For too long, marketing measurement has been overcomplicated—more tools, more data, more noise. But complexity doesn’t drive better decisions. Clarity does. #Leavened changes that. We simplify what matters, connect the full picture, and turn measurement into something you can actually use to grow your business. See how Leavened helps brands move from complexity to confidence. Learn more at leavened.com!
Leavened
Advertising Services
Portland, Oregon 368 followers
Cookie-less marketing optimization tools built by marketers that know analytics and data scientists who know marketing
About us
Leavened is a marketing measurement technology company. We’re data scientists who know marketing and marketing experts who know analytics. Leavened’s platform helps increase marketing ROI by enabling the planning, measurement, and optimization of efforts based on consumer behavior. We address the three biggest frustrations in the measurement and optimization process: the time it takes, the amount it costs, and the lack of transparency. Our non-cookie technology tools enable real-time, in-market optimizations. The Leavened platform was developed by marketing professionals and data scientists with more than 20 years of performance-based marketing experience.
- Website
-
https://www.leavened.com
External link for Leavened
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Portland, Oregon
- Type
- Privately Held
- Founded
- 2016
- Specialties
- Marketing Analytics, Marketing Mix Modeling, Marketing Measurement, Marketing Optimization, TV Attribution, Media Optimization, and AdTech
Products
![Click here to view Leavened Marketing Mix Model Platform]()
Leavened Marketing Mix Model Platform
Marketing Attribution Software
The Leavened Marketing Mix Model (MMM) platform is a Saas solution powered by our proprietary Leavened Iterative Hypothesis Testing Engine (LIHTE). This high-velocity MMM enables fast, objective, exhaustive testing of marketing hypotheses. The Leavened Iterative Hypothesis Testing Framework drives insight across all channels without the burden of expensive resources. Start benefiting from the suite of Leavened solutions today. You’ll get insights that can inform strategic planning at the media vehicle level and answers to your most important questions: - How is each marketing tactic contributing to total leads and overall revenue? - How are marketing tactics working with each other (e.g., TV and paid search)? - Are your marketing efforts optimized to the best investment levels for each type of media?
Locations
-
Primary
Get directions
Portland, Oregon 97209, US
Employees at Leavened
Updates
-
#CTV is driving growth—but are you measuring its true impact? In this article, we break down how marketing mix modeling (#MMM) helps brands move beyond surface-level metrics to understand how CTV actually contributes to business outcomes—so you can optimize spend, improve ROI, and invest with confidence across your media mix. Because better measurement doesn’t just explain performance—it helps you scale it. Read the full article here: https://lnkd.in/g4_G-usj
-
-
Clicks and impressions are easy. Business impact is harder. William Parker explains which outcomes #MMM is best at measuring—and how it ties marketing activity back to real KPIs that matter.
-
When growing brands need clarity, they turn to better measurement. We’re proud to partner with teams like Crocs, Inc. and Dr. Squatch—helping them move beyond guesswork and understand what’s truly driving performance. Their words say it best. See how Leavened helps brands turn data into confident decisions at Leavened.com!
-
-
#MMM goes far beyond paid media. William Parker walks through the full range of marketing activities and channels marketing mix modeling can measure—giving brands a truly holistic view of performance. #Leavened #marketmixmodeling
-
Offline marketing often gets overlooked in digital reporting—but that doesn’t mean it isn’t driving results. In this article from Leavened, we break down how marketing mix modeling (#MMM) uncovers the real impact of channels like TV, radio, and print on online sales, revealing the full picture behind performance. Because when you measure the entire media mix—not just the clicks—you make smarter investment decisions. Read the full article: https://lnkd.in/gv5w9W-J
-
-
There’s no one-size-fits-all attribution model. William Parker shares how to think about choosing the right approach based on your business goals, channels, and decision needs—not just what’s trending.
-
When is the right time to invest in Marketing Mix Modeling (#MMM)? Not every brand needs MMM from the start. But as your marketing ecosystem grows more complex—layering multiple channels, expanding into retail, and navigating walled gardens—MMM becomes essential to uncover the full impact of your media investments. Discover what makes MMM foundational for growth-stage brands and why timing your adoption is key to success. Read more here: https://lnkd.in/gnZhnxq6
-
-
Marketing mix modeling (#MMM) isn’t just a reporting tool anymore — it’s quickly becoming a strategic must-have. This MediaPost article explores how MMM is evolving into a predictive engine, helping brands forecast outcomes, stress-test strategies, and plan confidently in uncertain markets. Read the article below!
-
The agency landscape is changing fast. William Parker unpacks how the breakdown of holding companies is reshaping media support infrastructure—and what that means for brands looking for smarter, more flexible measurement.