DIRECTV Advertising is a pioneer in the converged addressable space, delivering industry leading audience-based, digital, and data-enabled media solutions.
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DIRECTV Advertising reposted this
Live sports just went programmatic, and DIRECTV Advertising is leading the charge. 📡 https://lnkd.in/g2G5xMCb Amy Leifer on how DIRECTV Advertising became the leader in live sports and built the technology to meet consumers on planes, in hotels, in bars, and anywhere else they are watching. And this is just the beginning. #ATM #advertising #technology #media
Thanks to Streaming Media Magazine for bringing together different perspectives on what’s next for the industry. As Matthew Van Houten, SVP, Product and Partnerships explains, the future of streaming monetization will be shaped by platforms that can simplify complexity, protect premium content, and unlock real value across the ecosystem. Read the full article: https://spr.ly/6048B691ly
DIRECTV Advertising reposted this
Sports has been part of DIRECTV's DNA from day one, along with a belief in the power of data to transform advertising. Today’s winning marketing playbook brings those forces together: pairing premium sports environments with real-time, moment-driven data. We're thrilled to work with companies like Genius Sports to continue to unlock smarter, more impactful brand connections together. https://lnkd.in/gQXJBr4D
Next week, join Dan Rosenfeld and a powerhouse group of industry leaders at Coalition for Innovative Media Measurement (CIMM)'s CIIMM East for what promises to be a candid, forward‑looking discussion that tackles the hard questions around currency stability, measurement trust, and the role AI will play in reshaping the marketplace. See you there! https://spr.ly/6040B6gd4k
When premium sports content meets precision streaming, the outcomes speak for themselves. An online sports betting app wanted to reach heavy sports fans in the Midwest, resulting in: 📺 97% delivery on CTV devices 👀 99% video completion rate Proof moments that align the right message with what fans care about most drive real performance.
ICYMI: Despite the rise of digital media, television remains the most trusted and effective medium for political advertising. Dan Rosenfeld explores more for Ad Age. Read more: https://spr.ly/6049B6rMVD
DIRECTV Advertising reposted this
📣 PRESS ALERT 📣 The Go Addressable Certification Program (goaddressable.substack.com) – developed in partnership with Evan Shapīro – helps agencies, brands & media practitioners truly understand how identity, measurement & targeting work together. Now available on Substack, this shared learning experience unlocks the skills & confidence needed to embrace addressable-first, deterministic data-driven strategies that are integral to the modern media mix. Ready to #goaddressable? Enroll Today! goaddressable.substack.com Read Press Release Here: https://lnkd.in/ezV66jMw
DIRECTV Advertising reposted this
Last night was a special one. I am honored to be recognized at the Convergent TV Influence Awards, and incredibly proud that DIRECTV was named a Streaming Platform of the Year for our Genre Packs. This moment is a reminder of what’s possible when you put clients and viewers first and build alongside teams who aren’t afraid to think outside of the box. Huge thanks to the Convergent TV Awards and congratulations to the many innovators pushing our industry forward. LG!!