Media
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Streaming captured an estimated $17.2 billion in upfront ad dollars vs. linear TV’s $16.6 billion — a milestone years in the making as streaming’s power has grown.
August 31Chris Brooklier
Fox, ESPN and NBCUniversal are circling as FIFA prepares to sell rights for the next two World Cups. The English- and Spanish-language rights will reportedly be combined into one package.
July 28Chris Brooklier
Fox and NBCUniversal delivered record World Cup viewership, as other companies now reportedly vie for U.S. broadcast rights. But will that translate into increased soccer fandom?
July 22Travis Clark
