Thanks to everyone who joined us for our recent in-person event! We’re sharing the full presentation in case you want to revisit the key takeaways or catch what you missed. In this session, we break down: • How offline channels like TV, radio, and billboards actually drive measurable results • What most digital-only measurement approaches are missing • How leading teams are quantifying offline impact to make smarter investment decisions If you’re responsible for marketing spend, this is worth a watch 👀 🎥 Link to the full presentation in the comments.
Tap In Digital
Data Infrastructure and Analytics
Turn marketing complexity into confident growth.
About us
Tap In Digital helps brands increase revenue from their marketing spend by offering comprehensive measurement solutions. We enable brands to fully understand the impact of their marketing efforts and optimize their budgets effectively. We are a fully managed service provider that works closely with our clients to develop and execute concrete, data-driven marketing plans using insights from our marketing measurement platform. Our team's expertise enables us to not only deliver valuable insights but also to effectively transform those insights into increased revenue for our clients.
- Website
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www.tapindigital.com
External link for Tap In Digital
- Industry
- Data Infrastructure and Analytics
- Company size
- 2-10 employees
- Headquarters
- Salt Lake City
- Type
- Partnership
Locations
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Primary
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Salt Lake City, US
Employees at Tap In Digital
Updates
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AI search is already influencing how your customers discover and choose brands, but most teams have no way to measure its impact on revenue. Last week, we partnered with Crossfill and NextBigWin to break down what’s changing and how to connect AI-driven visibility to pipeline and growth. If you missed it, you can watch the full session (link in the comments👇) What you’ll learn: • How discovery is shifting from rankings to recommendations • What “dark demand” looks like and how to start capturing it • How to tie AI visibility back to real revenue (not just traffic) If you can’t measure it, you can’t scale it.
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What happens when Utah’s top marketers get together to talk strategy, data, and bringing offline media to the surface? You get a night like this 🥳 Huge thanks to everyone who came out and made it such a fun, engaging event at the Kiln in Holladay. Big shoutout to our speakers Kirk Nielson, Ted Coxworth, and Peter Sengenberger for bringing the insights. Weren’t able to attend? Send us a DM to request the presentation video.
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Are you confident your brand is showing up and driving revenue in AI search? Kirk Nielson is joining Crossfill for a webinar hosted by NextBigWin to break down how leading brands are winning in this new landscape. They’ll cover how teams are starting to prove impact from AI-driven search. If you’re thinking about how this shift affects your marketing (or already feeling it), this is worth your time. Link to register in the comments 👇
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The Tap In team showed up for a St. Patrick’s Day 5k race last weekend. 🍀 One of us took 1st place in our division, and one of us walked the entire race. Safe to say everyone performed exactly to their expectations. Happy St. Patrick’s Day from the Tap In crew! 🐙 Who do you think took 1st place and who walked the whole thing? 👀
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Tap In Digital reposted this
Thank you to everyone who came to our event last night! Between the great conversations, the insights shared, Beaumont Bakery apps, drinks, and our lucky raffle winners, it turned into a really fun night. We loved hosting and are already looking forward to the next one. 🐙 Special shoutout to my mom who helped behind the scenes and showed up perfectly on brand with her outfit. 💗
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We’ve got a few surprises planned for our upcoming event…👀 Including this ALOHA Collection bag we’ll be raffling off! 🥳 Not a bad travel companion for your next conference, gym session, or beach escape. Come for the conversation around measuring marketing across digital and offline channels. Stay for the drinks, Beaumont Bakery apps, great people, and maybe leave with a new bag. Spots are limited, we hope to see you there!
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Are you stuck in the bottom-of-the-funnel attribution trap? Most marketers rely on last-touch attribution, in-platform reporting, and other digital touchpoints to measure performance. That naturally creates bias toward platforms like Google and Meta because they’re easier to track. Meanwhile, offline channels like TV, radio, and billboards often go under-measured or questioned. The result? The system favors the channels that are easiest to report on, not the ones actually creating demand. If your measurement framework is bottom-of-funnel heavy, your budget decisions will be too. Are you optimizing what’s easy to measure or what’s actually driving growth?
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If you were handed 20% more budget tomorrow would you and your CFO immediately align or debate where it would actually drive growth? Most marketing teams spend millions across Meta, Google, CTV, radio, billboards, sponsorships, and more. But when growth opportunities show up, decisions are still based on last-click attribution and in-platform metrics. That’s not strategy. That’s scaling on gut feel. The teams growing confidently in 2026 can see how channels work together, not just how they perform alone. If finance asked where the next dollar should go, would you have a confident answer?