tvScientific’s Post

A question I hear often: How does Recovery.com compare to other advertising channels? Instead of a long explanation, here’s a quick client testimonial highlighting where we really stand out: lead quality and conversion -https://lnkd.in/egJpfBJK And if you’re looking at the bigger picture, this chart breaks down how Recovery.com stacks up across key channels as an overall strategy.

Every performance marketer I know seems to be chasing better customers. The numbers back this up. According to tvScientific’s new State of Performance TV report, nearly three quarters of performance marketers are struggling to find quality customers, up by double from last year. It was this fact that pushed me to write about what I’m calling the quality customer crisis, and how it’s deeply connected to the attention crisis we’re all navigating. Between rising costs on search and social, AI reshaping how intent is intercepted, and audiences constantly multitasking, it’s getting harder to reach people who actually stick around. The clicks are there, but too often, the long-term value isn’t. The thing that’s become clear to me is that performance can’t just be judged by immediacy anymore. It has to be judged by who you bring in, and how much value they’re providing you. If you want to read more, check out this recent piece I wrote for ANA, pulling directly from conversations I’m having with marketers every day and what we’re seeing play out across the industry. If you’re rethinking what “performance” means in 2026, or just feeling exhausted by the algorithm chase, check it out. https://lnkd.in/gbn4eDdJ

Are you stuck in the bottom-of-the-funnel attribution trap? Most marketers rely on last-touch attribution, in-platform reporting, and other digital touchpoints to measure performance. That naturally creates bias toward platforms like Google and Meta because they’re easier to track. Meanwhile, offline channels like TV, radio, and billboards often go under-measured or questioned. The result? The system favors the channels that are easiest to report on, not the ones actually creating demand. If your measurement framework is bottom-of-funnel heavy, your budget decisions will be too. Are you optimizing what’s easy to measure or what’s actually driving growth?

Brands are shifting their budgets toward a more stable alternative: Direct Deals. But what are advertisers actually looking for when choosing a publishing partner? It’s no longer just about "vanity metrics" like raw reach. Today’s brands want measurable business outcomes and meaningful engagement. Read more about it, in our latest blog 👇 https://hubs.ly/Q048kNNW0

Ouch! Somebody needs to tell MagicBrief they're giving away customers 😱 There's trademarked terms in breach here, let alone 4 advertisers bidding to take on their customers. You might think you don't need to bid on brand keywords, but examples like this show detailed management is needed!

For too long, agencies have accepted complexity, opaque pricing, and layered fees as the cost of doing business in programmatic. That tolerance is starting to break. What we’re hearing now is different: • More scrutiny on where dollars actually go • More pressure on working media efficiency • More demand for transparency in the value exchange between platform and advertiser At the same time, platforms with proprietary data, differentiated inventory, and clearer economics are gaining traction. Advertisers don’t want more controls to manage. They want: • Simpler workflows • Clearer pricing • Measurable outcomes In other words, more performance. No one ever wanted complexity and opacity; they just tolerated it. Efficiency and transparency are what win from here. Read the full post on the Blis blog: https://lnkd.in/gZwwMtxU

Marketing isn’t getting easier, but it is getting smarter. This month’s newsletter dives into what’s driving real performance today. From SmartMail activation and CTV strategy to attribution models that actually prove impact. Explore the insights, innovations, and real-world results helping turn media into measurable growth. See what’s working now: https://lnkd.in/e7fmqZaV

Offline marketing often gets overlooked in digital reporting—but that doesn’t mean it isn’t driving results. In this article from Leavened, we break down how marketing mix modeling (#MMM) uncovers the real impact of channels like TV, radio, and print on online sales, revealing the full picture behind performance. Because when you measure the entire media mix—not just the clicks—you make smarter investment decisions. Read the full article: https://lnkd.in/gv5w9W-J

Most people think TV advertising is about GRPs, reach, and ratings.I used to think the same.Early in my career, I would walk into client meetings loaded with data—TVR trends, CPRP efficiency, channel comparisons. On paper, everything made sense. In the meeting… nothing landed. The client would listen, nod, and then say:Let’s put more budget on digital. That’s when it hit me 👇 👉 The problem was never the data. 👉 The problem was how I was using it. I was reporting numbers. Not driving decisions. When you understand: • Why ratings move (not just that they moved) • When reach matters more than frequency • How language, NCCS, and markets actually behave You stop saying: TRP gir gaya. And start saying: Here’s why it doesn’t matter—and what we should do next. That’s when conversations change. That’s when clients listen. That’s when deals close. This is exactly what I’m covering in my upcoming: 🎯 Masterclass: Mastering Linear TV Advertising Sales ⏳ 3 Hours | Live Session No jargon. No theory overload. Only what actually works in real client conversations. If you’re in: • Non-TV / TV Sales • Media Planning • Advertising This will change how you look at data—and how you sell. 🚨 Limited Seats DM to know more #MediaSales #TelevisionAdvertising #BARC #AdSales #MarketingStrategy #SalesTraining #MediaPlanning #CareerGrowth #LearnWithVishal #AdvertisingIndustry

Most people think TV advertising is about GRPs, reach, and ratings.I used to think the same.Early in my career, I would walk into client meetings loaded with data—TVR trends, CPRP efficiency, channel comparisons. On paper, everything made sense. In the meeting… nothing landed. The client would listen, nod, and then say:Let’s put more budget on digital. That’s when it hit me 👇 👉 The problem was never the data. 👉 The problem was how I was using it. I was reporting numbers. Not driving decisions. When you understand: • Why ratings move (not just that they moved) • When reach matters more than frequency • How language, NCCS, and markets actually behave You stop saying: TRP gir gaya. And start saying: Here’s why it doesn’t matter—and what we should do next. That’s when conversations change. That’s when clients listen. That’s when deals close. This is exactly what I’m covering in my upcoming: 🎯 Masterclass: Mastering Linear TV Advertising Sales ⏳ 3 Hours | Live Session No jargon. No theory overload. Only what actually works in real client conversations. If you’re in: • Non-TV / TV Sales • Media Planning • Advertising This will change how you look at data—and how you sell. 🚨 Limited Seats DM to know more #MediaSales #TelevisionAdvertising #BARC #AdSales #MarketingStrategy #SalesTraining #MediaPlanning #CareerGrowth #LearnWithVishal #AdvertisingIndustry