5
The settlement between X and the WFA shifts responsibility for brand safety from industry consensus to individual advertisers.
August 5Karsten Weide
