apidae Digital’s Post

Just because you can be everywhere doesn't mean you should be. Natalie Marcotullio Marcotullio makes a point that most marketing teams need to hear: a focused strategy on 1–2 channels almost always beats shouting from every rooftop. And the best channel of all? Still in-person. The best campaigns, the best ideas — they start with a real conversation. We've lost that in marketing. Time to bring it back. 🎧 Listen to the full episode: ▶️ YouTube: https://lnkd.in/dE5uwbwa 🎵 Spotify: https://lnkd.in/dETPww-V #B2BSaaS #MarketingStrategy #GEO #WordOfMouth #DemandGeneration

We're live at 11 am ET. 11:13 am, we speak with Susan Credle, the 2026 Lion of St. Mark honoree, the industry’s lifetime achievement award. 11:30 am, we sit down with Bridget Evans, Spotify's Global Head of Business Marketing. The company is rolling out new ways for advertisers to reach its ~430 million free users. These include carousel ads and playlist takeovers. 12:13 pm, we close with Ashley Davis Marshall. She has joined Öpınıonated as creative lead following its acquisition by Tombras.

Your 2025 most-requested services just dropped… and spoiler alert 👀 They’re the exact services your brand will need to win in 2026. Think of this as your Spotify Wrapped for growth — what brands actually invested in, what performed, and what’s shaping the year ahead. If you’re not building toward these now, you’ll be playing catch-up next year. 🎧📈

Your 2025 most-requested services just dropped… and spoiler alert 👀 They’re the exact services your brand will need to win in 2026. Think of this as your Spotify Wrapped for growth — what brands actually invested in, what performed, and what’s shaping the year ahead. If you’re not building toward these now, you’ll be playing catch-up next year. 🎧📈

What's a 'Super Touchpoint'? Will marketers ever feel confident again? And why is everyone buzzing about this new report? For answers, join System1 1’s Andrew Tindall and Effie Worldwide’s Juliet Haygarth as they chat with WARC’s David Tiltman about the Creative Dividend – and why media and creative are the ultimate power couple for driving growth. YouTube 👉 https://lnkd.in/ePajF5EN Apple 👉 https://lnkd.in/einkfi2K Spotify 👉 https://lnkd.in/ebAebe2n  The Media 100 is the definitive list of media excellence – out now 👉https://lnkd.in/e_E-D4Sr

On the latest episode of “From Intern to Owner: The Art of the Pivot”, Karen Murphy and I break down why actionable insights matter more than raw numbers. We discuss how understanding the full marketing ecosystem, from brand messaging to strategy, helps B2B marketers turn data into decisions that actually drive results. Karen shares how her team helps clients focus on the right priorities, ensuring messaging highlights benefits to the customer, not just features. This is a must-watch for anyone looking to make their marketing smarter and more effective. 🎧 Check out the new episode here: Spotify: https://bit.ly/4pgMwPV YouTube: https://bit.ly/4oykgHh Amazon Music: https://bit.ly/48OXlTs #AgencyDownloadPodcast #MarketingStrategy #DataDrivenMarketing #B2BMarketing #ActionableInsights #BrandStrategy #MarketingEcosystem #CustomerBenefits #MarketingLeadership #SmarterMarketing

In this episode of Misscheduled, we’re finally talking about the thing marketers love to name‑drop but secretly side‑eye a little: data. Amy and Jen are joined by Thomas Galluzzo to get real about: 💡 Why measurement isn’t as scary (or as complicated) as it sounds. 💡 The media planning mistakes that quietly tank your results. 💡 How to spot the difference between vanity metrics and actual performance signals. If you’re an entry‑level marketer who’s ever nodded along in a reporting meeting while low‑key panicking about what the numbers actually mean, this one’s for you. Tune into Misscheduled to upskill without needing a stats degree. 🎙️ Spotify https://lnkd.in/gf_3tFPj 🎙️ Apple https://lnkd.in/gxrvRFJJ

Really enjoyed joining Misscheduled Podcast for this conversation on data, measurement and cutting through the noise. Big thanks, Jen and Amy, for having me on. Such a fun, honest chat about making data feel less intimidating and more useful in the real world. Give it a listen 👇 #Podcast #Misscheduled #DataAndAnalytics #MarketingMeasurement #Media #Analytics #CareersInMarketing

Men's Wearhouse ran a marketing campaign entirely through digital audio - platforms like Spotify, iHeartMedia, Acast, and Pandora - and used data modeling and attribution tools to track whether those ads drove people into stores. The result? Sales increased 16% among people who were exposed to the audio campaign. Two things about the strategy stood out to me. First, the campaign reached entirely new audiences. Almost half of the households reached (48%) had not been reached by any other marketing channel. Second, the ads reached people during moments when screens weren’t involved - walking, commuting, cleaning the house, listening to podcasts, or gaming. That’s a big reminder for organizations thinking about their marketing mix. We tend to focus heavily on visual platforms like social media. But attention doesn’t only happen on screens. Audio - podcasts, streaming music, voice environments - reaches people when they are otherwise unavailable to traditional digital ads. For nonprofits and smaller organizations, the takeaway is not necessarily “go buy audio ads.” It’s this: Think about where your audience’s attention lives when they are not looking at a screen. Sometimes the biggest opportunity is not another social post. It’s reaching people in a completely different moment of their day. #MarketingStrategy #NonprofitMarketing #DigitalMarketing #AudienceStrategy #CakewalkSocial

Most ads fail in the first 5 seconds. Not because the product is bad. Because the hook never tells the right person: “This is for you.” The best hooks: • Call out the audience • Name the problem • Start a story And sometimes the best ads don’t sound like ads at all. 🎧 Hear Jake Larsen break down YouTube ads that actually convert below. Spotify: https://bit.ly/4l5JgWd Apple: https://apple.co/3NfMQAz